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Vendasta vs WPCRM vs Outgrow vs ActiveCampaign Comparison

Last updated:

Vendasta

4.3(331 reviews)

Starting at $42 /Month

  • Free Trial
  • Individuals
  • Large Enterprises

Vendasta is an all-in-one cloud based Marketing Automation (MA) and Revenue Platform that combines powerful segmentation, workflow automation, lead scoring, predictive analytics, multi-channel campaign orchestration and…

WPCRM

4.5(3,406 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

The WPCRM marketing automation software is a Web-based, all-in-one solution to manage your marketing programs and deliver highly personalized customer engagement. It uses cloud computing infrastructure to deliver faster…

Outgrow

4.7(567 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful…

ActiveCampaign

4.5(12,031 reviews)

Starting at $29 /User/Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…

WPCRM leads on user satisfaction with a 4.5-star rating across 3,406 reviews.

Vendasta vs WPCRM vs Outgrow vs ActiveCampaign — at a glance

FeatureVendastaWPCRMOutgrowActiveCampaign
Rating4.3 / 54.5 / 54.7 / 54.5 / 5
Reviews3313,40656712,031
Starting price$42 /MonthContact for pricingContact for pricing$29 /User/Month
Free trial Yes No Yes Yes
Free version No No No No
Best forIndividuals, Large Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessFreelancers / Consultants, Large Enterprises, Medium Business
CategoryCRM SoftwareMarketing Automation SoftwareMarketing Automation SoftwareMarketing Automation Software
PlatformsSaaS/Web/CloudSaaS/Web/CloudSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modes24/7 (Live rep), Business Hours, Online24/7 (Live rep), Business Hours, Online24/7 (Live rep), OnlineBusiness Hours, Online
CertificationsSOC 2GDPRSOC 2, HIPAA, GDPR
Data residencyGlobalGlobalGlobalGlobal

Key differences between Vendasta and WPCRM

  • Pricing: Vendasta starts at $42 /Month. WPCRM pricing is not publicly listed.
  • Free trial: Vendasta offers a free trial; WPCRM does not.
  • Target audience: Vendasta is built for Individuals and Large Enterprises, while WPCRM targets Large Enterprises and Medium Business.
  • User satisfaction: WPCRM scores higher with a 4.5-star average.
  • Deployment: Vendasta supports SaaS/Web/Cloud; WPCRM supports SaaS/Web/Cloud.

Compare Vendasta vs WPCRM vs Outgrow vs ActiveCampaign — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Vendasta - CRM Software
Talk to an expert
Talk to an expert
WPCRM - Marketing Automation Software
Talk to an expert
Talk to an expert

Biggest differences

Start here before you go deeper into features.

Vendasta

Best for

Individuals, Large Enterprises, Medium Business

WPCRM

Best for

Large Enterprises, Medium Business, Small Business

Outgrow

Best for creating interactive lead generation content with easy marketing automation.

Choose if
  • You need to build quizzes, calculators, or surveys without coding skills.
  • Your focus is on lead generation and customer engagement campaigns.
  • You want a user-friendly platform with versatile customizable templates.
Consider alternatives if
  • Your company requires extensive third-party app integrations and marketplace options.
  • You need complex, enterprise-level automation workflows beyond simple streamlined setups.

ActiveCampaign

Best for SMBs needing powerful, flexible marketing automation with integrated CRM.

Choose if
  • You want robust automation workflows with a visual builder for complex campaigns.
  • You need strong segmentation and targeting for personalized marketing efforts.
  • You value responsive, knowledgeable customer support to help navigate the platform.
Consider alternatives if
  • You require highly advanced, flexible email design customization beyond platform limits.
  • You prefer very simple, minimal automation tools with little to no learning curve.

