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Azuga Fleet vs Supermetrics Comparison

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Azuga Fleet

4.5(178 reviews)

Starting at $25 Per Vehicle Per Month

  • Large Enterprises
  • Medium Business

Azuga is a powerful web-based fleet management software designed to help businesses seamlessly connect with their vehicles, analyze critical data, and make informed decisions. Offering a scalable solution for small to me…

Supermetrics

4.4(642 reviews)

Starting at $69 /User/Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google Ads, and social media channels…

Azuga Fleet leads on user satisfaction with a 4.5-star rating across 178 reviews.

Azuga Fleet vs Supermetrics — at a glance

FeatureAzuga FleetSupermetrics
Rating4.5 / 54.4 / 5
Reviews178642
Starting price$25 Per Vehicle Per Month$69 /User/Month
Free trial No Yes
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryFleet Management SoftwareMarketing Analytics Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Installed - Windows, Installed - Mac
APIAvailableAvailable
Support modes24/7 (Live rep), OnlineBusiness Hours, Online
CertificationsSOC 2
Data residencyGlobalGlobal

Key differences between Azuga Fleet and Supermetrics

  • Pricing: Azuga Fleet starts at $25 Per Vehicle Per Month, while Supermetrics starts at $69 /User/Month.
  • Free trial: Supermetrics offers a free trial; Azuga Fleet does not.
  • User satisfaction: Azuga Fleet scores higher with a 4.5-star average.
  • Deployment: Azuga Fleet supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Supermetrics supports SaaS/Web/Cloud, Installed - Windows, Installed - Mac.

Azuga Fleet vs Supermetrics — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Fleet Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

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Biggest differences

Start here before you go deeper into features.

Azuga Fleet

Best for SMBs needing user-friendly, real-time GPS fleet tracking and safety monitoring.

Choose if
  • You manage a small to medium fleet (50-1,000 employees) in field services, construction, or logistics.
  • You want integrated dashcams and vehicle diagnostics for comprehensive fleet visibility.
  • You need real-time driver safety scoring and behavior monitoring to improve fleet safety.
Consider alternatives if
  • Your company requires extensive third-party app integrations beyond Azuga’s limited marketplace.
  • Your team lacks capacity or willingness for training to handle complex features.

Supermetrics

Best for

Large Enterprises, Medium Business, Small Business

Azuga Fleet typically suits Large Enterprises and Medium Business. Supermetrics tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Azuga is a powerful web-based fleet management software designed to help businesses seamlessly connect with their vehicles, analyze critical data, and make informed decisions. Offering a ... Read More about Azuga Fleet

Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google ... Read More about Supermetrics

Entry Level Pricing

  • Starts from $25 , monthly
  • Starts from $69 , Billed Yearly

Free Trial Availability

  • No free trial

SpotScore

What's this? ↗

9.1/10

Not Available

User Ratings

Based on verified Spotsaas reviews

4.46

(178)

4.41

(642)

Best Company Size

50-1,000 employeesSmall to medium-sized businesses
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Azuga Fleet

  • Driver Safety & Behavior Monitoring: Azuga provides real-time driver scoring and behavior insights, promoting safer driving and reducing accident-related costs.
  • Easy-to-Use Interface & Fast Deployment: Its intuitive platform and plug-and-play setup allow for rapid onboarding with minimal technical complexity.
  • Integrated Dashcams & Diagnostics: Built-in support for dashcams, vehicle health monitoring, and maintenance alerts lets you see your entire fleet and stay compliant.
Best fit

Best fit

Azuga Fleet

  • 50–1,000 employees
  • Field services, construction, delivery & logistics, transportation, utilities, and commercial fleets.
  • Fleet Managers, Operations Directors, Safety Coordinators, Compliance Managers, and Small Business Owners
Watchouts

Reasons buyers look elsewhere

Azuga Fleet

  • Some companies explore alternatives to Azuga Fleet when they need deeper integrations with ERP or dispatching software for end-to-end logistics management.
  • Organizations with international fleet operations may prefer platforms offering broader global tracking and compliance support.
  • Businesses prioritizing advanced AI-driven analytics might opt for solutions with more predictive maintenance and behavior modeling capabilities.

Software Demo

Demo

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Step 1 of 4

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How do Azuga Fleet and Supermetrics Compare on Features?

