BuzzSumo vs Metricool Comparison
BuzzSumo
Starting at $79 /Month
- Free Trial
- Large Enterprises
- Medium Business
BuzzSumo is a new breed of social media analytics software that combines Google Alerts with social media search, content curation and influencer engagement. The result is a simple to use dashboard that allows you to trac…
Metricool
Starting at $12 /Month
- Individuals
- Freelancers / Consultants
The Metricool helps you track your social media network activity in real time while you are online, allowing you to socialize while keeping an eye on the bottom line. The Metricool provides visual and statistical summari…
Metricool leads on user satisfaction with a 4.6-star rating across 5 reviews.
BuzzSumo vs Metricool — at a glance
| Feature | BuzzSumo | Metricool |
|---|---|---|
| Rating | 4.4 / 5 | 4.6 / 5 |
| Reviews | 316 | 5 |
| Starting price | $79 /Month | $12 /Month |
| Free trial | Yes | No |
| Free version | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Individuals, Freelancers / Consultants, Medium Business |
| Category | Social Media Analytics Tools | Social Media Analytics Tools |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available |
| Support modes | Business Hours, Online | Business Hours, Online |
| Certifications | GDPR | GDPR |
| Data residency | Global | Global |
Key differences between BuzzSumo and Metricool
- Pricing: BuzzSumo starts at $79 /Month, while Metricool starts at $12 /Month.
- Free trial: BuzzSumo offers a free trial; Metricool does not.
- Target audience: BuzzSumo is built for Large Enterprises and Medium Business, while Metricool targets Individuals and Freelancers / Consultants.
- User satisfaction: Metricool scores higher with a 4.6-star average.
- Deployment: BuzzSumo supports SaaS/Web/Cloud; Metricool supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
BuzzSumo vs Metricool — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Social Media Analytics Tools tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Biggest differences
Start here before you go deeper into features.
Best for streamlined content tracking and influencer engagement in mid-to-large marketing teams.
- You need a simple dashboard combining Google Alerts with social media search for content monitoring.
- Your team focuses on content marketing, PR, or social media management within mid-sized or larger companies.
- You want effective influencer engagement tools integrated with content curation features.
- Your company requires deep, customizable enterprise analytics workflows and advanced reporting.
- You need extensive CRM or sales integrations or transparent, straightforward pricing information upfront.
Best for real-time social media tracking with simple, visual performance summaries.
- You need live monitoring of social media activity while managing posts.
- You want an easy-to-use tool combining competitor comparison and performance metrics.
- Your team is small to mid-sized and prefers a streamlined setup with low complexity.
- You require advanced, enterprise-grade analytics beyond basic summaries.
- Your company needs deep integrations with multiple complex enterprise systems.
BuzzSumo: Best for streamlined content tracking and influencer engagement in mid-to-large marketing teams. Metricool: Best for real-time social media tracking with simple, visual performance summaries.
Description | BuzzSumo is a new breed of social media analytics software that combines Google Alerts with social media search, content curation and influencer engagement. The result is a simple to use ... Read More about BuzzSumo | The Metricool helps you track your social media network activity in real time while you are online, allowing you to socialize while keeping an eye on the bottom line. The Metricool provides ... Read More about Metricool |
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User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | 51-500 employees500+ employees | 1-50 employees51-500 employees |
Get pricing help | Get pricing help |
Software Demo
Demo |
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Compare BuzzSumo and Metricool on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
HIPAA | ✗ No | ✗ No |
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GDPR | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | — |
Data Residency | 🌐 Global | 🌐 Global |
BuzzSumo User Reviews & Rating Comparison
User Ratings | ||
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Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights ease of use and effective content tracking, with some concerns about pricing transparency and advanced features. What buyers like
Common complaints
| Buyer sentiment Users generally appreciate Metricool's ease of use and real-time tracking but note limitations in advanced features and pricing clarity. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
List of Customers
Customers | No Customers information available. |  Nike  Canon  Adidas |
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Media and Screenshots
Screenshots |  3 Screenshots |  3 Screenshots |
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Videos |  2 Videos |  3 Videos |
Top Alternatives to BuzzSumo and Metricool in 2026
Alternatives |
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Related Blogs and Articles for Social Media Analytics Tools
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, BuzzSumo or Metricool?
- Metricool edges out the other on user ratings (4.6 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do BuzzSumo and Metricool offer a free trial?
- BuzzSumo offers a free trial. Metricool does not.
- What is the starting price of BuzzSumo vs Metricool?
- BuzzSumo starts at $79 /Month. Metricool starts at $12 /Month.
- What are the top alternatives to BuzzSumo?
- Top alternatives to BuzzSumo include ListenFirst, Sprinklr, Hootsuite, Sprout Social, Planable.
- What are the top alternatives to Metricool?
- Top alternatives to Metricool include Social Opinion, TrueSocialMetrics, Sprout Social, AgoraPulse, SocialPilot.