Vendasta typically suits Individuals and Large Enterprises. WPCRM tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Vendasta is an all-in-one cloud based Marketing Automation (MA) and Revenue Platform that combines powerful segmentation, workflow automation, lead scoring, predictive analytics, ... Read More about Vendasta

The WPCRM marketing automation software is a Web-based, all-in-one solution to manage your marketing programs and deliver highly personalized customer engagement. It uses cloud computing ... Read More about WPCRM

Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. ... Read More about Outgrow

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign

Entry Level Pricing

  • Starts from $42 , Billed Yearly
  • Not Available
  • Not Available
  • Starts from $29

Free Trial Availability

  • No free trial
  • Free Trial available

Spotsaas Score

What's this? ↗

8.4/10

7.6/10

9.0/10

9.8/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

1 to 500 employees
Small BusinessMedium Business
10-500 employeesSmall to medium businesses
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Vendasta

  • Streamlined Operations: With Vendasta, we can simplify our business processes, allowing managers and administrators to focus more on strategic initiatives rather than getting bogged down in day-to-day operations.
  • Robust White-Label Solutions: Vendasta offers a suite of white-label products, enabling us to present customized branding options to clients. This flexibility not only enhances our brand identity but also strengthens client loyalty.
  • Data-Driven Insights: By leveraging Vendasta’s powerful analytics tools, we gain access to actionable insights that help us make informed decisions. This means we can better tailor our services to meet the evolving needs of our clients.

WPCRM

No key benefits available yet.

Outgrow

No key benefits available yet.

ActiveCampaign

  • Seamless Automation: ActiveCampaign empowers your marketing team to create highly personalized customer experiences through robust automation workflows. Imagine setting up a campaign that runs itself, engaging customers at the right moments without manual intervention.
  • Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
  • Segmentation and Targeting: This platform enables precise audience segmentation, making it easier for you to tailor messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
Best fit

Best fit

Vendasta

  • 1 to 500 employees
  • Martech, SaaS, Digital Marketing, E-commerce, and Consulting
  • Typical users hold job titles such as Marketing Managers, Sales Executives, Business Development Representatives, Digital Agency Owners, and Customer Success Managers

WPCRM

No best-fit guidance available yet.

Outgrow

No best-fit guidance available yet.

ActiveCampaign

  • 10 to 500 employees
  • Martech, SaaS, E-commerce, Consulting, and Nonprofits
  • Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
Watchouts

Reasons buyers look elsewhere

Vendasta

  • Users may seek alternatives to Vendasta due to concerns over pricing structures, as some businesses find the cost of services to be higher than budgeted or not aligned with their perceived value.
  • Businesses looking for more specialized marketing solutions might explore alternatives that cater specifically to their industry, offering tailored tools and features that better suit their unique needs.
  • The desire for enhanced customer support can drive users to consider other platforms, particularly if they feel Vendasta's service is lacking in responsiveness or personalized assistance.

WPCRM

No alternatives guidance available yet.

Outgrow

No alternatives guidance available yet.

ActiveCampaign

  • Users may seek alternatives due to budget constraints, as ActiveCampaign can be relatively expensive for small businesses or startups looking for cost-effective marketing automation solutions.
  • Some users might find the learning curve steep, prompting them to explore more intuitive platforms that offer user-friendly interfaces and easier onboarding processes.
  • Businesses with specific needs, such as e-commerce integration or advanced CRM features, may look for alternatives that provide tailored functionalities better suited to their unique operational requirements.

Software Demo

Demo

Need a second opinion?

Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Vendasta, WPCRM, Outgrow and ActiveCampaign Compare on Features?

Total Features

6 Features

5 Features

19 Features

30 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Vendasta, WPCRM, Outgrow and ActiveCampaign on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • $42 , Billed Yearly
          • Not Available
          • Not Available
          • $29

          Pricing Plans

          • Free

            • 1 Local Business Online Toolkit

            • 1 Snapshot Report / Month

            • 50 Email Sends / Month

            Show more +

          • Startup

            • 1 Seat

            • 15 Local Business Online Toolkits

            • 15 Snapshot Reports/month

            Show more +

          • Essentials

            • 5 Seats

            • 75 Local Business Online Toolkits

            • 75 Snapshot Reports/month

            Show more +

          • Browse all pricing plans
          • Not Available
          • Not Available
          • Not Available

          Pricing Page

          Vendasta pricing

          Pricing information not available

          Outgrow pricingActiveCampaign pricing

          Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Not Available
          • Available
          • Available
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes

          HIPAA

          ✗ No
          ✗ No

          GDPR

          ISO 27001

          Single Sign-On (SSO)

          Multi-Factor Auth (MFA)

          Data Encryption

          Audit Logs

          Data Residency

          🌐 Global
          🌐 Global

          Vendasta vs WPCRM vs Outgrow User Reviews & Rating Comparison

          User Ratings

          Rating Distribution

          223

          28

          4

          3

          7

          3

          3

          0

          0

          0

          351

          18

          5

          2

          2

          1535

          287

          32

          12

          21

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Buyer sentiment is positive across 265 reviews, with strong overall satisfaction.

