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HubSpot CRM vs Unbounce vs ClickFunnels Comparison

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HubSpot CRM

4.3(3,493 reviews)

Starting at $45 /Month

  • Free Trial
  • Individuals
  • Freelancers / Consultants

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…

Unbounce

4.0(890 reviews)

Starting at $81 /Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Unbounce is a landing page builder for marketers that lets you design and publish high-converting landing pages -- without having to write a single line of code. Unbounce's powerful drag-and-drop editor means you don't h…

ClickFunnels

4.9(1,443 reviews)

Starting at $97 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

With ClickFunnels you can create products in minutes that generate leads and sales online. Unlike other landing page software programs, you don’t need any previous coding or design experience to use it. ClickFunnels is a…

HubSpot CRM leads on user satisfaction with a 4.3-star rating across 3,493 reviews.

HubSpot CRM vs Unbounce vs ClickFunnels — at a glance

FeatureHubSpot CRMUnbounceClickFunnels
Rating4.3 / 54.0 / 54.9 / 5
Reviews3,4938901,443
Starting price$45 /Month$81 /Month$97 /Month
Free trial Yes Yes Yes
Free version No No No
Best forIndividuals, Freelancers / Consultants, Large EnterprisesFreelancers / Consultants, Large Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small Business
CategoryCRM SoftwareLanding Page SoftwareLanding Page Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailableAvailable
Support modes24/7 (Live rep), Business Hours, Online24/7 (Live rep), Business Hours, Online24/7 (Live rep), Online
CertificationsSOC 2, HIPAA, GDPR, ISO 27001SOC 2, GDPRGDPR
Data residencyUSGlobalUS

Key differences between HubSpot CRM and Unbounce

  • Pricing: HubSpot CRM starts at $45 /Month, while Unbounce starts at $81 /Month.
  • Target audience: HubSpot CRM is built for Individuals and Freelancers / Consultants, while Unbounce targets Freelancers / Consultants and Large Enterprises.
  • User satisfaction: HubSpot CRM scores higher with a 4.3-star average.
  • Deployment: HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Unbounce supports SaaS/Web/Cloud.

Compare HubSpot CRM vs Unbounce vs ClickFunnels — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

HubSpot CRM - CRM Software
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ClickFunnels - Landing Page Software
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Biggest differences

Start here before you go deeper into features.

HubSpot CRM

Best for

Individuals, Freelancers / Consultants, Large Enterprises

Unbounce

Best for marketers needing easy, code-free, high-converting landing pages.

Choose if
  • You want a drag-and-drop editor that non-developers can use easily.
  • You need built-in A/B testing and conversion analytics to optimize campaigns.
  • You require seamless integration with popular CRMs like Hubspot and Salesforce.
Consider alternatives if
  • Your team needs extensive custom development or advanced third-party integrations.
  • You want access to a large app marketplace for extended functionality.

ClickFunnels

Best all-in-one funnel builder for internet marketers without coding skills.

Choose if
  • You want a complete sales funnel solution tailored for online product sales.
  • You value expert coaching and personalized support to overcome learning curves.
  • You prefer an intuitive drag-and-drop editor with ready-made marketing templates.
Consider alternatives if
  • You need extensive free self-learning resources to onboard independently.
  • You require advanced funnel customization beyond provided templates.

HubSpot CRM typically suits Individuals and Freelancers / Consultants. Unbounce tends to fit Freelancers / Consultants and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM

Unbounce is a landing page builder for marketers that lets you design and publish high-converting landing pages -- without having to write a single line of code. Unbounce's powerful ... Read More about Unbounce

With ClickFunnels you can create products in minutes that generate leads and sales online. Unlike other landing page software programs, you don’t need any previous coding or design ... Read More about ClickFunnels

Entry Level Pricing

  • Starts from $45 , Billed Yearly
  • Starts from $81 , Billed Yearly
  • Starts from $97

Free Trial Availability

  • Free Trial available

Spotsaas Score

What's this? ↗

9.1/10

9.8/10

9.8/10

User Ratings

Based on verified Spotsaas reviews

4.35

(3493)

4.86

(1443)

Best Company Size

1-1,000 employees
Small BusinessMedium Business
Small BusinessMedium Business
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

HubSpot CRM

  • Streamlined Communication: HubSpot CRM allows your team to centralize all customer interactions in one place, ensuring that everyone is on the same page and reducing the chances of miscommunication. You’ll find it easier to collaborate and respond to customer needs promptly.
  • User-Friendly Interface: Designed with simplicity in mind, HubSpot CRM enables users of all technical levels to navigate effortlessly. This means less training time for your staff and more focus on building relationships with clients.
  • Robust Analytics and Reporting: With its powerful analytics tools, you can gain valuable insights into sales performance and customer behavior. This data-driven approach helps you make informed decisions that can lead to increased conversions and revenue growth.
Best fit

Best fit

HubSpot CRM

  • 1-1,000 employees
  • Martech, SaaS, Consulting, Sales Automation, Revtech
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators

Unbounce

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

HubSpot CRM

  • Users might consider alternatives to HubSpot CRM due to budget constraints, as some businesses find it expensive, especially with advanced features.
  • Customization limitations can lead users to seek alternatives that offer more tailored solutions to fit unique business processes.
  • Some users may prefer a simpler interface or fewer features, prompting them to look for more user-friendly and straightforward CRM options.

Unbounce

No alternatives guidance available yet.

