Which is better, Hotjar or Adobe XD?

Adobe XD edges out Hotjar based on user ratings across 1,426 reviews. That said, the best pick depends on your workflow — Hotjar may be a stronger fit for specific team sizes or use cases. Review the full comparison to decide.

What are the main differences between Hotjar and Adobe XD?

Key differences between Hotjar and Adobe XD include pricing (Hotjar starts at $39 vs Adobe XD at $9.99); target audience (Hotjar targets Freelancers / Consultants while Adobe XD serves Individuals); free trial availability (Adobe XD offers one, Hotjar does not). Use the Spotsaas comparison table to evaluate each dimension before deciding.

Do both Hotjar and Adobe XD offer a Free trial?

Adobe XD offers Free Trial, but Hotjar does not.

Who are the typical users of Hotjar?

Hotjar is designed for Freelancers / Consultants, Large Enterprises, Medium Business, Small Business.

Who are the typical users of Adobe XD?

Adobe XD is designed for Individuals, Large Enterprises, Medium Business, Small Business.

What is the starting price of Hotjar and Adobe XD?

Pricing for Hotjar starts at $39/Month, whereas Adobe XD starts at $9.99/Month.

What are the best alternatives to Hotjar?

Some top alternatives to Hotjar include VWO Insights, VWO FullStack, Crazy Egg, Lucky Orange, Smartlook.

What are the best alternatives to Adobe XD?

Some top alternatives to Adobe XD include Figma, InVision, UXPin, UX-App, Justinmind.

Hotjar vs Adobe XD vs Figma Comparison

Last updated: May 19, 2026

Hotjar

4.1(1,267 reviews)

Starting at $39 /Month

Freelancers / Consultants
Large Enterprises

The Hotjar Heatmap Tool helps you to significantly understand and improve the experience of your users on your website. By allowing you to see exactly where they spend their time, click and scroll in real-time, you can e…

View Pricing Read Reviews

Adobe XD

4.3(1,426 reviews)

Starting at $9.99 /Month

Free Trial
Individuals
Large Enterprises

Adobe XD is a vector-based UI design and prototyping tool for UX designers and product teams building interfaces for web, desktop, and mobile. It enables designers to create high-fidelity mockups, link screens into inter…

View Pricing Read Reviews

Figma

4.6(1,133 reviews)

Starting at $12 /User/Month

Freelancers / Consultants
Large Enterprises

Figma is a browser-based UI design and prototyping tool used by product designers, UX teams, and front-end developers to collaborate on interface design in real time from any operating system. It replaces desktop design…

View Pricing Read Reviews

Adobe XD leads on user satisfaction with a 4.3-star rating across 1,426 reviews.

Hotjar vs Adobe XD vs Figma — at a glance

Feature	Hotjar	Adobe XD	Figma
Rating	4.1 / 5	4.3 / 5	4.6 / 5
Reviews	1,267	1,426	1,133
Starting price	$39 /Month	$9.99 /Month	$12 /User/Month
Free trial	No	Yes	No
Free version	No	No	No
Best for	Freelancers / Consultants, Large Enterprises, Medium Business	Individuals, Large Enterprises, Medium Business	Freelancers / Consultants, Large Enterprises, Medium Business
Category	Heat Map Software	UX Software	UX Software
Platforms	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac
API	—	—	Available
Support modes	Online	Online	Online
Certifications	SOC 2, GDPR	GDPR	SOC 2, GDPR
Data residency	Global	Global	—

Key differences between Hotjar and Adobe XD

Pricing: Hotjar starts at $39 /Month, while Adobe XD starts at $9.99 /Month.
Free trial: Adobe XD offers a free trial; Hotjar does not.
Target audience: Hotjar is built for Freelancers / Consultants and Large Enterprises, while Adobe XD targets Individuals and Large Enterprises.
User satisfaction: Adobe XD scores higher with a 4.3-star average.
Deployment: Hotjar supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Adobe XD supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Hotjar vs Adobe XD vs Figma — and walk away knowing which one fits.

Which tool fits your team best

Which is actually cheaper for your team size

Where each product wins, per real buyers

Most Heat Map Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Biggest differences

Features

Pricing

Buying details

Security

Buyer feedback

Integrations

Product tour

Other options

	Hotjar (359) Talk to an expert Talk to an expert	Adobe XD (487) Talk to an expert Talk to an expert

Free PDF comparison

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Biggest differences

Affiliate Disclosure

Start here before you go deeper into features.

Hotjar

Best for visualizing user behavior with heatmaps and session recordings.

Choose if

You need an easy-to-use tool for analyzing website user interactions.
Your team includes product managers, UX/UI designers, or marketing managers.
You want combined qualitative and quantitative user behavior data in one platform.

Consider alternatives if

Your organization requires extensive integrations with other enterprise tools.
You need advanced features available on a free or very low-cost plan.