          What buyers like

          • Comprehensive suite of tools, offering a wide range of digital marketing solutions in one place to manage clients effectively.
          • White-label options build trust and authority by allowing rebranding of services and tools.
          • Exceptional customer service and responsive account managers, enabling smooth onboarding and resolving issues quickly.

          Common complaints

          • Steep learning curve due to the breadth and depth of product offerings, which can overwhelm new users initially.
          • Some clients find the interface and back-end features a little glitchy, outdated, or unintuitive in areas like billing or campaign setup.
          • Limited flexibility regarding certain features, such as store-sharing options and individual app availability within bundles.

          Buyer sentiment

          Buyer sentiment is very strong across 6 reviews, with consistently positive feedback.

          What buyers like

          • All-in-one solution
          • Web-based access
          • Personalized engagement

          Common complaints

          • Limited offline capabilities
          • Customization options may be basic
          • Learning curve for new users

          Buyer sentiment

          Users generally praise Outgrow for its ease of use, customization options, and strong lead generation features, though some note limitations in integrations and advanced feature complexity.

          What buyers like

          • Ease of use
          • Customizable templates
          • Customer support

          Common complaints

          • Limited integrations
          • Feature restrictions in trial

          Buyer sentiment

          Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging.

          What buyers like

          • Ease of use
          • Customer support
          • Automation capabilities

          Common complaints

          • Learning curve
          • Email design limitations

          Pros and Cons

          • Comprehensive suite of tools, offering a wide range of digital marketing solutions in one place to manage clients effectively.

          • White-label options build trust and authority by allowing rebranding of services and tools.

          • Exceptional customer service and responsive account managers, enabling smooth onboarding and resolving issues quickly.

          • Steep learning curve due to the breadth and depth of product offerings, which can overwhelm new users initially.

          • Some clients find the interface and back-end features a little glitchy, outdated, or unintuitive in areas like billing or campaign setup.

          • Integrates multiple marketing functions into one platform.

          • Delivers personalized customer experiences effectively.

          • Utilizes cloud infrastructure for better performance.

          • Customization may not meet all needs.

          • Limited offline functionality could be a drawback.

          • Highly intuitive and user-friendly interface for quiz and calculator creation

          • Versatile with a wide range of customizable templates

          • Responsive and supportive customer service with 24/7 availability

          • Trial feature access can be misleading, requiring upgrades for full functionality

          • Learning curve for advanced features like nested functions and complex variables

          • Exceptional customer support with responsive and knowledgeable assistance

          • User-friendly platform with intuitive tools accessible to beginners

          • Robust automation capabilities including a visual workflow builder

          • Steep learning curve requiring time to master features

          • Automation workflows can feel overwhelming without training

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          List of Customers

          Customers

          Apartments

          Apartments

          Salem

          Salem

          Ordereze

          Ordereze

          No Customers information available.

          Github

          Github

          Codepen

          Codepen

          VOD

          VOD

          Platinum Skin Care

          Platinum Skin Care

          MOM

          MOM

          Heather Read Photography

          Heather Read Photography

          Media and Screenshots

          Screenshots

          No screenshots available.

          No screenshots available.

          Videos

          video-0

          3 Videos

          video-0

          2 Videos

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Vendasta or WPCRM?
          WPCRM edges out the other on user ratings (4.5 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Vendasta and WPCRM offer a free trial?
          Vendasta offers a free trial. WPCRM does not.
          What is the starting price of Vendasta vs WPCRM?
          Vendasta starts at $42 /Month. WPCRM starts at Contact for pricing.
          What are the top alternatives to Vendasta?
          Top alternatives to Vendasta include Bigin by Zoho CRM, WPCRM, SalesCRM, SalesLab CRM, SimpleCRM.
          What are the top alternatives to WPCRM?
          Top alternatives to WPCRM include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.

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