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8.1

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Motive - Fleet Management Software

Motive Review: Is It The Right Fleet Management Software For Your Team?

Best for SMB teams · Mid-market · Enterprise

SOC 2
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Motive offers custom pricing plan

CARVANACARVANA
KIRBYKIRBY
KLXKLX
LANDSTARLANDSTAR
STEP ENERGY SERVICESSTEP ENERGY SERVICES

Trusted by many companies including CARVANA

Integrates with

BambooHRBambooHR
RipplingRippling
Microsoft TeamsMicrosoft Teams
ZapierZapier

What is Motive?

Motive, formerly known as KeepTruckin, is a comprehensive software solution designed to improve safety, productivity, and profitability for businesses across various industries, including construction, agriculture, trucking, logistics, and field services. The platform offers advanced tools to streamline operations, ensuring businesses run efficiently while maintaining compliance with industry regulations. Its real-time tracking and fleet management capabilities enhance visibility, reducing operational risks and improving overall performance. Motive’s automation features help businesses optimize workflows, minimize downtime, and boost profitability. The software integrates safety monitoring tools to track driver behavior and prevent accidents, ensuring compliance with safety standards. With intelligent reporting and analytics, businesses gain valuable insights to make data-driven decisions that improve operational efficiency. Seamless communication tools enable teams to stay connected, enhancing coordination across job sites. Motive’s scalable infrastructure supports businesses of all sizes, from small operations to large enterprises. AI-driven automation reduces manual workload, allowing teams to focus on core business functions. The platform’s fuel management and maintenance tracking tools further contribute to cost savings and asset longevity. User-friendly dashboards ensure easy navigation and real-time updates for informed decision-making. Motive’s robust security measures safeguard business data while providing cloud-based accessibility. With a focus on efficiency, compliance, and profitability, Motive is a trusted solution for businesses looking to optimize their operations and drive long-term success.

Pricing

  • Motive offers custom pricing plan

Best For

Suited for solo users, small teams, SMBs, and enterprise

Security & Compliance

SOC 2
  • SSO & MFA supported

  • Data residency:🇺🇸

Platform

  • Web + mobile app (iOS & Android)

Motive Software Demo

Motive was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.

Who should consider Motive

Use cases
Construction, Manufacturing, Transportation & Logistics
Team types
Safety Manager, Operations Manager
Company size
50–1,000+ employees

Why teams choose Motive

  • Provides actionable insights for business optimization.

  • Helps prevent accidents and ensure compliance.

  • Reduces manual workload and enhances workflows.

Is Motive right for you?

What buyers should know before shortlisting Motive

Motive is a powerful and versatile software solution that I’ve found highly effective in enhancing safety, efficiency, and profitability across multiple industries. Whether in construction, agriculture, trucking, logistics, or field services, Motive provides essential tools for real-time tracking, fleet management, and automation, making business operations smoother and more compliant.

Its intelligent reporting and AI-driven automation reduce manual workload while improving decision-making. The platform’s safety monitoring and maintenance tracking features help businesses minimize risks and optimize costs.

While it offers scalability and strong security, some users may face integration challenges, a learning curve, and cost concerns.

Pros and cons

Motive pros and cons

  • Motive pros
  • Provides actionable insights for business optimization.

  • Helps prevent accidents and ensure compliance.

  • Reduces manual workload and enhances workflows.

  • Motive cons
  • Some users might need time to fully utilize advanced features.

  • Pricing may be a consideration for smaller businesses.

275 verified reviews

Ready to try it?

Get started with Motive

Connect with the team for a personalised demo.

Still comparing?

See how it stacks up

Compare Motive side-by-side with top Fleet Management Software alternatives.

Azuga Fleet
Fleetio
Fleet Pass
+6 more
Compare alternatives

What is the pricing of Motive?

Motive uses custom pricing — plans are tailored to your team size and needs. Contact them for a quote.

Free TrialNot available
PricingMotive offers custom pricing
Pricing Model
Quotation Based

Motive reviews and ratings

What buyers like

  • Provides actionable insights for business optimization.
  • Helps prevent accidents and ensure compliance.
  • Reduces manual workload and enhances workflows.

Common complaints

  • Some users might need time to fully utilize advanced features.
  • Pricing may be a consideration for smaller businesses.

Rating Distribution

Excellent

(186)

Very Good

(60)

Good

(14)

Poor

(0)

Poor

(15)

What users are saying

YP

Yan P

06/10/24

5 out of 5

"Invested staff truly invested in your success"

What do you like best about Motive? Qualified staff that are always working to improve the product and the user experience. The support team is also ...

Read more

YP

Yan P

06/10/24

5 out of 5

"Invested staff truly invested in your success"

What do you like best about Motive? Qualified staff that are always working to improve the product and the user experience. The support team is also ...

Read more

SC

Scott C

06/04/24

5 out of 5

"Great experience with Motive"

What do you like best about Motive? Motive has exceptional customer support and is always willing to work to help meet our needs. The platform is very ...

Read more

SC

Scott C

06/04/24

5 out of 5

"Great experience with Motive"

What do you like best about Motive? Motive has exceptional customer support and is always willing to work to help meet our needs. The platform is very ...

Read more

KK

Kaloyan K

06/03/24

4 out of 5

"User friendly, very easy to use!"

What do you like best about Motive? Easy-to-use interface, easy-to-install hardware What do you dislike about Motive? The website is down more often ...

