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Funnelytics vs CB Insights Comparison

Last updated:

Funnelytics

4.3(31 reviews)

Starting at $500 /Month

  • Large Enterprises
  • Medium Business

Funnelytics is an innovative software platform that puts sophisticated marketing analytics at your fingertips. Easily map and analyze your sales and advertising campaigns, all in one spot. This interactive canvas makes i…

CB Insights

4.6(11 reviews)

Starting at Contact for pricing

  • Large Enterprises

CB Insights is an innovative market intelligence platform that empowers strategic decision-making. With millions of data points, users get a comprehensive view of the technology landscape, rich insights into markets, and…

CB Insights leads on user satisfaction with a 4.6-star rating across 11 reviews.

Funnelytics vs CB Insights — at a glance

FeatureFunnelyticsCB Insights
Rating4.3 / 54.6 / 5
Reviews3111
Starting price$500 /MonthContact for pricing
Free trial No No
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises
CategoryMarketing Analytics SoftwareMarketing Analytics Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
API——
Support modesOnlineOnline
CertificationsGDPR—
Data residencyGlobalGlobal

Key differences between Funnelytics and CB Insights

  • Pricing: Funnelytics starts at $500 /Month. CB Insights pricing is not publicly listed.
  • User satisfaction: CB Insights scores higher with a 4.6-star average.
  • Deployment: Funnelytics supports SaaS/Web/Cloud; CB Insights supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Funnelytics vs CB Insights — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Funnelytics - New SaaS Software
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CB Insights - Marketing Analytics Software
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Funnelytics vs CB Insights: Biggest differences

Start here before you go deeper into features.

Funnelytics

Best for visualizing and optimizing marketing funnels with ease.

Choose if
  • You need an intuitive visual canvas to map marketing campaigns.
  • Your team values quick identification and resolution of campaign issues.
  • You are a small to mid-sized digital marketing or e-commerce team.
Consider alternatives if
  • You require deep enterprise-level CRM integrations and custom workflows.
  • You need highly advanced or customizable analytics features.

CB Insights

Best for

Large Enterprises

Funnelytics typically suits Large Enterprises and Medium Business. CB Insights tends to fit Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Funnelytics is an innovative software platform that puts sophisticated marketing analytics at your fingertips. Easily map and analyze your sales and advertising campaigns, all in one spot. ... Read More about Funnelytics

CB Insights is an innovative market intelligence platform that empowers strategic decision-making. With millions of data points, users get a comprehensive view of the technology landscape, ... Read More about CB Insights

Entry Level Pricing

  • Starts from $500
  • Not Available

Free Trial Availability

  • No free trial
  • No free trial

User Ratings

Based on verified Spotsaas reviews

4.34

(31)

4.59

(11)

Best Company Size

1-50 employees51-500 employees
—
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Software Demo

Demo

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How do Funnelytics and CB Insights Compare on Features?

Total Features

9 Features

5 Features

Unique Features

No unique features

No unique features

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Compare Funnelytics and CB Insights on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $500
      • Not Available

      Pricing Plans

      • Not Available
      • Not Available

      Pricing Page

      Funnelytics pricing
      CB Insights pricing

      Funnelytics vs CB Insights: Other Details

      Organization Types supported

      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals
      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Not Available
      • Not Available
      Get help choosing
      Get help choosing

      Funnelytics vs CB Insights Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes
      —

      Data Encryption

      ✓ Yes
      —

      Data Residency

      🌐 Global
      🌐 Global

      Funnelytics User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      18

      12

      0

      1

      1

      20

      0

      0

      1

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Users generally praise Funnelytics for its intuitive visual mapping and ease of use, though some desire more advanced features and clearer pricing.

      What buyers like

      • Ease of use
      • Visual campaign mapping
      • Quick identification of issues

      Common complaints

      • Limited advanced features
      • Pricing transparency

      Buyer sentiment

      Buyer sentiment is very strong across 21 reviews, with consistently positive feedback.

      What buyers like

      • Provides an excellent database of vendors and VC funding in emerging tech areas, aiding in research and analysis.
      • Offers curated collections of vendors and startups with scoring, enhancing procurement and discovery processes.
      • Delivers insightful research reports and market insights in a user-friendly format, helping users stay informed about trends.

      Common complaints

      • The UI can be complex, especially the advanced search functionality, requiring improvements for better user experience.
      • Limited "expert collections" compared to competitors like Tracxn, leading to the need for manual collection creation in some cases.
      • Higher price point may be a deterrent for some users, suggesting a need for more cost-effective subscription options.

      Pros and Cons

      • Interactive visual campaign mapping

      • Unified tracking of sales and advertising campaigns

      • Ease of identifying and resolving campaign roadblocks

      • Limited advanced customization options

      • May lack features required by large enterprises

      • Provides an excellent database of vendors and VC funding in emerging tech areas, aiding in research and analysis.

      • Offers curated collections of vendors and startups with scoring, enhancing procurement and discovery processes.

      • Delivers insightful research reports and market insights in a user-friendly format, helping users stay informed about trends.

      • The UI can be complex, especially the advanced search functionality, requiring improvements for better user experience.

      • Limited "expert collections" compared to competitors like Tracxn, leading to the need for manual collection creation in some cases.

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Negative Reviews

      No reviews available for the product

      No reviews available for the product

      Used Funnelytics or CB Insights? Tell buyers what actually differs.

      Funnelytics and CB Insights Customers

      Customers

      No Customers information available.

      CISCO

      CISCO

      Salesforce

      Salesforce

      ADP

      ADP

      Media and Screenshots

      Screenshots

      Reports

      2 Screenshots

      Mosaic

      2 Screenshots

      Videos

      video-0

      2 Videos

      video-0

      3 Videos

      Top Alternatives to Funnelytics and CB Insights in 2026

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      Related Blogs and Articles for Marketing Analytics Software

      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Funnelytics or CB Insights?
      CB Insights edges out the other on user ratings (4.6 vs 4.3). That said, the best pick depends on your use case, so use the comparison tables above to evaluate each dimension.
      Do Funnelytics and CB Insights offer a free trial?
      Neither Funnelytics nor CB Insights currently lists a free trial.
      What is the starting price of Funnelytics vs CB Insights?
      Funnelytics starts at $500 /Month. CB Insights starts at Contact for pricing.
      What are the top alternatives to Funnelytics?
      Top alternatives to Funnelytics include Funnel.io, Pathmatics, Oviond, Pega Marketing, Windsor.ai.
      What are the top alternatives to CB Insights?
      Top alternatives to CB Insights include Pathmatics, Bitclu, Trackier, Funnel.io, Improvado.