Adobe Marketo Engage vs Kochava Comparison
Adobe Marketo Engage
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Introducing Adobe Marketo Engage - the ultimate marketing automation software that simplifies the customer journey. With its advanced tracking capabilities, it helps businesses across various sectors identify and engage…
Kochava
Starting at $100 /Month
- Free Trial
- Large Enterprises
- Medium Business
Kochava is an advanced unified platform delivering data-driven insights through connected devices. Easily monitor user retention & LTV, create dynamic audience segments, and receive push notifications. Marketers and SMBs…
Adobe Marketo Engage vs Kochava — at a glance
| Feature | Adobe Marketo Engage | Kochava |
|---|---|---|
| Rating | 4.0 / 5 | 4.0 / 5 |
| Reviews | 4,248 | 165 |
| Starting price | Contact for pricing | $100 /Month |
| Free trial | No | Yes |
| Free version | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | Marketing Automation Software | Mobile Analytics Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac |
| API | Available | Available |
| Support modes | Online | 24/7 (Live rep) |
| Certifications | SOC 2, HIPAA, GDPR, ISO 27001 | SOC 2, GDPR |
| Data residency | Global | US |
Key differences between Adobe Marketo Engage and Kochava
- Pricing: Kochava starts at $100 /Month. Adobe Marketo Engage pricing is not publicly listed.
- Free trial: Kochava offers a free trial; Adobe Marketo Engage does not.
- Deployment: Adobe Marketo Engage supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Kochava supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac.
Adobe Marketo Engage vs Kochava — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert |
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Biggest differences
Start here before you go deeper into features.
Best for medium to large B2B teams needing advanced, customizable marketing automation.
- You manage complex lead nurturing and demand generation workflows in a medium or large company.
- You require deep CRM integration and behavior-based campaign customization using pre-built dashboards.
- You need powerful analytics and reporting to optimize multi-channel email marketing campaigns.
- You are a small business without dedicated marketing resources or technical support.
- You prefer a simple, minimal feature set with a shallow learning curve.
Best for mobile marketers needing deep app analytics and user retention insights.
- You require advanced mobile app attribution and predictive churn modeling.
- Your team values detailed custom audience segmentation and campaign performance measurement.
- You are a small to medium business with technical resources for medium-complexity setup.
- You need extensive third-party app integrations beyond Kochava’s limited marketplace.
- Your team prefers a simpler, more intuitive platform with minimal onboarding complexity.
Adobe Marketo Engage: Best for medium to large B2B teams needing advanced, customizable marketing automation. Kochava: Best for mobile marketers needing deep app analytics and user retention insights.
Description | Introducing Adobe Marketo Engage - the ultimate marketing automation software that simplifies the customer journey. With its advanced tracking capabilities, it helps businesses across ... Read More about Adobe Marketo Engage | Kochava is an advanced unified platform delivering data-driven insights through connected devices. Easily monitor user retention & LTV, create dynamic audience segments, and receive push ... Read More about Kochava |
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Entry Level Pricing |
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Free Trial Availability |
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SpotScoreWhat's this? ↗ | 9.6/10 | 9.1/10 |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | Medium BusinessLarge Enterprises | Small BusinessMedium Business |
Get pricing help | Get pricing help |
Software Demo
Demo |
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How do Adobe Marketo Engage and Kochava Compare on Features?
Total Features | 10 Features | 6 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Adobe Marketo Engage and Kochava on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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API Support |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✓ Yes | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✓ Yes | — |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | — |
Data Residency | 🌐 Global | 🇺🇸 US |
Adobe Marketo Engage User Reviews & Rating Comparison
User Ratings | ||
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Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights robust functionality and integration, tempered by concerns over complexity and learning curve. What buyers like
Common complaints
| Buyer sentiment Users generally appreciate Kochava's deep analytics capabilities and responsive support but note a learning curve and some platform complexity. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Roche  Fujitsu  Cloudera |  Nike  McDonald's  Microsoft |
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Media and Screenshots
Screenshots |  5 Screenshots |  1 Screenshots |
|---|---|---|
Videos |  2 Videos |  3 Videos |
Top Alternatives to Adobe Marketo Engage and Kochava in 2026
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Adobe Marketo Engage or Kochava?
- Adobe Marketo Engage and Kochava are closely matched with equal user ratings of 4.0. The right choice depends on your team size, budget, and specific Mobile Analytics Software needs.
- Do Adobe Marketo Engage and Kochava offer a free trial?
- Kochava offers a free trial. Adobe Marketo Engage does not.
- What is the starting price of Adobe Marketo Engage vs Kochava?
- Adobe Marketo Engage starts at Contact for pricing. Kochava starts at $100 /Month.
- What are the top alternatives to Adobe Marketo Engage?
- Top alternatives to Adobe Marketo Engage include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.
- What are the top alternatives to Kochava?
- Top alternatives to Kochava include Branch, Attribution, Adjust, Amplitude, Localytics.