HubSpot CRM vs MailChimp vs EngageBay vs Outgrow Comparison
HubSpot CRM
Starting at $45 /Month
- Free Trial
- Individuals
- Freelancers / Consultants
HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…
MailChimp
Starting at $4.23 /month
- Freelancers / Consultants
- Large Enterprises
MailChimp is a powerful marketing automation platform that helps thousands of businesses connect with their customers. From one-to-one email correspondence to mass email marketing, software is the easiest way for compani…
EngageBay
Starting at $13.79 /User/Month
- Large Enterprises
- Medium Business
EngageBay Marketing Automation allows businesses to streamline their marketing functions, and engage with their prospects and customers. With branded templates, powerful visual marketing tools and dashboard reporting, it…
Outgrow
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful…
HubSpot CRM leads on user satisfaction with a 4.3-star rating across 3,493 reviews.
HubSpot CRM vs MailChimp vs EngageBay vs Outgrow — at a glance
| Feature | HubSpot CRM | MailChimp | EngageBay | Outgrow |
|---|---|---|---|---|
| Rating | 4.3 / 5 | 3.9 / 5 | 4.6 / 5 | 4.7 / 5 |
| Reviews | 3,493 | 27,427 | 445 | 567 |
| Starting price | $45 /Month | $4.23 /month | $13.79 /User/Month | Contact for pricing |
| Free trial | Yes | No | No | Yes |
| Free version | No | No | No | No |
| Best for | Individuals, Freelancers / Consultants, Large Enterprises | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | CRM Software | Email Marketing Software | Marketing Automation Software | Marketing Automation Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud |
| API | Available | Available | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | 24/7 (Live rep), Business Hours, Online | Business Hours | 24/7 (Live rep), Online |
| Certifications | SOC 2, HIPAA, GDPR, ISO 27001 | SOC 2, GDPR | GDPR | GDPR |
| Data residency | US | Global | Global | Global |
Key differences between HubSpot CRM and MailChimp
- Pricing: HubSpot CRM starts at $45 /Month, while MailChimp starts at $4.23 /month.
- Free trial: HubSpot CRM offers a free trial; MailChimp does not.
- Target audience: HubSpot CRM is built for Individuals and Freelancers / Consultants, while MailChimp targets Freelancers / Consultants and Large Enterprises.
- User satisfaction: HubSpot CRM scores higher with a 4.3-star average.
- Deployment: HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; MailChimp supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare HubSpot CRM vs MailChimp vs EngageBay vs Outgrow — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert | Talk to an expert Talk to an expert |
Free PDF comparison
Download this HubSpot CRM vs MailChimp vs EngageBay vs Outgrow comparison
Get the full side-by-side as a PDF — these picks plus the top CRM Software tools, with verified ratings, pricing and features.
- Side-by-side on pricing, features & ratings
- Plus the category top 10, scored & ranked
- Emailed to you — no on-screen download
No file downloads on screen — we email it to you. One-click unsubscribe anytime.
Biggest differences
Start here before you go deeper into features.
Individuals, Freelancers / Consultants, Large Enterprises
Best for small to mid-sized teams needing easy, automated email marketing.
- You want a user-friendly platform accessible to non-technical marketers.
- You need robust automation for personalized email sequences and customer journeys.
- You prioritize strong inbox deliverability and compliance features.
- Your organization requires advanced BI-level analytics and deep reporting.
- You depend heavily on extensive native third-party app integrations.
Best all-in-one marketing automation and CRM for SMBs seeking affordability.
- You need a combined marketing automation, CRM, and helpdesk platform.
- Your team values an intuitive interface with robust analytics and reporting.
- You are a small to medium business looking for cost-effective growth tools.
- You require extensive developer customization and advanced technical control.
- Your business depends on complex integrations unsupported by the platform.
Best for creating interactive lead generation content with easy marketing automation.
- You need to build quizzes, calculators, or surveys without coding skills.
