Hubspot Marketing Hub vs MoEngage vs Outgrow vs ActiveCampaign Comparison
Hubspot Marketing Hub
Starting at $3,600
- Free Trial
- Large Enterprises
- Medium Business
The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing a…
MoEngage
Starting at Contact for pricing
- Large Enterprises
- Medium Business
MoEngage is a renowned customer engagement tool offering an integrated, customer-centric approach without relying on external consultants or complex coding. Its insights-led approach enhances growth and customer satisfac…
Outgrow
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful…
ActiveCampaign
Starting at $29 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…
Hubspot Marketing Hub leads on user satisfaction with a 4.5-star rating across 21,142 reviews.
Hubspot Marketing Hub vs MoEngage vs Outgrow vs ActiveCampaign — at a glance
| Feature | Hubspot Marketing Hub | MoEngage | Outgrow | ActiveCampaign |
|---|---|---|---|---|
| Rating | 4.5 / 5 | 4.3 / 5 | 4.7 / 5 | 4.5 / 5 |
| Reviews | 21,142 | 325 | 567 | 12,031 |
| Starting price | $3,600 | Contact for pricing | Contact for pricing | $29 /User/Month |
| Free trial | Yes | No | Yes | Yes |
| Free version | No | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business |
| Category | Marketing Automation Software | Marketing Automation Software | Marketing Automation Software | Marketing Automation Software |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available | Available |
| Support modes | Business Hours, Online | 24/7 (Live rep), Business Hours, Online | 24/7 (Live rep), Online | Business Hours, Online |
| Certifications | SOC 2, HIPAA, GDPR, ISO 27001 | SOC 2, GDPR | GDPR | SOC 2, HIPAA, GDPR |
| Data residency | Global | Global | Global | Global |
Key differences between Hubspot Marketing Hub and MoEngage
- Pricing: Hubspot Marketing Hub starts at $3,600. MoEngage pricing is not publicly listed.
- Free trial: Hubspot Marketing Hub offers a free trial; MoEngage does not.
- User satisfaction: Hubspot Marketing Hub scores higher with a 4.5-star average.
- Deployment: Hubspot Marketing Hub supports SaaS/Web/Cloud; MoEngage supports SaaS/Web/Cloud.
Compare Hubspot Marketing Hub vs MoEngage vs Outgrow vs ActiveCampaign — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert |
Biggest differences
Start here before you go deeper into features.
Best for mid-to-large B2B teams needing integrated marketing and CRM automation.
- You require a unified platform combining marketing, sales, and CRM tools seamlessly.
- Your team values an intuitive interface that supports both beginners and advanced users.
- You need robust automation workflows with dynamic personalization for inbound and content marketing.
- You are a small business with a very limited marketing budget.
- You need highly customizable design templates without relying on developer support.
Best for multi-channel, AI-driven customer engagement and personalized marketing automation.
- You need robust multi-channel campaigns including push, email, SMS, and in-app messaging.
- Your team values AI-powered optimization to maximize customer engagement and retention.
- You require powerful segmentation and cohort analysis for precise personalized marketing.
- Your business demands highly niche or industry-specific marketing features not supported here.
- Your team lacks capacity or willingness to invest time in training on advanced analytics.
Best for creating interactive lead generation content with easy marketing automation.
- You need to build quizzes, calculators, or surveys without coding skills.
- Your focus is on lead generation and customer engagement campaigns.
- You want a user-friendly platform with versatile customizable templates.
- Your company requires extensive third-party app integrations and marketplace options.
- You need complex, enterprise-level automation workflows beyond simple streamlined setups.
Best for SMBs needing powerful, flexible marketing automation with integrated CRM.
- You want robust automation workflows with a visual builder for complex campaigns.
- You need strong segmentation and targeting for personalized marketing efforts.
- You value responsive, knowledgeable customer support to help navigate the platform.
- You require highly advanced, flexible email design customization beyond platform limits.
- You prefer very simple, minimal automation tools with little to no learning curve.
