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HubSpot CRM vs Leadpages vs ClickFunnels vs Unbounce Comparison

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HubSpot CRM

4.2(10,374 reviews)

Starting at $45 /Month

  • Free Trial
  • Individuals
  • Freelancers / Consultants

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…

Leadpages

4.3(552 reviews)

Starting at $5 /Month

  • Large Enterprises
  • Medium Business

LeadPages allows anyone to create, publish and capture leads from virtually any type of web content including webpages, blogs, LinkedIn, forums and sales pages. By using Leadpages you grow your business by creating landi…

ClickFunnels

4.6(2,444 reviews)

Starting at $97 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

With ClickFunnels you can create products in minutes that generate leads and sales online. Unlike other landing page software programs, you don’t need any previous coding or design experience to use it. ClickFunnels is a…

Unbounce

4.0(890 reviews)

Starting at $81 /Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Unbounce is a landing page builder for marketers that lets you design and publish high-converting landing pages -- without having to write a single line of code. Unbounce's powerful drag-and-drop editor means you don't h…

Leadpages leads on user satisfaction with a 4.3-star rating across 552 reviews.

HubSpot CRM vs Leadpages vs ClickFunnels vs Unbounce — at a glance

FeatureHubSpot CRMLeadpagesClickFunnelsUnbounce
Rating4.2 / 54.3 / 54.6 / 54.0 / 5
Reviews10,3745522,444890
Starting price$45 /Month$5 /Month$97 /Month$81 /Month
Free trial Yes No Yes Yes
Free version No No No No
Best forIndividuals, Freelancers / Consultants, Large EnterprisesLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessFreelancers / Consultants, Large Enterprises, Medium Business
CategoryCRM SoftwareLanding Page SoftwareLanding Page SoftwareLanding Page Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/CloudSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailableAvailable
Support modes24/7 (Live rep), Business Hours, OnlineBusiness Hours, Online24/7 (Live rep), Online24/7 (Live rep), Business Hours, Online
CertificationsSOC 2, HIPAA, GDPR, ISO 27001GDPRGDPRSOC 2, GDPR
Data residencyUSGlobalUSGlobal

Key differences between HubSpot CRM and Leadpages

  • Pricing: HubSpot CRM starts at $45 /Month, while Leadpages starts at $5 /Month.
  • Free trial: HubSpot CRM offers a free trial; Leadpages does not.
  • Target audience: HubSpot CRM is built for Individuals and Freelancers / Consultants, while Leadpages targets Large Enterprises and Medium Business.
  • User satisfaction: Leadpages scores higher with a 4.3-star average.
  • Deployment: HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Leadpages supports SaaS/Web/Cloud.

Compare HubSpot CRM vs Leadpages vs ClickFunnels vs Unbounce — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

HubSpot CRM - CRM Software
Talk to an expert
Talk to an expert
Leadpages - Landing Page Software
Talk to an expert
Talk to an expert
ClickFunnels - Landing Page Software
Talk to an expert
Talk to an expert

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Biggest differences

Start here before you go deeper into features.

HubSpot CRM

Best for

Individuals, Freelancers / Consultants, Large Enterprises

Leadpages

Best for small businesses needing easy, high-converting landing pages quickly.

Choose if
  • You want a simple, low-complexity setup with customizable templates.
  • You need strong customer support and marketing training resources.
  • Your focus is on digital marketing campaigns and lead generation.
Consider alternatives if
  • You require seamless native integrations without relying on third-party tools like Zapier.
  • You need instant real-time updates on live landing pages after edits.

ClickFunnels

Best all-in-one funnel builder for internet marketers without coding skills.

Choose if
  • You want a complete sales funnel solution tailored for online product sales.
  • You value expert coaching and personalized support to overcome learning curves.
  • You prefer an intuitive drag-and-drop editor with ready-made marketing templates.
Consider alternatives if
  • You need extensive free self-learning resources to onboard independently.
  • You require advanced funnel customization beyond provided templates.

Unbounce

Best for marketers needing easy, code-free, high-converting landing pages.

Choose if
  • You want a drag-and-drop editor that non-developers can use easily.
  • You need built-in A/B testing and conversion analytics to optimize campaigns.
  • You require seamless integration with popular CRMs like Hubspot and Salesforce.
Consider alternatives if
  • Your team needs extensive custom development or advanced third-party integrations.
  • You want access to a large app marketplace for extended functionality.