- Your focus is on lead generation and customer engagement campaigns.
- You want a user-friendly platform with versatile customizable templates.
- Your company requires extensive third-party app integrations and marketplace options.
- You need complex, enterprise-level automation workflows beyond simple streamlined setups.
HubSpot CRM typically suits Individuals and Freelancers / Consultants. MailChimp tends to fit Freelancers / Consultants and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM | MailChimp is a powerful marketing automation platform that helps thousands of businesses connect with their customers. From one-to-one email correspondence to mass email marketing, software ... Read More about MailChimp | EngageBay Marketing Automation allows businesses to streamline their marketing functions, and engage with their prospects and customers. With branded templates, powerful visual marketing ... Read More about EngageBay | Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. ... Read More about Outgrow |
|---|---|---|---|---|
Entry Level Pricing |
|
|
|
|
Free Trial Availability |
|
| ||
Spotsaas ScoreWhat's this? ↗ | 9.1/10 | 9.5/10 | 9.2/10 | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 1-1,000 employees | 1-50 employees51-500 employees | 1-200 employeesMedium Business | Small BusinessMedium Business |
Get pricing help | Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Streamlined Communication: HubSpot CRM allows your team to centralize all customer interactions in one place, ensuring that everyone is on the same page and reducing the chances of miscommunication. You’ll find it easier to collaborate and respond to customer needs promptly.
- User-Friendly Interface: Designed with simplicity in mind, HubSpot CRM enables users of all technical levels to navigate effortlessly. This means less training time for your staff and more focus on building relationships with clients.
- Robust Analytics and Reporting: With its powerful analytics tools, you can gain valuable insights into sales performance and customer behavior. This data-driven approach helps you make informed decisions that can lead to increased conversions and revenue growth.
- User-Friendly Interface: MailChimp’s intuitive design makes it easy for teams of all skill levels to create stunning email campaigns. You’ll find that even those without a marketing background can navigate the platform with confidence.
- Automation Capabilities: With robust automation features, you can set up personalized email sequences based on user behavior. This means your audience receives timely and relevant messages, enhancing engagement and conversion rates.
- Comprehensive Analytics: MailChimp provides detailed reporting tools that allow you to track open rates, click-through rates, and overall campaign performance. By leveraging these insights, you can make data-driven decisions to refine your marketing strategy.
- All-in-One Solution: EngageBay combines marketing automation, CRM, and helpdesk functionalities in one platform, allowing managers to streamline their operations without juggling multiple tools. This integration simplifies workflows and enhances productivity across departments.
- User-Friendly Interface: With its intuitive design, both administrators and team members can easily navigate the platform. This reduces the learning curve and enables users to leverage EngageBay's full potential quickly, maximizing return on investment.
- Robust Analytics: EngageBay offers powerful analytics and reporting features that provide valuable insights into customer behavior and campaign performance. Executives can make data-driven decisions that drive growth and improve overall strategies.
No key benefits available yet.
Best fit
- 1-1,000 employees
- Martech, SaaS, Consulting, Sales Automation, Revtech
- Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
- 1-500 employees
- Marketing, E-commerce, Nonprofit, SaaS, Retail
- Marketing Managers, E-commerce Specialists, Nonprofit Fundraising Coordinators, Digital Marketing Strategists, Content Creators
- 1 to 200 employees
- Martech, SaaS, Sales Automation, Consulting, and Revtech
- roles such as Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Users might consider alternatives to HubSpot CRM due to budget constraints, as some businesses find it expensive, especially with advanced features.
- Customization limitations can lead users to seek alternatives that offer more tailored solutions to fit unique business processes.
- Some users may prefer a simpler interface or fewer features, prompting them to look for more user-friendly and straightforward CRM options.
- Users may find MailChimp's pricing model limiting, especially for small businesses or startups with tight budgets. Alternatives often offer more flexible pricing structures that better suit varying business sizes and needs.
- Some users may require more advanced automation features or a more intuitive user interface, prompting them to explore options that provide enhanced functionality and ease of use for their marketing campaigns.
