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Countly vs Adjust Comparison

Last updated:

Countly

4.0(22 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Countly is a open source mobile analytics software. Its features are analytical, operational, reporting and development integrated into one platform. Countly provides actionable insights to drive business decisions effec…

Adjust

4.3(78 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Adjust is a mobile analytics platform for iOS and Android that helps user understand how iOS and Android apps are used, find critical bugs, and grow user base. Its cloud-based solution tracks millions of devices for thou…

Adjust leads on user satisfaction with a 4.3-star rating across 78 reviews.

SpotSaaS Analysis

CountlyAdjust

The core difference between Countly and Adjust lies in Countly's focus on real-time app insights and deep customization through open-source access, while Adjust emphasizes mobile app user analytics and marketing attribution with a strong commitment to privacy compliance. Countly is ideal for medium to large enterprises looking for customizable analytics solutions, whereas Adjust suits businesses prioritizing user data privacy and detailed growth tracking.

Who should pick which

  • Open-source platform for mobile analytics:
  • Focus on real-time app insights:
  • Ideal for medium to large enterprises:
  • Customizable via client and server code access:
  • Best for product managers and data analysts:
  • Suitable for various industries including Martech and eCommerce:
  • Specializes in mobile app user analytics:
  • Strong emphasis on marketing attribution:
  • Prioritizes compliance with data privacy laws:
  • Ideal for medium and large businesses:
  • Focus on growth tracking capabilities:
  • Best for teams needing adaptable analytics solutions:

Countly vs Adjust — at a glance

FeatureCountlyAdjust
Rating4.0 / 54.3 / 5
Reviews2278
Starting priceContact for pricingContact for pricing
Free trial Yes No
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryMobile Analytics SoftwareMobile Analytics Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailable
Support modes24/7 (Live rep), Business Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, GDPRSOC 2, GDPR
Data residencyGlobalGlobal

Key differences between Countly and Adjust

  • Free trial: Countly offers a free trial; Adjust does not.
  • User satisfaction: Adjust scores higher with a 4.3-star average.
  • Deployment: Countly supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Adjust supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Countly vs Adjust — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Mobile Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Countly - Mobile Analytics Software
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Talk to an expert
Adjust - Mobile Analytics Software
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Talk to an expert

Biggest differences

Start here before you go deeper into features.

Countly

Open-source mobile analytics platform ideal for real-time app insights and customization.

Choose if
  • You need real-time analytics to drive quick data-driven decisions in mobile apps.
  • Your team requires deep customization via open-source client and server code access.
  • You want an integrated platform combining analytics, operational, reporting, and development tools.
Consider alternatives if
  • Your organization relies heavily on Android platform support and extensive documentation.
  • You are a small team or startup needing lightweight analytics with low server resource use.

Adjust

Best for mobile app user analytics and marketing attribution with strong privacy compliance.

Choose if
  • You need robust, detailed mobile app user analytics and growth tracking.
  • Your team requires adaptable analytics that comply with evolving data privacy laws.
  • You want strong customer support including training and quick technical assistance.
Consider alternatives if
  • You are a small business without dedicated analytics resources or expertise.
  • You prefer simple, out-of-the-box dashboards without complex setup or customization.

Countly: Open-source mobile analytics platform ideal for real-time app insights and customization. Adjust: Best for mobile app user analytics and marketing attribution with strong privacy compliance.

Description

Countly is a open source mobile analytics software. Its features are analytical, operational, reporting and development integrated into one platform. Countly provides actionable insights to ... Read More about Countly

Adjust is a mobile analytics platform for iOS and Android that helps user understand how iOS and Android apps are used, find critical bugs, and grow user base. Its cloud-based solution ... Read More about Adjust

Free Trial Availability

  • No free trial

Spotsaas Score

What's this? ↗

8.9/10

8.9/10

User Ratings

Based on verified Spotsaas reviews

4.3

(78)

Best Company Size

50-500 employeesMedium to Large Enterprises
Medium BusinessLarge Enterprises
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Countly

  • Comprehensive Analytics: Countly offers a robust suite of analytics tools that empower managers to track user behavior across web and mobile platforms. You’ll gain invaluable insights into customer engagement, allowing you to make data-driven decisions.
  • Real-Time Data: With Countly, you can access real-time data that keeps your team informed and agile. This feature enables administrators to respond swiftly to trends and issues, enhancing your ability to optimize user experiences.
  • User Segmentation: The platform’s advanced user segmentation capabilities allow you to tailor marketing strategies effectively. By understanding different user groups, you can create personalized campaigns that resonate with your audience, driving higher conversion rates.

