ZoomInfo vs CB Insights Comparison
ZoomInfo
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
ZoomInfo is a powerful software solution that helps grow your business. With its unified system of data, insights, and integrations, it provides complete visibility into your target market and ideal buyers. It uses compr…
CB Insights
Starting at Contact for pricing
- Large Enterprises
CB Insights is an innovative market intelligence platform that empowers strategic decision-making. With millions of data points, users get a comprehensive view of the technology landscape, rich insights into markets, and…
ZoomInfo leads on user satisfaction with a 4.4-star rating across 11,295 reviews.
ZoomInfo vs CB Insights — at a glance
| Feature | ZoomInfo | CB Insights |
|---|---|---|
| Rating | 4.4 / 5 | 4.1 / 5 |
| Reviews | 11,295 | 29 |
| Starting price | Contact for pricing | Contact for pricing |
| Free trial | Yes | No |
| Free version | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises |
| Category | Sales Intelligence Software | Marketing Analytics Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | — |
| Support modes | Business Hours, Online | Online |
| Certifications | SOC 2 | — |
| Data residency | US | Global |
Key differences between ZoomInfo and CB Insights
- Free trial: ZoomInfo offers a free trial; CB Insights does not.
- User satisfaction: ZoomInfo scores higher with a 4.4-star average.
- Deployment: ZoomInfo supports SaaS/Web/Cloud, Mobile - Android; CB Insights supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
ZoomInfo vs CB Insights — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Sales Intelligence Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Large Enterprises, Medium Business, Small Business
Large Enterprises
ZoomInfo typically suits Large Enterprises and Medium Business. CB Insights tends to fit Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | ZoomInfo is a powerful software solution that helps grow your business. With its unified system of data, insights, and integrations, it provides complete visibility into your target market ... Read More about ZoomInfo | CB Insights is an innovative market intelligence platform that empowers strategic decision-making. With millions of data points, users get a comprehensive view of the technology landscape, ... Read More about CB Insights |
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Free Trial Availability |
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User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | 1-5,000 employees | — |
Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Comprehensive Data Access: With ZoomInfo, you gain access to an extensive database of business contacts and company information, empowering your teams to make informed decisions and enhance their outreach efforts.
- Enhanced Lead Generation: Imagine your sales team effortlessly identifying high-quality leads. ZoomInfo’s advanced search capabilities allow users to filter prospects based on specific criteria, ensuring they focus on the most promising opportunities.
- Seamless Integration: ZoomInfo integrates smoothly with popular CRM platforms like Salesforce and HubSpot. This means you can streamline your workflows and keep your data synchronized without any hassle.
No key benefits available yet.
Best fit
- 1-5,000 employees
- Martech, Revtech, Fintech, Sales Automation, SaaS, Consulting
- Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Users may seek alternatives to ZoomInfo due to budget constraints, as some competing platforms offer similar data services at a lower price point, making them more accessible for small to mid-sized businesses.
- Organizations might require more specialized or niche data that ZoomInfo doesn’t provide, prompting a search for alternatives that cater specifically to their industry or target audience needs.
- Some users may find ZoomInfo’s user interface less intuitive or harder to navigate, leading them to consider alternatives that offer a more user-friendly experience and streamlined access to vital information.
No alternatives guidance available yet.
Software Demo
Demo |  ZoomInfo has not given any software demo yet If you're the owner of this profile, add your demo.Contact us |
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Compare ZoomInfo and CB Insights on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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API Support |
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Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
|---|---|---|
HIPAA | ✗ No | ✗ No |
Data Residency | 🇺🇸 US | 🌐 Global |
ZoomInfo User Reviews & Rating Comparison
User Ratings | ||
|---|---|---|
Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is positive across 2490 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 21 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product |
List of Customers
Customers | No Customers information available. |  CISCO  Salesforce  ADP |
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Media and Screenshots
Screenshots | No screenshots available. |  2 Screenshots |
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Videos | No videos available. |  3 Videos |
Top Alternatives to ZoomInfo and CB Insights in 2026
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, ZoomInfo or CB Insights?
- ZoomInfo edges out the other on user ratings (4.4 vs 4.1). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do ZoomInfo and CB Insights offer a free trial?
- ZoomInfo offers a free trial. CB Insights does not.
- What is the starting price of ZoomInfo vs CB Insights?
- ZoomInfo starts at Contact for pricing. CB Insights starts at Contact for pricing.
- What are the top alternatives to ZoomInfo?
- Top alternatives to ZoomInfo include ZoomInfo SalesOS, SalesIntel, RevBoss, LinkedIn Sales Navigator, Zint.
- What are the top alternatives to CB Insights?
- Top alternatives to CB Insights include SalesIntel, InsideView, Intricately, Statsbot, Panintelligence.