ATTI Shadow Tracker vs KeepTruckin vs TomTom WEBFLEET vs Motive Comparison

Last updated: May 18, 2026

ATTI Shadow Tracker

Starting at Contact for pricing

Free Trial
Large Enterprises
Medium Business

Atti Shadow, fleet management software, is designed to work with an existing Program Manager database and provides a more accurate and cost effective solution. The software is easy to use with a full application suite. E…

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KeepTruckin

4.1

Starting at Contact for pricing

Large Enterprises
Medium Business

KeepTruckin is a web-based fleet management application that helps business owners maximize their transport efficiencies. With KeepTruckin, get the tools and data to streamline operations, accelerate growth and improve p…

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TomTom WEBFLEET

3.0(38 reviews)

Starting at Contact for pricing

Large Enterprises
Medium Business

The TomTom WEBFLEET fleet management software allows users to save time and effort by using one platform for managing all vehicles. The web-based fleet management software is so easy to use, when added a new vehicle emp…

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Motive

Starting at Contact for pricing

Large Enterprises
Medium Business

Motive, formerly known as KeepTruckin, is a comprehensive software solution designed to improve safety, productivity, and profitability for businesses across various industries, including construction, agriculture, truck…

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KeepTruckin leads on user satisfaction with a 4.1-star rating across -1 reviews.

ATTI Shadow Tracker vs KeepTruckin vs TomTom WEBFLEET vs Motive — at a glance

Feature	ATTI Shadow Tracker	KeepTruckin	TomTom WEBFLEET	Motive
Rating	—	4.1 / 5	3.0 / 5	—
Reviews	—	—	38	—
Starting price	Contact for pricing	Contact for pricing	Contact for pricing	Contact for pricing
Free trial	Yes	No	No	No
Free version	No	No	No	No
Best for	Large Enterprises, Medium Business, Small Business	Large Enterprises, Medium Business, Small Business	Large Enterprises, Medium Business, Small Business	Large Enterprises, Medium Business, Small Business
Category	Fleet Management Software	Fleet Management Software	Fleet Management Software	Fleet Management Software
Integrations	—	—	—	6+ apps
Platforms	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS
API	—	Available	Available	Available
Support modes	Business Hours	24/7 (Live rep), Online	Business Hours, Online	Online
Certifications	—	SOC 2, GDPR	GDPR	SOC 2
Data residency	US	US	Global	US

Key differences between ATTI Shadow Tracker and KeepTruckin

Free trial: ATTI Shadow Tracker offers a free trial; KeepTruckin does not.
Deployment: ATTI Shadow Tracker supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows; KeepTruckin supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare ATTI Shadow Tracker vs KeepTruckin vs TomTom WEBFLEET vs Motive — and walk away knowing which one fits.

Which tool fits your team best

Which is actually cheaper for your team size

Where each product wins, per real buyers

Most Fleet Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Biggest differences

Features

Pricing

Buying details

Security

Buyer feedback

Integrations

Product tour

Other options

	ATTI Shadow Tracker Talk to an expert Talk to an expert	KeepTruckin Migrated to Motive Compare Motive Compare Motive	TomTom WEBFLEET (3) Talk to an expert Talk to an expert

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Biggest differences

Affiliate Disclosure

Start here before you go deeper into features.

ATTI Shadow Tracker

Best for

Large Enterprises, Medium Business, Small Business

KeepTruckin

Best for fleet managers needing real-time tracking and AI-driven safety tools.

Choose if

You require integrated dispatch, job management, and insurance quote features in one platform.
Your team values real-time tracking and route optimization to boost operational efficiency.
You want AI coaching tools to enhance driver safety and compliance monitoring.

Consider alternatives if

Your drivers need a fully featured, easy-to-navigate mobile app for daily operations.
Your fleet operates primarily in remote areas with poor or unreliable cellular coverage.

TomTom WEBFLEET

Best for

Large Enterprises, Medium Business, Small Business

Motive

Best for

Large Enterprises, Medium Business, Small Business

ATTI Shadow Tracker typically suits Large Enterprises and Medium Business. KeepTruckin tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description	Atti Shadow, fleet management software, is designed to work with an existing Program Manager database and provides a more accurate and cost effective solution. The software is easy to use ... Read More about ATTI Shadow Tracker	KeepTruckin is a web-based fleet management application that helps business owners maximize their transport efficiencies. With KeepTruckin, get the tools and data to streamline operations, ... Read More about KeepTruckin	The TomTom WEBFLEET fleet management software allows users to save time and effort by using one platform for managing all vehicles. The web-based fleet management software is so easy to ... Read More about TomTom WEBFLEET	Motive, formerly known as KeepTruckin, is a comprehensive software solution designed to improve safety, productivity, and profitability for businesses across various industries, including ... Read More about Motive
Free Trial Availability	Get Free Trial	No free trial	No free trial	No free trial
Spotsaas Score What's this? ↗	7.9/10	9.8/10	8.6/10	8.1/10
User Ratings Based on verified Spotsaas reviews		4.1	3 (38)
Best Company Size	—	Small BusinessLarge Enterprises	—	50–1,000+ employees
	Get pricing help	Get pricing help	Get pricing help	Visit website

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

ATTI Shadow Tracker

No key benefits available yet.

