SmileBack vs FeedbackLink vs Zonka Feedback Comparison
SmileBack
Starting at $83 /Month
- Free Trial
- Large Enterprises
- Medium Business
SmileBack is the perfect customer satisfaction platform that is designed to be user-friendly yet still provides a myriad of insights. Monitor and track your clients' sentiment data with advanced analytics and interactive…
FeedbackLink
Starting at $15 /Month
- Free Trial
- Large Enterprises
- Medium Business
FeedbackLink is a simple NPS survey and feedback solution for organizations that need to capture Net Promoter Score information, gain insights into customer loyalty and customer satisfaction.
Zonka Feedback
Starting at $24 /Month
- Free Trial
- Large Enterprises
- Medium Business
NPS Software gathers customer feedback to create a better experience for users. The easiest way to listen in on every conversation that matters, Zonka helps to create a platform where customers can freely talk about bran…
SmileBack leads on user satisfaction with a 4.6-star rating across 86 reviews.
SmileBack vs FeedbackLink vs Zonka Feedback — at a glance
| Feature | SmileBack | FeedbackLink | Zonka Feedback |
|---|---|---|---|
| Rating | 4.6 / 5 | 4.1 / 5 | 4.7 / 5 |
| Reviews | 86 | 170,269 | 130 |
| Starting price | $83 /Month | $15 /Month | $24 /Month |
| Free trial | Yes | Yes | Yes |
| Free version | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | NPS Software | NPS Software | NPS Software |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | — | — | Available |
| Support modes | Online | Online | Business Hours, Online |
| Certifications | GDPR | — | GDPR |
| Data residency | US | US | Global |
Key differences between SmileBack and FeedbackLink
- Pricing: SmileBack starts at $83 /Month, while FeedbackLink starts at $15 /Month.
- User satisfaction: SmileBack scores higher with a 4.6-star average.
- Deployment: SmileBack supports SaaS/Web/Cloud; FeedbackLink supports SaaS/Web/Cloud.
Compare SmileBack vs FeedbackLink vs Zonka Feedback — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most NPS Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Biggest differences
Start here before you go deeper into features.
Best for simple, real-time customer satisfaction feedback in small to medium businesses.
- You need an easy-to-use platform that boosts customer response rates with clickable face feedback.
- You want quick setup and intuitive dashboards for immediate insights without complex configuration.
- Your focus is on customer support or service teams collecting ticket feedback and monitoring satisfaction.
- Your organization requires advanced survey customization beyond basic feedback options.
- You need extensive integrations with other enterprise software tools for complex workflows.
Best for small to medium businesses needing simple, quick NPS feedback collection.
- You want an easy, low-complexity tool to capture NPS data rapidly.
- Your team focuses on basic customer loyalty insights without advanced analytics.
- You prefer a straightforward survey process without extensive customization needs.
- Your company requires highly customizable survey workflows for complex feedback strategies.
- You need deep integration with CRM and analytics platforms for enterprise-level insights.
Best for customizable, easy-to-use NPS surveys with strong offline capabilities.
- You need flexible survey building with templates and advanced logic.
- Your team requires robust offline survey tools for data collection.
- You want strong API integration to customize data workflows.
- You require advanced AI-driven analytics for deep survey insights.
- You need comprehensive export options, especially full feedback PDFs.
SmileBack: Best for simple, real-time customer satisfaction feedback in small to medium businesses. FeedbackLink: Best for small to medium businesses needing simple, quick NPS feedback collection.
Description | SmileBack is the perfect customer satisfaction platform that is designed to be user-friendly yet still provides a myriad of insights. Monitor and track your clients' sentiment data with ... Read More about SmileBack | FeedbackLink is a simple NPS survey and feedback solution for organizations that need to capture Net Promoter Score information, gain insights into customer loyalty and customer ... Read More about FeedbackLink | NPS Software gathers customer feedback to create a better experience for users. The easiest way to listen in on every conversation that matters, Zonka helps to create a platform where ... Read More about Zonka Feedback |
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Entry Level Pricing |
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Free Trial Availability | |||
Spotsaas ScoreWhat's this? ↗ | 8.9/10 | 8.5/10 | 9.8/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | Small BusinessMedium Business | Small BusinessMedium Business | Small BusinessMedium Business |
Get pricing help | Get pricing help |
Software Demo
Demo |
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How do SmileBack, FeedbackLink and Zonka Feedback Compare on Features?
Total Features | 16 Features | 15 Features | 28 Features |
|---|---|---|---|
Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare SmileBack, FeedbackLink and Zonka Feedback on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
HIPAA | ✗ No | — |
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GDPR | ✓ Yes | — |
Single Sign-On (SSO) | — | — |
Data Encryption | — | — |
Data Residency | 🇺🇸 US | 🇺🇸 US |
SmileBack vs FeedbackLink User Reviews & Rating Comparison
User Ratings | 4.1 (based on 170269 reviews) | ||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Users highly appreciate SmileBack’s ease of use and effective real-time feedback collection, though some desire more advanced customization and integrations. What buyers like
Common complaints
| Buyer sentiment Users appreciate FeedbackLink for its simplicity and ease of use in capturing NPS data but note limitations in customization and analytics. What buyers like
Common complaints
| Buyer sentiment Users generally praise Zonka Feedback for its ease of use, customization, and strong offline survey capabilities, though some desire more advanced analytics and export features. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers | No Customers information available. | No Customers information available. | ![]() Leroy Merlin ![]() SAP ![]() BCG |
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Media and Screenshots
Screenshots | No screenshots available. | No screenshots available. |
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Videos | ![]() 3 Videos | ![]() 1 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, SmileBack or FeedbackLink?
- SmileBack edges out the other on user ratings (4.6 vs 4.1). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do SmileBack and FeedbackLink offer a free trial?
- Yes, both SmileBack and FeedbackLink offer a free trial.
- What is the starting price of SmileBack vs FeedbackLink?
- SmileBack starts at $83 /Month. FeedbackLink starts at $15 /Month.
- What are the top alternatives to SmileBack?
- Top alternatives to SmileBack include Zonka Feedback, Customer.guru, FeedbackLink, Promoter Ninja, GrowthScore.
- What are the top alternatives to FeedbackLink?
- Top alternatives to FeedbackLink include Zonka Feedback, Promoter Ninja, eNPS, GrowthScore, SoluCX.









