Wix vs SumUp vs Square Point of Sale vs ShopKeep Comparison
Wix
Starting at $2.76 /month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Wix is a cloud-based website builder platform that allows you to create professional websites for business, personal or charitable use. It is easy to learn and use, and you can do it all from your computer, tablet or sma…
SumUp
Starting at $0 /month
- Large Enterprises
- Medium Business
SumUp is a trusted financial technology company operating in 32 countries across three continents. We aid small business owners by making it quick, secure, and cost-effective to accept card payments online, in-app, and i…
Square Point of Sale
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Square Point of Sale, the ultimate choice for businesses searching for an easy-to-use POS system. With its user-friendly design, you can effortlessly process transactions, track customer purchases, and collect feedback f…
ShopKeep
Starting at Contact for pricing
- Free Trial
- Medium Business
- Small Business
ShopKeep is an easy-to-use, cloud-based iPad POS software. It's powerful enough for big businesses and light enough for small ones. There's rich reporting, customer analytics and integration with all the products you use…
SumUp leads on user satisfaction with a 4.4-star rating across 9,413 reviews.
Wix vs SumUp vs Square Point of Sale vs ShopKeep — at a glance
| Feature | Wix | SumUp | Square Point of Sale | ShopKeep |
|---|---|---|---|---|
| Rating | 4.1 / 5 | 4.4 / 5 | 4.5 / 5 | 3.0 / 5 |
| Reviews | 3,544 | 9,413 | 518 | 187 |
| Starting price | $2.76 /month | $0 /month | Contact for pricing | Contact for pricing |
| Free trial | Yes | No | No | Yes |
| Free version | No | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Medium Business, Small Business |
| Category | Website Builder Software | POS Software | POS Software | Retail Software |
| Integrations | 8+ apps | 8+ apps | — | — |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - iOS |
| API | Available | Available | Available | — |
| Support modes | Business Hours, Online | Business Hours, Online | Business Hours, Online | 24/7 (Live rep), Business Hours, Online |
| Certifications | SOC 2, GDPR | SOC 2, GDPR | SOC 2, GDPR | — |
| Data residency | Global | Global | US | Global |
Key differences between Wix and SumUp
- Pricing: Wix starts at $2.76 /month, while SumUp starts at $0 /month.
- Free trial: Wix offers a free trial; SumUp does not.
- Target audience: Wix is built for Freelancers / Consultants and Large Enterprises, while SumUp targets Large Enterprises and Medium Business.
- User satisfaction: SumUp scores higher with a 4.4-star average.
- Deployment: Wix supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; SumUp supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare Wix vs SumUp vs Square Point of Sale vs ShopKeep — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Website Builder Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for small to mid-sized businesses needing easy, customizable websites.
- You want a user-friendly platform with minimal technical skills required.
- You need creative freedom with customizable design and responsive templates.
- You value strong, responsive customer support for setup and troubleshooting.
- You require advanced ecommerce features beyond mid-size shop capabilities.
- You are a large enterprise needing highly customized or complex web solutions.
Large Enterprises, Medium Business, Small Business
Best for small to mid-sized retail and food businesses needing simple POS.
- You want an easy-to-use POS with quick transaction processing.
- You need integrated inventory management and sales reporting.
- You require mobile device compatibility and hardware like Square Terminal.
- Your business is a large enterprise needing extensive customization.
- You require complex, multi-location inventory management capabilities.
Best for small to mid-sized retail and hospitality businesses needing easy iPad POS.
- You want a simple, cloud-based iPad POS that works right out of the box.
- Your business is a retail shop, restaurant, or salon with up to 200 employees.
- You need quick setup with reliable performance and useful business analytics.
- You are a large enterprise requiring complex POS customizations and hardware integrations.
- You need consistently responsive customer service and guaranteed hardware compatibility.
Wix typically suits Freelancers / Consultants and Large Enterprises. SumUp tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Wix is a cloud-based website builder platform that allows you to create professional websites for business, personal or charitable use. It is easy to learn and use, and you can do it all ... Read More about Wix | SumUp is a trusted financial technology company operating in 32 countries across three continents. We aid small business owners by making it quick, secure, and cost-effective to accept card ... Read More about SumUp | Square Point of Sale, the ultimate choice for businesses searching for an easy-to-use POS system. With its user-friendly design, you can effortlessly process transactions, track customer ... Read More about Square Point of Sale | ShopKeep is an easy-to-use, cloud-based iPad POS software. It's powerful enough for big businesses and light enough for small ones. There's rich reporting, customer analytics and ... Read More about ShopKeep |
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SpotScoreWhat's this? ↗ | 9.7/10 | Not Available | 9.2/10 | 9.8/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 1-50 employees51-500 employees | — | 1-50 employees51-500 employees | 1-50 employees51-200 employees |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Every Wix template is fully responsive and optimized for mobile, so websites look great on phones and tablets without extra work. This mobile-friendly design improves user experience, helps with search engine rankings, and supports conversions from visitors on the go. For businesses targeting local or mobile audiences, responsive design built into the platform removes a technical barrier when launching or updating a site.
