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KeepTruckin vs Fleetio vs TomTom WEBFLEET vs Motive Comparison

Last updated:

KeepTruckin

4.1

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

KeepTruckin is a web-based fleet management application that helps business owners maximize their transport efficiencies. With KeepTruckin, get the tools and data to streamline operations, accelerate growth and improve p…

Fleetio

4.6(237 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Fleetio is a cloud-based fleet management system that helps businesses save money and increase efficiency by cutting out paper work and increasing visibility into their business. It was designed for small to medium sized…

TomTom WEBFLEET

3.0(38 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

The TomTom WEBFLEET fleet management software allows users to save time and effort by using one platform for managing all vehicles. The web-based fleet management software is so easy to use, when added a new vehicle emp…

Motive

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Motive, formerly known as KeepTruckin, is a comprehensive software solution designed to improve safety, productivity, and profitability for businesses across various industries, including construction, agriculture, truck…

Fleetio leads on user satisfaction with a 4.6-star rating across 237 reviews.

KeepTruckin vs Fleetio vs TomTom WEBFLEET vs Motive — at a glance

FeatureKeepTruckinFleetioTomTom WEBFLEETMotive
Rating4.1 / 54.6 / 53.0 / 5
Reviews23738
Starting priceContact for pricingContact for pricingContact for pricingContact for pricing
Free trial No Yes No No
Free version No No No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryFleet Management SoftwareFleet Management SoftwareFleet Management SoftwareFleet Management Software
Integrations6+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailableAvailable
Support modes24/7 (Live rep), OnlineBusiness Hours, OnlineBusiness Hours, OnlineOnline
CertificationsSOC 2, GDPRSOC 2, GDPRGDPRSOC 2
Data residencyUSGlobalGlobalUS

Key differences between KeepTruckin and Fleetio

  • Free trial: Fleetio offers a free trial; KeepTruckin does not.
  • User satisfaction: Fleetio scores higher with a 4.6-star average.
  • Deployment: KeepTruckin supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Fleetio supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare KeepTruckin vs Fleetio vs TomTom WEBFLEET vs Motive — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Fleet Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

KeepTruckin - Fleet Management Software

KeepTruckin

Migrated to Motive

Compare Motive
Compare Motive
Fleetio - Fleet Management Software
Talk to an expert
Talk to an expert
TomTom WEBFLEET - Fleet Management Software
Talk to an expert
Talk to an expert

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Biggest differences

Start here before you go deeper into features.

KeepTruckin

Best for fleet managers needing real-time tracking and AI-driven safety tools.

Choose if
  • You require integrated dispatch, job management, and insurance quote features in one platform.
  • Your team values real-time tracking and route optimization to boost operational efficiency.
  • You want AI coaching tools to enhance driver safety and compliance monitoring.
Consider alternatives if
  • Your drivers need a fully featured, easy-to-navigate mobile app for daily operations.
  • Your fleet operates primarily in remote areas with poor or unreliable cellular coverage.

Fleetio

Best for

Large Enterprises, Medium Business, Small Business

TomTom WEBFLEET

Best for

Large Enterprises, Medium Business, Small Business

Motive

Best for

Large Enterprises, Medium Business, Small Business

KeepTruckin typically suits Large Enterprises and Medium Business. Fleetio tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

KeepTruckin is a web-based fleet management application that helps business owners maximize their transport efficiencies. With KeepTruckin, get the tools and data to streamline operations, ... Read More about KeepTruckin

Fleetio is a cloud-based fleet management system that helps businesses save money and increase efficiency by cutting out paper work and increasing visibility into their business. It was ... Read More about Fleetio

The TomTom WEBFLEET fleet management software allows users to save time and effort by using one platform for managing all vehicles. The web-based fleet management software is so easy to ... Read More about TomTom WEBFLEET

Motive, formerly known as KeepTruckin, is a comprehensive software solution designed to improve safety, productivity, and profitability for businesses across various industries, including ... Read More about Motive

Free Trial Availability

  • No free trial
  • No free trial
  • No free trial

Spotsaas Score

What's this? ↗

9.8/10

8.6/10

8.6/10

8.1/10

User Ratings

Based on verified Spotsaas reviews

4.1

Best Company Size

Small BusinessLarge Enterprises
50–1,000+ employees
Get pricing help
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Fleetio

No key benefits available yet.

