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MailChimp vs Levitate vs Bigin by Zoho CRM Comparison

Last updated:

MailChimp

3.9(27,427 reviews)

Starting at $4.23 /month

  • Freelancers / Consultants
  • Large Enterprises

MailChimp is a powerful marketing automation platform that helps thousands of businesses connect with their customers. From one-to-one email correspondence to mass email marketing, software is the easiest way for compani…

Levitate

Starting at $150 /Month

  • Individuals
  • Freelancers / Consultants

Levitate is a CRM built for automotive dealerships, integrating sales pipeline, chat, service and warranty management, and web sales in one platform. It replaces the patchwork of separate dealer management tools with a s…

Bigin by Zoho CRM

4.6(294 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…

MailChimp leads on user satisfaction with a 3.9-star rating across 27,427 reviews.

MailChimp vs Levitate vs Bigin by Zoho CRM — at a glance

FeatureMailChimpLevitateBigin by Zoho CRM
Rating3.9 / 54.6 / 5
Reviews27,427294
Starting price$4.23 /month$150 /Month$7 /User/Month
Free trial No No Yes
Free version No No No
Best forFreelancers / Consultants, Large Enterprises, Medium BusinessIndividuals, Freelancers / Consultants, Large EnterprisesSmall Business
CategoryEmail Marketing SoftwareCRM SoftwareCRM Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailable
Support modes24/7 (Live rep), Business Hours, OnlineOnlineBusiness Hours, Online
CertificationsSOC 2, GDPRSOC 2
Data residencyGlobalUSGlobal

Key differences between MailChimp and Levitate

  • Pricing: MailChimp starts at $4.23 /month, while Levitate starts at $150 /Month.
  • Target audience: MailChimp is built for Freelancers / Consultants and Large Enterprises, while Levitate targets Individuals and Freelancers / Consultants.
  • Deployment: MailChimp supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Levitate supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare MailChimp vs Levitate vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Email Marketing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

MailChimp
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Levitate - CRM Software
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Free PDF comparison

Download this MailChimp vs Levitate vs Bigin by Zoho CRM comparison

Get the full side-by-side as a PDF — these picks plus the top Email Marketing Software tools, with verified ratings, pricing and features.

  • Side-by-side on pricing, features & ratings
  • Plus the category top 10, scored & ranked
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Biggest differences

Start here before you go deeper into features.

MailChimp

Best for small to mid-sized teams needing easy, automated email marketing.

Choose if
  • You want a user-friendly platform accessible to non-technical marketers.
  • You need robust automation for personalized email sequences and customer journeys.
  • You prioritize strong inbox deliverability and compliance features.
Consider alternatives if
  • Your organization requires advanced BI-level analytics and deep reporting.
  • You depend heavily on extensive native third-party app integrations.

Levitate

Best for

Individuals, Freelancers / Consultants, Large Enterprises

Bigin by Zoho CRM

Best for

Small Business

MailChimp typically suits Freelancers / Consultants and Large Enterprises. Levitate tends to fit Individuals and Freelancers / Consultants better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

MailChimp is a powerful marketing automation platform that helps thousands of businesses connect with their customers. From one-to-one email correspondence to mass email marketing, software ... Read More about MailChimp

Levitate is a CRM built for automotive dealerships, integrating sales pipeline, chat, service and warranty management, and web sales in one platform. It replaces the patchwork of separate ... Read More about Levitate

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Starts from $4.23 , monthly
  • Starts from $150
  • Starts from $7 , Billed Yearly

Free Trial Availability

  • No free trial
  • No free trial

SpotScore

What's this? ↗

9.5/10

8.1/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

4.57

(294)

Best Company Size

1-50 employees51-500 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

MailChimp

  • MailChimp's intuitive design makes it easy for teams of all skill levels to create stunning email campaigns. Even those without a marketing background can work through the platform with confidence.
  • Automation Capabilities: With reliable automation features, you can set up personalized email sequences based on user behavior. This means your audience receives timely and relevant messages, improving engagement and conversion rates.
  • Complete Analytics: MailChimp provides detailed reporting tools that let you track open rates, click-through rates, and overall campaign performance. By using these insights, you can make data-driven decisions to refine your marketing strategy.
Best fit

Best fit

MailChimp

  • 1-500 employees
  • Marketing, E-commerce, Nonprofit, SaaS, Retail
  • Marketing Managers, E-commerce Specialists, Nonprofit Fundraising Coordinators, Digital Marketing Strategists, Content Creators

Levitate

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

MailChimp

  • Pricing scales poorly for teams under 50 — startups typically switch to Klaviyo or ConvertKit for lower per-contact costs
  • Automation rules lack conditional logic that competitors like ActiveCampaign include by default — manual workarounds required for complex sequences
  • API documentation gaps force integration work through Zapier instead of direct connections to Shopify, HubSpot, or custom databases

Levitate

No alternatives guidance available yet.