Read more

MM

Marie M

05/30/24

4 out of 5

"User-friendly for Drivers but Inadequate Controls for Fleet Management"

What do you like best about Motive? The software and hardware is easy to install. Most of the time it is unnecessary to read the manual. If you need ...

Read more

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  • See if Motive fits your business
  • Real pricing — no sales pressure
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Trusted by teams at

What are the features of Motive?

49%

Feature coverage

19 of 39 tracked features

Accident tracking is a feature that is commonly found in software programs designed for businesses and organizations. This feature helps tra…

Asset tracking is a crucial feature that is commonly found in software designed for businesses and organizations. Simply put, asset tracking…

Dispatch management is a crucial feature in software that helps businesses efficiently manage the delivery of goods and services. It involve…

Driver Management is a key feature found in many software systems that are designed to help organizations more effectively manage their flee…

Equipment management refers to the process of efficiently and effectively managing various types of equipment within an organization. This c…

Asset tracking, often known as equipment tracking, allows businesses to keep track of all their tangible assets. Tags or barcodes can be use…

Fleet management is a comprehensive solution designed to help businesses effectively manage and maintain their fleet of vehicles. This softw…

Fraud detection is a crucial feature that is used in software programs to identify, prevent, and mitigate fraudulent activities. This featur…

Fuel management is a cutting-edge software feature that allows companies to efficiently monitor and control their fuel usage. This feature i…

Inspection management is a comprehensive software feature that streamlines the process of conducting inspections and ensures efficient manag…

Maintenance Management refers to the process of effectively managing and controlling the maintenance activities in an organization. It invol…

Maintenance scheduling is a crucial feature that can be found in software systems used for managing projects and operations in various indus…

Maintenance tracking is a feature that is commonly included in software applications across a variety of industries. It is a tool that allow…

Mileage tracking is a software feature that allows an individual or a company to accurately track and record the distance traveled by their…

Routing is a key feature in software development that plays a significant role in connecting different devices or networks. It is the proces…

Safety management is an essential aspect of any organization, and the use of software for safety management has become increasingly popular…

Tool tracking is a feature that allows users to keep track of their tools and equipment in a systematic and efficient manner. This feature i…

Vehicle Information is a highly useful feature that provides users with detailed and up-to-date information about their vehicles. This featu…

Vehicle tracking is a software feature that enables users to track the location, movement, and status of vehicles in real-time. This feature…

Security & Compliance

Motive security and data handling

Key compliance certifications and security features for IT and security teams evaluating Motive.

Certifications

SOC 2✓ Certified
HIPAA✗ Not certified

Security features

Single Sign-On (SSO)✓ Yes
Multi-Factor Authentication✓ Yes
Audit Logs✓ Yes

Developer & data

Data residency
🇺🇸

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Compare Motive vs Manager365

Why buyers keep looking beyond Motive

  • GoMotiv’s native integrations are helpful, but users needing wide connectivity to payroll systems, ERP platforms, CRM, IoT sensors, or IoS/Android fleet data may turn to competitors with larger integration ecosystems or open APIs.

  • Teams that require deeper analytics, custom dashboards, trend forecasting, or integration with business intelligence tools might choose alternatives that offer built-in reporting or stronger data export capabilities.

  • Some users report that GoMotiv’s interface feels less intuitive or dated compared with modern SaaS tools with slicker dashboards and simpler onboarding. Platforms like iAuditor, SafetyCulture, or Rippling Core tend to score higher for ease of adoption.

  • Certain industries (e.g., construction, manufacturing, logistics) often require certifications tracking, equipment maintenance, bidding, and project cost management. Users might prefer alternatives that specialize in their vertical’s operational workflows.

  • GoMotiv is strong in safety documentation, inspections, and hazard reporting, but some businesses need full-scope workforce management tools — including time tracking, scheduling, payroll integration, or deeper HR automation — which other platforms like Bento, Samsara, or Procore may offer as part of a more unified suite.

Motive Customers

CARVANA-logo

CARVANA

KIRBY-logo

KIRBY

KLX-logo

KLX

LANDSTAR-logo

LANDSTAR

STEP ENERGY SERVICES-logo

STEP ENERGY SERVICES

ernst concrete-logo

ernst concrete

Bennett-logo

Bennett

Help & Contact

Motive Support Options

Customer ServiceOnline
LocationSan Francisco, California

Frequently Asked Questions About Motive

Common questions buyers ask before choosing Motive.

Motive is a Fleet Management Software. Motive offers Vehicle Tracking, Vehicle Information, Tool Tracking, Maintenance Tracking, Maintenance Scheduling and many more functionalities.

Buyers commonly note the following limitations of Motive: Some users might need time to fully utilize advanced features.; Pricing may be a consideration for smaller businesses..

Some top alternatives to Motive includes Azuga Fleet, Fleetio, Fleet Pass, Samsara and Manager365.

Motive offers Quotation Based pricing model

Yes, Motive can integrate with BambooHR, Rippling, Microsoft Teams, Zapier and many more.You can find more integration for Motive here

The starting price is not disclosed by Motive. You can visit Motive pricing page to get the latest pricing.

Free buyer scorecard

Evaluate Motive with the fleet management software buyer scorecard

A weighted fleet management software scorecard to assess Motive objectively and compare it against the alternatives.

  • Weighted criteria you can edit
  • Score vendors side-by-side
  • Shareable with your buying committee

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Ready to try it?

Get started with Motive

Get connected with the team for a personalised demo.

About the reviewer

Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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