Motive

  • Evidence-Rich Reporting & Documentation: Safety and compliance are only as good as your documentation. GoMotiv lets users attach photos, notes, checklist histories, and hazard evidence directly to tasks and reports, creating an audit trail that’s easy to export for compliance, insurance, or internal reviews.
  • Customizable Templates & Standardized Workflows: The platform comes with inspection templates and workflow builders that allow organizations to tailor forms, checklists, and procedures to their specific operations. This ensures that work is done correctly every time — whether it’s equipment checks, onboarding tasks, or safety audits.
  • Real-Time Visibility & Actionable Alerts: GoMotiv’s dashboards and alert systems give supervisors and safety leaders immediate visibility into safety performance across locations. Alerts for overdue tasks, unresolved hazards, or missed inspections help teams proactively manage risk instead of reacting after the fact.
Best fit

Best fit

Fleetio

No best-fit guidance available yet.

Motive

  • 50–1,000+ employees
  • Construction, Manufacturing, Transportation & Logistics, Field Services, Utilities, Energy, Warehousing
  • Safety Manager, Operations Manager, Compliance Manager, Fleet Manager, HSE Manager, Site Supervisor, Operations Director
Watchouts

Reasons buyers look elsewhere

Fleetio

No alternatives guidance available yet.

Motive

  • GoMotiv’s native integrations are helpful, but users needing wide connectivity to payroll systems, ERP platforms, CRM, IoT sensors, or IoS/Android fleet data may turn to competitors with larger integration ecosystems or open APIs.
  • Teams that require deeper analytics, custom dashboards, trend forecasting, or integration with business intelligence tools might choose alternatives that offer built-in reporting or stronger data export capabilities.
  • Some users report that GoMotiv’s interface feels less intuitive or dated compared with modern SaaS tools with slicker dashboards and simpler onboarding. Platforms like iAuditor, SafetyCulture, or Rippling Core tend to score higher for ease of adoption.

Software Demo

Demo

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Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

Trusted by teams at

How do KeepTruckin, Fleetio, TomTom WEBFLEET and Motive Compare on Features?

Total Features

11 Features

10 Features

10 Features

19 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote
Get Quote

Compare KeepTruckin, Fleetio, TomTom WEBFLEET and Motive on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Pricing Plans

          • Not Available
          • Not Available
          • Not Available
          • Not Available

          Pricing Page

          Pricing information not available

          Fleetio pricing

          Pricing information not available

          Motive pricing

          Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Installed - Windows
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Mac
          • Browser Based (Cloud)
          • Installed - Windows
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Mac
          • Browser Based (Cloud)
          • Installed - Windows
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Mac
          • Browser Based (Cloud)
          • Installed - Windows
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
          • Available
          • Available
          Get help choosing
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes
          ✓ Yes

          HIPAA

          ✗ No
          ✗ No
          ✗ No

          GDPR

          ✓ Yes
          ✓ Yes
          ✓ Yes

          ISO 27001

          ✗ No

          Single Sign-On (SSO)

          ✓ Yes
          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes
          ✓ Yes

          Data Encryption

          ✓ Yes
          ✓ Yes
          ✓ Yes

          Audit Logs

          ✓ Yes
          ✓ Yes

          Data Residency

          🇺🇸 US
          🌐 Global
          🌐 Global

          KeepTruckin vs Fleetio vs TomTom WEBFLEET User Reviews & Rating Comparison

          User Ratings

          No reviews available for the product

          No reviews available for the product

          Rating Distribution

          697

          49

          17

          14

          76

          50

          7

          0

          0

          1

          2

          0

          0

          0

          1

          186

          60

          14

          0

          15

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Overall positive sentiment highlights KeepTruckin's real-time tracking, safety features, and customer support, tempered by concerns over mobile app limitations and occasional connectivity issues.

          What buyers like

          • Ease of use
          • Real-time tracking
          • Customer support

          Common complaints

          • Feature accessibility for drivers
          • Mobile app limitations

          Buyer sentiment

          Buyer sentiment is very strong across 58 reviews, with consistently positive feedback.

          What buyers like

          • Fleetio offers a budget-friendly solution for smaller businesses that need fleet management tools without the complexity and high cost of enterprise-level software.
          • The software provides greater transparency into vehicle performance, staff productivity, and overall fleet operations, allowing businesses to make data-driven decisions and improve efficiency.
          • Fleetio is designed with small to medium-sized businesses in mind, offering a user-friendly interface that makes it easy for non-technical users to track and manage fleet performance.