KeepTruckin

No key benefits available yet.

TomTom WEBFLEET

No key benefits available yet.

Motive

Evidence-Rich Reporting & Documentation: Safety and compliance are only as good as your documentation. GoMotiv lets users attach photos, notes, checklist histories, and hazard evidence directly to tasks and reports, creating an audit trail that’s easy to export for compliance, insurance, or internal reviews.
Customizable Templates & Standardized Workflows: The platform comes with inspection templates and workflow builders that allow organizations to tailor forms, checklists, and procedures to their specific operations. This ensures that work is done correctly every time — whether it’s equipment checks, onboarding tasks, or safety audits.
Real-Time Visibility & Actionable Alerts: GoMotiv’s dashboards and alert systems give supervisors and safety leaders immediate visibility into safety performance across locations. Alerts for overdue tasks, unresolved hazards, or missed inspections help teams proactively manage risk instead of reacting after the fact.

Best fit

ATTI Shadow Tracker

No best-fit guidance available yet.

KeepTruckin

No best-fit guidance available yet.

TomTom WEBFLEET

No best-fit guidance available yet.

Motive

50–1,000+ employees
Construction, Manufacturing, Transportation & Logistics, Field Services, Utilities, Energy, Warehousing
Safety Manager, Operations Manager, Compliance Manager, Fleet Manager, HSE Manager, Site Supervisor, Operations Director

Watchouts

Reasons buyers look elsewhere

ATTI Shadow Tracker

No alternatives guidance available yet.

KeepTruckin

No alternatives guidance available yet.

TomTom WEBFLEET

No alternatives guidance available yet.

Motive

GoMotiv’s native integrations are helpful, but users needing wide connectivity to payroll systems, ERP platforms, CRM, IoT sensors, or IoS/Android fleet data may turn to competitors with larger integration ecosystems or open APIs.
Teams that require deeper analytics, custom dashboards, trend forecasting, or integration with business intelligence tools might choose alternatives that offer built-in reporting or stronger data export capabilities.
Some users report that GoMotiv’s interface feels less intuitive or dated compared with modern SaaS tools with slicker dashboards and simpler onboarding. Platforms like iAuditor, SafetyCulture, or Rippling Core tend to score higher for ease of adoption.

Software Demo

Demo

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How do ATTI Shadow Tracker, KeepTruckin, TomTom WEBFLEET and Motive Compare on Features?

Total Features	8 Features	11 Features	10 Features	19 Features
Unique Features	No unique features	No unique features	No unique features	No unique features
	Get Quote	Get Quote	Get Quote	Visit website

Compare ATTI Shadow Tracker, KeepTruckin, TomTom WEBFLEET and Motive on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option
Pricing Plans	Not Available	Not Available	Not Available	Not Available
Pricing Page		Pricing information not available	Pricing information not available
	View detailed pricing	View detailed pricing	View detailed pricing	View detailed pricing

Other Details

Organization Types supported	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals
Platforms Supported	Installed - Windows Browser Based (Cloud) Mobile - iOS Mobile - Android Installed - Mac Browser Based (Cloud)	Installed - Windows Browser Based (Cloud) Mobile - iOS Mobile - Android Installed - Mac Browser Based (Cloud)	Installed - Windows Browser Based (Cloud) Mobile - iOS Mobile - Android Installed - Mac Browser Based (Cloud)	Installed - Windows Browser Based (Cloud) Mobile - iOS Mobile - Android Installed - Mac Browser Based (Cloud)
Modes of support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Not Available	Available	Available	Available
	Get help choosing	Get help choosing	Get help choosing	Visit Website

Security & Compliance

Certifications, data handling, and security controls for IT and compliance evaluators.

SOC 2	—	✓ Yes	—
HIPAA	✗ No	✗ No	✗ No
GDPR	—	✓ Yes	✓ Yes
Single Sign-On (SSO)	—	✓ Yes	—
Multi-Factor Auth (MFA)	—	✓ Yes	—
Data Encryption	—	✓ Yes	✓ Yes
Audit Logs	—	✓ Yes	—
Data Residency	🇺🇸 US	🇺🇸 US	🌐 Global

ATTI Shadow Tracker vs KeepTruckin vs TomTom WEBFLEET User Reviews & Rating Comparison

