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ZoomInfo vs Gong Comparison

Last updated:

ZoomInfo

4.4(11,295 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

ZoomInfo is a powerful software solution that helps grow your business. With its unified system of data, insights, and integrations, it provides complete visibility into your target market and ideal buyers. It uses compr…

Gong

4.6(9,516 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Gong is a powerful software designed to assist businesses with managing their remote sales teams and deals. Its Revenue Intelligence technology helps users identify which deals are genuine, monitor customer interactions…

Gong leads on user satisfaction with a 4.6-star rating across 9,516 reviews.

ZoomInfo vs Gong — at a glance

FeatureZoomInfoGong
Rating4.4 / 54.6 / 5
Reviews11,2959,516
Starting priceContact for pricingContact for pricing
Free trial Yes No
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategorySales Intelligence SoftwareConversation Intelligence Software
PlatformsSaaS/Web/Cloud, Mobile - AndroidSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailable
Support modesBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2SOC 2, GDPR
Data residencyUSGlobal

Key differences between ZoomInfo and Gong

  • Free trial: ZoomInfo offers a free trial; Gong does not.
  • User satisfaction: Gong scores higher with a 4.6-star average.
  • Deployment: ZoomInfo supports SaaS/Web/Cloud, Mobile - Android; Gong supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

ZoomInfo vs Gong — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Sales Intelligence Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

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Gong - Conversation Intelligence Software
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Biggest differences

Start here before you go deeper into features.

ZoomInfo

Best for

Large Enterprises, Medium Business, Small Business

Gong

Best for tech sales teams needing advanced deal and call analytics.

Choose if
  • You manage remote or distributed sales teams requiring performance coaching.
  • Your enterprise relies on accurate revenue forecasting and deal health insights.
  • You want to replicate behaviors of top-performing sales representatives.
Consider alternatives if
  • You are a startup or small sales team with limited budget.
  • You need highly customizable dashboards and reports for niche workflows.

ZoomInfo typically suits Large Enterprises and Medium Business. Gong tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

ZoomInfo is a powerful software solution that helps grow your business. With its unified system of data, insights, and integrations, it provides complete visibility into your target market ... Read More about ZoomInfo

Gong is a powerful software designed to assist businesses with managing their remote sales teams and deals. Its Revenue Intelligence technology helps users identify which deals are genuine, ... Read More about Gong

Free Trial Availability

  • No free trial

User Ratings

Based on verified Spotsaas reviews

Best Company Size

1-5,000 employees
51-500 employees500+ employees
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

ZoomInfo

  • Data Access: ZoomInfo gives your teams access to an extensive database of business contacts and company information, letting them make informed decisions and improve their outreach efforts.
  • Lead Generation: Your sales team can identify high-quality leads using ZoomInfo's search capabilities. Filter prospects by specific criteria to focus on the most promising opportunities.
  • Easy Integration: ZoomInfo integrates smoothly with popular CRM platforms like Salesforce and HubSpot. This means you can simplify your workflows and keep your data synchronized without any hassle.

Gong

No key benefits available yet.

Best fit

Best fit

ZoomInfo

  • 1-5,000 employees
  • Martech, Revtech, Fintech, Sales Automation, SaaS, Consulting
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators

Gong

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

ZoomInfo

  • Pricing is higher than competitors like Hunter.io or RocketReach, which offer similar B2B contact data at 40-60% lower cost for teams under 50 people
  • Missing vertical-specific data fields that industry-focused tools like Apollo.io or Clearbit provide for healthcare, fintech, or manufacturing buyers
  • Interface requires more clicks to find contacts than competitors; users switching to Hunter.io or Seamless.ai report faster prospecting workflows

Gong

No alternatives guidance available yet.

Software Demo

Demo

No software demo available

ZoomInfo has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

Need a second opinion?

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

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  • Independent advice — matched to your business
  • Understand the tradeoffs before you talk to vendors
  • Free 15-min call with a software advisor.

Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

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How do ZoomInfo and Gong Compare on Features?

