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Okta vs SalesNexus vs Bigin by Zoho CRM vs Creatio CRM Comparison

Last updated:

Okta

4.4(229 reviews)

Starting at $2 /User/Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Okta is a cloud based Identity and Access Management service that allows developers to manage users and connect applications securely. With Okta, developers can easily and securely add user authentication, authorization,…

SalesNexus

4.3(22 reviews)

Starting at $45 /User/Month

  • Free Trial
  • Large Enterprises
  • Medium Business

SalesNexus is a combined CRM and marketing automation platform for small to mid-sized sales and marketing teams that want email campaigns, lead scoring, and follow-up automation managed alongside the sales pipeline in on…

Bigin by Zoho CRM

4.6(243 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…

Creatio CRM

Starting at $40 /user/month

  • Large Enterprises
  • Medium Business

Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It brings together sales, marketing, c…

Okta leads on user satisfaction with a 4.4-star rating across 229 reviews.

Okta vs SalesNexus vs Bigin by Zoho CRM vs Creatio CRM — at a glance

FeatureOktaSalesNexusBigin by Zoho CRMCreatio CRM
Rating4.4 / 54.3 / 54.6 / 5
Reviews22922243
Starting price$2 /User/Month$45 /User/Month$7 /User/Month$40 /user/month
Free trial Yes Yes Yes No
Free version No No No No
Best forFreelancers / Consultants, Large Enterprises, Medium BusinessLarge Enterprises, Medium BusinessSmall BusinessLarge Enterprises, Medium Business
CategoryIdentity and Access Management (IAM) SoftwareCRM SoftwareCRM SoftwareCRM Software
Integrations5+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - Windows
APIAvailableAvailableAvailableAvailable
Support modes24/7 (Live rep), Business Hours, OnlineBusiness Hours, OnlineBusiness Hours, OnlineOnline
CertificationsSOC 2, HIPAA, GDPR, ISO 27001SOC 2, HIPAA, GDPR, ISO 27001
Data residencyGlobalUSGlobalUnited States, United Kingdom, Australia, European Union

Key differences between Okta and SalesNexus

  • Pricing: Okta starts at $2 /User/Month, while SalesNexus starts at $45 /User/Month.
  • Target audience: Okta is built for Freelancers / Consultants and Large Enterprises, while SalesNexus targets Large Enterprises and Medium Business.
  • User satisfaction: Okta scores higher with a 4.4-star average.
  • Deployment: Okta supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; SalesNexus supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Okta vs SalesNexus vs Bigin by Zoho CRM vs Creatio CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Identity and Access Management (IAM) Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Okta - Identity and Access Management (IAM) Software
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SalesNexus - CRM Software
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Okta, SalesNexus, Bigin by Zoho CRM vs Creatio CRM: Biggest differences

Start here before you go deeper into features.

Okta

Best for scalable, secure IAM with seamless SSO in medium to large enterprises.

Choose if
  • You need robust multi-factor authentication and enterprise-grade security features.
  • Your organization requires integration with a wide range of cloud applications.
  • You want developer-friendly tools to implement secure user authentication and authorization.
Consider alternatives if
  • You are a freelancer or very small business with minimal identity management needs.
  • You require an on-premises IAM solution rather than a cloud-based platform.

SalesNexus

Best for

Large Enterprises, Medium Business

Bigin by Zoho CRM

Best for

Small Business

Creatio CRM

Best for

Large Enterprises, Medium Business

Okta typically suits Freelancers / Consultants and Large Enterprises. SalesNexus tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Okta is a cloud based Identity and Access Management service that allows developers to manage users and connect applications securely. With Okta, developers can easily and securely add user ... Read More about Okta

SalesNexus is a combined CRM and marketing automation platform for small to mid-sized sales and marketing teams that want email campaigns, lead scoring, and follow-up automation managed ... Read More about SalesNexus

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM

Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It ... Read More about Creatio CRM

Entry Level Pricing

  • Starts from $2
  • Starts from $45 , Billed Yearly
  • Starts from $7 , Billed Yearly
  • Starts from $40 , Billed Yearly

Free Trial Availability

  • Free Trial available
  • No free trial

SpotScore

What's this? ↗

9.8/10

8.8/10

9.0/10

Not Available

User Ratings

Based on verified Spotsaas reviews

4.32

(22)

Best Company Size

50-10,000 employeesMedium to Large Enterprises
50–10,000+ employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Okta

  • Easy User Experience: Okta simplifies the login process for users with Single Sign-On (SSO), letting them access multiple applications with just one set of credentials. This means your team can focus on their work without the hassle of remembering numerous passwords.
  • Enhanced Security: Okta's identity management features, including multi-factor authentication (MFA), protect sensitive data against unauthorized access. Managers can use these defenses to secure their organization against cyber threats.
  • Scalability and Flexibility: Whether you're a growing startup or an established enterprise, Okta scales with your needs. It integrates easily with a wide range of applications, so your identity management solution grows as your business does.