Total Features

19 Features

4 Features

Unique Features

No unique features

No unique features

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Compare Azuga Fleet and Supermetrics on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $25 , monthly
      • $69 , Billed Yearly

      Pricing Plans

      • BasicFleet

        $25

        Per Vehicle Per Month

        • GPS Tracking

        • Alerts and Notifications

        • Driver Scores

        Show more +

      • Safe Fleet

        $30

        Per Vehicle Per Month

        • GPS Tracking

        • Alerts and Notifications

        • Driver Scores

        Show more +

      • CompleteFleet

        $35

        Per Vehicle Per Month

        • GPS Tracking

        • Alerts and Notifications

        • Driver Scores

        Show more +

      • Hobby (Google Sheets)

        • Number of Reports : Unlimited

        • Number of License Users : 1

        • Data Sources : Google Analytics

        Show more +

      • Pro (Google Sheets)

        • Includes features of Hobby plan, plus

        • Data sources : All (excluding Adobe Analytics, Adform, Google Ad Manager, Google Campaign Manager, Google Display and Video 360, Google Search Ads 360, HubSpot Professional and Enterprise)

        • Scheduled refresh : Daily, Weekly, Monthly

        Show more +

      • Super Pro (Google Sheets)

        • Includes features of Pro plan, plus

        • Data sources : All (excluding HubSpot Professional and Enterprise)

        • Scheduled Refresh : Hourly

        Show more +

      • Browse all pricing plans

      Pricing Page

      Azuga Fleet pricing
      Supermetrics pricing

      Other Details

      Organization Types supported

      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals
      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Available
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes

      HIPAA

      ✗ No
      ✗ No

      Data Residency

      🌐 Global
      🌐 Global

      Azuga Fleet User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      143

      11

      4

      4

      19

      460

      211

      21

      6

      13

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Overall, users praise Azuga Fleet for its accurate real-time tracking, user-friendly interface, and strong customer support, while noting some complexity and integration limitations.

      What buyers like

      • Ease of use
      • Real-time tracking accuracy
      • Customer service responsiveness

      Common complaints

      • Feature complexity for new users
      • Limited app marketplace

      Buyer sentiment

      Buyer sentiment is positive across 711 reviews, with strong overall satisfaction.

      What buyers like

      • Reviewers find it easy to use, pulling data fast and reliably with minimal training.
      • A wide variety of connectors lets users combine many data sources in one place.
      • Integration with Looker Studio and Google Sheets automates reporting effectively.

      Common complaints

      • Many reviewers find the pricing high, especially for sole traders or small users.
      • Some report occasional bugs, instability or needing to reconnect data sources.
      • A few note limits on the number of connections or datasources.

      Pros and Cons

      • User-friendly platform with easy tracking and reporting

      • Real-time GPS tracking with accurate and quick incident response

      • Responsive and helpful customer service

      • Complex features can overwhelm new users without training

      • Limited marketplace for additional apps and integrations

      • Reviewers find it easy to use, pulling data fast and reliably with minimal training.

      • A wide variety of connectors lets users combine many data sources in one place.

      • Integration with Looker Studio and Google Sheets automates reporting effectively.

      • Many reviewers find the pricing high, especially for sole traders or small users.

      • Some report occasional bugs, instability or needing to reconnect data sources.

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Used Azuga Fleet or Supermetrics? Tell buyers what actually differs.

      List of Customers

      Customers

      Menards

      Menards

      GRANITE

      GRANITE

      Prime Electric

      Prime Electric

      No Customers information available.

      Media and Screenshots

      Screenshots

      Dashboard

      5 Screenshots

      Supermetrics API screenshot

      8 Screenshots

      Videos

      video-0

      4 Videos

      video-0

      5 Videos

      Top Alternatives to Azuga Fleet and Supermetrics in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Azuga Fleet or Supermetrics?
      Azuga Fleet edges out the other on user ratings (4.5 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Azuga Fleet and Supermetrics offer a free trial?
      Supermetrics offers a free trial. Azuga Fleet does not.
      What is the starting price of Azuga Fleet vs Supermetrics?
      Azuga Fleet starts at $25 Per Vehicle Per Month. Supermetrics starts at $69 /User/Month.
      What are the top alternatives to Azuga Fleet?
      Top alternatives to Azuga Fleet include Motive, Fleetio, Fleet Complete, GPS Insight, Flotilla IoT.
      What are the top alternatives to Supermetrics?
      Top alternatives to Supermetrics include Searchmetrics, Shortlist Metrics, Mainmetrics, Datorama, Adverity.