MailChimp vs Insightly vs Bigin by Zoho CRM Comparison
MailChimp
Starting at $4.23 /month
- Freelancers / Consultants
- Large Enterprises
MailChimp is a powerful marketing automation platform that helps thousands of businesses connect with their customers. From one-to-one email correspondence to mass email marketing, software is the easiest way for compani…
Insightly
Starting at $29 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Insightly is CRM software for growing B2B sales and marketing teams that need pipeline tracking, contact management, and task automation without enterprise-level complexity. It integrates with Gmail and Outlook so reps c…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…
Insightly leads on user satisfaction with a 4.2-star rating across 879 reviews.
MailChimp vs Insightly vs Bigin by Zoho CRM — at a glance
| Feature | MailChimp | Insightly | Bigin by Zoho CRM |
|---|---|---|---|
| Rating | 3.9 / 5 | 4.2 / 5 | 4.6 / 5 |
| Reviews | 27,427 | 879 | 294 |
| Starting price | $4.23 /month | $29 /User/Month | $7 /User/Month |
| Free trial | No | Yes | Yes |
| Free version | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Freelancers / Consultants, Large Enterprises, Medium Business | Small Business |
| Category | Email Marketing Software | CRM Software | CRM Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | Business Hours, Online | Business Hours, Online |
| Certifications | SOC 2, GDPR | SOC 2, HIPAA, GDPR | — |
| Data residency | Global | US | Global |
Key differences between MailChimp and Insightly
- Pricing: MailChimp starts at $4.23 /month, while Insightly starts at $29 /User/Month.
- Free trial: Insightly offers a free trial; MailChimp does not.
- User satisfaction: Insightly scores higher with a 4.2-star average.
- Deployment: MailChimp supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Insightly supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare MailChimp vs Insightly vs Bigin by Zoho CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Email Marketing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for small to mid-sized teams needing easy, automated email marketing.
- You want a user-friendly platform accessible to non-technical marketers.
- You need robust automation for personalized email sequences and customer journeys.
- You prioritize strong inbox deliverability and compliance features.
- Your organization requires advanced BI-level analytics and deep reporting.
- You depend heavily on extensive native third-party app integrations.
Best for mid-sized teams needing flexible CRM with strong email integration.
- You want a unified platform managing contacts, leads, deals, and opportunities.
- Your team values built-in real-time messaging for seamless collaboration.
- You require syncing capabilities with Outlook and Gmail for streamlined workflows.
- You need advanced reporting and analytics beyond basic CRM capabilities.
- You rely heavily on mobile app features with full desktop parity.
Small Business
MailChimp: Best for small to mid-sized teams needing easy, automated email marketing. Insightly: Best for mid-sized teams needing flexible CRM with strong email integration.
Description | MailChimp is a powerful marketing automation platform that helps thousands of businesses connect with their customers. From one-to-one email correspondence to mass email marketing, software ... Read More about MailChimp | Insightly is CRM software for growing B2B sales and marketing teams that need pipeline tracking, contact management, and task automation without enterprise-level complexity. It integrates ... Read More about Insightly | Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM |
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SpotScoreWhat's this? ↗ | 9.5/10 | 9.3/10 | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 1-50 employees51-500 employees | 1-50 employees51-500 employees | — |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- MailChimp's intuitive design makes it easy for teams of all skill levels to create stunning email campaigns. Even those without a marketing background can work through the platform with confidence.
- Automation Capabilities: With reliable automation features, you can set up personalized email sequences based on user behavior. This means your audience receives timely and relevant messages, improving engagement and conversion rates.
- Complete Analytics: MailChimp provides detailed reporting tools that let you track open rates, click-through rates, and overall campaign performance. By using these insights, you can make data-driven decisions to refine your marketing strategy.
- Project Management: With Insightly, teams can easily manage projects from initiation to completion. Tasks, deadlines, and milestones are organized in one intuitive platform, keeping everyone aligned and focused.
- Reliable CRM Capabilities: Insightly offers a powerful customer relationship management system that helps you maintain meaningful connections with clients. You'll find it easy to track interactions, manage leads, and build stronger relationships that drive sales.
- Customizable Workflows: Design workflows that fit your unique business needs. Administrators can automate repetitive tasks and maintain consistent processes across teams.
No key benefits available yet.
Best fit
- 1-500 employees
- Marketing, E-commerce, Nonprofit, SaaS, Retail
- Marketing Managers, E-commerce Specialists, Nonprofit Fundraising Coordinators, Digital Marketing Strategists, Content Creators
- 1 to 500 employees
- SaaS, Consulting, Marketing Technology (Martech), and Sales Automation
- roles such as Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Pricing scales poorly for teams under 50 — startups typically switch to Klaviyo or ConvertKit for lower per-contact costs
- Automation rules lack conditional logic that competitors like ActiveCampaign include by default — manual workarounds required for complex sequences
- API documentation gaps force integration work through Zapier instead of direct connections to Shopify, HubSpot, or custom databases
- Users may seek alternatives if they require more advanced customization options for workflows and dashboards, as Insightly's flexibility might not meet specific business needs or unique processes.
- Businesses looking for enhanced reporting capabilities may explore other CRM solutions that offer more robust analytics tools, which can provide deeper insights into customer interactions and sales performance.
- Companies with larger teams might consider alternatives that support more extensive user management features, as Insightly's user limits and pricing tiers could be restrictive for growing organizations.
No alternatives guidance available yet.
Software Demo
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How do MailChimp, Insightly and Bigin by Zoho CRM Compare on Features?
Total Features | 27 Features | 30 Features | 10 Features |
|---|---|---|---|
Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare MailChimp, Insightly and Bigin by Zoho CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✗ No | ✓ Yes |
GDPR | ✓ Yes | ✓ Yes |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | ✓ Yes |
Data Residency | 🌐 Global | 🇺🇸 US |
MailChimp vs Insightly User Reviews & Rating Comparison
User Ratings | 3.9 (based on 27427 reviews) | ||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights ease of use and automation, tempered by critiques of analytics depth and interface modernity. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights ease of use, collaboration features, and integration capabilities, with some concerns about mobile functionality and pricing. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers | No Customers information available. |  4over LLC  Savanta  Atlanta Eats |  Antech Microsystem Pvt.Ltd  Investacc  Hire |
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Media and Screenshots
Screenshots |  3 Screenshots |  9 Screenshots |
|---|---|---|
Videos |  4 Videos |  5 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, MailChimp or Insightly?
- Insightly edges out the other on user ratings (4.2 vs 3.9). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do MailChimp and Insightly offer a free trial?
- Insightly offers a free trial. MailChimp does not.
- What is the starting price of MailChimp vs Insightly?
- MailChimp starts at $4.23 /month. Insightly starts at $29 /User/Month.
- What are the top alternatives to MailChimp?
- Top alternatives to MailChimp include Campaigner, Moosend, SMTP, Zoho Campaigns, SendPulse.
- What are the top alternatives to Insightly?
- Top alternatives to Insightly include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Salesforce.