Hotjar vs Justinmind vs Figma Comparison
Hotjar
Starting at $39 /Month
- Freelancers / Consultants
- Large Enterprises
The Hotjar Heatmap Tool helps you to significantly understand and improve the experience of your users on your website. By allowing you to see exactly where they spend their time, click and scroll in real-time, you can e…
Justinmind
Starting at $19 /User/Month
- Large Enterprises
- Medium Business
Justinmind is a wireframing and prototyping tool for UX/UI designers who need to build interactive mockups for both mobile and desktop that simulate gestures, tab navigation, and conditional content without coding. Its D…
Figma
Starting at $12 /User/Month
- Freelancers / Consultants
- Large Enterprises
Figma is a browser-based UI design and prototyping tool used by product designers, UX teams, and front-end developers to collaborate on interface design in real time from any operating system. It replaces desktop design…
Hotjar leads on user satisfaction with a 4.1-star rating across 1,267 reviews.
Hotjar vs Justinmind vs Figma — at a glance
| Feature | Hotjar | Justinmind | Figma |
|---|---|---|---|
| Rating | 4.1 / 5 | 4.0 / 5 | 4.6 / 5 |
| Reviews | 1,267 | 65 | 1,133 |
| Starting price | $39 /Month | $19 /User/Month | $12 /User/Month |
| Free trial | No | No | No |
| Free version | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business |
| Category | Heat Map Software | UX Software | UX Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac |
| API | — | Available | Available |
| Support modes | Online | 24/7 (Live rep), Online | Online |
| Certifications | SOC 2, GDPR | GDPR | SOC 2, GDPR |
| Data residency | Global | Global | — |
Key differences between Hotjar and Justinmind
- Pricing: Hotjar starts at $39 /Month, while Justinmind starts at $19 /User/Month.
- Target audience: Hotjar is built for Freelancers / Consultants and Large Enterprises, while Justinmind targets Large Enterprises and Medium Business.
- User satisfaction: Hotjar scores higher with a 4.1-star average.
- Deployment: Hotjar supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Justinmind supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac.
Compare Hotjar vs Justinmind vs Figma — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Heat Map Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for visualizing user behavior with heatmaps and session recordings.
- You need an easy-to-use tool for analyzing website user interactions.
- Your team includes product managers, UX/UI designers, or marketing managers.
- You want combined qualitative and quantitative user behavior data in one platform.
- Your organization requires extensive integrations with other enterprise tools.
- You need advanced features available on a free or very low-cost plan.
Best for UX teams needing advanced, integrated mobile and desktop prototyping.
- You require dynamic mobile gestures and interactive prototypes with Dynamic Panels.
- Your team values seamless integration of mobile and desktop views in one platform.
- You want a cost-effective solution with a wide range of features for web and mobile.
- Your workflow depends heavily on offline prototyping capabilities.
- You need highly customizable prototyping tools beyond the platform’s current limits.
Best for UX/UI teams needing real-time remote collaboration and versatile design tools.
- You require seamless real-time collaboration for remote UX/UI design teams.
- You want an intuitive, beginner-friendly interface with advanced prototyping features.
- You need a cross-platform tool with strong community support and scalable subscriptions.
- Your organization demands highly customizable billing and detailed account management.
- You need extensive enterprise-level support with responsive customer service.
Hotjar: Best for visualizing user behavior with heatmaps and session recordings. Justinmind: Best for UX teams needing advanced, integrated mobile and desktop prototyping.
Description | The Hotjar Heatmap Tool helps you to significantly understand and improve the experience of your users on your website. By allowing you to see exactly where they spend their time, click and ... Read More about Hotjar | Justinmind is a wireframing and prototyping tool for UX/UI designers who need to build interactive mockups for both mobile and desktop that simulate gestures, tab navigation, and ... Read More about Justinmind | Figma is a browser-based UI design and prototyping tool used by product designers, UX teams, and front-end developers to collaborate on interface design in real time from any operating ... Read More about Figma |
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SpotScoreWhat's this? ↗ | 9.6/10 | 9.3/10 | 9.8/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 11-50 employees51-500 employees | Small BusinessMedium Business | Small BusinessMedium Business |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- User Insights at Your Fingertips: Hotjar allows teams to gather qualitative and quantitative data about user behavior on their websites. Using heatmaps and session recordings, you can see exactly how visitors interact with your site, revealing useful insights into their preferences.
- Better Decision-Making: Hotjar analyzes user feedback through surveys and polls, helping managers and executives make informed decisions. You'll have the tools to prioritize changes based on real user input, so improvements match customer needs.
- Improved User Experience: By identifying pain points in the user journey, Hotjar helps teams optimize their websites for better usability. This means happier visitors, reduced bounce rates, and ultimately, increased conversions as you refine the online experience.
No key benefits available yet.
No key benefits available yet.
Best fit
- 11 to 500 employees
- Martech, SaaS, eCommerce, Consulting, and Digital Marketing
- Product Managers, UX/UI Designers, Marketing Managers, and Customer Experience Analysts
No best-fit guidance available yet.
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Users may seek alternatives to Hotjar if they require more advanced analytics features, such as deeper segmentation or custom reporting, which some competing tools offer for enhanced data insights.
- Cost considerations can drive users to explore alternatives, especially for startups or small businesses that find Hotjar's pricing structure less accommodating compared to budget-friendly options.
- Some users may look for alternatives if they need better integration capabilities with their existing tech stack, as certain competitors provide seamless connections with a wider range of third-party applications.
No alternatives guidance available yet.
No alternatives guidance available yet.
Software Demo
Demo |
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How do Hotjar, Justinmind and Figma Compare on Features?
Total Features | 6 Features | 8 Features | 8 Features |
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Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Hotjar, Justinmind and Figma on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
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HIPAA | ✗ No | — |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✗ No | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Data Residency | 🌐 Global | 🌐 Global |
Hotjar vs Justinmind User Reviews & Rating Comparison
User Ratings | |||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights Hotjar's effectiveness in delivering actionable user insights with an easy-to-use interface, tempered by concerns over pricing and some usability challenges. What buyers like
Common complaints
| Buyer sentiment Users generally appreciate Justinmind's robust prototyping features and cost-effectiveness but note challenges with learning curve and offline limitations. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights Figma's ease of use, collaboration strengths, and versatile design features, tempered by concerns over billing and customer support. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers | No Customers information available. | No Customers information available. |  Uber  Zoom  Buffer |
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Media and Screenshots
Screenshots |  6 Screenshots |  3 Screenshots |
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Videos |  1 Videos |  2 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Hotjar or Justinmind?
- Hotjar edges out the other on user ratings (4.1 vs 4.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Hotjar and Justinmind offer a free trial?
- Neither Hotjar nor Justinmind currently lists a free trial.
- What is the starting price of Hotjar vs Justinmind?
- Hotjar starts at $39 /Month. Justinmind starts at $19 /User/Month.
- What are the top alternatives to Hotjar?
- Top alternatives to Hotjar include VWO Insights, VWO FullStack, Crazy Egg, Lucky Orange, Smartlook.
- What are the top alternatives to Justinmind?
- Top alternatives to Justinmind include Figma, Adobe XD, UXPin, UX-App, UserX.