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CB Insights vs Affluent Comparison

Last updated:

CB Insights

4.6(11 reviews)

Starting at Contact for pricing

  • Large Enterprises

CB Insights is an innovative market intelligence platform that empowers strategic decision-making. With millions of data points, users get a comprehensive view of the technology landscape, rich insights into markets, and…

Affluent

5.0(3 reviews)

Starting at $35 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Affluent is a text analytics solution specifically engineered for Affluent Consumer segmentation using advanced predictive statistical algorithms. The solution leverages the potential of critical document features, in co…

Affluent leads on user satisfaction with a 5.0-star rating across 3 reviews.

CB Insights vs Affluent — at a glance

FeatureCB InsightsAffluent
Rating4.6 / 55.0 / 5
Reviews113
Starting priceContact for pricing$35 /Month
Free trial No Yes
Free version No No
Best forLarge EnterprisesLarge Enterprises, Medium Business, Small Business
CategoryMarketing Analytics SoftwareMarketing Analytics Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud
API—Available
Support modesOnlineOnline
Certifications——
Data residencyGlobalUS

Key differences between CB Insights and Affluent

  • Pricing: Affluent starts at $35 /Month. CB Insights pricing is not publicly listed.
  • Free trial: Affluent offers a free trial; CB Insights does not.
  • User satisfaction: Affluent scores higher with a 5.0-star average.
  • Deployment: CB Insights supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Affluent supports SaaS/Web/Cloud.

CB Insights vs Affluent — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

CB Insights - Marketing Analytics Software
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Affluent - Marketing Analytics Software
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CB Insights vs Affluent: Biggest differences

Start here before you go deeper into features.

CB Insights

Best for

Large Enterprises

Affluent

Best for affluent consumer segmentation using advanced text analytics.

Choose if
  • You need precise segmentation of affluent consumers with predictive algorithms.
  • You want to enrich consumer profiles by combining document and socio-demographic data.
  • Your team includes marketing analysts or data scientists handling medium to large datasets.
Consider alternatives if
  • Your company lacks substantial consumer data assets to leverage.
  • You require a general-purpose text analytics tool beyond affluent segmentation.

CB Insights typically suits Large Enterprises. Affluent tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

CB Insights is an innovative market intelligence platform that empowers strategic decision-making. With millions of data points, users get a comprehensive view of the technology landscape, ... Read More about CB Insights

Affluent is a text analytics solution specifically engineered for Affluent Consumer segmentation using advanced predictive statistical algorithms. The solution leverages the potential of ... Read More about Affluent

Entry Level Pricing

  • Not Available
  • Starts from $35

Free Trial Availability

  • No free trial

User Ratings

Based on verified Spotsaas reviews

4.59

(11)

Best Company Size

—
Medium BusinessLarge Enterprises
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Software Demo

Demo

No software demo available

Affluent has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

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How do CB Insights and Affluent Compare on Features?

Total Features

5 Features

3 Features

Unique Features

No unique features

No unique features

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Compare CB Insights and Affluent on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • Not Available
      • $35

      Pricing Plans

      • Not Available
      • Not Available

      Pricing Page

      CB Insights pricing
      Affluent pricing

      CB Insights vs Affluent: Other Details

      Organization Types supported

      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals
      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Not Available
      • Available
      Get help choosing
      Get help choosing

      CB Insights vs Affluent Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      HIPAA

      ✗ No
      ✗ No

      Data Residency

      🌐 Global
      🇺🇸 US

      CB Insights User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      20

      0

      0

      1

      0

      3

      0

      0

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyer sentiment is very strong across 21 reviews, with consistently positive feedback.

      What buyers like

      • Provides an excellent database of vendors and VC funding in emerging tech areas, aiding in research and analysis.
      • Offers curated collections of vendors and startups with scoring, enhancing procurement and discovery processes.
      • Delivers insightful research reports and market insights in a user-friendly format, helping users stay informed about trends.

      Common complaints

      • The UI can be complex, especially the advanced search functionality, requiring improvements for better user experience.
      • Limited "expert collections" compared to competitors like Tracxn, leading to the need for manual collection creation in some cases.
      • Higher price point may be a deterrent for some users, suggesting a need for more cost-effective subscription options.

      Buyer sentiment

      Overall buyer sentiment is highly positive but based on a limited number of reviews.

      What buyers like

      • Accuracy of consumer segmentation
      • Integration of multiple data sources
      • Value addition to consumer data

      Common complaints

      • Limited user feedback
      • Pricing clarity

      Pros and Cons

      • Provides an excellent database of vendors and VC funding in emerging tech areas, aiding in research and analysis.

      • Offers curated collections of vendors and startups with scoring, enhancing procurement and discovery processes.

      • Delivers insightful research reports and market insights in a user-friendly format, helping users stay informed about trends.

      • The UI can be complex, especially the advanced search functionality, requiring improvements for better user experience.

      • Limited "expert collections" compared to competitors like Tracxn, leading to the need for manual collection creation in some cases.

      • Advanced predictive statistical algorithms for segmentation

      • Integration of socio-demographic data with document features

      • Enhances value of existing consumer data assets

      • Limited publicly available pricing information

      • Small number of user reviews limits insight into performance

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Negative Reviews

      No reviews available for the product

      No reviews available for the product

      Used CB Insights or Affluent? Tell buyers what actually differs.

      CB Insights and Affluent Customers

      Customers

      CISCO

      CISCO

      Salesforce

      Salesforce

      ADP

      ADP

      gen3

      gen3

      opmpros

      opmpros

      streamline

      streamline

      Media and Screenshots

      Screenshots

      Mosaic

      2 Screenshots

      No screenshots available.

      Videos

      video-0

      3 Videos

      No videos available.

      Top Alternatives to CB Insights and Affluent in 2026

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      Related Blogs and Articles for Marketing Analytics Software

      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, CB Insights or Affluent?
      Affluent edges out the other on user ratings (5.0 vs 4.6). That said, the best pick depends on your use case, so use the comparison tables above to evaluate each dimension.
      Do CB Insights and Affluent offer a free trial?
      Affluent offers a free trial. CB Insights does not.
      What is the starting price of CB Insights vs Affluent?
      CB Insights starts at Contact for pricing. Affluent starts at $35 /Month.
      What are the top alternatives to CB Insights?
      Top alternatives to CB Insights include Pathmatics, Bitclu, Trackier, Funnel.io, Improvado.
      What are the top alternatives to Affluent?
      Top alternatives to Affluent include Marketing Evolution, Bitclu, DigitalMaas, CB Insights, Mayple.