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MoEngage vs Userlist vs Campaigner vs Moosend Comparison

Last updated:

MoEngage

4.3(325 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

MoEngage is a renowned customer engagement tool offering an integrated, customer-centric approach without relying on external consultants or complex coding. Its insights-led approach enhances growth and customer satisfac…

Userlist

Starting at $39 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Userlist is the ultimate solution for SaaS companies looking to connect with their customers. Its intuitive design and powerful functionalities, including Behaviour Tracking and Lifecycle Automation, allow businesses to…

Campaigner

3.0(595 reviews)

Starting at $14 /month

  • Free Trial
  • Large Enterprises
  • Medium Business

The Campaigner email marketing software from Constant Contact allows you to easily create, send and track professional emails and newsletters. With the help of a dedicated marketing team, it is simple to use, and will ha…

Moosend

4.3(416 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to cr…

MoEngage leads on user satisfaction with a 4.3-star rating across 325 reviews.

MoEngage vs Userlist vs Campaigner vs Moosend — at a glance

FeatureMoEngageUserlistCampaignerMoosend
Rating4.3 / 53.0 / 54.3 / 5
Reviews325595416
Starting priceContact for pricing$39 /Month$14 /monthContact for pricing
Free trial No Yes Yes No
Free version No No No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryMarketing Automation SoftwareEmail Marketing SoftwareEmail Marketing SoftwareEmail Marketing Software
Integrations7+ apps
PlatformsSaaS/Web/CloudSaaS/Web/CloudSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailableAvailable
Support modes24/7 (Live rep), Business Hours, OnlineOnline24/7 (Live rep), OnlineBusiness Hours, Online
CertificationsSOC 2, GDPRSOC 2GDPRGDPR
Data residencyGlobalUSUSUS

Key differences between MoEngage and Userlist

  • Pricing: Userlist starts at $39 /Month. MoEngage pricing is not publicly listed.
  • Free trial: Userlist offers a free trial; MoEngage does not.
  • Deployment: MoEngage supports SaaS/Web/Cloud; Userlist supports SaaS/Web/Cloud.

Compare MoEngage vs Userlist vs Campaigner vs Moosend — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

MoEngage - Marketing Automation Software
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Talk to an expert
Userlist - New SaaS Software
Talk to an expert
Talk to an expert

Biggest differences

Start here before you go deeper into features.

MoEngage

Best for multi-channel, AI-driven customer engagement and personalized marketing automation.

Choose if
  • You need robust multi-channel campaigns including push, email, SMS, and in-app messaging.
  • Your team values AI-powered optimization to maximize customer engagement and retention.
  • You require powerful segmentation and cohort analysis for precise personalized marketing.
Consider alternatives if
  • Your business demands highly niche or industry-specific marketing features not supported here.
  • Your team lacks capacity or willingness to invest time in training on advanced analytics.

Userlist

Best for

Large Enterprises, Medium Business, Small Business

Campaigner

Best for

Large Enterprises, Medium Business, Small Business

Moosend

Best for

Large Enterprises, Medium Business, Small Business

MoEngage typically suits Large Enterprises and Medium Business. Userlist tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

MoEngage is a renowned customer engagement tool offering an integrated, customer-centric approach without relying on external consultants or complex coding. Its insights-led approach ... Read More about MoEngage

Userlist is the ultimate solution for SaaS companies looking to connect with their customers. Its intuitive design and powerful functionalities, including Behaviour Tracking and Lifecycle ... Read More about Userlist

The Campaigner email marketing software from Constant Contact allows you to easily create, send and track professional emails and newsletters. With the help of a dedicated marketing team, ... Read More about Campaigner

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly ... Read More about Moosend

Entry Level Pricing

  • Not Available
  • Starts from $39 , Billed Yearly
  • Starts from $14 , monthly
  • Not Available

Free Trial Availability

  • No free trial
  • Free Trial available
  • No free trial

Spotsaas Score

What's this? ↗

9.2/10

Not Available

8.8/10

8.8/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

Medium BusinessLarge Enterprises
50 to 500 employees
1 to 500 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Campaigner

  • Streamlined Email Marketing Automation: With Campaigner, managers can effortlessly automate their email campaigns, saving valuable time while ensuring that no customer is left behind. This means you can focus on strategy while our platform handles the routine.
  • Advanced Segmentation Capabilities: Administrators will appreciate the powerful segmentation tools that allow for highly targeted messaging. This ensures that your emails resonate with specific audience segments, ultimately driving higher engagement rates and conversions.
  • Robust Analytics and Reporting: Executives benefit from Campaigner’s comprehensive analytics dashboard, which provides actionable insights into campaign performance. You can easily track open rates, click-through rates, and ROI to make informed decisions moving forward.

