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Voluum vs Improvado Comparison

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Voluum

3.3(174 reviews)

Starting at $69 /Month

  • Large Enterprises
  • Medium Business

Voluum is an all-in-one marketing analytics software that aggregates all the marketing data into one convenient location. Connect Google Adwords, Facebook Ads, Bing Ads, and Yahoo Search with streaming data in real-time.…

Improvado

4.3(120 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Improvado is a marketing analytics software. It can be used to track leads, optimize videos, monitor website traffic, automate email campaigns, manage landing pages, run A/B tests, analyze sales funnel performance—the li…

Improvado leads on user satisfaction with a 4.3-star rating across 120 reviews.

Voluum vs Improvado — at a glance

FeatureVoluumImprovado
Rating3.3 / 54.3 / 5
Reviews174120
Starting price$69 /MonthContact for pricing
Free trial No No
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryMarketing Analytics SoftwareMarketing Analytics Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud
APIAvailable
Support modesOnlineOnline
CertificationsSOC 2, GDPR
Data residencyGlobalUS

Key differences between Voluum and Improvado

  • Pricing: Voluum starts at $69 /Month. Improvado pricing is not publicly listed.
  • User satisfaction: Improvado scores higher with a 4.3-star average.
  • Deployment: Voluum supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Improvado supports SaaS/Web/Cloud.

Voluum vs Improvado — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Voluum - Marketing Analytics Software
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Improvado - Marketing Analytics Software
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Free PDF comparison

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Biggest differences

Start here before you go deeper into features.

Voluum

Best for

Large Enterprises, Medium Business, Small Business

Improvado

Best for

Large Enterprises, Medium Business, Small Business

Voluum typically suits Large Enterprises and Medium Business. Improvado tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Voluum is an all-in-one marketing analytics software that aggregates all the marketing data into one convenient location. Connect Google Adwords, Facebook Ads, Bing Ads, and Yahoo Search ... Read More about Voluum

Improvado is a marketing analytics software. It can be used to track leads, optimize videos, monitor website traffic, automate email campaigns, manage landing pages, run A/B tests, analyze ... Read More about Improvado

Entry Level Pricing

  • Starts from $69 , Billed Yearly
  • Not Available

Free Trial Availability

  • No free trial
  • No free trial

User Ratings

Based on verified Spotsaas reviews
Get pricing help
Get pricing help

Software Demo

Demo

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Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

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Compare Voluum and Improvado on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $69 , Billed Yearly
      • Not Available

      Pricing Plans

      • Discover

        • 40 Active Campaigns

        • Up to 1 Custom Domain & 1 Dedicated Domain

        • 3 Months of Data Retention

        Show more +

      • Profit

        • Unlimited Active Campaigns

        • Up to 3 Custom Domains & 1 Dedicated Domain

        • 6 Months of Data Retention

        Show more +

      • Grow

        • Unlimited Active Campaigns

        • Up to 5 Custom Domains & 1 Dedicated Domain

        • 12 Months of Data Retention

        Show more +

      • Browse all pricing plans
      • Not Available

      Pricing Page

      Voluum pricing

      Pricing information not available

      Other Details

      Organization Types supported

      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals
      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Not Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes

      Single Sign-On (SSO)

      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes

      Data Encryption

      ✓ Yes

      Data Residency

      🌐 Global
      🇺🇸 US

      Voluum User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      102

      4

      2

      0

      7

      44

      18

      0

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyer sentiment is mixed across 115 reviews, so it is worth reviewing the tradeoffs closely.

      What buyers like

      • All-in-one marketing data aggregation
      • Real-time performance metrics
      • Easy-to-use reporting dashboard

      Common complaints

      • Can be complex for new users
      • Limited customization options
      • Pricing may be high for small businesses

      Buyer sentiment

      Buyer sentiment is positive across 62 reviews, with strong overall satisfaction.

      What buyers like

      • Comprehensive lead tracking
      • Video optimization tools
      • Automates email campaigns

      Common complaints

      • Complex interface for beginners
      • Can be overwhelming with features
      • Higher cost for small businesses

      Pros and Cons

      • Aggregates data from multiple sources for convenience.

      • Real-time reporting allows for quick decision-making.

      • User-friendly dashboard simplifies data access.

      • New users may find it complex initially.

      • Customization options are somewhat limited.

      • Offers a wide range of features for comprehensive marketing.

      • Video optimization tools enhance lead generation efforts.

      • Automation capabilities save time and improve efficiency.

      • Interface may be complex for new users.

      • Feature overload can be overwhelming.

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Media and Screenshots

      Screenshots

      No screenshots available.

      Marketing Data screenshot

      7 Screenshots

      Videos

      video-0

      3 Videos

      video-0

      4 Videos

      Top Alternatives to Voluum and Improvado in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Voluum or Improvado?
      Improvado edges out the other on user ratings (4.3 vs 3.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Voluum and Improvado offer a free trial?
      Neither Voluum nor Improvado currently lists a free trial.
      What is the starting price of Voluum vs Improvado?
      Voluum starts at $69 /Month. Improvado starts at Contact for pricing.
      What are the top alternatives to Voluum?
      Top alternatives to Voluum include Affise, AffTrack, ClickInc, TrackingDesk, RedTrack.io.
      What are the top alternatives to Improvado?
      Top alternatives to Improvado include Singular, Marketing Evolution, Adverity, Maralytics, Adjust.

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