User Ratings	No reviews available for the product	No reviews available for the product	3 (based on 38 reviews)	No reviews available for the product
Rating Distribution	No reviews available for this product	697 49 17 14 76	2 0 0 0 1	186 60 14 0 15
Spotsaas Editor’s POV generated by AI	What buyers like Atti Shadow works seamlessly with an existing Program Manager database, making it easy to integrate without disrupting current systems. This ensures businesses can maintain continuity while upgrading their fleet management processes. Atti Shadow focuses on delivering accurate, real-time data, which helps businesses make informed decisions, streamline operations, and avoid costly mistakes. The software is user-friendly, with a simple interface that allows users to quickly grasp how to navigate and manage their fleet operations effectively. This reduces the learning curve and increases adoption rates. Common complaints The software might lack extensive customer support or training resources, which could be a barrier for users who need additional help in optimizing its use. The software’s reliance on an existing Program Manager database might be a limitation for businesses that don't already use such a system or prefer standalone software solutions.	Buyer sentiment Overall positive sentiment highlights KeepTruckin's real-time tracking, safety features, and customer support, tempered by concerns over mobile app limitations and occasional connectivity issues. What buyers like Ease of use Real-time tracking Customer support Common complaints Feature accessibility for drivers Mobile app limitations	Buyer sentiment Buyer sentiment is mixed across 3 reviews, so it is worth reviewing the tradeoffs closely. What buyers like The software is scalable, making it suitable for businesses of all sizes, particularly those that are growing and need a fleet management solution that can expand with them. WEBFLEET is versatile and caters to a wide range of industries, from transportation and courier companies to service-oriented businesses like plumbers and builders, making it a great fit for small to medium-sized businesses. By consolidating fleet management into a single platform, WEBFLEET helps save valuable time and effort, making it easier for businesses to streamline vehicle operations and reduce administrative workload. Common complaints While WEBFLEET is user-friendly, its reporting capabilities may be too basic for businesses that require more detailed, customized analytics to make strategic decisions. As a subscription-based service, businesses will need to factor in ongoing costs. For companies with tight budgets, this could become a long-term expense, especially if they need multiple user accounts. As a web-based solution, WEBFLEET’s functionality is heavily dependent on a stable internet connection. In areas with weak connectivity, fleet managers may experience delays or difficulties accessing important data.	What buyers like Provides actionable insights for business optimization. Helps prevent accidents and ensure compliance. Reduces manual workload and enhances workflows. Common complaints Some users might need time to fully utilize advanced features. Pricing may be a consideration for smaller businesses.
Pros and Cons	Cost-effective for small operations. Easy integration with existing systems. Limited features may not meet all needs. Basic reporting may not suffice for larger fleets.	Real-time tracking and route optimization improve operational efficiency User-friendly interface appreciated by both drivers and operators Responsive and reliable customer support focused on safety and compliance Some features are difficult for drivers to access due to being buried in the interface Signal loss issues in remote areas can cause system disconnections	User-friendly design simplifies fleet management. Quick setup for new vehicles. Wide applicability across industries. Limited features for larger fleets. Basic reporting may not meet all needs.	Provides actionable insights for business optimization. Helps prevent accidents and ensure compliance. Reduces manual workload and enhances workflows. Some users might need time to fully utilize advanced features. Pricing may be a consideration for smaller businesses.
Positive Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product	No reviews available for the product
Negative Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product	No reviews available for the product
			Read reviews

Integrations

Integration with other apps	No Integration information available.	No Integration information available.	No Integration information available.	BambooHR 4.2 (1427 reviews) Rippling 4.9 (1022 reviews) Microsoft Teams 4.3 (32097 reviews)

List of Customers

Customers	No Customers information available.	Conner Logistics REY Logistics Steel View	ISG technology Crosswater Holdings Limited	CARVANA KIRBY KLX

Media and Screenshots

Screenshots	5 Screenshots	5 Screenshots	No screenshots available.
Videos	1 Videos	2 Videos	3 Videos

Alternatives

Alternatives	Motive Azuga Fleet 4.7 Titan GPS 4.5	Motive Azuga Fleet 4.7 Wialon 4.8	Motive Azuga Fleet 4.7 Fleetio 4.6	Azuga Fleet 4.7 Fleetio 4.6 Fleet Pass

Frequently asked questions

Which is better, ATTI Shadow Tracker or KeepTruckin?: KeepTruckin edges out the other on user ratings (4.1 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
Do ATTI Shadow Tracker and KeepTruckin offer a free trial?: ATTI Shadow Tracker offers a free trial. KeepTruckin does not.
What is the starting price of ATTI Shadow Tracker vs KeepTruckin?: ATTI Shadow Tracker starts at Contact for pricing. KeepTruckin starts at Contact for pricing.
What are the top alternatives to ATTI Shadow Tracker?: Top alternatives to ATTI Shadow Tracker include Motive, Azuga Fleet, Titan GPS, Fleet Complete, GPS Insight.
What are the top alternatives to KeepTruckin?: Top alternatives to KeepTruckin include Motive, Azuga Fleet, Wialon, Fleetio, Fleet Complete.

ATTI Shadow Tracker vs KeepTruckin vs TomTom WEBFLEET vs Motive Comparison