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Promoter.io vs Customer.guru Comparison

Last updated:

Promoter.io

4.5(40 reviews)

Starting at $100 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Promoter.io is NPS software for customer success and product teams that want to automate feedback analysis using machine learning to surface themes and trends across large response sets. It distributes surveys by email,…

View PricingRead Reviews

Customer.guru

4.6(13 reviews)

Starting at $50 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Customer.guru is an NPS tracking tool used by SaaS founders and small customer success teams to embed Net Promoter Score surveys in transactional emails and monitor customer loyalty trends over time. It automates survey…

View PricingRead Reviews

Customer.guru leads on user satisfaction with a 4.6-star rating across 13 reviews.

Spotsaas Analysis

Promoter.ioCustomer.guru

The core difference between Promoter.io and Customer.guru lies in Promoter.io's focus on automated analysis and support, making it ideal for teams that prioritize advanced insights, while Customer.guru offers a more straightforward and user-friendly approach for businesses seeking simplicity in NPS surveys. Ideal buyers for Promoter.io are those who value detailed analytics and quick insights, whereas Customer.guru is best suited for small to medium businesses looking for an easy-to-use survey tool.

- Streamlined NPS surveys - Automated analysis with machine learning - Strong customer support - Ideal for quick insights - Suitable for small to medium businesses - Price: $100

- Simple, effective NPS surveys - User-friendly interface - Quick and easy survey setup - Efficient tracking of customer satisfaction - Best for small to medium businesses - Price: $50

Promoter.io vs Customer.guru — at a glance

FeaturePromoter.ioCustomer.guru
Rating4.5 / 54.6 / 5
Reviews4013
Starting price$100 /Month$50 /Month
Free trial Yes Yes
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryNPS SoftwareNPS Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailable
Support modesOnlineOnline
CertificationsSOC 2, GDPRGDPR
Data residencyUSGlobal

Key differences between Promoter.io and Customer.guru

  • Pricing: Promoter.io starts at $100 /Month, while Customer.guru starts at $50 /Month.
  • User satisfaction: Customer.guru scores higher with a 4.6-star average.
  • Deployment: Promoter.io supports SaaS/Web/Cloud; Customer.guru supports SaaS/Web/Cloud.

Promoter.io vs Customer.guru — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most NPS Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Biggest differences

Features

Pricing

Buying details

Security

Buyer feedback

Integrations

Product tour

Other options

Promoter.io - NPS Software

Promoter.io

Migrated to Retently

Compare Retently
Compare Retently
Customer.guru - NPS Software

Customer.guru

(13)
Talk to an expert
Talk to an expert

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Biggest differences

Affiliate Disclosure

Start here before you go deeper into features.

Promoter.io

Best for streamlined NPS surveys with automated analysis and strong support.

Choose if
  • You need quick, meaningful NPS insights with minimal setup effort.
  • Your team values automated machine learning analysis of survey results.
  • You want easy-to-use software with responsive customer support.
Consider alternatives if
  • Your company requires extensive native integrations beyond basic options.
  • You need highly flexible and low-cost survey customization features.

Customer.guru

Best for small to medium businesses needing simple, effective NPS surveys.

Choose if
  • You want quick, easy survey setup with a user-friendly interface.
  • You need to track customer satisfaction and product feedback efficiently.
  • You prefer cost-effective NPS surveys integrated seamlessly into email campaigns.
Consider alternatives if
  • Your enterprise requires extensive survey customization and complex integrations.
  • You need advanced customer outreach beyond basic survey distribution.

Promoter.io: Best for streamlined NPS surveys with automated analysis and strong support. Customer.guru: Best for small to medium businesses needing simple, effective NPS surveys.

Description

Promoter.io is NPS software for customer success and product teams that want to automate feedback analysis using machine learning to surface themes and trends across large response sets. It ... Read More about Promoter.io

Customer.guru is an NPS tracking tool used by SaaS founders and small customer success teams to embed Net Promoter Score surveys in transactional emails and monitor customer loyalty trends ... Read More about Customer.guru

Entry Level Pricing

  • Starts from $100
  • Starts from $50

Free Trial Availability

  • Free Trial available

SpotScore

What's this? ↗

9.3/10

9.1/10

User Ratings

Based on verified Spotsaas reviews

4.5

(40)

4.58

(13)

Best Company Size

Small BusinessMedium Business
Small BusinessMedium Business
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Software Demo

Demo

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How do Promoter.io and Customer.guru Compare on Features?