Adobe XD

Best for UX/UI teams needing seamless Adobe Creative Cloud integration.

Choose if

You want a simplified interface with essential tools ideal for beginners.
Your team relies heavily on Adobe Creative Cloud apps for design workflows.
You need intuitive prototyping features like components, states, and auto-animate.

Consider alternatives if

Your project requires extensive third-party integrations and marketplace apps.
You prioritize advanced voice prototyping capabilities beyond basic features.

Figma

Best for UX/UI teams needing real-time remote collaboration and versatile design tools.

Choose if

You require seamless real-time collaboration for remote UX/UI design teams.
You want an intuitive, beginner-friendly interface with advanced prototyping features.
You need a cross-platform tool with strong community support and scalable subscriptions.

Consider alternatives if

Your organization demands highly customizable billing and detailed account management.
You need extensive enterprise-level support with responsive customer service.

Hotjar: Best for visualizing user behavior with heatmaps and session recordings. Adobe XD: Best for UX/UI teams needing seamless Adobe Creative Cloud integration.

Description	The Hotjar Heatmap Tool helps you to significantly understand and improve the experience of your users on your website. By allowing you to see exactly where they spend their time, click and ... Read More about Hotjar	Adobe XD is a vector-based UI design and prototyping tool for UX designers and product teams building interfaces for web, desktop, and mobile. It enables designers to create high-fidelity ... Read More about Adobe XD	Figma is a browser-based UI design and prototyping tool used by product designers, UX teams, and front-end developers to collaborate on interface design in real time from any operating ... Read More about Figma
Entry Level Pricing	Starts from $39	Starts from $9.99	Starts from $12 , Billed Yearly
Free Trial Availability	No free trial	Get Free Trial	No free trial
SpotScore What's this? ↗	9.6/10	9.8/10	9.8/10
User Ratings Based on verified Spotsaas reviews	4.1 (1267)	4.3 (1426)	4.59 (1133)
Best Company Size	11-50 employees51-500 employees	Small BusinessMedium Business	Small BusinessMedium Business
	Get pricing help	Get pricing help	Visit website

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Hotjar

User Insights at Your Fingertips: Hotjar allows teams to gather qualitative and quantitative data about user behavior on their websites. Using heatmaps and session recordings, you can see exactly how visitors interact with your site, revealing useful insights into their preferences.
Better Decision-Making: Hotjar analyzes user feedback through surveys and polls, helping managers and executives make informed decisions. You'll have the tools to prioritize changes based on real user input, so improvements match customer needs.
Improved User Experience: By identifying pain points in the user journey, Hotjar helps teams optimize their websites for better usability. This means happier visitors, reduced bounce rates, and ultimately, increased conversions as you refine the online experience.

Adobe XD

No key benefits available yet.

Figma

No key benefits available yet.

Best fit

Hotjar

11 to 500 employees
Martech, SaaS, eCommerce, Consulting, and Digital Marketing
Product Managers, UX/UI Designers, Marketing Managers, and Customer Experience Analysts

Adobe XD

No best-fit guidance available yet.

Figma

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

Hotjar

Users may seek alternatives to Hotjar if they require more advanced analytics features, such as deeper segmentation or custom reporting, which some competing tools offer for enhanced data insights.
Cost considerations can drive users to explore alternatives, especially for startups or small businesses that find Hotjar's pricing structure less accommodating compared to budget-friendly options.
Some users may look for alternatives if they need better integration capabilities with their existing tech stack, as certain competitors provide seamless connections with a wider range of third-party applications.

Adobe XD

No alternatives guidance available yet.

Figma

No alternatives guidance available yet.

Software Demo

Demo

Need a second opinion?

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

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How big is your team?

We tailor recommendations to companies your size.

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How do Hotjar, Adobe XD and Figma Compare on Features?

Total Features	6 Features	7 Features	8 Features
Unique Features	No unique features	No unique features	No unique features
	Get Quote	Get Quote	Visit website

Compare Hotjar, Adobe XD and Figma on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option
Starting From	$39	$9.99	$12 , Billed Yearly
Pricing Plans	Not Available	Not Available	Figma Starter Get Started 3 Figma and 3 FigJam files Unlimited personal files Unlimited collaborators Show more + Figma Professional Get Started Unlimited files and projects Unlimited version history Sharing permissions Show more + Figma Organization Get Started Everything in Professional, plus Org-wide libraries Design system analytics Show more + Browse all pricing plans
Pricing Page
	View detailed pricing	View detailed pricing	View detailed pricing

Other Details

Organization Types supported	Large Enterprises Medium Business Small Business Individuals Freelancers	Large Enterprises Medium Business Small Business Individuals Freelancers	Large Enterprises Medium Business Small Business Individuals Freelancers
Platforms Supported	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)
Modes of support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Not Available	Not Available	Available
	Get help choosing	Get help choosing	Visit Website

Security & Compliance

Certifications, data handling, and security controls for IT and compliance evaluators.

