What does 'Brand Tracking' mean?

The marketing efforts used to quantify the benefits of brand-building activities on sales and conversions are referred to as brand tracking. Marketing teams are increasingly focusing their campaigns on showcasing distinctive brand attributes rather than just items. Marketing teams are increasingly focusing their campaigns on showcasing distinct brand attributes rather than just items. These campaigns aim to form a relationship with the brand's core audience and connect the company to particular ideas. The ultimate purpose of brand tracking is to assist marketers in determining which brand initiatives are successful and how they have impacted sales and recognizing which industries are not and how they can be improved to perform better.