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SplitMetrics vs UserTesting vs Figma Comparison

Last updated:

SplitMetrics

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

SplitMetrics AB Testing software is designed to help make faster, more informed decisions. Split tests into independent segments and quickly compare the results. It allows to test different versions of website simultane…

UserTesting

4.1(2,396 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

UserTesting is UX software that offers exceptional value for medium to large organizations. The focus of the product is on user feedback. UserTesting helps companies learn what users say and think about their products, s…

Figma

4.6(1,133 reviews)

Starting at $12 /User/Month

  • Freelancers / Consultants
  • Large Enterprises

Figma is a browser-based UI design and prototyping tool used by product designers, UX teams, and front-end developers to collaborate on interface design in real time from any operating system. It replaces desktop design…

UserTesting leads on user satisfaction with a 4.1-star rating across 2,396 reviews.

SplitMetrics vs UserTesting vs Figma — at a glance

FeatureSplitMetricsUserTestingFigma
Rating4.1 / 54.6 / 5
Reviews2,3961,133
Starting priceContact for pricingContact for pricing$12 /User/Month
Free trial No No No
Free version No No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessFreelancers / Consultants, Large Enterprises, Medium Business
CategoryAB Testing SoftwareUX SoftwareUX Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac
APIAvailableAvailable
Support modes24/7 (Live rep), Business Hours, OnlineBusiness Hours, OnlineOnline
CertificationsGDPRSOC 2, GDPRSOC 2, GDPR
Data residencyUSGlobal

Key differences between SplitMetrics and UserTesting

  • Deployment: SplitMetrics supports SaaS/Web/Cloud; UserTesting supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare SplitMetrics vs UserTesting vs Figma — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most AB Testing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

SplitMetrics - AB Testing Software
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UserTesting - UX Software
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Talk to an expert

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Biggest differences

Start here before you go deeper into features.

SplitMetrics

Best for simple, effective A/B testing of mobile app store listings.

Choose if
  • You are a mobile game publisher or app developer focused on app store optimization.
  • You need a user-friendly platform with minimal setup and learning curve.
  • You want to run multiple simultaneous tests targeting different audience segments easily.
Consider alternatives if
  • Your team requires extensive third-party integrations or marketplace apps.
  • You need highly customizable or complex A/B testing workflows.

UserTesting

Best for medium to large companies seeking rapid user feedback on prototypes.

Choose if
  • You need quick, reliable user feedback for UX research and product development.
  • Your team includes UX researchers, product managers, or marketing professionals.
  • You want a simple, low-complexity setup with a user-friendly testing platform.
Consider alternatives if
  • You are a small startup or have a limited budget for UX testing tools.
  • Your organization requires extensive, responsive customer support.

Figma

Best for UX/UI teams needing real-time remote collaboration and versatile design tools.

Choose if
  • You require seamless real-time collaboration for remote UX/UI design teams.
  • You want an intuitive, beginner-friendly interface with advanced prototyping features.
  • You need a cross-platform tool with strong community support and scalable subscriptions.
Consider alternatives if
  • Your organization demands highly customizable billing and detailed account management.
  • You need extensive enterprise-level support with responsive customer service.

SplitMetrics: Best for simple, effective A/B testing of mobile app store listings. UserTesting: Best for medium to large companies seeking rapid user feedback on prototypes.

Description

SplitMetrics AB Testing software is designed to help make faster, more informed decisions. Split tests into independent segments and quickly compare the results. It allows to test ... Read More about SplitMetrics

UserTesting is UX software that offers exceptional value for medium to large organizations. The focus of the product is on user feedback. UserTesting helps companies learn what users say ... Read More about UserTesting

Figma is a browser-based UI design and prototyping tool used by product designers, UX teams, and front-end developers to collaborate on interface design in real time from any operating ... Read More about Figma

Entry Level Pricing

  • Not Available
  • Not Available
  • Starts from $12 , Billed Yearly

Free Trial Availability

  • No free trial
  • No free trial
  • No free trial

SpotScore

What's this? ↗

8.9/10

9.7/10

9.8/10

User Ratings

Based on verified Spotsaas reviews

4.59

(1133)

Best Company Size

Small BusinessMedium Business
Medium BusinessLarge Enterprises
Small BusinessMedium Business
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Software Demo

Demo

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How do SplitMetrics, UserTesting and Figma Compare on Features?