Moosend

  • Streamlined Email Marketing: With Moosend, I’ve discovered an intuitive platform that allows teams to effortlessly create, automate, and analyze email campaigns, ensuring you stay connected with your audience without the hassle.
  • Advanced Automation Features: The robust automation capabilities empower you to trigger personalized messages based on user behavior. This means you can nurture leads effectively while your team focuses on strategic initiatives.
  • Real-Time Analytics: Moosend provides comprehensive reporting tools that give you insights into campaign performance. This data-driven approach helps executives make informed decisions to optimize marketing strategies and boost ROI.
Best fit

Best fit

MoEngage

No best-fit guidance available yet.

Userlist

No best-fit guidance available yet.

Campaigner

  • 50 to 500 employees
  • Martech, Revtech, SaaS, and Consulting
  • Marketing Managers, Email Marketing Specialists, Digital Marketing Coordinators, and Campaign Strategists

Moosend

  • 1 to 500 employees
  • Martech, SaaS, E-commerce, Digital Marketing, and Nonprofit sectors
  • Marketing Managers, E-commerce Managers, Digital Marketers, Content Creators, and Marketing Automation Specialists
Watchouts

Reasons buyers look elsewhere

MoEngage

No alternatives guidance available yet.

Userlist

No alternatives guidance available yet.

Campaigner

  • Users may seek alternatives to Campaigner due to its pricing structure, which could be perceived as high for small businesses or startups looking for more budget-friendly email marketing solutions.
  • Some users might find Campaigner's user interface less intuitive compared to competitors, prompting them to explore platforms that offer a more streamlined and user-friendly experience for their email campaigns.
  • The need for advanced automation features can drive users away from Campaigner, especially if they require more sophisticated workflows that are better supported by other email marketing tools in the market.

Moosend

  • Users may seek alternatives to Moosend if they require more advanced automation features, as other platforms might offer superior workflow capabilities and customization options that better suit their marketing strategies.
  • Businesses with specific budget constraints might explore alternatives that provide similar functionalities at a lower cost, ensuring they stay within budget while still achieving effective email marketing results.
  • Users looking for enhanced customer support and training resources may consider other platforms that offer more comprehensive onboarding and responsive assistance, ensuring they maximize their use of the software.

Software Demo

Demo

Need a second opinion?

Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do MoEngage, Userlist, Campaigner and Moosend Compare on Features?

Total Features

13 Features

3 Features

20 Features

22 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare MoEngage, Userlist, Campaigner and Moosend on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • Not Available
          • $39 , Billed Yearly
          • $14 , monthly
          • Not Available

          Pricing Plans

          • Not Available
          • Essentials

            $14

            /month

            • Great for those wanting the basics of great email marketing

            • Drag and drop editor

            • Email templates

            Show more +

          • Advanced

            $35

            /month

            • Great for experienced users with advanced needs

            • Automation workflows - simple and multi-path

            • Advanced segmentation

            Show more +

          • Custom

            Custom

            • Great for those sending at scale

            • Full suite of features

            • Dedicated Account Management

            Show more +

          • Not Available

          Pricing Page

          Pricing information not available

          Userlist pricing
          Campaigner pricingMoosend pricing

          Other Details

          Organization Types supported

          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Not Available
          • Available
          • Available
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes
          ✓ Yes

          HIPAA

          ✗ No
          ✗ No

          GDPR

          ✓ Yes

          ISO 27001

          ✗ No

          Single Sign-On (SSO)

          ✓ Yes
          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes
          ✓ Yes

          Data Encryption

          ✓ Yes

          Audit Logs

          ✓ Yes
          ✓ Yes

          Data Residency

          🌐 Global
          🇺🇸 US

          MoEngage vs Userlist vs Campaigner User Reviews & Rating Comparison

          User Ratings

          No reviews available for the product

          3

          (based on 595 reviews)

          4.3

          (based on 416 reviews)

          Rating Distribution

          173

          33

          7

          0

          0

          1

          0

          0

          0

          0

          0

          0

          0

          0

          0

          0

          0

          0

          0

          0

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Overall positive sentiment highlights MoEngage's ease of use and powerful multi-channel automation, tempered by some concerns about complexity and occasional technical issues.