HubSpot CRM typically suits Individuals and Freelancers / Consultants. Leadpages tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM

LeadPages allows anyone to create, publish and capture leads from virtually any type of web content including webpages, blogs, LinkedIn, forums and sales pages. By using Leadpages you grow ... Read More about Leadpages

With ClickFunnels you can create products in minutes that generate leads and sales online. Unlike other landing page software programs, you don’t need any previous coding or design ... Read More about ClickFunnels

Unbounce is a landing page builder for marketers that lets you design and publish high-converting landing pages -- without having to write a single line of code. Unbounce's powerful ... Read More about Unbounce

Entry Level Pricing

  • Starts from $45 , Billed Yearly
  • Starts from $5 , Billed Yearly
  • Starts from $97
  • Starts from $81 , Billed Yearly

Free Trial Availability

  • No free trial
  • Free Trial available

Spotsaas Score

What's this? ↗

9.1/10

9.6/10

9.8/10

9.8/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

1-1,000 employees
1-50 employees51-500 employees
Small BusinessMedium Business
Small BusinessMedium Business
Get pricing help
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

HubSpot CRM

  • Streamlined Communication: HubSpot CRM allows your team to centralize all customer interactions in one place, ensuring that everyone is on the same page and reducing the chances of miscommunication. You’ll find it easier to collaborate and respond to customer needs promptly.
  • User-Friendly Interface: Designed with simplicity in mind, HubSpot CRM enables users of all technical levels to navigate effortlessly. This means less training time for your staff and more focus on building relationships with clients.
  • Robust Analytics and Reporting: With its powerful analytics tools, you can gain valuable insights into sales performance and customer behavior. This data-driven approach helps you make informed decisions that can lead to increased conversions and revenue growth.
Best fit

Best fit

HubSpot CRM

  • 1-1,000 employees
  • Martech, SaaS, Consulting, Sales Automation, Revtech
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators

Unbounce

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

HubSpot CRM

  • Users might consider alternatives to HubSpot CRM due to budget constraints, as some businesses find it expensive, especially with advanced features.
  • Customization limitations can lead users to seek alternatives that offer more tailored solutions to fit unique business processes.
  • Some users may prefer a simpler interface or fewer features, prompting them to look for more user-friendly and straightforward CRM options.

Leadpages

No alternatives guidance available yet.

Unbounce

No alternatives guidance available yet.

Software Demo

Demo

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Step 1 of 4

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How do HubSpot CRM, Leadpages, ClickFunnels and Unbounce Compare on Features?

Total Features

38 Features

13 Features

10 Features

13 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote
Get Quote

Compare HubSpot CRM, Leadpages, ClickFunnels and Unbounce on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • $45 , Billed Yearly
          • $5 , Billed Yearly
          • $97
          • $81 , Billed Yearly

          Pricing Plans

          • Free Tools

            • Free Marketing tools

            • Free Sales tools

            • Free Service tools

            Show more +

          • Starter

            • Marketing Hub Starter

            • Includes 1,000 marketing contacts

            • Sales Hub Starter Includes 2 paid users

            Show more +

          • Professional

            • Includes features of Starter plan, plus

            • Marketing Hub Professional

            • Includes 2,000 marketing contacts

            Show more +

          • Browse all pricing plans
          • Pro

            • 3 Sites

            • Landing Pages, Pop-Ups, Alert Bars

            • Unlimited Traffic & Leads

            Show more +

          • Standard

            • 1 Site

            • Landing Pages, Pop-Ups, Alert Bars

            • Unlimited Traffic & Leads

            Show more +

          • Advanced

          • Not Available
          • Launch (Smart Builder Plus)

            • $90USD / mo

            • $81USD / mo

            • Up to 500 Conversions

            Show more +

          • Optimize (Smart Builder Plus)

            • $135USD / mo

            • $122USD / mo

            • Up to 1,000 Conversions

            Show more +

          • ACCELERATE (Smart Builder Plus)

            • $225USD / mo

            • $203USD / mo

            • Up to 2,500 Conversions

            Show more +

          • Browse all pricing plans

          Pricing Page

          HubSpot CRM pricing
          Leadpages pricing
          ClickFunnels pricing
          Unbounce pricing

