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Substly vs InsightSquared vs DOMO Comparison

Last updated:

Substly

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Substly enables businesses to get in-depth analysis on customers and subscriptions. It has a variety of business plans to fit many unique analytics needs. Its product includes tools to dataset relationship mapping, cohor…

InsightSquared

4.6(796 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

InsightSquared empowers marketers to run better campaigns and sales teams to negotiate more effectively. Available as a SaaS solution, InsightSquared revolutionizes the way that businesses collect, organize, and track in…

DOMO

4.3(813 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

DOMO is a business intelligence software solution for organisations that need data in order to make decisions, DOMO gives all the information needed whether looking at sales, service or manufacturing data, DOMO can provi…

InsightSquared leads on user satisfaction with a 4.6-star rating across 796 reviews.

Substly vs InsightSquared vs DOMO — at a glance

FeatureSubstlyInsightSquaredDOMO
Rating4.6 / 54.3 / 5
Reviews796813
Starting priceContact for pricingContact for pricingContact for pricing
Free trial Yes No Yes
Free version No No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryBusiness Intelligence SoftwareBusiness Intelligence SoftwareBusiness Intelligence Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailable
Support modesOnlineBusiness Hours24/7 (Live rep), Business Hours, Online
CertificationsSOC 2, GDPRSOC 2, HIPAA, GDPR, ISO 27001
Data residencyUSGlobalGlobal

Key differences between Substly and InsightSquared

  • Free trial: Substly offers a free trial; InsightSquared does not.
  • Deployment: Substly supports SaaS/Web/Cloud; InsightSquared supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Substly vs InsightSquared vs DOMO — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Business Intelligence Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Substly
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InsightSquared - Business Intelligence Software
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DOMO - Business Intelligence Software
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Talk to an expert

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Biggest differences

Start here before you go deeper into features.

Substly

Best for e-commerce businesses needing detailed subscription revenue analytics.

Choose if
  • You require advanced cohort and delta analysis for subscription data.
  • You want fast insights to identify hidden revenue and upgrade opportunities.
  • You are a small to medium e-commerce business managing recurring revenue.
Consider alternatives if
  • Your business model is not based on subscriptions or recurring revenue.
  • You need transparent pricing and extensive user reviews before committing.

InsightSquared

Best for sales and marketing teams needing centralized content and analytics.

Choose if
  • You want a unified platform combining content centralization with sales intelligence.
  • Your team needs intuitive email integration and reusable content collections.
  • You require detailed tracking and reporting on document usage and engagement.
Consider alternatives if
  • You need real-time Salesforce data synchronization without delays.
  • Your team prefers lightweight, simple BI tools with minimal setup complexity.

DOMO

Best for medium to large businesses needing intuitive self-service BI and ETL.

Choose if
  • You require powerful, code-free data transformation with Magic ETL.
  • Your team includes non-technical decision makers needing easy data exploration.
  • You want flexible BI dashboards covering sales, service, and manufacturing data.
Consider alternatives if
  • You need extensive out-of-the-box advanced connectors beyond the limited Marketplace.
  • Your users are new and lack access to strong onboarding or support resources.

Substly: Best for e-commerce businesses needing detailed subscription revenue analytics. InsightSquared: Best for sales and marketing teams needing centralized content and analytics.

Description

Substly enables businesses to get in-depth analysis on customers and subscriptions. It has a variety of business plans to fit many unique analytics needs. Its product includes tools to ... Read More about Substly

InsightSquared empowers marketers to run better campaigns and sales teams to negotiate more effectively. Available as a SaaS solution, InsightSquared revolutionizes the way that businesses ... Read More about InsightSquared

DOMO is a business intelligence software solution for organisations that need data in order to make decisions, DOMO gives all the information needed whether looking at sales, service or ... Read More about DOMO

Free Trial Availability

  • No free trial
  • Free Trial available

Spotsaas Score

What's this? ↗

Not Available

8.9/10

9.4/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

Small BusinessMedium Business
51-500 employees500+ employees
Medium BusinessLarge Enterprises
Get pricing help
Get pricing help
Get pricing help

Software Demo

Demo

No software demo available

Substly has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

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How do Substly, InsightSquared and DOMO Compare on Features?

