NEWJoin 1M+ SaaS Professionals|Get Weekly Insights, Trends & Expert PicksSubscribe Free →

Spotsaas logo

SmileBack vs FeedbackLink vs Zonka Feedback Comparison

Last updated:

SmileBack

4.6(86 reviews)

Starting at $83 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

SmileBack is the perfect customer satisfaction platform that is designed to be user-friendly yet still provides a myriad of insights. Monitor and track your clients' sentiment data with advanced analytics and interactive…

FeedbackLink

4.1(170,269 reviews)

Starting at $15 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

FeedbackLink is a simple NPS survey and feedback solution for organizations that need to capture Net Promoter Score information, gain insights into customer loyalty and customer satisfaction.

Zonka Feedback

4.7(130 reviews)

Starting at $24 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

NPS Software gathers customer feedback to create a better experience for users. The easiest way to listen in on every conversation that matters, Zonka helps to create a platform where customers can freely talk about bran…

SmileBack leads on user satisfaction with a 4.6-star rating across 86 reviews.

SmileBack vs FeedbackLink vs Zonka Feedback — at a glance

FeatureSmileBackFeedbackLinkZonka Feedback
Rating4.6 / 54.1 / 54.7 / 5
Reviews86170,269130
Starting price$83 /Month$15 /Month$24 /Month
Free trial Yes Yes Yes
Free version No No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryNPS SoftwareNPS SoftwareNPS Software
PlatformsSaaS/Web/CloudSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailable
Support modesOnlineOnlineBusiness Hours, Online
CertificationsGDPRGDPR
Data residencyUSUSGlobal

Key differences between SmileBack and FeedbackLink

  • Pricing: SmileBack starts at $83 /Month, while FeedbackLink starts at $15 /Month.
  • User satisfaction: SmileBack scores higher with a 4.6-star average.
  • Deployment: SmileBack supports SaaS/Web/Cloud; FeedbackLink supports SaaS/Web/Cloud.

Compare SmileBack vs FeedbackLink vs Zonka Feedback — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most NPS Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

SmileBack - NPS Software
Talk to an expert
Talk to an expert
FeedbackLink - NPS Software
Talk to an expert
Talk to an expert

Biggest differences

Start here before you go deeper into features.

SmileBack

Best for simple, real-time customer satisfaction feedback in small to medium businesses.

Choose if
  • You need an easy-to-use platform that boosts customer response rates with clickable face feedback.
  • You want quick setup and intuitive dashboards for immediate insights without complex configuration.
  • Your focus is on customer support or service teams collecting ticket feedback and monitoring satisfaction.
Consider alternatives if
  • Your organization requires advanced survey customization beyond basic feedback options.
  • You need extensive integrations with other enterprise software tools for complex workflows.

FeedbackLink

Best for small to medium businesses needing simple, quick NPS feedback collection.

Choose if
  • You want an easy, low-complexity tool to capture NPS data rapidly.
  • Your team focuses on basic customer loyalty insights without advanced analytics.
  • You prefer a straightforward survey process without extensive customization needs.
Consider alternatives if
  • Your company requires highly customizable survey workflows for complex feedback strategies.
  • You need deep integration with CRM and analytics platforms for enterprise-level insights.

Zonka Feedback

Best for customizable, easy-to-use NPS surveys with strong offline capabilities.

Choose if
  • You need flexible survey building with templates and advanced logic.
  • Your team requires robust offline survey tools for data collection.
  • You want strong API integration to customize data workflows.
Consider alternatives if
  • You require advanced AI-driven analytics for deep survey insights.
  • You need comprehensive export options, especially full feedback PDFs.

SmileBack: Best for simple, real-time customer satisfaction feedback in small to medium businesses. FeedbackLink: Best for small to medium businesses needing simple, quick NPS feedback collection.

Description

SmileBack is the perfect customer satisfaction platform that is designed to be user-friendly yet still provides a myriad of insights. Monitor and track your clients' sentiment data with ... Read More about SmileBack

FeedbackLink is a simple NPS survey and feedback solution for organizations that need to capture Net Promoter Score information, gain insights into customer loyalty and customer ... Read More about FeedbackLink

NPS Software gathers customer feedback to create a better experience for users. The easiest way to listen in on every conversation that matters, Zonka helps to create a platform where ... Read More about Zonka Feedback

Entry Level Pricing

  • Starts from $83 , Billed Yearly
  • Starts from $15
  • Starts from $24 , Billed Yearly

Free Trial Availability

Spotsaas Score

What's this? ↗

8.9/10

8.5/10

9.8/10

User Ratings

Based on verified Spotsaas reviews

4.6

(86)

Best Company Size

Small BusinessMedium Business
Small BusinessMedium Business
Small BusinessMedium Business
Get pricing help
Get pricing help

Software Demo

Demo

Need a second opinion?

Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do SmileBack, FeedbackLink and Zonka Feedback Compare on Features?

Total Features

16 Features

15 Features

28 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare SmileBack, FeedbackLink and Zonka Feedback on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $83 , Billed Yearly
        • $15
        • $24 , Billed Yearly

        Pricing Plans

        • Not Available
        • Essential

          • Offline and Kiosk Survey : 1 Device Licenses Add Devices : 0 (based upon the devices, the pricing varies)

          • Add Devices : 0 (based upon the devices, the pricing varies)

          • 1,000 Online Responses

          Show more +

        • Professional

          • Offline and Kiosk Survey : 4 Devices Licenses Add Devices : 0 (based upon the devices, the pricing varies)

          • Add Devices : 0 (based upon the devices, the pricing varies)

          • Unlimited Online Responses

          Show more +

        • Growth

          • Offline and Kiosk Survey : 10 Devices Licenses Add Devices : 0 (based upon the devices, the pricing varies)

          • Add Devices : 0 (based upon the devices, the pricing varies)

          • Unlimited Online Responses

          Show more +

        • Browse all pricing plans

        Pricing Page

        SmileBack pricing
        FeedbackLink pricing
        Zonka Feedback pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Not Available
        • Not Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        HIPAA

        ✗ No

        GDPR

        ✓ Yes

        Single Sign-On (SSO)

        Data Encryption

        Data Residency

        🇺🇸 US
        🇺🇸 US

        SmileBack vs FeedbackLink User Reviews & Rating Comparison

        User Ratings

        4.1

        (based on 170269 reviews)

        Rating Distribution

        40

        0

        0

        0

        0

        0

        0

        0

        0

        0

        47

        1

        0

        0

        0

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Users highly appreciate SmileBack’s ease of use and effective real-time feedback collection, though some desire more advanced customization and integrations.

        What buyers like

        • Ease of use
        • Real-time feedback
        • Customer support

        Common complaints

        • Limited customization
        • Integration limitations

        Buyer sentiment

        Users appreciate FeedbackLink for its simplicity and ease of use in capturing NPS data but note limitations in customization and analytics.

        What buyers like

        • Ease of use
        • Quick setup
        • Effective basic NPS collection

        Common complaints

        • Limited analytics
        • Lack of customization

        Buyer sentiment

        Users generally praise Zonka Feedback for its ease of use, customization, and strong offline survey capabilities, though some desire more advanced analytics and export features.

        What buyers like

        • Ease of use
        • Customizable surveys
        • Offline survey tools

        Common complaints

        • Lack of advanced analytics
        • Limited feedback export options

        Pros and Cons

        • Easy to use for both customers and internal users, boosting response rates

        • Real-time feedback is accessible and shareable, aiding service improvement

        • Simple setup and intuitive dashboard design for quick integration

        • Limited advanced customization options

        • Limited integration options with other software tools

        • Ease of capturing NPS data quickly

        • Straightforward feedback collection process

        • Good for basic customer loyalty insights

        • Limited advanced analytics capabilities

        • Lack of extensive customization options

        • Easy to use and clean interface suitable for enterprise products

        • Powerful survey-building features including templates and survey logic

        • Robust API and excellent offline survey tools

        • Lack of application intelligence behind surveys

        • Limitations in downloading all feedback comments in PDF format

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        List of Customers

        Customers

        No Customers information available.

        No Customers information available.

        Leroy Merlin

        Leroy Merlin

        SAP

        SAP

        BCG

        BCG

        Media and Screenshots

        Screenshots

        No screenshots available.

        No screenshots available.

        Videos

        video-0

        3 Videos

        video-0

        1 Videos

        Expand your shortlist

        Add another option to compare side by side

        Search by product name to compare pricing, fit, and buyer feedback in one view.

        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, SmileBack or FeedbackLink?
        SmileBack edges out the other on user ratings (4.6 vs 4.1). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do SmileBack and FeedbackLink offer a free trial?
        Yes, both SmileBack and FeedbackLink offer a free trial.
        What is the starting price of SmileBack vs FeedbackLink?
        SmileBack starts at $83 /Month. FeedbackLink starts at $15 /Month.
        What are the top alternatives to SmileBack?
        Top alternatives to SmileBack include Zonka Feedback, Customer.guru, FeedbackLink, Promoter Ninja, GrowthScore.
        What are the top alternatives to FeedbackLink?
        Top alternatives to FeedbackLink include Zonka Feedback, Promoter Ninja, eNPS, GrowthScore, SoluCX.

        Grow your pipeline with buyers who are already looking for you

        254,000+ buyers use Spotsaas every month to evaluate and shortlist software. Get in front of them — for free, or with a managed growth plan built around your category.