Creatio CRM vs Clay Comparison
Creatio CRM
Starting at $40 /user/month
- Large Enterprises
- Medium Business
Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It brings together sales, marketing, c…
Clay
Starting at Free free
- Free Trial
- Small Business
- Mid-Market
Clay is a GTM data enrichment and automation platform that combines 100+ data providers into a single spreadsheet-like interface. Teams use Clay to build highly targeted prospect lists, enrich CRM records with real-time…
Clay leads on user satisfaction with a 4.7-star rating across 213 reviews.
Creatio CRM vs Clay — at a glance
| Feature | Creatio CRM | Clay |
|---|---|---|
| Rating | — | 4.7 / 5 |
| Reviews | — | 213 |
| Starting price | $40 /user/month | Free free |
| Free trial | No | Yes |
| Free version | No | No |
| Best for | Large Enterprises, Medium Business | Small Business, Mid-Market, Enterprise |
| Category | CRM Software | Lead Generation Software |
| Integrations | 5+ apps | — |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - Windows | Cloud |
| API | Available | Available |
| Support modes | Online | Email Support, Live Chat, Help Center, Knowledge Base, Community Forum |
| Certifications | SOC 2, HIPAA, GDPR, ISO 27001 | — |
| Data residency | United States, United Kingdom, Australia, European Union | — |
Key differences between Creatio CRM and Clay
- Pricing: Creatio CRM starts at $40 /user/month, while Clay starts at Free free.
- Free trial: Clay offers a free trial; Creatio CRM does not.
- Target audience: Creatio CRM is built for Large Enterprises and Medium Business, while Clay targets Small Business and Mid-Market.
- Deployment: Creatio CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - Windows; Clay supports Cloud.
Creatio CRM vs Clay — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
*sponsored | Talk to an expert Talk to an expert |
Free PDF comparison
Download this Creatio CRM vs Clay comparison
Get the full side-by-side as a PDF — these picks plus the top CRM Software tools, with verified ratings, pricing and features.
- Side-by-side on pricing, features & ratings
- Plus the category top 10, scored & ranked
- Emailed to you — no on-screen download
No file downloads on screen — we email it to you. One-click unsubscribe anytime.
Biggest differences
Start here before you go deeper into features.
Large Enterprises, Medium Business
Small Business, Mid-Market, Enterprise
Creatio CRM typically suits Large Enterprises and Medium Business. Clay tends to fit Small Business and Mid-Market better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It ... Read More about Creatio CRM | Clay is a GTM data enrichment and automation platform that combines 100+ data providers into a single spreadsheet-like interface. Teams use Clay to build highly targeted prospect lists, ... Read More about Clay |
|---|---|---|
Entry Level Pricing |
|
|
Free Trial Availability |
| |
SpotScoreWhat's this? ↗ | Not Available | 9.4/10 |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | 50–10,000+ employees | — |
Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Advanced Workflow Automation: Creatio supports end-to-end workflow automation through triggers, rules, approvals, and task orchestration. Repetitive actions such as follow-ups, lead routing, and status updates can run automatically. This reduces manual effort, minimizes errors, and keeps processes following defined standards, improving efficiency across departments.
- AI-Driven Insights and Analytics: Creatio uses AI-driven analytics to surface trends, predict outcomes, and recommend next actions. Teams can monitor performance, forecast revenue, and identify bottlenecks using real-time dashboards. These insights help decision-makers prioritize tasks, improve planning accuracy, and adjust strategies based on actual operational data rather than assumptions.
- Scalable for Growing Organizations: Creatio is designed to support growing teams, complex workflows, and increasing data volumes. Organizations can expand usage across departments, regions, and business units without changing platforms. Its modular structure allows teams to add features, integrations, and automation gradually as operational needs become more advanced.
- Best-in-Class Data Coverage: By routing enrichment requests through 100+ providers in priority order, Clay delivers higher email/phone match rates than any single-vendor enrichment tool.
- Eliminates Manual Research: Claygent automates the browsing, extraction, and summarization tasks that previously required hours of manual SDR research per prospect.
- Personalization at Scale: Clay generates unique, context-aware messaging for each prospect based on their LinkedIn activity, company news, and job postings — at list scale.
Best fit
- 50–10,000+ employees
- Banking & Financial Services, Insurance, Telecommunications, Healthcare, Manufacturing, Real Estate, Professional Services, IT Services, Public Sector, Education
- Sales Manager, CRM Manager, Revenue Operations Manager, Marketing Operations Manager, Customer Service Manager, Business Process Manager, Digital Transformation Lead, CIO
- RevOps teams enriching CRM records for 5,000+ accounts
- SDR teams building ICP prospect lists with custom signals
- Agencies building automated outbound pipelines for clients
Reasons buyers look elsewhere
- While Creatio has integrations and a marketplace, users who require deep connectivity with certain niche tools or large ecosystems (e.g., extensive third-party apps) may choose alternatives with broader out-of-the-box integrations.
- Creatio’s pricing and feature tiers are structured for mid-sized to larger businesses. Smaller teams or budget-constrained startups may opt for alternatives offering essential CRM capabilities at lower costs without advanced automation overhead.
- Though no-code, Creatio’s workflow builder and extensive features can feel overwhelming without training. Teams with limited CRM experience might gravitate toward platforms with more intuitive interfaces or guided onboarding to reduce ramp-up time.
No alternatives guidance available yet.
Software Demo
Demo |
|---|
Need a second opinion?
Get shortlist help from a software advisor
Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.
- Independent advice — matched to your business
- Understand the tradeoffs before you talk to vendors
- Free 15-min call with a software advisor.
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
How do Creatio CRM and Clay Compare on Features?
Total Features | 78 Features | 8 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote |
Compare Creatio CRM and Clay on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
Pricing Option | ||
|---|---|---|
Starting From |
|
|
Pricing Plans |
| |
Pricing Page |  | Pricing information not available |
Other Details
Organization Types supported |
|
|
|---|---|---|
Platforms Supported |
|
|
Modes of support |
|
|
API Support |
|
|
Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
|---|---|---|
HIPAA | ✓ Yes | — |
GDPR | ✓ Yes | — |
ISO 27001 | ✓ Yes | — |
Data Residency | 🇺🇸 United States🇬🇧 United Kingdom🇦🇺 Australia🌐 European Union | — |
Creatio CRM User Reviews & Rating Comparison
User Ratings | No reviews available for the product | 4.7 (based on 213 reviews) |
|---|---|---|
Rating Distribution | No reviews available for this product | |
Spotsaas Editor’s POV generated by AI | What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 213 reviews, with consistently positive feedback. What buyers like
Common complaints
|
Pros and Cons |
|
|
Integrations
Integration with other apps | No Integration information available. |
|---|
List of Customers
Customers |  Nasdaq  Colgate-Palmolive  ENT Credit Union | No Customers information available. |
|---|
Media and Screenshots
Screenshots |  6 Screenshots | No screenshots available. |
|---|
Top Alternatives to Creatio CRM and Clay in 2026
Alternatives | No Alternative products available. |
|---|
Related Blogs and Articles for Lead Generation Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Creatio CRM or Clay?
- Clay edges out the other on user ratings (4.7 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Creatio CRM and Clay offer a free trial?
- Clay offers a free trial. Creatio CRM does not.
- What is the starting price of Creatio CRM vs Clay?
- Creatio CRM starts at $40 /user/month. Clay starts at Free free.
- What are the top alternatives to Creatio CRM?
- Top alternatives to Creatio CRM include Bigin by Zoho CRM, Initiative CRM, Kylas, Kapture CRM, HubSpot CRM.