Which is better, Omniconvert or Optimizely?

Omniconvert and Optimizely are closely matched with equal user ratings. The better choice depends on your team size, budget, and specific AB Testing Software needs. Omniconvert suits Large Enterprises, while Optimizely is preferred by Freelancers / Consultants. Compare them side by side on Spotsaas to find your fit.

What are the main differences between Omniconvert and Optimizely?

Key differences between Omniconvert and Optimizely include pricing (Omniconvert starts at $99 vs Optimizely at undisclosed); target audience (Omniconvert targets Large Enterprises while Optimizely serves Freelancers / Consultants); free trial availability (Omniconvert offers one, Optimizely does not). Use the Spotsaas comparison table to evaluate each dimension before deciding.

Do both Omniconvert and Optimizely offer a Free trial?

Omniconvert offers Free Trial, but Optimizely does not.

Who are the typical users of Omniconvert?

Omniconvert is designed for Large Enterprises, Medium Business, Small Business.

Who are the typical users of Optimizely?

Optimizely is designed for Freelancers / Consultants, Large Enterprises, Medium Business, Small Business.

What is the starting price of Omniconvert and Optimizely?

The starting price of Omniconvert is $99/month. Pricing for Optimizely is unavailable.

What are the best alternatives to Omniconvert?

Some top alternatives to Omniconvert include VWO Testing, Optimizely, AB Tasty, Google Optimize, Convertize.

What are the best alternatives to Optimizely?

Some top alternatives to Optimizely include VWO Testing, AB Tasty, Google Optimize, Webtrends Optimize, Adobe Target.

Omniconvert vs Optimizely vs VWO Testing Comparison

Last updated: May 19, 2026

Omniconvert

4.3(80 reviews)

Starting at $99 /month

Free Trial
Large Enterprises
Medium Business

Omniconvert is the easy A/B split testing software that helps marketers increase website conversions by 50% or more. With just a few clicks user can create, launch and analyze powerful split tests to help improve website…

View Pricing Read Reviews

Optimizely

4.3(806 reviews)

Starting at Contact for pricing

Freelancers / Consultants
Large Enterprises

Optimizely is a web software platform that allows to create, launch, and manage AB tests for website. Optimizely's intelligent technology intelligently recommends changes based on the data. This allows any online busines…

View Pricing Read Reviews

VWO Testing

4.4(289 reviews)

Starting at Contact for pricing

Free Trial
Large Enterprises
Medium Business

VWO is an all-in-one AB testing platform that helps to boost conversion. It has powerful A/B testing capabilities, heatmaps, funnel analysis, real time statistics and an extensive data explorer. It allows to run tests on…

View Pricing Read Reviews

Spotsaas Analysis

OmniconvertOptimizelyVWO Testing

The core difference lies in the target audience and level of support: Omniconvert is tailored for smaller e-commerce and digital marketing teams seeking expert guidance, while Optimizely caters to mid-to-large teams that prefer independence in running A/B tests. Ideal buyers for Omniconvert are small to medium businesses focused on conversion optimization, whereas Optimizely is best for larger organizations needing a scalable and user-friendly testing solution.

- Best for marketers seeking advanced A/B testing - Offers expert managed services - Ideal for e-commerce and digital marketing teams - Flexible, feature-rich platform - Utilizes advanced statistical learning algorithms - Priced at $99

- Designed for mid-to-large teams - Enables flexible A/B testing with minimal developer involvement - Intuitive interface for independent testing - Suitable for companies with 51+ employees - Scalable experimentation for e-commerce or UX - Price not listed

Omniconvert vs Optimizely vs VWO Testing — at a glance

Feature	Omniconvert	Optimizely	VWO Testing
Rating	4.3 / 5	4.3 / 5	4.4 / 5
Reviews	80	806	289
Starting price	$99 /month	Contact for pricing	Contact for pricing
Free trial	Yes	No	Yes
Free version	No	No	No
Best for	Large Enterprises, Medium Business, Small Business	Freelancers / Consultants, Large Enterprises, Medium Business	Large Enterprises, Medium Business, Small Business
Category	AB Testing Software	AB Testing Software	AB Testing Software
Platforms	SaaS/Web/Cloud	SaaS/Web/Cloud, Installed - Mac	SaaS/Web/Cloud
API	Available	Available	Available
Support modes	24/7 (Live rep), Business Hours, Online	24/7 (Live rep), Online	24/7 (Live rep), Online
Certifications	GDPR	SOC 2, GDPR, ISO 27001	GDPR
Data residency	Global	Global	Global

Key differences between Omniconvert and Optimizely

Pricing: Omniconvert starts at $99 /month. Optimizely pricing is not publicly listed.
Free trial: Omniconvert offers a free trial; Optimizely does not.
Target audience: Omniconvert is built for Large Enterprises and Medium Business, while Optimizely targets Freelancers / Consultants and Large Enterprises.
Deployment: Omniconvert supports SaaS/Web/Cloud; Optimizely supports SaaS/Web/Cloud, Installed - Mac.