          What buyers like

          • Ease of use
          • Multi-channel communication
          • Advanced segmentation and personalization

          Common complaints

          • Learning curve for advanced features
          • Technical support needs

          No expert review available for this product

          Buyer sentiment

          Buyer sentiment is mixed across 595 reviews, so it is worth reviewing the tradeoffs closely.

          What buyers like

          • Strong inbox deliverability fundamentals and list compliance features help maintain high send reputation.
          • Flexible for custom workflows and extended integrations through API or middleware tools like Zapier.
          • Supports email and social channel integration for cohesive campaigns across platforms.

          Common complaints

          • While solid for campaign performance, its analytics lack the depth of standalone reporting or advanced BI dashboards.
          • Some parts of the interface feel dated and less intuitive compared to newer marketing solutions.
          • Compared to platforms with extensive app ecosystems, Campaigner’s built-in direct connectors are narrower, often relying on Zapier for third-party syncs.

          Buyer sentiment

          Buyer sentiment is positive across 416 reviews, with strong overall satisfaction.

          What buyers like

          • Affordable pricing
          • User-friendly interface
          • Robust feature set

          Common complaints

          • Limited advanced features
          • Basic templates
          • No SMS marketing

          Pros and Cons

          • User-friendly interface that supports easy setup and use for beginners

          • Robust multi-channel marketing automation including push, email, SMS, and in-app messaging

          • Powerful segmentation and cohort analysis enabling precise personalized campaigns

          • Advanced features and customization options have a learning curve

          • Occasional technical issues requiring support intervention

          No pros or cons available for this product

          • Strong inbox deliverability fundamentals and list compliance features help maintain high send reputation.

          • Flexible for custom workflows and extended integrations through API or middleware tools like Zapier.

          • Supports email and social channel integration for cohesive campaigns across platforms.

          • While solid for campaign performance, its analytics lack the depth of standalone reporting or advanced BI dashboards.

          • Some parts of the interface feel dated and less intuitive compared to newer marketing solutions.

          • **Streamlined Email Marketing**: With Moosend, I’ve discovered an intuitive platform that allows teams to effortlessly create, automate, and analyze email campaigns, ensuring you stay connected with your audience without the hassle.

          • **Advanced Automation Features**: The robust automation capabilities empower you to trigger personalized messages based on user behavior. This means you can nurture leads effectively while your team focuses on strategic initiatives.

          • **Real-Time Analytics**: Moosend provides comprehensive reporting tools that give you insights into campaign performance. This data-driven approach helps executives make informed decisions to optimize marketing strategies and boost ROI.

          • Limited advanced features may not satisfy larger businesses.

          • Basic templates may not appeal to all users.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Integrations

          Integration with other apps

          No Integration information available.

          No Integration information available.

          No Integration information available.

          List of Customers

          Customers

          FabHotels

          FabHotels

          OYO

          OYO

          BukaLapak

          BukaLapak

          No Customers information available.

          LG

          LG

          The UPS Store

          The UPS Store

          CLARINS

          CLARINS

          No Customers information available.

          Media and Screenshots

          Screenshots

          Funnel Actionable

          6 Screenshots

          Userlist screenshot

          3 Screenshots

          Videos

          video-0

          4 Videos

          video-0

          1 Videos

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, MoEngage or Userlist?
          MoEngage edges out the other on user ratings (4.3 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do MoEngage and Userlist offer a free trial?
          Userlist offers a free trial. MoEngage does not.
          What is the starting price of MoEngage vs Userlist?
          MoEngage starts at Contact for pricing. Userlist starts at $39 /Month.
          What are the top alternatives to MoEngage?
          Top alternatives to MoEngage include Outgrow, ActiveCampaign, CleverTap, Moosend, WebEngage.
          What are the top alternatives to Userlist?
          Top alternatives to Userlist include Campaigner, Moosend, SMTP, WebEngage, MoEngage.

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