NEWJoin 2M+ software buyers|Get Weekly Insights, Trends & Expert PicksSubscribe free →

Datorama vs Funnelytics Comparison

Last updated:

Datorama

4.3(89 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Datorama is a marketing analytics software used by web and mobile marketers for optimizing their marketing efforts, from generating more traffic to increasing sales. It gives users all the tools they need to drive more t…

Funnelytics

4.3(31 reviews)

Starting at $500 /Month

  • Large Enterprises
  • Medium Business

Funnelytics is an innovative software platform that puts sophisticated marketing analytics at your fingertips. Easily map and analyze your sales and advertising campaigns, all in one spot. This interactive canvas makes i…

Datorama vs Funnelytics — at a glance

FeatureDatoramaFunnelytics
Rating4.3 / 54.3 / 5
Reviews8931
Starting priceContact for pricing$500 /Month
Free trial Yes No
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryMarketing Analytics SoftwareMarketing Analytics Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud
API——
Support modesBusiness Hours, OnlineOnline
CertificationsSOC 2GDPR
Data residencyGlobalGlobal

Key differences between Datorama and Funnelytics

  • Pricing: Funnelytics starts at $500 /Month. Datorama pricing is not publicly listed.
  • Free trial: Datorama offers a free trial; Funnelytics does not.
  • Deployment: Datorama supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Funnelytics supports SaaS/Web/Cloud.

Datorama vs Funnelytics — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Datorama - Marketing Analytics Software
Talk to an expert
Talk to an expert
Funnelytics - New SaaS Software
Talk to an expert
Talk to an expert

Free PDF comparison

Download this Datorama vs Funnelytics comparison

Get the full side-by-side as a PDF — these picks plus the top Marketing Analytics Software tools, with verified ratings, pricing and features.

  • Side-by-side on pricing, features & ratings
  • Plus the category top 10, scored & ranked
  • Emailed to you — no on-screen download

No file downloads on screen — we email it to you. One-click unsubscribe anytime.

Datorama vs Funnelytics: Biggest differences

Start here before you go deeper into features.

Datorama

Best for

Large Enterprises, Medium Business, Small Business

Funnelytics

Best for visualizing and optimizing marketing funnels with ease.

Choose if
  • You need an intuitive visual canvas to map marketing campaigns.
  • Your team values quick identification and resolution of campaign issues.
  • You are a small to mid-sized digital marketing or e-commerce team.
Consider alternatives if
  • You require deep enterprise-level CRM integrations and custom workflows.
  • You need highly advanced or customizable analytics features.

Datorama typically suits Large Enterprises and Medium Business. Funnelytics tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Datorama is a marketing analytics software used by web and mobile marketers for optimizing their marketing efforts, from generating more traffic to increasing sales. It gives users all the ... Read More about Datorama

Funnelytics is an innovative software platform that puts sophisticated marketing analytics at your fingertips. Easily map and analyze your sales and advertising campaigns, all in one spot. ... Read More about Funnelytics

Entry Level Pricing

  • Not Available
  • Starts from $500

Free Trial Availability

  • Free Trial available
  • No free trial

User Ratings

Based on verified Spotsaas reviews

4.34

(89)

4.34

(31)

Best Company Size

—
1-50 employees51-500 employees
Get pricing help
Get pricing help

Software Demo

Demo

Need a second opinion?

Get decision help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

Spotsaas advisor
Get decision help from a software advisor
  • Independent advice — matched to your business
  • Understand the tradeoffs before you talk to vendors
  • Free 15-min call with a software advisor.

Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

Trusted by teams at

How do Datorama and Funnelytics Compare on Features?

Total Features

5 Features

9 Features

Unique Features

No unique features

No unique features

Get Quote
Get Quote

Compare Datorama and Funnelytics on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • Not Available
      • $500

      Pricing Plans

      • Not Available
      • Not Available

      Pricing Page

      Pricing information not available

      Funnelytics pricing

      Datorama vs Funnelytics: Other Details

      Organization Types supported

      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals
      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Not Available
      • Not Available
      Get help choosing
      Get help choosing

      Datorama vs Funnelytics Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes
      —

      HIPAA

      ✗ No
      ✗ No

      GDPR

      —
      ✓ Yes

      Data Encryption

      —
      ✓ Yes

      Data Residency

      🌐 Global
      🌐 Global

      Datorama User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      56

      24

      7

      2

      0

      18

      12

      0

      1

      1

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyer sentiment is positive across 89 reviews, with strong overall satisfaction.

      What buyers like

      • Optimizes marketing efforts
      • Comprehensive traffic analysis
      • User-friendly interface

      Common complaints

      • Limited features for non-marketers
      • May require training for full utilization
      • Pricing can be high for small teams

      Buyer sentiment

      Users generally praise Funnelytics for its intuitive visual mapping and ease of use, though some desire more advanced features and clearer pricing.

      What buyers like

      • Ease of use
      • Visual campaign mapping
      • Quick identification of issues

      Common complaints

      • Limited advanced features
      • Pricing transparency

      Pros and Cons

      • Provides a wide range of tools for traffic optimization.

      • User-friendly design makes it accessible for all marketers.

      • Offers insights that can significantly improve sales performance.

      • May not cater to non-marketing professionals.

      • Some features may require additional training.

      • Interactive visual campaign mapping

      • Unified tracking of sales and advertising campaigns

      • Ease of identifying and resolving campaign roadblocks

      • Limited advanced customization options

      • May lack features required by large enterprises

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Negative Reviews

      No reviews available for the product

      No reviews available for the product

      Used Datorama or Funnelytics? Tell buyers what actually differs.

      Datorama and Funnelytics Customers

      Customers

      Unilever

      Unilever

      Pepsi

      Pepsi

      Pernod Ricard

      Pernod Ricard

      No Customers information available.

      Media and Screenshots

      Screenshots

      Beauty

      2 Screenshots

      Reports

      2 Screenshots

      Videos

      video-0

      1 Videos

      video-0

      2 Videos

      Top Alternatives to Datorama and Funnelytics in 2026

      Expand your comparison

      Add another option to compare side by side

      Search by product name to compare pricing, fit, and buyer feedback in one view.

      Related Blogs and Articles for Marketing Analytics Software

      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Datorama or Funnelytics?
      Datorama and Funnelytics are closely matched with equal user ratings of 4.3. The right choice depends on your team size, budget, and specific Marketing Analytics Software needs.
      Do Datorama and Funnelytics offer a free trial?
      Datorama offers a free trial. Funnelytics does not.
      What is the starting price of Datorama vs Funnelytics?
      Datorama starts at Contact for pricing. Funnelytics starts at $500 /Month.
      What are the top alternatives to Datorama?
      Top alternatives to Datorama include Windsor.ai, TapAnalytics, Improvado, Singular, MSIGHTS.
      What are the top alternatives to Funnelytics?
      Top alternatives to Funnelytics include Funnel.io, Pathmatics, Oviond, Pega Marketing, Windsor.ai.