Creatio CRM

  • Advanced Workflow Automation: Creatio supports end-to-end workflow automation through triggers, rules, approvals, and task orchestration. Repetitive actions such as follow-ups, lead routing, and status updates can run automatically. This reduces manual effort, minimizes errors, and keeps processes following defined standards, improving efficiency across departments.
  • AI-Driven Insights and Analytics: Creatio uses AI-driven analytics to surface trends, predict outcomes, and recommend next actions. Teams can monitor performance, forecast revenue, and identify bottlenecks using real-time dashboards. These insights help decision-makers prioritize tasks, improve planning accuracy, and adjust strategies based on actual operational data rather than assumptions.
  • Scalable for Growing Organizations: Creatio is designed to support growing teams, complex workflows, and increasing data volumes. Organizations can expand usage across departments, regions, and business units without changing platforms. Its modular structure allows teams to add features, integrations, and automation gradually as operational needs become more advanced.
Best fit

Best fit

Okta

  • 50 to 10,000 employees.
  • Specific industries include SaaS, Fintech, Healthcare, Education, and Government.
  • Typical users are IT Administrators, Security Officers, Compliance Managers, and Application Developers.

Creatio CRM

  • 50–10,000+ employees
  • Banking & Financial Services, Insurance, Telecommunications, Healthcare, Manufacturing, Real Estate, Professional Services, IT Services, Public Sector, Education
  • Sales Manager, CRM Manager, Revenue Operations Manager, Marketing Operations Manager, Customer Service Manager, Business Process Manager, Digital Transformation Lead, CIO
Watchouts

Reasons buyers look elsewhere

Okta

  • Users may seek alternatives to Okta due to pricing concerns, particularly for small businesses or startups that find the cost of licenses and features prohibitive for their budget constraints.
  • Organizations with specific compliance or security requirements might look for alternative solutions that offer tailored features or greater customization to meet their unique regulatory obligations.
  • Businesses experiencing integration challenges with existing systems may explore other identity management platforms that provide more seamless connectivity with their current technology stack.

Creatio CRM

  • While Creatio has integrations and a marketplace, users who require deep connectivity with certain niche tools or large ecosystems (e.g., extensive third-party apps) may choose alternatives with broader out-of-the-box integrations.
  • Creatio’s pricing and feature tiers are structured for mid-sized to larger businesses. Smaller teams or budget-constrained startups may opt for alternatives offering essential CRM capabilities at lower costs without advanced automation overhead.
  • Though no-code, Creatio’s workflow builder and extensive features can feel overwhelming without training. Teams with limited CRM experience might gravitate toward platforms with more intuitive interfaces or guided onboarding to reduce ramp-up time.

Software Demo

Demo

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How do Okta, SalesNexus, Bigin by Zoho CRM and Creatio CRM Compare on Features?

Total Features

11 Features

8 Features

10 Features

78 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

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Get Quote

Compare Okta, SalesNexus, Bigin by Zoho CRM and Creatio CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • $2
          • $45 , Billed Yearly
          • $7 , Billed Yearly
          • $40 , Billed Yearly

          Pricing Plans

          • Not Available
          • Professional

            • Unlimited Contacts

            • Outlook/Google Integration

            • 5,000 Emails Sent /user/month

            Show more +

          • Enterprise

            • Unlimited Contacts

            • Outlook/Google Integration

            • Website Integration

            Show more +

          • Automation

            • Unlimited Contacts

            • Outlook/Google Integration

            • Website Integration

            Show more +

          • Free

            • Single Pipeline

            • 500 Records

            • Instant Workflows (3)

            Show more +

          • Express

            • Includes features of Free plan, plus

            • Team Pipelines (3)

            • 50,000 Records

            Show more +

          • Premier

            • Includes features of Express Edition plan. plus

            • Team Pipelines (5)

            • 100,000 Records

            Show more +

          • Growth

            $40

            /user/month

            • Provide automation to SMB clients

            • No-code user interface designer

            • No-code workflow designers

            Show more +

          • Enterprise

            $75

            /user/month

            • Enable full-scale automation for corporate and enterprise needs

            • No-code user interface designer

            • No-code workflow designers

            Show more +

          • Unlimited

            Custom

            /user/month

            • Access the full platform, all CRM products, and AI with no per-user limits

          Pricing Page

          Okta pricing
          SalesNexus pricing
          Bigin by Zoho CRM pricingCreatio CRM pricing

          Okta, SalesNexus, Bigin by Zoho CRM vs Creatio CRM: Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
          • Available
          • Available
          Get help choosing
          Get help choosing

          Okta, SalesNexus, Bigin by Zoho CRM vs Creatio CRM Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes

          HIPAA

          ✓ Yes
          ✗ No

          GDPR

          ✓ Yes

          ISO 27001

          ✓ Yes

          Single Sign-On (SSO)

          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes

          Data Encryption

          ✓ Yes

          Audit Logs

          ✓ Yes

          Data Residency

          🌐 Global
          🇺🇸 US

          Okta vs SalesNexus vs Bigin by Zoho CRM User Reviews & Rating Comparison

          User Ratings

          No reviews available for the product

          Rating Distribution

          161

          47

          15

          4

          3

          10

          12

          0

          0

          0

          204

          66

          7

          1

          1

          No reviews available for this product

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Overall positive sentiment highlights Okta's ease of use, security features, and scalability, with some concerns about pricing transparency and complexity for smaller users.