Software Demo

Demo

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  • Free 15-min call with a software advisor.

Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

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How do MailChimp, Levitate and Bigin by Zoho CRM Compare on Features?

Total Features

27 Features

7 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare MailChimp, Levitate and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $4.23 , monthly
        • $150
        • $7 , Billed Yearly

        Pricing Plans

        • Premium

          $126.38

          /month

          • Unlimited audiences

          • Multivariate testing

          • Advanced segmentation & behavior scoring

          Show more +

        • Standard Plan

          $6.32

          /month

          • Behavior-based automations

          • Custom audience insights

          • Retargeting ads

          Show more +

        • Essentials

          $4.23

          /month

          • Up to 3 audiences

          • Remove Mailchimp branding

          • A/B testing

          Show more +

        • Browse all pricing plans
        • Not Available
        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        MailChimp pricing
        Levitate pricing
        Bigin by Zoho CRM pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Not Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes
        ✓ Yes

        HIPAA

        ✗ No
        ✗ No

        GDPR

        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes

        Data Encryption

        ✓ Yes

        Audit Logs

        ✓ Yes

        Data Residency

        🌐 Global
        🇺🇸 US

        MailChimp vs Levitate User Reviews & Rating Comparison

        User Ratings

        3.9

        (based on 27427 reviews)

        No reviews available for the product

        Rating Distribution

        0

        0

        0

        0

        0

        No reviews available for this product

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Overall positive sentiment highlights ease of use and automation, tempered by critiques of analytics depth and interface modernity.

        What buyers like

        • Ease of use
        • Automation capabilities
        • Deliverability and compliance

        Common complaints

        • Limited analytics depth
        • Dated interface design

        What buyers like

        • User-friendly interface
        • Dealership features
        • Integrated chat functionality

        Common complaints

        • Limited to dealership industry
        • Higher learning curve for advanced features
        • May lack customization options

        Buyer sentiment

        Buyer sentiment is very strong across 279 reviews, with consistently positive feedback.

        What buyers like

        • Simple design with a short learning curve — accessible for non-technical users.
        • Pricing targets startups and small businesses with core CRM features at low cost.
        • Pipeline management and workflow automation reduce manual steps in sales processes.

        Common complaints

        • Limited integrations with social media apps and LinkedIn or Facebook ad platforms.
        • Lacks advanced features needed by larger enterprises or complex workflows.
        • Customer support availability is inconsistent, affecting issue resolution during critical moments.

        Pros and Cons

        • User-friendly interface accessible to non-technical users

        • Robust automation features enabling personalized email sequences

        • Strong inbox deliverability and list compliance capabilities

        • Analytics lack depth compared to standalone reporting tools

        • Some interface elements feel dated and less intuitive

        • Designed specifically for dealerships, enhancing user relevance.

        • Combines multiple functionalities into a single platform for efficiency.

        • User-friendly interface facilitates quick adoption.

        • May not cater to non-dealership businesses.

        • Advanced features may require training.

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Used MailChimp, Levitate, or Bigin by Zoho CRM? Tell buyers what actually differs.

        List of Customers

        Customers

        No Customers information available.

        No Customers information available.

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        App Engagement

        3 Screenshots

        No screenshots available.

        Videos

        video-0

        4 Videos

        video-0

        2 Videos

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        Add another option to compare side by side

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, MailChimp or Levitate?
        MailChimp edges out the other on user ratings (3.9 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do MailChimp and Levitate offer a free trial?
        Neither MailChimp nor Levitate currently lists a free trial.
        What is the starting price of MailChimp vs Levitate?
        MailChimp starts at $4.23 /month. Levitate starts at $150 /Month.
        What are the top alternatives to MailChimp?
        Top alternatives to MailChimp include Campaigner, Moosend, SMTP, Zoho Campaigns, SendPulse.
        What are the top alternatives to Levitate?
        Top alternatives to Levitate include Bigin by Zoho CRM, Omnisend, EmailGreen, Constant Contact, MailChimp.