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Campaign Monitor vs Emma Comparison

Last updated:

Campaign Monitor

4.3(1,195 reviews)

Starting at $10.80 /month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Campaign Monitor is a web and email marketing application that allows users to design and send marketing campaigns through the internet. Users use it to communicate with website visitors, create e-newsletters, build data…

Emma

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Small Business

Emma is the email marketing application that makes creating, sending and tracking emails fast and easy. Emails can be created from scratch or built based on your newsletter templates. There is no limit to the number of s…

Campaign Monitor leads on user satisfaction with a 4.3-star rating across 1,195 reviews.

Campaign Monitor vs Emma — at a glance

FeatureCampaign MonitorEmma
Rating4.3 / 5
Reviews1,195
Starting price$10.80 /monthContact for pricing
Free trial Yes Yes
Free version No No
Best forFreelancers / Consultants, Large Enterprises, Medium BusinessLarge Enterprises, Small Business, Medium Business
CategoryEmail Marketing SoftwareCloud Management Platform
Integrations10+ apps
PlatformsSaaS/Web/CloudBrowser Based (Cloud)
APIAvailableAvailable
Support modes24/7 (Live rep), OnlineBusiness Hours, Online
CertificationsSOC 2, GDPR
Data residencyUSUS

Key differences between Campaign Monitor and Emma

  • Pricing: Campaign Monitor starts at $10.80 /month. Emma pricing is not publicly listed.
  • Target audience: Campaign Monitor is built for Freelancers / Consultants and Large Enterprises, while Emma targets Large Enterprises and Small Business.
  • Deployment: Campaign Monitor supports SaaS/Web/Cloud; Emma supports Browser Based (Cloud).

Campaign Monitor vs Emma — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Email Marketing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Campaign Monitor
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Emma
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Biggest differences

Start here before you go deeper into features.

Campaign Monitor

Best for marketers seeking polished email design with strong segmentation and delivery.

Choose if
  • You need an easy drag-and-drop email builder with professional templates.
  • You want advanced audience segmentation and behavioral targeting capabilities.
  • Your team values reliable inbox deliverability and anti-spam measures.
Consider alternatives if
  • You require extensive multi-channel marketing automation beyond email campaigns.
  • You have a large subscriber list and need a cost-effective solution at scale.

Emma

Best for

Large Enterprises, Small Business, Medium Business

Campaign Monitor typically suits Freelancers / Consultants and Large Enterprises. Emma tends to fit Large Enterprises and Small Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Campaign Monitor is a web and email marketing application that allows users to design and send marketing campaigns through the internet. Users use it to communicate with website visitors, ... Read More about Campaign Monitor

Emma is the email marketing application that makes creating, sending and tracking emails fast and easy. Emails can be created from scratch or built based on your newsletter templates. There ... Read More about Emma

Entry Level Pricing

  • Starts from $10.80 , yearly
  • Not Available

Free Trial Availability

SpotScore

What's this? ↗

9.4/10

Not Available

User Ratings

Based on verified Spotsaas reviews

Best Company Size

1-50 employees51-500 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Campaign Monitor

  • User-Friendly Interface: Campaign Monitor offers a clean and intuitive design, making it easy for team members at all levels to create and manage email campaigns without extensive training. You’ll appreciate how quickly you can get started.
  • Powerful Segmentation & Personalization: With advanced segmentation tools, you can tailor your messages based on subscriber behavior and preferences. This means you’re not just sending emails; you’re delivering personalized experiences that drive higher engagement.
  • Analytics & Reporting: Get useful insights with detailed reports on open rates, click-through rates, and conversion metrics. The data-driven approach helps you refine your strategies for better results over time.

Emma

No key benefits available yet.

Best fit

Best fit

Campaign Monitor

  • 1-500 employees
  • Marketing Technology, E-commerce, Nonprofit, Education, SaaS
  • Marketing Managers, Email Marketing Specialists, Content Creators, Digital Marketing Strategists, Nonprofit Fundraising Coordinators

Emma

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

Campaign Monitor

  • Pricing is high relative to competitors like Mailchimp and ConvertKit, making it less attractive to startups with limited budgets
  • Automation features are basic compared to HubSpot and ActiveCampaign, limiting personalization for teams running complex campaigns
  • Third-party integrations are limited — teams using Zapier-heavy workflows often switch to platforms with native connectors

Emma

No alternatives guidance available yet.