SOC 2	✓ Yes	—
HIPAA	✗ No	—
GDPR	✓ Yes	✓ Yes
ISO 27001	✗ No	—
Single Sign-On (SSO)	✓ Yes	✓ Yes
Multi-Factor Auth (MFA)	✓ Yes	✓ Yes
Data Encryption	✓ Yes	✓ Yes
Data Residency	🌐 Global	🌐 Global

Hotjar vs Adobe XD User Reviews & Rating Comparison

User Ratings	4.1 (based on 1267 reviews)	4.3 (based on 1426 reviews)	4.59 (based on 1133 reviews)
Rating Distribution	240 92 20 3 4	299 152 22 10 4	923 169 6 0 35
Spotsaas Editor’s POV generated by AI	Buyer sentiment Overall positive sentiment highlights Hotjar's effectiveness in delivering actionable user insights with an easy-to-use interface, tempered by concerns over pricing and some usability challenges. What buyers like Ease of use Insightful user behavior data Comprehensive feature set Common complaints Limited integrations Pricing and feature restrictions on free plan	Buyer sentiment Overall positive sentiment highlighting ease of use and integration, tempered by concerns about limited integrations and declining popularity. What buyers like Ease of use Integration with Adobe Creative Cloud Intuitive prototyping features Common complaints Limited marketplace apps Overwhelming feature set for beginners	Buyer sentiment Overall positive sentiment highlights Figma's ease of use, collaboration strengths, and versatile design features, tempered by concerns over billing and customer support. What buyers like Ease of use Collaboration features Feature versatility Common complaints Billing issues Customer support challenges
Pros and Cons	Provides valuable insights into user behavior through heatmaps and session recordings User-friendly interface that is easy to set up and use without technical expertise Comprehensive features including heatmaps, recordings, surveys, and feedback tools Limited integration options with other tools Pricing concerns due to limited free features and recent pricing changes	Simplified user interface with essential tools for beginners Seamless integration with Adobe Creative Cloud apps Intuitive features like components, states, auto-animate, and voice prototyping Limited marketplace apps and connectors compared to competitors Feature richness can be initially overwhelming without adequate support	Real-time collaboration features that enhance remote team communication User-friendly interface suitable for both beginners and experienced designers Wide range of design functionalities including wireframing, prototyping, and asset creation Billing issues including hidden fees and difficulties canceling subscriptions Customer service challenges, especially around refunds and support responsiveness
Positive Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product
Negative Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product
	Read reviews	Read reviews	Read reviews

List of Customers

Customers	No Customers information available.	No Customers information available.	Uber Zoom Buffer

Media and Screenshots

Screenshots	6 Screenshots	No screenshots available.
Videos	1 Videos	2 Videos

Alternatives

Alternatives	VWO Insights VWO FullStack Crazy Egg 4.36	Figma 4.59 InVision 4.2 UXPin 3.9	Adobe XD 4.3 UXPin 3.9 UX-App 3.9

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

Frequently asked questions

Which is better, Hotjar or Adobe XD?: Adobe XD edges out the other on user ratings (4.3 vs 4.1). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
Do Hotjar and Adobe XD offer a free trial?: Adobe XD offers a free trial. Hotjar does not.
What is the starting price of Hotjar vs Adobe XD?: Hotjar starts at $39 /Month. Adobe XD starts at $9.99 /Month.
What are the top alternatives to Hotjar?: Top alternatives to Hotjar include VWO Insights, VWO FullStack, Crazy Egg, Lucky Orange, Smartlook.
What are the top alternatives to Adobe XD?: Top alternatives to Adobe XD include Figma, InVision, UXPin, UX-App, Justinmind.

Hotjar vs Adobe XD vs Figma Comparison

Hotjar

Adobe XD

Figma

Hotjar vs Adobe XD vs Figma — at a glance

Key differences between Hotjar and Adobe XD

Compare Hotjar vs Adobe XD vs Figma — and walk away knowing which one fits.

Hotjar

Adobe XD

Download this Hotjar vs Adobe XD vs Figma comparison

Biggest differences

Description

Entry Level Pricing

Free Trial Availability

SpotScore

User Ratings

Best Company Size

Where each option fits best

Key strengths

Best fit

Reasons buyers look elsewhere

Software Demo

Demo

Get shortlist help from a software advisor

How big is your team?

How do Hotjar, Adobe XD and Figma Compare on Features?

Compare Hotjar, Adobe XD and Figma on pricing

Other Details

Organization Types supported

Platforms Supported

Modes of support

API Support

Security & Compliance

Hotjar vs Adobe XD User Reviews & Rating Comparison

List of Customers

Customers

Media and Screenshots

Screenshots

Videos

Alternatives

Frequently asked questions