Compare Omniconvert vs Optimizely vs VWO Testing — and walk away knowing which one fits.

Which tool fits your team best

Which is actually cheaper for your team size

Where each product wins, per real buyers

Most AB Testing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Biggest differences

Features

Pricing

Buying details

Security

Buyer feedback

Integrations

Product tour

Other options

	Omniconvert (143) Talk to an expert Talk to an expert	Optimizely (166) Talk to an expert Talk to an expert

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Biggest differences

Affiliate Disclosure

Start here before you go deeper into features.

Omniconvert

Best for marketers seeking advanced A/B testing with expert managed services.

Choose if

You run an e-commerce or digital marketing team aiming to boost conversions.
You want a flexible, feature-rich platform with advanced statistical learning algorithms.
You value expert guidance from a responsive Managed Services team to optimize tests.

Consider alternatives if

You are a non-technical user without HTML/CSS skills needing easy personalization.
You prefer a simple, minimal-feature A/B testing tool with low learning curve.

Optimizely

Best for mid-to-large teams running flexible A/B tests with minimal developer help.

Choose if

You need an intuitive interface for marketing or product teams to run tests independently.
Your company size is 51+ employees requiring scalable experimentation for e-commerce or UX.
You want intelligent, data-driven change recommendations to optimize website visitor conversions.

Consider alternatives if

You are a freelancer or very small business with a limited budget.
Your team lacks any technical skills needed for advanced testing or HTML tweaks.

VWO Testing

Best for SMBs needing powerful, visual A/B testing with detailed traffic segmentation.

Choose if

You want a visual editor to create tests without engineering help
Your team needs detailed traffic segmentation for precise conversion insights
You require an all-in-one platform that scales with growing testing needs

Consider alternatives if

You need extensive app integrations beyond a limited marketplace
Your team lacks technical support and struggles with complex test analysis

Omniconvert: Best for marketers seeking advanced A/B testing with expert managed services. Optimizely: Best for mid-to-large teams running flexible A/B tests with minimal developer help.

Description	Omniconvert is the easy A/B split testing software that helps marketers increase website conversions by 50% or more. With just a few clicks user can create, launch and analyze powerful ... Read More about Omniconvert	Optimizely is a web software platform that allows to create, launch, and manage AB tests for website. Optimizely's intelligent technology intelligently recommends changes based on the data. ... Read More about Optimizely	VWO is an all-in-one AB testing platform that helps to boost conversion. It has powerful A/B testing capabilities, heatmaps, funnel analysis, real time statistics and an extensive data ... Read More about VWO Testing
Entry Level Pricing	Starts from $99 , monthly	Not Available	Not Available
Free Trial Availability	Get Free Trial	No free trial	Get Free Trial
SpotScore What's this? ↗	8.8/10	9.8/10	8.8/10
User Ratings Based on verified Spotsaas reviews	4.3 (80)	4.3 (806)	4.4 (289)
Best Company Size	Small BusinessMedium Business	51-500 employees500+ employees	Small BusinessMedium Business
	Get pricing help	Get pricing help	Visit website

Software Demo

Demo

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How do Omniconvert, Optimizely and VWO Testing Compare on Features?

Total Features	17 Features	9 Features	10 Features
Unique Features	No unique features	No unique features	No unique features
	Get Quote	Get Quote	Visit website

Compare Omniconvert, Optimizely and VWO Testing on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option
Starting From	$99 , monthly	Not Available	Not Available
Pricing Plans	Omniconvert Explore $390 /month Get Started For smaller companies that are starting out A/B Testing Personalization Show more + Omniconvert Pulse - ESSENTIAL $99 /month Get Started Flexible questionnaire builder Collect feedback across any channel Take Action Omniconvert Pulse - ADVANCED $150 /month Get Started Everything in ESSENTIAL + Get Customer Experience Data By:Step in the customer Journey: Pre and Post-Delivery Show more + Browse all pricing plans	Not Available	Not Available
Pricing Page
	View detailed pricing	View detailed pricing	View detailed pricing

Other Details

Organization Types supported	Freelancers Small Business Large Enterprises Medium Business Individuals	Freelancers Small Business Large Enterprises Medium Business Individuals	Freelancers Small Business Large Enterprises Medium Business Individuals
Platforms Supported	Browser Based (Cloud) Installed - Mac Mobile - Android Mobile - iOS Browser Based (Cloud)	Browser Based (Cloud) Installed - Mac Mobile - Android Mobile - iOS Browser Based (Cloud)	Browser Based (Cloud) Installed - Mac Mobile - Android Mobile - iOS Browser Based (Cloud)
Modes of support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available	Available
	Get help choosing	Get help choosing	Visit Website

Security & Compliance

Certifications, data handling, and security controls for IT and compliance evaluators.