- Flexible ecommerce features for small to mid-size shops: With Wix Stores, users can build online shops that support product listings, inventory, payment processing, shipping options, and order management. Integrations with payment gateways like Stripe, PayPal, and Square simplify checkout processes. While not as advanced as dedicated ecommerce giants, Wix covers core commerce needs easily — perfect for small to mid-size retailers, artisans, and service-based businesses wanting to sell products online quickly.
- Built-in marketing tools to boost visibility: Wix includes a suite of marketing features such as SEO guides, integrated site analytics, email campaigns, and social sharing options. These tools help users optimize their site for search engines, track visitor behavior, and engage audiences through newsletters and promotional campaigns. Small businesses benefit from having these capabilities without needing separate third-party solutions, making it easier to attract traffic and convert visitors into leads or customers.
No key benefits available yet.
No key benefits available yet.
No key benefits available yet.
Best fit
- 201–500
- Small Business & Local Services, Retail & E-commerce, Creative & Design, Professional Services, Hospitality & Food Services, Health & Wellness, Education & Coaching, Nonprofit & Community Organizations
- Small Business Owner, Marketing Manager, Website Administrator, Digital Marketer, Creative Director, E-commerce Manager, Operations Manager, Freelancer / Consultant
No best-fit guidance available yet.
No best-fit guidance available yet.
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Wix provides basic site stats and integrations with tools like Google Analytics. However, teams focused on deep audience segmentation, conversion journeys, and revenue attribution may choose platforms with native analytics dashboards or built-in BI tools that go beyond what Wix offers out of the box.
- Brands that depend on advanced content marketing, editorial workflows, detailed SEO configuration, and large multisite networks may prefer enterprise CMS platforms (e.g., Drupal, Adobe Experience Manager) that offer sophisticated taxonomy, permissions, and publishing tools beyond Wix’s basic site analytics and SEO features.
- Platforms such as WordPress or headless CMS solutions have extensive plugin libraries and developer ecosystems. Businesses that need thousands of third-party extensions — for SEO, membership, learning management, forums, or analytics — may look beyond Wix to platforms with broader extensibility.
No alternatives guidance available yet.
No alternatives guidance available yet.
No alternatives guidance available yet.
Software Demo
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How do Wix, SumUp, Square Point of Sale and ShopKeep Compare on Features?
Total Features | 15 Features | 14 Features | 11 Features | 24 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Wix, SumUp, Square Point of Sale and ShopKeep on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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Platforms Supported |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | — | ✓ Yes |
Data Residency | 🌐 Global | 🌐 Global |
Wix vs SumUp vs Square Point of Sale User Reviews & Rating Comparison
User Ratings | 4.5 (based on 518 reviews) | |||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights ease of use, creative flexibility, and strong customer support, tempered by some billing and support navigation frustrations. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 10049 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Buyers generally appreciate Square POS for its ease of use and hardware integration but note limitations in advanced features and pricing clarity. What buyers like
Common complaints
| Buyer sentiment Users generally appreciate the ease of use and business insights but express frustration with inconsistent support and hardware issues. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. |
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List of Customers
Customers | No Customers information available. |  DHL  FLiXBUS | No Customers information available. | No Customers information available. |
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Media and Screenshots
Screenshots |  1 Screenshots |  1 Screenshots |
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Videos |  3 Videos |  3 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Wix or SumUp?
- SumUp edges out the other on user ratings (4.4 vs 4.1). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Wix and SumUp offer a free trial?
- Wix offers a free trial. SumUp does not.
- What is the starting price of Wix vs SumUp?
- Wix starts at $2.76 /month. SumUp starts at $0 /month.
- What are the top alternatives to Wix?
- Top alternatives to Wix include Unbounce, VWO Deploy, WordPress, SITE123, Squarespace.
- What are the top alternatives to SumUp?
- Top alternatives to SumUp include Square Point of Sale, ShopKeep, Lightspeed Retail, WePay, Square Payments.