Total Features

5 Features

14 Features

Unique Features

No unique features

No unique features

Get Quote

Compare ZoomInfo and Gong on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Pricing Plans

      • Not Available
      • Not Available

      Pricing Page

      ZoomInfo pricing

      Pricing information not available

      Other Details

      Organization Types supported

      • Medium Business
      • Large Enterprises
      • Small Business
      • Freelancers
      • Individuals
      • Medium Business
      • Large Enterprises
      • Small Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Mac
      • Installed - Windows
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Mac
      • Installed - Windows
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Not Available
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes
      ✓ Yes

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes

      Single Sign-On (SSO)

      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes

      Data Encryption

      ✓ Yes

      Audit Logs

      ✓ Yes

      Data Residency

      🇺🇸 US
      🌐 Global

      ZoomInfo User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      1870

      480

      47

      22

      71

      2554

      294

      23

      1

      5

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyer sentiment is positive across 2490 reviews, with strong overall satisfaction.

      What buyers like

      • Reviewers value the large, accurate database of company and contact information.
      • Direct contact details including phone numbers and cell numbers save considerable prospecting time.
      • Intent data signals help users prioritize and target the right buyers.

      Common complaints

      • Pricing is higher than competitors like Hunter.io or RocketReach, which offer similar B2B contact data at 40-60% lower cost for teams under 50 people
      • Missing vertical-specific data fields that industry-focused tools like Apollo.io or Clearbit provide for healthcare, fintech, or manufacturing buyers
      • Interface requires more clicks to find contacts than competitors; users switching to Hunter.io or Seamless.ai report faster prospecting workflows

      Buyer sentiment

      Users highly value Gong's impact on sales forecasting accuracy and team coaching, though some find the platform complex and costly for smaller teams.

      What buyers like

      • Forecasting accuracy
      • Call analytics and coaching
      • Revenue intelligence insights

      Common complaints

      • Learning curve
      • Cost

      Pros and Cons

      • **Comprehensive Data Access**: With ZoomInfo, you gain access to an extensive database of business contacts and company information, empowering your teams to make informed decisions and enhance their outreach efforts.

      • **Enhanced Lead Generation**: Imagine your sales team effortlessly identifying high-quality leads. ZoomInfo’s advanced search capabilities allow users to filter prospects based on specific criteria, ensuring they focus on the most promising opportunities.

      • **Seamless Integration**: ZoomInfo integrates smoothly with popular CRM platforms like Salesforce and HubSpot. This means you can streamline your workflows and keep your data synchronized without any hassle.

      • Pricing is higher than competitors like Hunter.io or RocketReach, which offer similar B2B contact data at 40-60% lower cost for teams under 50 people

      • Missing vertical-specific data fields that industry-focused tools like Apollo.io or Clearbit provide for healthcare, fintech, or manufacturing buyers

      • Accurate deal health insights improving forecasting

      • In-depth call recording and analysis for performance coaching

      • Identification and replication of top-performing rep behaviors

      • Steep learning curve for users new to sales intelligence

      • Dashboards and reports may lack flexibility for niche workflows

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Used ZoomInfo or Gong? Tell buyers what actually differs.

      List of Customers

      Customers

      No Customers information available.

      Shopify

      Shopify

      Dropbox

      Dropbox

      ADP

      ADP

      Media and Screenshots

      Screenshots

      No screenshots available.

      Accounts

      3 Screenshots

      Videos

      No videos available.

      video-0

      2 Videos

      Top Alternatives to ZoomInfo and Gong in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, ZoomInfo or Gong?
      Gong edges out the other on user ratings (4.6 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do ZoomInfo and Gong offer a free trial?
      ZoomInfo offers a free trial. Gong does not.
      What is the starting price of ZoomInfo vs Gong?
      ZoomInfo starts at Contact for pricing. Gong starts at Contact for pricing.
      What are the top alternatives to ZoomInfo?
      Top alternatives to ZoomInfo include ZoomInfo SalesOS, SalesIntel, RevBoss, LinkedIn Sales Navigator, Zint.
      What are the top alternatives to Gong?
      Top alternatives to Gong include SalesLoft, Conversica, ZoomInfo, Refract, VoiceLab.