          What buyers like

          • Ease of use
          • Security and MFA
          • Scalability and integration

          Common complaints

          • Pricing transparency
          • Complexity for small teams

          Buyer sentiment

          Buyer sentiment is positive across 22 reviews, with strong overall satisfaction.

          What buyers like

          • Streamlines sales and marketing processes, automating repetitive tasks such as email campaigns and lead tracking, leading to increased productivity and efficiency.
          • User-friendly platform with a versatile interface, allowing easy management of leads, marketing campaigns, and contact databases.
          • Highly customizable to suit various business needs, supporting lead scoring, follow-up scheduling, and campaign management.

          Common complaints

          • The user interface is functional but could benefit from further refinements to make it more intuitive, especially for newcomers.
          • Limited pre-designed templates for email campaigns, requiring users to create their own for better visual appeal.
          • Documentation and self-help resources could be improved to reduce dependency on the support team for making changes or understanding workflows.

          Buyer sentiment

          Buyer sentiment is very strong across 279 reviews, with consistently positive feedback.

          What buyers like

          • Simple design with a short learning curve — accessible for non-technical users.
          • Pricing targets startups and small businesses with core CRM features at low cost.
          • Pipeline management and workflow automation reduce manual steps in sales processes.

          Common complaints

          • Limited integrations with social media apps and LinkedIn or Facebook ad platforms.
          • Lacks advanced features needed by larger enterprises or complex workflows.
          • Customer support availability is inconsistent, affecting issue resolution during critical moments.

          What buyers like

          • Handles large datasets, complex hierarchies, and multi-department workflows as organizations grow.
          • Supports complex process automation, triggers, and AI-driven insights for more controlled and efficient operations.
          • Combines sales, marketing, service, and operations in one system, reducing tool fragmentation across teams.

          Common complaints

          • Initial implementation often needs careful planning to fully align processes with business requirements.
          • Advanced workflow design and configuration may require time and training for new users.

          Pros and Cons

          • Seamless Single Sign-On (SSO) experience simplifying user access

          • Robust security features including multi-factor authentication (MFA)

          • Scalable platform that integrates with a wide range of applications

          • Pricing details are not publicly available, requiring sales engagement

          • May be complex for very small teams or non-technical users to configure

          • Comprehensive feature set for sales management.

          • Strong automation capabilities streamline processes.

          • User-friendly design enhances team collaboration.

          • May require training for effective use.

          • Pricing may be a barrier for small businesses.

          • Real-time updates keep teams informed.

          • Integration with email and calendar enhances productivity.

          • User-friendly interface simplifies navigation.

          • Customization options may not meet all needs.

          • New users may find the interface complex.

          • Handles large datasets, complex hierarchies, and multi-department workflows as organizations grow.

          • Supports complex process automation, triggers, and AI-driven insights for more controlled and efficient operations.

          • Combines sales, marketing, service, and operations in one system, reducing tool fragmentation across teams.

          • Initial implementation often needs careful planning to fully align processes with business requirements.

          • Advanced workflow design and configuration may require time and training for new users.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Used Okta, SalesNexus, Bigin by Zoho CRM, or Creatio CRM? Tell buyers what actually differs.

          Integrations

          Integration with other apps

          No Integration information available.

          No Integration information available.

          No Integration information available.

          Okta, SalesNexus, Bigin by Zoho CRM and Creatio CRM Customers

          Customers

          Albertsons Cos

          Albertsons Cos

          Major League Baseball

          Major League Baseball

          No Customers information available.

          Antech Microsystem Pvt.Ltd

          Antech Microsystem Pvt.Ltd

          Investacc

          Investacc

          Hire

          Hire

          Nasdaq

          Nasdaq

          Colgate-Palmolive

          Colgate-Palmolive

          ENT Credit Union

          ENT Credit Union

          Media and Screenshots

          Screenshots

          App List

          1 Screenshots

          Contacts

          2 Screenshots

          Videos

          video-0

          3 Videos

          video-0

          2 Videos

          Alternatives to Okta, SalesNexus, Bigin by Zoho CRM, Creatio CRM

          Expand your comparison

          Add another option to compare side by side

          Search by product name to compare pricing, fit, and buyer feedback in one view.

          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Okta or SalesNexus?
          Okta edges out the other on user ratings (4.4 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Okta and SalesNexus offer a free trial?
          Yes, both Okta and SalesNexus offer a free trial.
          What is the starting price of Okta vs SalesNexus?
          Okta starts at $2 /User/Month. SalesNexus starts at $45 /User/Month.
          What are the top alternatives to Okta?
          Top alternatives to Okta include Oracle Identity Management, SailPoint IdentityIQ, WSO2 Identity Server, Keycloak, Azure AD.
          What are the top alternatives to SalesNexus?
          Top alternatives to SalesNexus include Bigin by Zoho CRM, Creatio CRM, ClickUp, Zoho CRM, Agentforce Sales (formerly Salesforce Sales Cloud).