FullStory vs VWO Insights vs VWO FullStack Comparison
FullStory
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
The FullStory Chrome Extension lets you see every click, scroll, and keystroke your visitors make on your site, allowing you to review every step of their journey. You'll find insights about what they do on each page whe…
VWO Insights
Starting at $169 /Month
- Free Trial
- Large Enterprises
- Medium Business
The VWO Heat Map for mobile app enhances user experience by providing visual capture of the interest on any piece of content at a given time. With easy access to insights, marketers can now get to know more about their…
VWO FullStack
Starting at Contact for pricing
- Large Enterprises
- Medium Business
The VWO Fullstack is a AB testing suite on the market that seamlessly integrates with current web development tools. The simple API means that user can be up and running in minutes! Whether a budding web developer or pro…
FullStory leads on user satisfaction with a 4.4-star rating across 509 reviews.
FullStory vs VWO Insights vs VWO FullStack — at a glance
| Feature | FullStory | VWO Insights | VWO FullStack |
|---|---|---|---|
| Rating | 4.4 / 5 | — | — |
| Reviews | 509 | — | — |
| Starting price | Contact for pricing | $169 /Month | Contact for pricing |
| Free trial | Yes | Yes | No |
| Free version | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business |
| Category | Heat Map Software | Heat Map Software | AB Testing Software |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | Available | — |
| Support modes | Online | 24/7 (Live rep), Online | Online |
| Certifications | SOC 2, GDPR | GDPR | GDPR |
| Data residency | US | US | Global |
Key differences between FullStory and VWO Insights
- Pricing: VWO Insights starts at $169 /Month. FullStory pricing is not publicly listed.
- Deployment: FullStory supports SaaS/Web/Cloud; VWO Insights supports SaaS/Web/Cloud.
Compare FullStory vs VWO Insights vs VWO FullStack — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Heat Map Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for detailed session replay and user behavior analytics in medium businesses.
- You need comprehensive session replays combined with heatmaps for deep user journey insights.
- Your team values quick, easy setup with intuitive dashboards for fast data sharing.
- You want real-time feedback and alerts to proactively improve user experience.
- Your organization requires extensive third-party app integrations beyond FullStory’s limited marketplace.
- Your team lacks dedicated support or training resources to manage the initially steep learning curve.
Best for integrated user behavior insights and conversion optimization.
- You need combined heatmaps, session recordings, and funnel analysis in one tool.
- Your team includes product managers, UX researchers, or marketing analysts in medium-sized businesses.
- You want to improve conversion rates through simplified A/B testing and comprehensive reporting.
- You require advanced, specialized mobile app testing features beyond basic heatmaps.
- You prefer a highly simplified interface with minimal learning curve and no complexity.
Large Enterprises, Medium Business
FullStory: Best for detailed session replay and user behavior analytics in medium businesses. VWO Insights: Best for integrated user behavior insights and conversion optimization.
Description | The FullStory Chrome Extension lets you see every click, scroll, and keystroke your visitors make on your site, allowing you to review every step of their journey. You'll find insights ... Read More about FullStory | The VWO Heat Map for mobile app enhances user experience by providing visual capture of the interest on any piece of content at a given time. With easy access to insights, marketers can ... Read More about VWO Insights | The VWO Fullstack is a AB testing suite on the market that seamlessly integrates with current web development tools. The simple API means that user can be up and running in minutes! Whether ... Read More about VWO FullStack |
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Spotsaas ScoreWhat's this? ↗ | 9.6/10 | 8.6/10 | 8.3/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 50 to 500 employeesMedium Business | 50 to 500 employeesMedium Business | 50 to 500 employees |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Enhanced User Insights: With FullStory, managers can gain a deep understanding of user behavior through session replay and heatmaps. You’ll see firsthand how customers interact with your site, allowing you to make informed decisions that enhance their experience.
- Streamlined Troubleshooting: Administrators benefit from FullStory’s ability to quickly identify and resolve issues by replaying user sessions. No more guessing games—get direct visibility into problems as they happen, enabling your team to fix bugs faster and improve site performance.
- Data-Driven Design Improvements: Executives can leverage FullStory's analytics to identify trends and patterns in user interactions. This insight empowers you to prioritize design changes that directly impact engagement and conversion rates, ultimately driving revenue growth.
- Data-Driven Decision Making: With VWO Insights, you’ll empower your team to make informed decisions based on real user behavior. This platform transforms raw data into actionable insights, helping managers identify areas for improvement and optimization.