Software Demo

Demo

No software demo available

Emma has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

Need a second opinion?

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

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  • Independent advice — matched to your business
  • Understand the tradeoffs before you talk to vendors
  • Free 15-min call with a software advisor.

Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

Trusted by teams at

How do Campaign Monitor and Emma Compare on Features?

Total Features

33 Features

3 Features

Unique Features

No unique features

No unique features

Get Quote
Get Quote

Compare Campaign Monitor and Emma on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $10.80 , yearly
      • Not Available

      Pricing Plans

      • Lite

        $12

        /month

        • 5x subscriber emails/month

        • Select core features like custom coded templates and unlimited signup forms

        • Advanced email features like AI Writer, automated emails access, pre-built journeys, and transactional emails

        Show more +

      • Essentials

        $29

        /month

        • Get everything in the Lite plan, plus:

        • Unlimited email sends

        • Priority level support

        Show more +

      • Premier

        $159

        /month

        • Get everything in the Essentials plan plus:

        • Premier level support, including phone support

        • Advanced, pre-built engagement segments

        Show more +

      • Browse all pricing plans
      • Not Available

      Pricing Page

      Campaign Monitor pricing
      Emma pricing

      Other Details

      Organization Types supported

      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals
      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes

      ISO 27001

      ✗ No

      Single Sign-On (SSO)

      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes

      Data Encryption

      ✓ Yes

      Data Residency

      🇺🇸 US
      🇺🇸 US

      Campaign Monitor User Reviews & Rating Comparison

      User Ratings

      4.3

      (based on 1195 reviews)

      No reviews available for the product

      Rating Distribution

      0

      0

      0

      0

      0

      No reviews available for this product

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Users appreciate Campaign Monitor for its ease of use, strong segmentation, and reliable deliverability, though some find advanced features complex and pricing higher at scale.

      What buyers like

      • Ease of use
      • Segmentation and personalization
      • Deliverability

      Common complaints

      • Complexity of advanced features
      • Pricing at higher tiers

      What buyers like

      • Fast email creation
      • Unlimited subscribers
      • Image optimization

      Common complaints

      • Limited customization options
      • Basic automation features
      • Can be costly for small users

      Pros and Cons

      • User-friendly drag-and-drop email builder with pre-built templates

      • Advanced segmentation and behavioral targeting capabilities

      • Strong deliverability and anti-spam measures ensuring inbox placement

      • Advanced segmentation and automation features have a learning curve

      • Pricing can become expensive as list size and automation needs increase

      • Unlimited subscriber management allows for scalability.

      • Fast email creation process enhances productivity.

      • Image optimization improves email delivery speeds.

      • Customization options may be limited for advanced users.

      • Basic automation features might not meet all needs.

      Used Campaign Monitor or Emma? Tell buyers what actually differs.

      Integrations

      Integration with other apps

      No Integration information available.

      List of Customers

      Customers

      Adidas

      Adidas

      TEDx

      TEDx

      Airbnb

      Airbnb

      No Customers information available.

      Media and Screenshots

      Screenshots

      Settings

      5 Screenshots

      No screenshots available.

      Videos

      video-0

      2 Videos

      No videos available.

      Top Alternatives to Campaign Monitor and Emma in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Campaign Monitor or Emma?
      Campaign Monitor edges out the other on user ratings (4.3 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Campaign Monitor and Emma offer a free trial?
      Yes, both Campaign Monitor and Emma offer a free trial.
      What is the starting price of Campaign Monitor vs Emma?
      Campaign Monitor starts at $10.80 /month. Emma starts at Contact for pricing.
      What are the top alternatives to Campaign Monitor?
      Top alternatives to Campaign Monitor include Campaigner, Moosend, SMTP, iContact, Mailigen.
      What are the top alternatives to Emma?
      Top alternatives to Emma include OnePane, nOps, Cerebrata, Hyperglance, CAST AI.