Azure IoT Hub vs ThingsBoard Comparison
Azure IoT Hub
Starting at $10 /Month
- Large Enterprises
- Medium Business
Discover seamless two-way connectivity with billions of IoT devices, with Azure IoT Hub. Connect any device to the cloud with ease and extend your reach to the edge. Equipped with per-device authentication, device manage…
ThingsBoard
Starting at $10 /Month
- Large Enterprises
- Medium Business
ThingsBoard is a powerful management tool for users, roles, permissions and entities. Its web interface will help you customize your company or product logo and color scheme with no coding or service restart needed withi…
Azure IoT Hub leads on user satisfaction with a 4.4-star rating across 34 reviews.
Azure IoT Hub vs ThingsBoard — at a glance
| Feature | Azure IoT Hub | ThingsBoard |
|---|---|---|
| Rating | 4.4 / 5 | 4.3 / 5 |
| Reviews | 34 | 4 |
| Starting price | $10 /Month | $10 /Month |
| Free trial | No | No |
| Free version | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | IoT Device Management Software | IoT Device Management Software |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud, Installed - Windows, Installed - Mac |
| API | Available | Available |
| Support modes | Online | Online |
| Data residency | — | Global |
Key differences between Azure IoT Hub and ThingsBoard
- Pricing: Azure IoT Hub starts at $10 /Month, while ThingsBoard starts at $10 /Month.
- User satisfaction: Azure IoT Hub scores higher with a 4.4-star average.
- Deployment: Azure IoT Hub supports SaaS/Web/Cloud; ThingsBoard supports SaaS/Web/Cloud, Installed - Windows, Installed - Mac.
Azure IoT Hub vs ThingsBoard — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most IoT Device Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert | Talk to an expert Talk to an expert |
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Azure IoT Hub vs ThingsBoard: Biggest differences
Start here before you go deeper into features.
Large Enterprises, Medium Business, Small Business
Best for customizable IoT device and entity management with no coding required.
- You need to manage users, roles, and permissions efficiently in IoT environments.
- You want to quickly customize your company or product branding without technical help.
- You require grouping and organizing devices and assets for streamlined administration.
- You need detailed user reviews or ratings to validate software reliability.
- You require advanced analytics or integrations not mentioned in the product description.
Azure IoT Hub typically suits Large Enterprises and Medium Business. ThingsBoard tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Discover seamless two-way connectivity with billions of IoT devices, with Azure IoT Hub. Connect any device to the cloud with ease and extend your reach to the edge. Equipped with ... Read More about Azure IoT Hub | ThingsBoard is a powerful management tool for users, roles, permissions and entities. Its web interface will help you customize your company or product logo and color scheme with no coding ... Read More about ThingsBoard |
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Entry Level Pricing |
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User RatingsBased on verified Spotsaas reviews | ||
Get pricing help | Get pricing help |
Software Demo
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How do Azure IoT Hub and ThingsBoard Compare on Features?
Total Features | 5 Features | 9 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Azure IoT Hub and ThingsBoard on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Azure IoT Hub vs ThingsBoard: Other Details
Organization Types supported |
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Get help choosing | Get help choosing |
Azure IoT Hub vs ThingsBoard Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
Data Residency | — | 🌐 Global |
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Azure IoT Hub User Reviews & Rating Comparison
User Ratings | ||
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Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is positive across 45 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 4 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
Azure IoT Hub and ThingsBoard Customers
Customers |  Maersk  Ecolab  Texa | No Customers information available. |
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Media and Screenshots
Screenshots | No screenshots available. |  3 Screenshots |
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Videos |  1 Videos |  2 Videos |
Top Alternatives to Azure IoT Hub and ThingsBoard in 2026
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Azure IoT Hub or ThingsBoard?
- Azure IoT Hub edges out the other on user ratings (4.4 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Azure IoT Hub and ThingsBoard offer a free trial?
- Neither Azure IoT Hub nor ThingsBoard currently lists a free trial.
- What is the starting price of Azure IoT Hub vs ThingsBoard?
- Azure IoT Hub starts at $10 /Month. ThingsBoard starts at $10 /Month.
- What are the top alternatives to Azure IoT Hub?
- Top alternatives to Azure IoT Hub include Reekoh, Telit IoT Platforms, emteria, MOBILINQ IoT platform, Pelion.
- What are the top alternatives to ThingsBoard?
- Top alternatives to ThingsBoard include Electric Imp, AWS IoT Core, Augury, Azure IoT Solution Accelerators, MOBILINQ IoT platform.