- User Experience Enhancement: By utilizing VWO Insights, you can dive deep into user interactions on your website. This allows administrators to pinpoint friction points in the customer journey, leading to enhanced user experiences and increased satisfaction.
- Comprehensive Reporting: Executives will appreciate the robust reporting features that VWO Insights offers. With intuitive dashboards and visualizations, stakeholders can easily track performance metrics and understand the effectiveness of their strategies at a glance.
- Seamless Experimentation: With VWO FullStack, teams can easily run A/B tests on any part of their application, whether it's front-end or back-end. This flexibility empowers developers to make data-driven decisions without disrupting the user experience.
- Comprehensive Insights: By integrating both qualitative and quantitative data, VWO FullStack provides a holistic view of user behavior. Managers can leverage these insights to understand customer preferences and optimize their offerings effectively.
- Rapid Deployment: The platform allows for quick implementation of experiments with minimal coding required. This means your team can focus more on innovation and less on technical hurdles, speeding up the time to market for new features.
Best fit
- 50 to 500 employees
- SaaS, e-commerce, digital marketing, fintech, and consulting
- Typical users hold roles such as Product Managers, UX Designers, Customer Experience Managers, and Marketing Analysts
- 50 to 500 employees
- Martech, SaaS, E-commerce, Digital Marketing, and Consulting
- Product Managers, UX Researchers, Marketing Analysts, and Data Scientists
- 50 to 500 employees
- Marketing Technology, E-commerce, SaaS, Digital Agencies, and Consulting
- Digital Marketers, Product Managers, User Experience Researchers, and Conversion Rate Optimization Specialists
Reasons buyers look elsewhere
- Users may seek alternatives due to budget constraints, as FullStory's pricing model may not fit smaller companies or startups looking for cost-effective analytics solutions without compromising on essential features.
- Some users may find the learning curve associated with FullStory to be steep, prompting them to look for more user-friendly options that offer intuitive interfaces and easier onboarding for their teams.
- Organizations with specific compliance requirements might explore alternatives that provide enhanced data privacy features, ensuring they meet industry standards and regulations more effectively than FullStory.
- Users may seek alternatives to VWO Insights due to budget constraints, as some competitors offer similar features at a lower price point, making them more accessible for small businesses or startups.
- Organizations might consider alternatives when they require more advanced analytics capabilities or integration options that VWO Insights does not support, allowing for greater flexibility and customization.
- Companies focused on specific industries or niches may look for tailored solutions that better address their unique needs, providing more relevant insights and data analysis than a general tool like VWO Insights.
- Users may seek alternatives to VWO FullStack due to its pricing structure, especially if they require a more budget-friendly solution that still offers robust testing and optimization capabilities for their digital products.
- Some organizations might find VWO FullStack's feature set overwhelming or not fully aligned with their specific needs, prompting them to explore simpler or more targeted tools that cater directly to their testing requirements.
- Companies with unique technical environments or specific integration needs may look for alternatives that offer better compatibility with their existing systems or provide custom solutions tailored to their infrastructure.
Software Demo
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How do FullStory, VWO Insights and VWO FullStack Compare on Features?
Total Features | 10 Features | 13 Features | 10 Features |
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Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare FullStory, VWO Insights and VWO FullStack on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
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HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | ✓ Yes |
Data Residency | 🇺🇸 US | 🇺🇸 US |
FullStory vs VWO Insights User Reviews & Rating Comparison
User Ratings | No reviews available for the product | No reviews available for the product | |
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Rating Distribution | No reviews available for this product | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Users generally praise FullStory for its powerful analytics, ease of setup, and valuable session replay features, though some find the feature set initially overwhelming and desire more integrations. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment with praise for data gathering and A/B testing capabilities, tempered by concerns about interface complexity and occasional feature issues. What buyers like
Common complaints
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Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Media and Screenshots
Screenshots |  5 Screenshots |  7 Screenshots |
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Videos |  3 Videos |  1 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, FullStory or VWO Insights?
- FullStory edges out the other on user ratings (4.4 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do FullStory and VWO Insights offer a free trial?
- Yes, both FullStory and VWO Insights offer a free trial.
- What is the starting price of FullStory vs VWO Insights?
- FullStory starts at Contact for pricing. VWO Insights starts at $169 /Month.
- What are the top alternatives to FullStory?
- Top alternatives to FullStory include VWO Insights, VWO FullStack, Crazy Egg, Lucky Orange, Hotjar.
- What are the top alternatives to VWO Insights?
- Top alternatives to VWO Insights include VWO FullStack, Crazy Egg, Lucky Orange, Smartlook, Hotjar.