Total Features

10 Features

9 Features

8 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare SplitMetrics, UserTesting and Figma on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • Not Available
        • Not Available
        • $12 , Billed Yearly

        Pricing Plans

        • Not Available
        • Not Available
        • Figma Starter

          • 3 Figma and 3 FigJam files

          • Unlimited personal files

          • Unlimited collaborators

          Show more +

        • Figma Professional

          • Unlimited files and projects

          • Unlimited version history

          • Sharing permissions

          Show more +

        • Figma Organization

          • Everything in Professional, plus

          • Org-wide libraries

          • Design system analytics

          Show more +

        • Browse all pricing plans

        Pricing Page

        Pricing information not available

        UserTesting pricing
        Figma pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Individuals
        • Freelancers
        • Large Enterprises
        • Medium Business
        • Small Business
        • Individuals
        • Freelancers
        • Large Enterprises
        • Medium Business
        • Small Business
        • Individuals
        • Freelancers

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Not Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes

        HIPAA

        ✗ No
        ✗ No

        GDPR

        ✓ Yes
        ✓ Yes

        ISO 27001

        Single Sign-On (SSO)

        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes

        Data Encryption

        ✓ Yes
        ✓ Yes

        Data Residency

        🇺🇸 US
        🌐 Global

        SplitMetrics vs UserTesting User Reviews & Rating Comparison

        User Ratings

        No reviews available for the product

        Rating Distribution

        9

        9

        2

        0

        0

        782

        259

        44

        53

        125

        923

        169

        6

        0

        35

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Users generally praise the platform for its ease of use, effective A/B testing capabilities, and responsive customer support, while noting limitations in integrations and feature complexity for new users.

        What buyers like

        • Ease of use
        • Effective A/B testing
        • Customer support

        Common complaints

        • Limited integrations
        • Feature complexity for newcomers

        Buyer sentiment

        Users appreciate the platform's ease of use and earning potential but express concerns about customer support and test availability.

        What buyers like

        • Ease of use
        • Quick feedback collection
        • Reliable payments

        Common complaints

        • Customer support issues
        • Inconsistent test availability

        Buyer sentiment

        Overall positive sentiment highlights Figma's ease of use, collaboration strengths, and versatile design features, tempered by concerns over billing and customer support.

        What buyers like

        • Ease of use
        • Collaboration features
        • Feature versatility

        Common complaints

        • Billing issues
        • Customer support challenges

        Pros and Cons

        • Intuitive and easy to use platform with minimal learning curve

        • Efficient A/B testing for app store listings and campaigns

        • Pre-launch testing with real users for actionable insights

        • Limited marketplace for additional apps and connectors

        • Feature richness and customization options may overwhelm newcomers

        • User-friendly interface enabling quick sign-up and testing

        • Provides a platform for rapid user feedback and reviews

        • Legitimate platform that pays users reliably for participation

        • Inadequate customer support causing user frustration

        • Inconsistent availability of tests for participants

        • Real-time collaboration features that enhance remote team communication

        • User-friendly interface suitable for both beginners and experienced designers

        • Wide range of design functionalities including wireframing, prototyping, and asset creation

        • Billing issues including hidden fees and difficulties canceling subscriptions

        • Customer service challenges, especially around refunds and support responsiveness

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Negative Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Used SplitMetrics, UserTesting, or Figma? Tell buyers what actually differs.

        List of Customers

        Customers

        Zimad

        Zimad

        Lovoo

        Lovoo

        verv

        verv

        Microsoft

        Microsoft

        Expedia

        Expedia

        FamilySearch

        FamilySearch

        Uber

        Uber

        Zoom

        Zoom

        Buffer

        Buffer

        Media and Screenshots

        Screenshots

        SplitMetrics screenshot

        2 Screenshots

        UserTesting

        5 Screenshots

        Videos

        video-0

        1 Videos

        video-0

        2 Videos

        Alternatives

        Expand your shortlist

        Add another option to compare side by side

        Search by product name to compare pricing, fit, and buyer feedback in one view.

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, SplitMetrics or UserTesting?
        UserTesting edges out the other on user ratings (4.1 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do SplitMetrics and UserTesting offer a free trial?
        Neither SplitMetrics nor UserTesting currently lists a free trial.
        What is the starting price of SplitMetrics vs UserTesting?
        SplitMetrics starts at Contact for pricing. UserTesting starts at Contact for pricing.
        What are the top alternatives to SplitMetrics?
        Top alternatives to SplitMetrics include VWO Testing, Optimizely, Apptimize, AB Tasty, Google Optimize.
        What are the top alternatives to UserTesting?
        Top alternatives to UserTesting include Figma, UXCam, UserX, UXtweak, UserZoom.