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Lumio vs StructuredWeb vs Outgrow vs ActiveCampaign Comparison

Last updated:

Lumio

Starting at $57 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Lumio is a marketing automation and messaging platform for SaaS and subscription businesses that need to run list-based email and SMS campaigns tied to customer lifecycle stages. It focuses on converting customers into a…

StructuredWeb

4.8(57 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

StructuredWeb is the most flexible marketing automation software on the market. It helps you to identify, engage, and convert leads into customers.The system allows marketing teams to streamline their sales, email and lo…

Outgrow

4.9(377 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful…

ActiveCampaign

4.7(1,826 reviews)

Starting at $15 /Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…

StructuredWeb leads on user satisfaction with a 4.8-star rating across 57 reviews.

Lumio vs StructuredWeb vs Outgrow vs ActiveCampaign — at a glance

FeatureLumioStructuredWebOutgrowActiveCampaign
Rating—4.8 / 54.9 / 54.7 / 5
Reviews—573771,826
Starting price$57 /MonthContact for pricingContact for pricing$15 /Month
Free trial Yes No Yes Yes
Free version No No No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessFreelancers / Consultants, Large Enterprises, Medium Business
CategoryMarketing Automation SoftwareMarketing Automation SoftwareMarketing Automation SoftwareMarketing Automation Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/CloudSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailableAvailable
Support modes24/7 (Live rep), OnlineOnline24/7 (Live rep), OnlineBusiness Hours, Online
Certifications—SOC 2GDPRSOC 2, HIPAA, GDPR
Data residencyUSUSGlobalGlobal

Key differences between Lumio and StructuredWeb

  • Pricing: Lumio starts at $57 /Month. StructuredWeb pricing is not publicly listed.
  • Free trial: Lumio offers a free trial; StructuredWeb does not.
  • Deployment: Lumio supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; StructuredWeb supports SaaS/Web/Cloud.

Compare Lumio vs StructuredWeb vs Outgrow vs ActiveCampaign — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Lumio - Marketing Automation Software
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StructuredWeb - Marketing Automation Software
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Lumio, StructuredWeb, Outgrow vs ActiveCampaign: Biggest differences

Start here before you go deeper into features.

Lumio

Best for

Large Enterprises, Medium Business, Small Business

StructuredWeb

Best for

Large Enterprises, Medium Business, Small Business

Outgrow

Best for creating interactive lead generation content with easy marketing automation.

Choose if
  • You need to build quizzes, calculators, or surveys without coding skills.
  • Your focus is on lead generation and customer engagement campaigns.
  • You want a user-friendly platform with versatile customizable templates.
Consider alternatives if
  • Your company requires extensive third-party app integrations and marketplace options.
  • You need complex, enterprise-level automation workflows beyond simple streamlined setups.

ActiveCampaign

Best for SMBs needing powerful, flexible marketing automation with integrated CRM.

Choose if
  • You want robust automation workflows with a visual builder for complex campaigns.
  • You need strong segmentation and targeting for personalized marketing efforts.
  • You value responsive, knowledgeable customer support to help navigate the platform.
Consider alternatives if
  • You require highly advanced, flexible email design customization beyond platform limits.
  • You prefer very simple, minimal automation tools with little to no learning curve.

Lumio typically suits Large Enterprises and Medium Business. StructuredWeb tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Lumio is a marketing automation and messaging platform for SaaS and subscription businesses that need to run list-based email and SMS campaigns tied to customer lifecycle stages. It focuses ... Read More about Lumio

StructuredWeb is the most flexible marketing automation software on the market. It helps you to identify, engage, and convert leads into customers.The system allows marketing teams to ... Read More about StructuredWeb

Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. ... Read More about Outgrow

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign

Entry Level Pricing

  • Starts from $57
  • Not Available
  • Not Available
  • Starts from $15 , billed annually, ~1,000 contacts ($19/mo billed monthly)

Free Trial Availability

  • Free Trial available
  • No free trial
  • Free Trial available

SpotScore

What's this? ↗

7.6/10

8.6/10

9.0/10

9.8/10

User Ratings

Based on verified Spotsaas reviews

4.84

(57)

4.86

(377)

4.66

(1826)

Best Company Size

—
—
Small BusinessMedium Business
10-500 employeesSmall to medium businesses
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

ActiveCampaign

  • Smooth Automation: ActiveCampaign lets your marketing team create highly personalized customer experiences through reliable automation workflows. Set up a campaign that runs itself, engaging customers at the right moments without manual intervention.
  • Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
  • Segmentation and Targeting: This platform lets you segment audiences precisely, making it easier to design messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
Best fit

Best fit

ActiveCampaign

  • 10 to 500 employees
  • Martech, SaaS, E-commerce, Consulting, and Nonprofits
  • Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
Watchouts

Reasons buyers look elsewhere

ActiveCampaign

  • Pricing starts at $15/month for basic automation but scales to $300+/month for enterprise features — teams under 10 people often switch to Mailchimp or ConvertKit for lower entry costs
  • Interface requires 2–3 weeks of training for non-technical users; competitors like HubSpot and Klaviyo offer faster setup paths
  • E-commerce sellers need Shopify or WooCommerce native connectors that ActiveCampaign doesn't provide natively — integration requires custom API work

Software Demo

Demo

No software demo available

Lumio has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

Need a second opinion?

Get decision help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

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  • Independent advice — matched to your business
  • Understand the tradeoffs before you talk to vendors
  • Free 15-min call with a software advisor.

Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

Trusted by teams at

How do Lumio, StructuredWeb, Outgrow and ActiveCampaign Compare on Features?

Total Features

7 Features

9 Features

19 Features

30 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Lumio, StructuredWeb, Outgrow and ActiveCampaign on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • $57
          • Not Available
          • Not Available
          • $15 , billed annually, ~1,000 contacts ($19/mo billed monthly)

          Pricing Plans

          • Not Available
          • Not Available
          • Not Available
          • Not Available

          Pricing Page

          Lumio pricing

          Pricing information not available

          Outgrow pricingActiveCampaign pricing

          Lumio, StructuredWeb, Outgrow vs ActiveCampaign: Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
          • Available
          • Available
          Get help choosing
          Get help choosing

          Lumio, StructuredWeb, Outgrow vs ActiveCampaign Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          —
          ✓ Yes

          HIPAA

          ✗ No
          ✗ No

          GDPR

          —
          —

          ISO 27001

          —
          —

          Single Sign-On (SSO)

          —
          ✓ Yes

          Multi-Factor Auth (MFA)

          —
          ✓ Yes

          Data Encryption

          —
          —

          Audit Logs

          —
          ✓ Yes

          Data Residency

          🇺🇸 US
          🇺🇸 US

          Lumio vs StructuredWeb vs Outgrow User Reviews & Rating Comparison

          User Ratings

          No reviews available for the product

          Rating Distribution

          No reviews available for this product

          53

          4

          0

          0

          0

          351

          18

          5

          2

          2

          1535

          287

          32

          12

          21

          Spotsaas Editor’s POV generated by AI

          What buyers like

          • Comprehensive messaging platform
          • Strong customer success focus
          • User-friendly interface

          Common complaints

          • Limited integrations
          • Higher learning curve
          • Pricing may be steep for small businesses

          Buyer sentiment

          Buyer sentiment is very strong across 57 reviews, with consistently positive feedback.

          What buyers like

          • Partner marketing tools require minimal training for onboarding.
          • Channel partners can access tools for cobranding, multilingual support, and multi-channel campaign execution.
          • Highly customizable to reflect brand identity and cater to diverse partner types and markets.

          Common complaints

          • Some users feel overwhelmed by the number of features and customization options, especially at the start.
          • Multilingual functionality may require fine-tuning for global adoption in certain regions.
          • Initial setup for personalization and campaign structuring may demand more time and attention, particularly for new users.

          Buyer sentiment

          Users generally praise Outgrow for its ease of use, customization options, and strong lead generation features, though some note limitations in integrations and advanced feature complexity.

          What buyers like

          • Ease of use
          • Customizable templates
          • Customer support

          Common complaints

          • Limited integrations
          • Feature restrictions in trial

          Buyer sentiment

          Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging.

          What buyers like

          • Ease of use
          • Customer support
          • Automation capabilities

          Common complaints

          • Learning curve
          • Email design limitations

          Pros and Cons

          • Comprehensive tools for managing customer relationships.

          • Strong emphasis on converting customers into advocates.

          • User-friendly design enhances usability.

          • Integration options may be limited.

          • Can be complex for new users.

          • Flexibility to adapt to various marketing strategies.

          • Strong data analysis capabilities for informed decision-making.

          • Streamlines multiple marketing processes.

          • May require significant training for effective use.

          • Complexity can deter smaller teams.

          • Highly intuitive and user-friendly interface for quiz and calculator creation

          • Versatile with a wide range of customizable templates

          • Responsive and supportive customer service with 24/7 availability

          • Trial feature access can be misleading, requiring upgrades for full functionality

          • Learning curve for advanced features like nested functions and complex variables

          • Exceptional customer support with responsive and knowledgeable assistance

          • User-friendly platform with intuitive tools accessible to beginners

          • Robust automation capabilities including a visual workflow builder

          • Steep learning curve requiring time to master features

          • Automation workflows can feel overwhelming without training

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Used Lumio, StructuredWeb, Outgrow, or ActiveCampaign? Tell buyers what actually differs.

          Lumio, StructuredWeb, Outgrow and ActiveCampaign Customers

          Customers

          No Customers information available.

          Starr 2 Star

          Starr 2 Star

          Servicenow

          Servicenow

          EMC

          EMC

          Github

          Github

          Codepen

          Codepen

          VOD

          VOD

          Platinum Skin Care

          Platinum Skin Care

          MOM

          MOM

          Heather Read Photography

          Heather Read Photography

          Media and Screenshots

          Screenshots

          screenshots

          1 Screenshots

          No screenshots available.

          Videos

          No videos available.

          video-0

          3 Videos

          Alternatives to Lumio, StructuredWeb, Outgrow, ActiveCampaign

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          Related Blogs and Articles for Marketing Automation Software

          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Lumio or StructuredWeb?
          StructuredWeb edges out the other on user ratings (4.8 vs -1.0). That said, the best pick depends on your use case, so use the comparison tables above to evaluate each dimension.
          Do Lumio and StructuredWeb offer a free trial?
          Lumio offers a free trial. StructuredWeb does not.
          What is the starting price of Lumio vs StructuredWeb?
          Lumio starts at $57 /Month. StructuredWeb starts at Contact for pricing.
          What are the top alternatives to Lumio?
          Top alternatives to Lumio include Outgrow, ActiveCampaign, CleverTap, Moosend, Sailthru.
          What are the top alternatives to StructuredWeb?
          Top alternatives to StructuredWeb include Outgrow, ActiveCampaign, CleverTap, Moosend, eTrigue.