          Other Details

          Organization Types supported

          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Not Available
          • Available
          • Available
          Get help choosing
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes

          HIPAA

          ✓ Yes
          ✗ No
          ✗ No

          GDPR

          ✓ Yes
          ✓ Yes
          ✓ Yes

          ISO 27001

          ✓ Yes

          Single Sign-On (SSO)

          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes

          Data Encryption

          ✓ Yes
          ✓ Yes
          ✓ Yes

          Audit Logs

          ✓ Yes

          Data Residency

          🇺🇸 US
          🌐 Global
          🇺🇸 US

          HubSpot CRM vs Leadpages vs ClickFunnels User Reviews & Rating Comparison

          User Ratings

          Rating Distribution

          2104

          679

          84

          40

          233

          366

          42

          5

          1

          14

          1309

          55

          8

          3

          25

          253

          62

          11

          6

          12

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Buyer sentiment is positive across 3140 reviews, with strong overall satisfaction.

          What buyers like

          • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.
          • Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking.
          • Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge.

          Common complaints

          • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.
          • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.
          • Poor accessibility for individuals with disabilities, leading to exclusion of certain user groups.

          Buyer sentiment

          Users consistently praise Leadpages for its ease of use, helpful customer support, and effective landing page templates, though some note integration and update speed limitations.

          What buyers like

          • Ease of use
          • Customer support
          • Template variety

          Common complaints

          • Integration complexity
          • Delayed live page updates

          Buyer sentiment

          Users generally praise ClickFunnels for its ease of use, expert support, and effective training, though some struggle with the learning curve and subscription cancellation.

          What buyers like

          • Ease of use
          • Customer support
          • Training and coaching

          Common complaints

          • Learning curve
          • Subscription cancellation difficulties

          Buyer sentiment

          Users generally praise Unbounce for its ease of use, powerful integrations, and effective A/B testing, though some find the feature set complex and the app marketplace limited.

          What buyers like

          • Ease of use
          • Integration capabilities
          • A/B testing and analytics

          Common complaints

          • Complexity for new users
          • Limited app marketplace

          Pros and Cons

          • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.

          • Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking.

          • Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge.

          • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.

          • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.

          • User-friendly interface with customizable templates

          • Excellent and responsive customer support

          • Robust marketing resources and training materials

          • Requires Zapier for integrations like Zoom, adding complexity

          • Delayed real-time updates on live landing pages after edits

          • Outstanding expert support and coaching from named professionals

          • Intuitive, easy-to-use platform with drag-and-drop editor and templates

          • Engaging training sessions that improve digital marketing skills

          • Steep learning curve for beginners without personalized support

          • Limited free resources for self-learning

          • Intuitive drag-and-drop WYSIWYG editor enabling non-developers to build landing pages easily

          • Seamless integrations with popular CRM and marketing tools like Hubspot, Salesforce, and Marketo

          • Robust A/B testing and analytics features for optimizing landing page performance

          • Feature richness can be overwhelming for newcomers without sufficient onboarding support

          • Limited app marketplace restricts advanced functionality and integration options

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Negative Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          List of Customers

          Customers

          Classpass

          Classpass

          Avison Young

          Avison Young

          Crunch Fitness

          Crunch Fitness

          No Customers information available.

          No Customers information available.

          Unbounce_customers_0

          Unbounce_customers_0

          Unbounce_customers_1

          Unbounce_customers_1

          Unbounce_customers_2

          Unbounce_customers_2

          Media and Screenshots

          Screenshots

          HubSpot CRM

          13 Screenshots

          screenshots

          4 Screenshots

          ClickFunnels screenshot

          6 Screenshots

          Videos

          video-0

          2 Videos

          video-0

          3 Videos

          video-0

          2 Videos

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, HubSpot CRM or Leadpages?
          Leadpages edges out the other on user ratings (4.3 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do HubSpot CRM and Leadpages offer a free trial?
          HubSpot CRM offers a free trial. Leadpages does not.
          What is the starting price of HubSpot CRM vs Leadpages?
          HubSpot CRM starts at $45 /Month. Leadpages starts at $5 /Month.
          What are the top alternatives to HubSpot CRM?
          Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.
          What are the top alternatives to Leadpages?
          Top alternatives to Leadpages include Unbounce, Instapage, Pagewiz, Lander, Landingi.

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