Overview of InVision

When utilizing a website, a user journey is a path that a user can take to attain their goal. User journeys are used to identify multiple routes for users to reach their goals as quickly and efficiently as possible while creating websites. This journey will frequently include several website pages and decision points that will guide the user from one step to the next. The user journey is a diagram that depicts the current path that a typical user may take to achieve their goal. After that, the path is modified to create an 'ideal' user journey free of frustration. Traditionally, the output is a flow diagram that shows each page and decision point along the process.

The term "usability testing" refers to the process of evaluating a product or service by putting it to the test with real people. Participants will typically complete everyday activities during a test while observers observe, listen, and take notes. The purpose is to find any usability issues, collect qualitative and quantitative data, and assess how satisfied the participants are with the product. To conduct a successful usability test, you must first create a robust test plan then recruit participants, before analysing and reporting your results. Usability testing allows designers and developers to spot issues before they are coded. The earlier errors are found and corrected, the less costly the remedies will be in terms of both staff time and potential schedule disruption.

A heat map (or heatmap) is a color-coded graphical representation of data. Heatmaps make it simple to see and understand complex data at a glance. They are a terrific method to see where visitors click on your website pages, how far they scroll, and what they look at or miss. Heatmaps assists in uncovering trends and optimizing for future engagement by aggregating user behavior and providing an instant knowledge of how people interact with an individual web page they click on, skim through, or ignore. The average fold, which is the section of the page that visitors see on their screen before scrolling as soon as they land on it, is commonly displayed on heat maps.