NEWJoin 1M+ SaaS Professionals|Get Weekly Insights, Trends & Expert PicksSubscribe Free →

Spotsaas logo

Synthesio vs Metricool Comparison

Last updated:

Synthesio

4.6(175 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Synthesio is the leading visitor management system for agencies and in-house corporate communications departments. It allows publishing houses to build better relationships with its influencers and journalists, to monito…

Metricool

4.6(5 reviews)

Starting at $12 /Month

  • Individuals
  • Freelancers / Consultants

The Metricool helps you track your social media network activity in real time while you are online, allowing you to socialize while keeping an eye on the bottom line. The Metricool provides visual and statistical summari…

Synthesio vs Metricool — at a glance

FeatureSynthesioMetricool
Rating4.6 / 54.6 / 5
Reviews1755
Starting priceContact for pricing$12 /Month
Free trial No No
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessIndividuals, Freelancers / Consultants, Medium Business
CategorySocial Media Analytics ToolsSocial Media Analytics Tools
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailable
Support modes24/7 (Live rep), Business Hours, OnlineBusiness Hours, Online
CertificationsGDPRGDPR
Data residencyGlobalGlobal

Key differences between Synthesio and Metricool

  • Pricing: Metricool starts at $12 /Month. Synthesio pricing is not publicly listed.
  • Target audience: Synthesio is built for Large Enterprises and Medium Business, while Metricool targets Individuals and Freelancers / Consultants.
  • Deployment: Synthesio supports SaaS/Web/Cloud; Metricool supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Synthesio vs Metricool — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Social Media Analytics Tools tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Synthesio - Social Media Analytics Tools
Talk to an expert
Talk to an expert
Metricool - Social Media Analytics Tools
Talk to an expert
Talk to an expert

Biggest differences

Start here before you go deeper into features.

Synthesio

Best for agencies and corporates needing advanced influencer relationship analytics.

Choose if
  • You manage influencer and journalist relationships in publishing or corporate communications.
  • Your team requires flexible, configurable analytics tailored to medium or large enterprises.
  • You prioritize advanced visitor management and detailed influencer activity monitoring.
Consider alternatives if
  • You are a small business with limited budget and need transparent pricing.
  • You want an out-of-the-box, simple social media analytics tool without complex setup.

Metricool

Best for real-time social media tracking with simple, visual performance summaries.

Choose if
  • You need live monitoring of social media activity while managing posts.
  • You want an easy-to-use tool combining competitor comparison and performance metrics.
  • Your team is small to mid-sized and prefers a streamlined setup with low complexity.
Consider alternatives if
  • You require advanced, enterprise-grade analytics beyond basic summaries.
  • Your company needs deep integrations with multiple complex enterprise systems.

Synthesio: Best for agencies and corporates needing advanced influencer relationship analytics. Metricool: Best for real-time social media tracking with simple, visual performance summaries.

Description

Synthesio is the leading visitor management system for agencies and in-house corporate communications departments. It allows publishing houses to build better relationships with its ... Read More about Synthesio

The Metricool helps you track your social media network activity in real time while you are online, allowing you to socialize while keeping an eye on the bottom line. The Metricool provides ... Read More about Metricool

Entry Level Pricing

  • Not Available
  • Starts from $12 , Billed Yearly

Free Trial Availability

  • No free trial
  • No free trial

User Ratings

Based on verified Spotsaas reviews

4.6

(5)

Best Company Size

Medium BusinessLarge Enterprises
1-50 employees51-500 employees
Get pricing help
Get pricing help

Software Demo

Demo

Need a second opinion?

Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

Compare Synthesio and Metricool on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • Not Available
      • $12 , Billed Yearly

      Pricing Plans

      • Not Available
      • Free

        • Brands: 1 Brand

        • Instagram: 1 account

        • Facebook: 1 page or group

        Show more +

      • Pro 5

        • Brands: 5 Brands

        • Instagram: 5 accounts

        • Facebook: 5 pages or groups

        Show more +

      • Pro 10

        • Brands: 10 Brands

        • Instagram: 10 accounts

        • Facebook: 10 pages or groups

        Show more +

      • Browse all pricing plans

      Pricing Page

      Pricing information not available

      Metricool pricing

      Other Details

      Organization Types supported

      • Individuals
      • Medium Business
      • Small Business
      • Large Enterprises
      • Freelancers
      • Individuals
      • Medium Business
      • Small Business
      • Large Enterprises
      • Freelancers

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes
      ✓ Yes

      Data Residency

      🌐 Global
      🌐 Global

      Synthesio User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      6

      1

      0

      0

      0

      3

      3

      0

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Overall positive sentiment highlights advanced analytics and relationship management, tempered by concerns over pricing transparency and setup complexity.

      What buyers like

      • Advanced analytics
      • Relationship management
      • User satisfaction

      Common complaints

      • Pricing transparency
      • Complex setup

      Buyer sentiment

      Users generally appreciate Metricool's ease of use and real-time tracking but note limitations in advanced features and pricing clarity.

      What buyers like

      • Ease of use
      • Real-time social media tracking
      • Visual performance summaries

      Common complaints

      • Limited advanced analytics
      • Unclear pricing

      Pros and Cons

      • Advanced analytics capabilities for influencer and journalist monitoring

      • Strong relationship management features tailored for publishing houses

      • High user satisfaction with a 4.6 rating from 175 reviewers

      • Pricing is quotation-based and not publicly available, complicating budgeting

      • Limited information on out-of-the-box use cases and benefits

      • Real-time social media activity tracking

      • Visual and statistical performance summaries

      • Easy-to-use interface combining multiple key components

      • Limited advanced analytics features

      • Pricing details not fully transparent

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      List of Customers

      Customers

      No Customers information available.

      Nike

      Nike

      Canon

      Canon

      Adidas

      Adidas

      Media and Screenshots

      Screenshots

      No screenshots available.

      Social Media Insights

      3 Screenshots

      Videos

      video-0

      1 Videos

      video-0

      3 Videos

      Top Alternatives to Synthesio and Metricool in 2026

      Expand your shortlist

      Add another option to compare side by side

      Search by product name to compare pricing, fit, and buyer feedback in one view.

      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Synthesio or Metricool?
      Synthesio and Metricool are closely matched with equal user ratings of 4.6. The right choice depends on your team size, budget, and specific Social Media Analytics Tools needs.
      Do Synthesio and Metricool offer a free trial?
      Neither Synthesio nor Metricool currently lists a free trial.
      What is the starting price of Synthesio vs Metricool?
      Synthesio starts at Contact for pricing. Metricool starts at $12 /Month.
      What are the top alternatives to Synthesio?
      Top alternatives to Synthesio include Social Opinion, ListenFirst, SocialTracker, Brandwatch, Planable.
      What are the top alternatives to Metricool?
      Top alternatives to Metricool include Social Opinion, TrueSocialMetrics, Sprout Social, AgoraPulse, SocialPilot.

      Grow your pipeline with buyers who are already looking for you

      254,000+ buyers use Spotsaas every month to evaluate and shortlist software. Get in front of them — for free, or with a managed growth plan built around your category.