- Businesses looking for improved integration with other tools and platforms might seek alternatives that offer better compatibility with their existing software ecosystem, ensuring a smoother workflow and data management.
- Users may seek alternatives due to specific feature gaps in EngageBay, such as advanced reporting capabilities or integration with specialized tools that better meet their unique business needs.
- Some businesses might find EngageBay's pricing structure less competitive compared to other platforms that offer similar or enhanced functionalities for a more budget-friendly solution.
- Companies with larger teams or complex workflows may look for alternatives that provide more robust project management features, enabling better collaboration and task tracking across departments.
No alternatives guidance available yet.
Software Demo
Demo |
|---|
Need a second opinion?
Get shortlist help from a software advisor
Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.
- Independent advice — matched to your business
- Understand the tradeoffs before you talk to vendors
- Free 15-min call with a software advisor.
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
How do HubSpot CRM, MailChimp, EngageBay and Outgrow Compare on Features?
Total Features | 38 Features | 27 Features | 56 Features | 19 Features |
|---|---|---|---|---|
Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote | Get Quote |
Compare HubSpot CRM, MailChimp, EngageBay and Outgrow on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
Pricing Option | ||||
|---|---|---|---|---|
Starting From |
|
|
|
|
Pricing Plans |
|
|
| |
Pricing Page |  |  |  |  |
Other Details
Organization Types supported |
|
|
|
|
|---|---|---|---|---|
Platforms Supported |
|
|
|
|
Modes of support |
|
|
|
|
API Support |
|
|
|
|
Get help choosing | Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes | — |
|---|---|---|---|
HIPAA | ✓ Yes | ✗ No | ✗ No |
GDPR | ✓ Yes | ✓ Yes | ✓ Yes |
ISO 27001 | ✓ Yes | — | — |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes | — |
Data Encryption | ✓ Yes | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | ✓ Yes | — |
Data Residency | 🇺🇸 US | 🌐 Global | 🌐 Global |
HubSpot CRM vs MailChimp vs EngageBay User Reviews & Rating Comparison
User Ratings | 3.9 (based on 27427 reviews) | |||
|---|---|---|---|---|
Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is positive across 3144 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights ease of use and automation, tempered by critiques of analytics depth and interface modernity. What buyers like
Common complaints
| Buyer sentiment Users generally express high satisfaction with EngageBay’s ease of use, comprehensive features, and responsive support, though some find setup and advanced integrations challenging. What buyers like
Common complaints
| Buyer sentiment Users generally praise Outgrow for its ease of use, customization options, and strong lead generation features, though some note limitations in integrations and advanced feature complexity. What buyers like
Common complaints
|
Pros and Cons |
|
|
|
|
Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Classpass  Avison Young  Crunch Fitness | No Customers information available. |  Bitcoin  IdeasIgnite  Javier Mendoza |  Github  Codepen  VOD |
|---|
Media and Screenshots
Screenshots |  13 Screenshots |  3 Screenshots |  8 Screenshots |
|---|---|---|---|
Videos |  2 Videos |  4 Videos |  5 Videos |
Alternatives
Alternatives |
|---|
Add another option to compare side by side
Search by product name to compare pricing, fit, and buyer feedback in one view.Compare similar software options
Related Blogs and Articles for Marketing Automation Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, HubSpot CRM or MailChimp?
- HubSpot CRM edges out the other on user ratings (4.3 vs 3.9). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do HubSpot CRM and MailChimp offer a free trial?
- HubSpot CRM offers a free trial. MailChimp does not.
- What is the starting price of HubSpot CRM vs MailChimp?
- HubSpot CRM starts at $45 /Month. MailChimp starts at $4.23 /month.
- What are the top alternatives to HubSpot CRM?
- Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.
- What are the top alternatives to MailChimp?
- Top alternatives to MailChimp include Campaigner, Moosend, SMTP, Zoho Campaigns, SendPulse.