Total Features

0 Features

7 Features

10 Features

Unique Features

No features

No unique features

No unique features

Get Quote
Get Quote
Get Quote

Compare Substly, InsightSquared and DOMO on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Pricing Plans

        • Not Available
        • Not Available
        • Not Available

        Pricing Page

        Substly pricing

        Pricing information not available

        Pricing information not available

        Other Details

        Organization Types supported

        • Medium Business
        • Freelancers
        • Large Enterprises
        • Small Business
        • Individuals
        • Medium Business
        • Freelancers
        • Large Enterprises
        • Small Business
        • Individuals
        • Medium Business
        • Freelancers
        • Large Enterprises
        • Small Business
        • Individuals

        Platforms Supported

        • Mobile - Android
        • Browser Based (Cloud)
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Mobile - Android
        • Browser Based (Cloud)
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Mobile - Android
        • Browser Based (Cloud)
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Not Available
        • Not Available
        • Available
        Get help choosing
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes
        ✓ Yes

        HIPAA

        ✗ No
        ✗ No
        ✓ Yes

        GDPR

        ✓ Yes
        ✓ Yes

        ISO 27001

        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes
        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes
        ✓ Yes

        Data Encryption

        ✓ Yes
        ✓ Yes

        Audit Logs

        ✓ Yes
        ✓ Yes

        Data Residency

        🇺🇸 US
        🌐 Global
        🌐 Global

        Substly vs InsightSquared User Reviews & Rating Comparison

        User Ratings

        No reviews available for the product

        Rating Distribution

        No reviews available for this product

        393

        103

        11

        2

        2

        135

        64

        10

        1

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        No user reviews or ratings available to summarize buyer sentiment.

        What buyers like

        • In-depth customer analysis
        • Cohort and delta analysis tools
        • Quick revenue insights

        Common complaints

        • Limited features for non-e-commerce
        • Can be expensive for startups
        • Requires data input for accuracy

        Buyer sentiment

        Overall positive sentiment highlights the platform's efficiency in content management and sales enablement, tempered by concerns over complexity and integration delays.

        What buyers like

        • Content centralization
        • Ease of use in email integration
        • Document organization and sharing

        Common complaints

        • Platform complexity
        • Delayed data synchronization

        Buyer sentiment

        Overall positive sentiment highlights DOMO's ease of use and powerful ETL capabilities, tempered by concerns about complexity for new users and limited marketplace options.

        What buyers like

        • Ease of use
        • Powerful ETL and data transformation
        • Effective data visualization

        Common complaints

        • Complexity for newcomers
        • Limited marketplace connectors

        Pros and Cons

        • In-depth customer and subscription analytics

        • Fast insights into hidden revenues and upgrade opportunities

        • Variety of business plans tailored to unique analytics needs

        • Lack of publicly available pricing information

        • No available user ratings or reviews to assess performance

        • Centralized content platform with easy access to updated materials

        • Intuitive email integration and easy creation of reusable collections

        • Efficient document organization and sharing with instant reporting on link usage

        • Platform complexity can overwhelm new users requiring support

        • Limited integration options and delayed data synchronization

        • Intuitive self-service BI features suitable for non-technical users

        • Powerful Magic ETL for efficient data transformation from multiple sources

        • Data visualization that simplifies complex data for actionable insights

        • Complexity and customization can be challenging for newcomers without adequate support

        • Limited advanced functionalities and connectors available in the Marketplace

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        List of Customers

        Customers

        No Customers information available.

        UserIQ

        UserIQ

        Certify

        Certify

        Mitel

        Mitel

        Comcast

        Comcast

        BBVA

        BBVA

        Unilever

        Unilever

        Media and Screenshots

        Screenshots

        Find your subscriptions

        4 Screenshots

        More reports than ever before

        1 Screenshots

        Domo Dashboard

        5 Screenshots

        Videos

        No videos available.

        video-0

        1 Videos

        video-0

        4 Videos

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Substly or InsightSquared?
        InsightSquared edges out the other on user ratings (4.6 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Substly and InsightSquared offer a free trial?
        Substly offers a free trial. InsightSquared does not.
        What is the starting price of Substly vs InsightSquared?
        Substly starts at Contact for pricing. InsightSquared starts at Contact for pricing.
        What are the top alternatives to Substly?
        Top alternatives to Substly include SimpleKPI, EZlytix, Zendesk Explore, Waytobi, Easy Insight.
        What are the top alternatives to InsightSquared?
        Top alternatives to InsightSquared include Intricately, Entrinsik Informer, Sisense, SplashBI, SAS Business Intelligence.

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