          Common complaints

          • While Fleetio is ideal for small to medium-sized businesses, larger fleets may find that it lacks the advanced features required for managing large-scale operations, such as in-depth reporting or highly customizable analytics.
          • Fleetio requires an internet connection to function, meaning users cannot access important data or make updates if they are offline, which may be inconvenient in certain situations, like on the road.
          • Fleetio may not provide the level of customization that some businesses need, especially if they have specialized requirements or a unique operational structure.

          Buyer sentiment

          Buyer sentiment is mixed across 3 reviews, so it is worth reviewing the tradeoffs closely.

          What buyers like

          • The software is scalable, making it suitable for businesses of all sizes, particularly those that are growing and need a fleet management solution that can expand with them.
          • WEBFLEET is versatile and caters to a wide range of industries, from transportation and courier companies to service-oriented businesses like plumbers and builders, making it a great fit for small to medium-sized businesses.
          • By consolidating fleet management into a single platform, WEBFLEET helps save valuable time and effort, making it easier for businesses to streamline vehicle operations and reduce administrative workload.

          Common complaints

          • While WEBFLEET is user-friendly, its reporting capabilities may be too basic for businesses that require more detailed, customized analytics to make strategic decisions.
          • As a subscription-based service, businesses will need to factor in ongoing costs. For companies with tight budgets, this could become a long-term expense, especially if they need multiple user accounts.
          • As a web-based solution, WEBFLEET’s functionality is heavily dependent on a stable internet connection. In areas with weak connectivity, fleet managers may experience delays or difficulties accessing important data.

          What buyers like

          • Provides actionable insights for business optimization.
          • Helps prevent accidents and ensure compliance.
          • Reduces manual workload and enhances workflows.

          Common complaints

          • Some users might need time to fully utilize advanced features.
          • Pricing may be a consideration for smaller businesses.

          Pros and Cons

          • Real-time tracking and route optimization improve operational efficiency

          • User-friendly interface appreciated by both drivers and operators

          • Responsive and reliable customer support focused on safety and compliance

          • Some features are difficult for drivers to access due to being buried in the interface

          • Signal loss issues in remote areas can cause system disconnections

          • Cloud-based access improves operational flexibility.

          • User-friendly design simplifies management tasks.

          • Limited features may not meet all needs.

          • Basic reporting may not suffice for larger fleets.

          • User-friendly design simplifies fleet management.

          • Quick setup for new vehicles.

          • Wide applicability across industries.

          • Limited features for larger fleets.

          • Basic reporting may not meet all needs.

          • Provides actionable insights for business optimization.

          • Helps prevent accidents and ensure compliance.

          • Reduces manual workload and enhances workflows.

          • Some users might need time to fully utilize advanced features.

          • Pricing may be a consideration for smaller businesses.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Negative Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Integrations

          Integration with other apps

          No Integration information available.

          No Integration information available.

          No Integration information available.

          List of Customers

          Customers

          Conner Logistics

          Conner Logistics

          REY Logistics

          REY Logistics

          Steel View

          Steel View

          Superior

          Superior

          ISG technology

          ISG technology

          Crosswater Holdings Limited

          Crosswater Holdings Limited

          CARVANA

          CARVANA

          KIRBY

          KIRBY

          KLX

          KLX

          Media and Screenshots

          Screenshots

          Tamper-proof

          5 Screenshots

          Contact profile

          6 Screenshots

          No screenshots available.

          Videos

          video-0

          2 Videos

          video-0

          3 Videos

          video-0

          3 Videos

          Expand your shortlist

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, KeepTruckin or Fleetio?
          Fleetio edges out the other on user ratings (4.6 vs 4.1). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do KeepTruckin and Fleetio offer a free trial?
          Fleetio offers a free trial. KeepTruckin does not.
          What is the starting price of KeepTruckin vs Fleetio?
          KeepTruckin starts at Contact for pricing. Fleetio starts at Contact for pricing.
          What are the top alternatives to KeepTruckin?
          Top alternatives to KeepTruckin include Motive, Azuga Fleet, Wialon, Fleetio, Fleet Complete.
          What are the top alternatives to Fleetio?
          Top alternatives to Fleetio include Motive, Azuga Fleet, Fleet Maintenance Pro, Tulassi Fleet Management System, AUTOsist.

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