SOC 2	—	✓ Yes
HIPAA	✗ No	✗ No
GDPR	✓ Yes	✓ Yes
ISO 27001	—	✓ Yes
Single Sign-On (SSO)	—	✓ Yes
Multi-Factor Auth (MFA)	—	✓ Yes
Data Encryption	—	✓ Yes
Audit Logs	—	✓ Yes
Data Residency	🌐 Global	🌐 Global

Omniconvert vs Optimizely User Reviews & Rating Comparison

User Ratings	4.3 (based on 80 reviews)	4.3 (based on 806 reviews)	4.4 (based on 289 reviews)
Rating Distribution	108 20 10 3 2	111 46 5 1 3	228 126 16 4 8
Spotsaas Editor’s POV generated by AI	Buyer sentiment Overall positive sentiment highlights Omniconvert's intuitive platform and expert Managed Services team, though some users find the feature set overwhelming and personalization limited for non-technical users. What buyers like Ease of use Customer support responsiveness Expertise of Managed Services team Common complaints Steep learning curve for newcomers Limited personalization customization	Buyer sentiment Users generally appreciate Optimizely's ease of use and strong support but note concerns about pricing and technical limitations for advanced testing. What buyers like Ease of use Customer support Flexibility in running experiments Common complaints Pricing and cost concerns Technical challenges with advanced features	Buyer sentiment Overall positive sentiment highlights ease of use and powerful features, tempered by some concerns over analysis complexity and integration limitations. What buyers like Ease of use Powerful visual editor Detailed traffic segmentation Common complaints Complexity of test analysis Limited integrations marketplace
Pros and Cons	Intuitive and easy-to-navigate Explore platform for A/B testing Highly responsive and efficient Managed Services team providing expert insights Creative and resourceful team offering great solutions for website development and testing Platform can be overwhelming for newcomers due to feature richness and limited support Limited customization options in personalization requiring technical skills	Ability to run A/B tests without developer assistance Intuitive user interface suitable for non-developers Responsive customer support with prompt bug fixes Pricing perceived as high and not transparent Requires some HTML knowledge for advanced testing features	Powerful visual editor enabling test creation without engineering resources User-friendly traffic segmentation and detailed experiment analysis Comprehensive all-in-one platform that scales with user needs Test analysis can be difficult to interpret accurately Features and customizations may intimidate newcomers without support
Positive Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product
	Read reviews	Read reviews	Read reviews

List of Customers

Customers	MobExpert vessi patagonia	Optimizely_customers_0 Optimizely_customers_1 Optimizely_customers_2	VWO Testing_customers_0 VWO Testing_customers_1 VWO Testing_customers_2

Media and Screenshots

Screenshots	6 Screenshots	11 Screenshots
Videos	2 Videos	1 Videos

Alternatives

Alternatives	VWO Testing 4.4 Optimizely 4.3 AB Tasty 4.5	VWO Testing 4.4 AB Tasty 4.5 Google Optimize 4.1	Optimizely 4.3 Apptimize 4.2 AB Tasty 4.5

Frequently asked questions

Which is better, Omniconvert or Optimizely?: Omniconvert and Optimizely are closely matched with equal user ratings of 4.3. The right choice depends on your team size, budget, and specific AB Testing Software needs.
Do Omniconvert and Optimizely offer a free trial?: Omniconvert offers a free trial. Optimizely does not.
What is the starting price of Omniconvert vs Optimizely?: Omniconvert starts at $99 /month. Optimizely starts at Contact for pricing.
What are the top alternatives to Omniconvert?: Top alternatives to Omniconvert include VWO Testing, Optimizely, AB Tasty, Google Optimize, Convertize.
What are the top alternatives to Optimizely?: Top alternatives to Optimizely include VWO Testing, AB Tasty, Google Optimize, Webtrends Optimize, Adobe Target.

Omniconvert vs Optimizely vs VWO Testing Comparison

Omniconvert

Optimizely

VWO Testing

Omniconvert vs Optimizely vs VWO Testing — at a glance

Key differences between Omniconvert and Optimizely

Compare Omniconvert vs Optimizely vs VWO Testing — and walk away knowing which one fits.

Omniconvert

Optimizely

Download this Omniconvert vs Optimizely vs VWO Testing comparison

Biggest differences

Description

Entry Level Pricing

Free Trial Availability

SpotScore

User Ratings

Best Company Size

Software Demo

Demo

Get shortlist help from a software advisor

How big is your team?

How do Omniconvert, Optimizely and VWO Testing Compare on Features?

Compare Omniconvert, Optimizely and VWO Testing on pricing

Other Details

Organization Types supported

Platforms Supported

Modes of support

API Support

Security & Compliance

Omniconvert vs Optimizely User Reviews & Rating Comparison

List of Customers

Customers

Media and Screenshots

Screenshots

Videos

Alternatives

Related Blogs and Articles for Ab Testing Software

Frequently asked questions