Adjust

No key benefits available yet.

Best fit

Best fit

Countly

  • 50 to 500 employees
  • Martech, SaaS, Fintech, eCommerce, and Mobile App Development
  • Product Managers, Data Analysts, Marketing Managers, and Mobile App Developers

Adjust

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

Countly

  • Users may seek alternatives to Countly due to its pricing structure, especially for small businesses or startups that require cost-effective analytics solutions without compromising on essential features and functionality.
  • Some organizations might find Countly's user interface less intuitive, prompting them to explore platforms with a more user-friendly design that enhances the overall analytics experience for team members.
  • Data privacy concerns could lead users to consider alternatives that offer enhanced security features or comply more rigorously with specific regulatory standards relevant to their industry or region.

Adjust

No alternatives guidance available yet.

Software Demo

Demo

Need a second opinion?

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Countly and Adjust Compare on Features?

Total Features

21 Features

6 Features

Unique Features

No unique features

No unique features

Get Quote
Get Quote

Compare Countly and Adjust on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Pricing Plans

      • Not Available
      • Not Available

      Pricing Page

      Countly pricing
      Adjust pricing

      Other Details

      Organization Types supported

      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals
      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes
      ✓ Yes

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes
      ✓ Yes

      ISO 27001

      ✗ No

      Single Sign-On (SSO)

      ✓ Yes
      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes
      ✓ Yes

      Data Encryption

      ✓ Yes
      ✓ Yes

      Audit Logs

      ✓ Yes

      Data Residency

      🌐 Global
      🌐 Global

      Countly User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      9

      8

      0

      1

      0

      47

      4

      3

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Users appreciate Countly’s comprehensive real-time analytics and open-source transparency but note limitations in free features and Android support.

      What buyers like

      • Ease of customization
      • Real-time data access
      • Responsive customer support

      Common complaints

      • Limited free edition features
      • Suboptimal Android documentation

      Buyer sentiment

      Overall positive sentiment highlights robust analytics, strong support, and privacy compliance, tempered by concerns over complexity and dashboard limitations.

      What buyers like

      • Robust reporting and analytics
      • Customer support and training
      • Privacy compliance and transparency

      Common complaints

      • Complex setup and manual tracking
      • Outdated dashboard design

      Pros and Cons

      • Open-source client and server code allowing customization and transparency

      • Real-time analytics enabling quick data-driven decisions

      • Strong customer support ensuring user assistance

      • Limited features in the free community edition

      • Dashboard user experience less polished compared to premium competitors

      • Robust reporting and analytics features providing valuable business insights

      • Strong customer support with training and quick technical assistance

      • Adaptability to changing data privacy regulations while maintaining transparency

      • Feature richness can be overwhelming for new users without proper onboarding

      • Limited and outdated dashboard design may reduce reporting efficiency

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Negative Reviews

      No reviews available for the product

      No reviews available for the product

      Media and Screenshots

      Screenshots

      screenshots

      7 Screenshots

      Adjust screenshot

      1 Screenshots

      Videos

      video-0

      4 Videos

      video-0

      1 Videos

      Top Alternatives to Countly and Adjust in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Countly or Adjust?
      Adjust edges out the other on user ratings (4.3 vs 4.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Countly and Adjust offer a free trial?
      Countly offers a free trial. Adjust does not.
      What is the starting price of Countly vs Adjust?
      Countly starts at Contact for pricing. Adjust starts at Contact for pricing.
      What are the top alternatives to Countly?
      Top alternatives to Countly include PushAlert, Push.World, Adrack Web Push, Notificare, Adrenalead.
      What are the top alternatives to Adjust?
      Top alternatives to Adjust include Branch, Singular, Amplitude, Localytics, AppLink.io.

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