Total Features

19 Features

16 Features

Unique Features

No unique features

No unique features

Get Quote
Get Quote

Compare Promoter.io and Customer.guru on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $100
      • $50

      Pricing Plans

      • Not Available
      • Not Available

      Pricing Page

      Promoter.io pricing
      Customer.guru pricing
      View detailed pricing
      View detailed pricing

      Other Details

      Organization Types supported

      • Large Enterprises
      • Medium Business
      • Small Business
      • Freelancers
      • Individuals
      • Large Enterprises
      • Medium Business
      • Small Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes
      —

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes
      ✓ Yes

      ISO 27001

      ✗ No
      —

      Single Sign-On (SSO)

      ✓ Yes
      —

      Multi-Factor Auth (MFA)

      ✓ Yes
      —

      Data Encryption

      ✓ Yes
      ✓ Yes

      Data Residency

      🇺🇸 US
      🌐 Global

      Promoter.io User Reviews & Rating Comparison

      User Ratings

      4.5

      (based on 40 reviews)

      4.58

      (based on 13 reviews)

      Rating Distribution

      30

      8

      0

      1

      1

      10

      3

      0

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Overall positive sentiment highlights ease of use and strong customer support, tempered by concerns over pricing and feature limitations.

      What buyers like

      • Ease of use
      • Customer support
      • Automation of NPS analysis

      Common complaints

      • Pricing concerns
      • Limited flexibility and integrations

      Buyer sentiment

      Overall positive sentiment highlights ease of use, effective NPS tracking, and good customer support, tempered by some limitations in customization and outreach features.

      What buyers like

      • Ease of use
      • Effective NPS measurement
      • Customer support

      Common complaints

      • Limited customization
      • Basic outreach options

      Pros and Cons

      • Easy to use platform with high NPS response rates

      • Intuitive interface with customizable inputs

      • Excellent and responsive customer support

      • Relatively high pricing for small user volumes

      • Limited flexibility and features at certain pricing tiers

      • Easy and quick survey setup with a simple user interface

      • Effective measurement of customer engagement via NPS

      • Customizable surveys with company branding

      • Limited customization options and marketplace for apps/connectors

      • Feature set may feel overwhelming without sufficient support

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Negative Reviews

      No reviews available for the product

      No reviews available for the product

      Read reviews
      Read reviews

      Used Promoter.io or Customer.guru? Tell buyers what actually differs.

      Review Promoter.ioReview Customer.guru

      List of Customers

      Customers

      Hatch

      Hatch

      Outdoorsy

      Outdoorsy

      Outdoor Voices

      Outdoor Voices

      Cisco

      Cisco

      Samsung

      Samsung

      IBM

      IBM

      Media and Screenshots

      Screenshots

      Promoter.io screenshot

      4 Screenshots

      No screenshots available.

      Videos

      video-0

      2 Videos

      video-0

      3 Videos

      Top Alternatives to Promoter.io and Customer.guru in 2026

      Alternatives

      Customer.guru - NPS Software
      Customer.guru

      4.58

      Zonka Feedback - NPS Software
      Zonka Feedback

      4.95

      Startquestion - NPS Software
      Startquestion

      4.76

      Zonka Feedback - NPS Software
      Zonka Feedback

      4.95

      FeedbackLink - NPS Software
      FeedbackLink
      Promoter Ninja - NPS Software
      Promoter Ninja

      5

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Promoter.io or Customer.guru?
      Customer.guru edges out the other on user ratings (4.6 vs 4.5). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Promoter.io and Customer.guru offer a free trial?
      Yes, both Promoter.io and Customer.guru offer a free trial.
      What is the starting price of Promoter.io vs Customer.guru?
      Promoter.io starts at $100 /Month. Customer.guru starts at $50 /Month.
      What are the top alternatives to Promoter.io?
      Top alternatives to Promoter.io include Customer.guru, Zonka Feedback, Startquestion, YesInsights, Trustmary.
      What are the top alternatives to Customer.guru?
      Top alternatives to Customer.guru include Zonka Feedback, FeedbackLink, Promoter Ninja, GrowthScore, SoluCX.