Hubspot Marketing Hub: Best for mid-to-large B2B teams needing integrated marketing and CRM automation. MoEngage: Best for multi-channel, AI-driven customer engagement and personalized marketing automation.
Description | The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality ... Read More about Hubspot Marketing Hub | MoEngage is a renowned customer engagement tool offering an integrated, customer-centric approach without relying on external consultants or complex coding. Its insights-led approach ... Read More about MoEngage | Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. ... Read More about Outgrow | ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign |
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Spotsaas ScoreWhat's this? ↗ | 8.9/10 | 9.2/10 | 9.0/10 | 9.8/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 51-500 employees500+ employees | Medium BusinessLarge Enterprises | Small BusinessMedium Business | 10-500 employeesSmall to medium businesses |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
No key benefits available yet.
No key benefits available yet.
No key benefits available yet.
- Seamless Automation: ActiveCampaign empowers your marketing team to create highly personalized customer experiences through robust automation workflows. Imagine setting up a campaign that runs itself, engaging customers at the right moments without manual intervention.
- Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
- Segmentation and Targeting: This platform enables precise audience segmentation, making it easier for you to tailor messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
Best fit
No best-fit guidance available yet.
No best-fit guidance available yet.
No best-fit guidance available yet.
- 10 to 500 employees
- Martech, SaaS, E-commerce, Consulting, and Nonprofits
- Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
Reasons buyers look elsewhere
No alternatives guidance available yet.
No alternatives guidance available yet.
No alternatives guidance available yet.
- Users may seek alternatives due to budget constraints, as ActiveCampaign can be relatively expensive for small businesses or startups looking for cost-effective marketing automation solutions.
- Some users might find the learning curve steep, prompting them to explore more intuitive platforms that offer user-friendly interfaces and easier onboarding processes.
- Businesses with specific needs, such as e-commerce integration or advanced CRM features, may look for alternatives that provide tailored functionalities better suited to their unique operational requirements.
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How do Hubspot Marketing Hub, MoEngage, Outgrow and ActiveCampaign Compare on Features?
Total Features | 9 Features | 13 Features | 19 Features | 30 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Hubspot Marketing Hub, MoEngage, Outgrow and ActiveCampaign on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✓ Yes | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✓ Yes | ✗ No |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | ✓ Yes |
Data Residency | 🌐 Global | 🌐 Global |
Hubspot Marketing Hub vs MoEngage vs Outgrow User Reviews & Rating Comparison
User Ratings | ||||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall, users praise HubSpot Marketing Hub for its comprehensive features and ease of use, though some find it complex and costly for smaller teams. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights MoEngage's ease of use and powerful multi-channel automation, tempered by some concerns about complexity and occasional technical issues. What buyers like
Common complaints
| Buyer sentiment Users generally praise Outgrow for its ease of use, customization options, and strong lead generation features, though some note limitations in integrations and advanced feature complexity. What buyers like
Common complaints
| Buyer sentiment Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Trello   SoundCloud |  FabHotels  OYO  BukaLapak |  Github  Codepen  VOD |  Platinum Skin Care  MOM  Heather Read Photography |
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Media and Screenshots
Screenshots |  6 Screenshots |  6 Screenshots |
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Videos |  2 Videos |  4 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Hubspot Marketing Hub or MoEngage?
- Hubspot Marketing Hub edges out the other on user ratings (4.5 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Hubspot Marketing Hub and MoEngage offer a free trial?
- Hubspot Marketing Hub offers a free trial. MoEngage does not.
- What is the starting price of Hubspot Marketing Hub vs MoEngage?
- Hubspot Marketing Hub starts at $3,600. MoEngage starts at Contact for pricing.
- What are the top alternatives to Hubspot Marketing Hub?
- Top alternatives to Hubspot Marketing Hub include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.
- What are the top alternatives to MoEngage?
- Top alternatives to MoEngage include Outgrow, ActiveCampaign, CleverTap, Moosend, WebEngage.