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Azure IoT Central vs ThingsBoard Comparison

Last updated:

Azure IoT Central

4.4(40 reviews)

Starting at $0.08 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Introducing Azure IoT Central - the ultimate solution for industry-leading IoT solutions. With advanced security features, scalability that grows with your business, and seamless integration with your existing apps, this…

ThingsBoard

Starting at $10 /Month

  • Large Enterprises
  • Medium Business

ThingsBoard is a powerful management tool for users, roles, permissions and entities. Its web interface will help you customize your company or product logo and color scheme with no coding or service restart needed withi…

Azure IoT Central leads on user satisfaction with a 4.4-star rating across 40 reviews.

Azure IoT Central vs ThingsBoard — at a glance

FeatureAzure IoT CentralThingsBoard
Rating4.4 / 5
Reviews40
Starting price$0.08 /Month$10 /Month
Free trial Yes No
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryIoT Device Management SoftwareIoT Device Management Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Installed - Windows, Installed - Mac
APIAvailable
Support modesBusiness Hours, OnlineOnline
Data residencyGlobal

Key differences between Azure IoT Central and ThingsBoard

  • Pricing: Azure IoT Central starts at $0.08 /Month, while ThingsBoard starts at $10 /Month.
  • Free trial: Azure IoT Central offers a free trial; ThingsBoard does not.
  • Deployment: Azure IoT Central supports SaaS/Web/Cloud; ThingsBoard supports SaaS/Web/Cloud, Installed - Windows, Installed - Mac.

Azure IoT Central vs ThingsBoard — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most IoT Device Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Azure IoT Central - IoT Device Management Software
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Talk to an expert
ThingsBoard - New SaaS Software
Talk to an expert
Talk to an expert

Biggest differences

Start here before you go deeper into features.

Azure IoT Central

Best for

Large Enterprises, Medium Business, Small Business

ThingsBoard

Best for customizable IoT device and entity management with no coding required.

Choose if
  • You need to manage users, roles, and permissions efficiently in IoT environments.
  • You want to quickly customize your company or product branding without technical help.
  • You require grouping and organizing devices and assets for streamlined administration.
Consider alternatives if
  • You need detailed user reviews or ratings to validate software reliability.
  • You require advanced analytics or integrations not mentioned in the product description.

Azure IoT Central typically suits Large Enterprises and Medium Business. ThingsBoard tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Introducing Azure IoT Central - the ultimate solution for industry-leading IoT solutions. With advanced security features, scalability that grows with your business, and seamless ... Read More about Azure IoT Central

ThingsBoard is a powerful management tool for users, roles, permissions and entities. Its web interface will help you customize your company or product logo and color scheme with no coding ... Read More about ThingsBoard

Entry Level Pricing

  • Starts from $0.08
  • Starts from $10

Free Trial Availability

  • No free trial

User Ratings

Based on verified Spotsaas reviews

4.4

(40)
Get pricing help
Get pricing help

Software Demo

Demo

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How do Azure IoT Central and ThingsBoard Compare on Features?

Total Features

0 Features

9 Features

Unique Features

No features

No unique features

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Get Quote

Compare Azure IoT Central and ThingsBoard on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $0.08
      • $10

      Pricing Plans

      • Not Available
      • Not Available

      Pricing Page

      Azure IoT Central pricing
      ThingsBoard pricing

      Other Details

      Organization Types supported

      • Large Enterprises
      • Small Business
      • Medium Business
      • Large Enterprises
      • Small Business
      • Medium Business

      Platforms Supported

      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Not Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      Data Residency

      🌐 Global

      Azure IoT Central User Reviews & Rating Comparison

      User Ratings

      No reviews available for the product

      Rating Distribution

      17

      6

      1

      0

      0

      2

      2

      0

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyer sentiment is positive across 24 reviews, with strong overall satisfaction.

      What buyers like

      • Easy to use, saves time and enhances efficiency for users.
      • Provides a comprehensive package for IoT needs, from tools to documentation and examples.
      • Offers extensive customization options and help for users to tailor their IoT solutions.

      Common complaints

      • Some users find the user interface a bit confusing compared to other IoT solutions.
      • Limited customization options may not cater to users needing tailored solutions.

      What buyers like

      • Customizable interface
      • Role and permission management
      • Efficient entity grouping

      Common complaints

      • May be complex for beginners
      • Limited to IoT management
      • Requires internet access

      Pros and Cons

      • Easy to use, saves time and enhances efficiency for users.

      • Provides a comprehensive package for IoT needs, from tools to documentation and examples.

      • Offers extensive customization options and help for users to tailor their IoT solutions.

      • Some users find the user interface a bit confusing compared to other IoT solutions.

      • Limited customization options may not cater to users needing tailored solutions.

      • Customizable interface allows for quick branding.

      • Efficient grouping of entities simplifies management.

      • No coding needed for setup.

      • May require some technical knowledge.

      • Limited to IoT applications.

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      List of Customers

      Customers

      Microsoft

      Microsoft

      MARS

      MARS

      Rancho Los Amigos

      Rancho Los Amigos

      No Customers information available.

      Media and Screenshots

      Screenshots

      Build Your IoT Application

      2 Screenshots

      Building dashboard

      3 Screenshots

      Videos

      video-0

      1 Videos

      video-0

      2 Videos

      Top Alternatives to Azure IoT Central and ThingsBoard in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Azure IoT Central or ThingsBoard?
      Azure IoT Central edges out the other on user ratings (4.4 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Azure IoT Central and ThingsBoard offer a free trial?
      Azure IoT Central offers a free trial. ThingsBoard does not.
      What is the starting price of Azure IoT Central vs ThingsBoard?
      Azure IoT Central starts at $0.08 /Month. ThingsBoard starts at $10 /Month.
      What are the top alternatives to Azure IoT Central?
      Top alternatives to Azure IoT Central include Telit IoT Platforms, IoTWorX, Coiote IoT Device Management, CloudPlugs, Azure IoT Solution Accelerators.
      What are the top alternatives to ThingsBoard?
      Top alternatives to ThingsBoard include Grafana, Qualified, Workvivo, Blynk, QuickLaunch.

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