Software Demo

Demo

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  • Independent advice — matched to your business
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  • Free 15-min call with a software advisor.

Step 1 of 4

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How do HubSpot CRM, Unbounce and ClickFunnels Compare on Features?

Total Features

38 Features

13 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare HubSpot CRM, Unbounce and ClickFunnels on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $45 , Billed Yearly
        • $81 , Billed Yearly
        • $97

        Pricing Plans

        • Free Tools

          • Free Marketing tools

          • Free Sales tools

          • Free Service tools

          Show more +

        • Starter

          • Marketing Hub Starter

          • Includes 1,000 marketing contacts

          • Sales Hub Starter Includes 2 paid users

          Show more +

        • Professional

          • Includes features of Starter plan, plus

          • Marketing Hub Professional

          • Includes 2,000 marketing contacts

          Show more +

        • Browse all pricing plans
        • Launch (Smart Builder Plus)

          • $90USD / mo

          • $81USD / mo

          • Up to 500 Conversions

          Show more +

        • Optimize (Smart Builder Plus)

          • $135USD / mo

          • $122USD / mo

          • Up to 1,000 Conversions

          Show more +

        • ACCELERATE (Smart Builder Plus)

          • $225USD / mo

          • $203USD / mo

          • Up to 2,500 Conversions

          Show more +

        • Browse all pricing plans
        • Not Available

        Pricing Page

        HubSpot CRM pricing
        Unbounce pricing
        ClickFunnels pricing

        Other Details

        Organization Types supported

        • Freelancers
        • Large Enterprises
        • Medium Business
        • Small Business
        • Individuals
        • Freelancers
        • Large Enterprises
        • Medium Business
        • Small Business
        • Individuals
        • Freelancers
        • Large Enterprises
        • Medium Business
        • Small Business
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes
        ✓ Yes

        HIPAA

        ✓ Yes
        ✗ No
        ✗ No

        GDPR

        ✓ Yes
        ✓ Yes
        ✓ Yes

        ISO 27001

        ✓ Yes
        ✗ No

        Single Sign-On (SSO)

        ✓ Yes
        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes
        ✓ Yes

        Data Encryption

        ✓ Yes
        ✓ Yes
        ✓ Yes

        Audit Logs

        ✓ Yes

        Data Residency

        🇺🇸 US
        🌐 Global
        🇺🇸 US

        HubSpot CRM vs Unbounce User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        2108

        679

        84

        40

        233

        253

        62

        11

        6

        12

        1352

        55

        8

        3

        25

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Buyer sentiment is positive across 3144 reviews, with strong overall satisfaction.

        What buyers like

        • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.
        • Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking.
        • Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge.

        Common complaints

        • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.
        • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.
        • Poor accessibility for individuals with disabilities, leading to exclusion of certain user groups.

        Buyer sentiment

        Users generally praise Unbounce for its ease of use, powerful integrations, and effective A/B testing, though some find the feature set complex and the app marketplace limited.

        What buyers like

        • Ease of use
        • Integration capabilities
        • A/B testing and analytics

        Common complaints

        • Complexity for new users
        • Limited app marketplace

        Buyer sentiment

        Users generally praise ClickFunnels for its ease of use, expert support, and effective training, though some struggle with the learning curve and subscription cancellation.

        What buyers like

        • Ease of use
        • Customer support
        • Training and coaching

        Common complaints

        • Learning curve
        • Subscription cancellation difficulties

        Pros and Cons

        • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.

        • Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking.

        • Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge.

        • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.

        • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.

        • Intuitive drag-and-drop WYSIWYG editor enabling non-developers to build landing pages easily

        • Seamless integrations with popular CRM and marketing tools like Hubspot, Salesforce, and Marketo

        • Robust A/B testing and analytics features for optimizing landing page performance

        • Feature richness can be overwhelming for newcomers without sufficient onboarding support

        • Limited app marketplace restricts advanced functionality and integration options

        • Outstanding expert support and coaching from named professionals

        • Intuitive, easy-to-use platform with drag-and-drop editor and templates

        • Engaging training sessions that improve digital marketing skills

        • Steep learning curve for beginners without personalized support

        • Limited free resources for self-learning

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Negative Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        List of Customers

        Customers

        Classpass

        Classpass

        Avison Young

        Avison Young

        Crunch Fitness

        Crunch Fitness

        Unbounce_customers_0

        Unbounce_customers_0

        Unbounce_customers_1

        Unbounce_customers_1

        Unbounce_customers_2

        Unbounce_customers_2

        No Customers information available.

        Media and Screenshots

        Screenshots

        HubSpot CRM

        13 Screenshots

        screenshots

        9 Screenshots

        ClickFunnels screenshot

        6 Screenshots

        Videos

        video-0

        2 Videos

        video-0

        3 Videos

        video-0

        2 Videos

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        Add another option to compare side by side

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, HubSpot CRM or Unbounce?
        HubSpot CRM edges out the other on user ratings (4.3 vs 4.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do HubSpot CRM and Unbounce offer a free trial?
        Yes, both HubSpot CRM and Unbounce offer a free trial.
        What is the starting price of HubSpot CRM vs Unbounce?
        HubSpot CRM starts at $45 /Month. Unbounce starts at $81 /Month.
        What are the top alternatives to HubSpot CRM?
        Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.
        What are the top alternatives to Unbounce?
        Top alternatives to Unbounce include Instapage, Lander, Leadpages, Landingi, RallyMind.

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