Voluum vs Improvado Comparison
Voluum
Starting at $69 /Month
- Large Enterprises
- Medium Business
Voluum is an all-in-one marketing analytics software that aggregates all the marketing data into one convenient location. Connect Google Adwords, Facebook Ads, Bing Ads, and Yahoo Search with streaming data in real-time.…
Improvado
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Improvado is a marketing analytics software. It can be used to track leads, optimize videos, monitor website traffic, automate email campaigns, manage landing pages, run A/B tests, analyze sales funnel performance—the li…
Improvado leads on user satisfaction with a 4.3-star rating across 120 reviews.
Voluum vs Improvado — at a glance
| Feature | Voluum | Improvado |
|---|---|---|
| Rating | 3.3 / 5 | 4.3 / 5 |
| Reviews | 174 | 120 |
| Starting price | $69 /Month | Contact for pricing |
| Free trial | No | No |
| Free version | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | Marketing Analytics Software | Marketing Analytics Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud |
| API | Available | — |
| Support modes | Online | Online |
| Certifications | — | SOC 2, GDPR |
| Data residency | Global | US |
Key differences between Voluum and Improvado
- Pricing: Voluum starts at $69 /Month. Improvado pricing is not publicly listed.
- User satisfaction: Improvado scores higher with a 4.3-star average.
- Deployment: Voluum supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Improvado supports SaaS/Web/Cloud.
Voluum vs Improvado — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Large Enterprises, Medium Business, Small Business
Large Enterprises, Medium Business, Small Business
Voluum typically suits Large Enterprises and Medium Business. Improvado tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Voluum is an all-in-one marketing analytics software that aggregates all the marketing data into one convenient location. Connect Google Adwords, Facebook Ads, Bing Ads, and Yahoo Search ... Read More about Voluum | Improvado is a marketing analytics software. It can be used to track leads, optimize videos, monitor website traffic, automate email campaigns, manage landing pages, run A/B tests, analyze ... Read More about Improvado |
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Entry Level Pricing |
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Free Trial Availability |
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User RatingsBased on verified Spotsaas reviews | ||
Get pricing help | Get pricing help |
Software Demo
Demo |
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Compare Voluum and Improvado on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
Pricing Option | ||
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Starting From |
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Pricing Page | ![]() | Pricing information not available |
Other Details
Organization Types supported |
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Platforms Supported |
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API Support |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | — | ✓ Yes |
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HIPAA | ✗ No | ✗ No |
GDPR | — | ✓ Yes |
Single Sign-On (SSO) | — | ✓ Yes |
Multi-Factor Auth (MFA) | — | ✓ Yes |
Data Encryption | — | ✓ Yes |
Data Residency | 🌐 Global | 🇺🇸 US |
Voluum User Reviews & Rating Comparison
User Ratings | ||
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Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is mixed across 115 reviews, so it is worth reviewing the tradeoffs closely. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 62 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
Media and Screenshots
Screenshots | No screenshots available. | ![]() 7 Screenshots |
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Videos | ![]() 3 Videos | ![]() 4 Videos |
Related Blogs and Articles for Marketing Analytics Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Voluum or Improvado?
- Improvado edges out the other on user ratings (4.3 vs 3.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Voluum and Improvado offer a free trial?
- Neither Voluum nor Improvado currently lists a free trial.
- What is the starting price of Voluum vs Improvado?
- Voluum starts at $69 /Month. Improvado starts at Contact for pricing.
- What are the top alternatives to Voluum?
- Top alternatives to Voluum include Affise, AffTrack, ClickInc, TrackingDesk, RedTrack.io.
- What are the top alternatives to Improvado?
- Top alternatives to Improvado include Singular, Marketing Evolution, Adverity, Maralytics, Adjust.












