ActiveCampaign vs SendPulse vs Campaigner vs Moosend Comparison
ActiveCampaign
Starting at $29 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…
SendPulse
Starting at Contact for pricing
- Individuals
- Freelancers / Consultants
SendPulse is an email marketing application that helps you build and maintain relationships with your customers. Whether you are a blogger, SaaS company, or solo independent business - email will always be the most direc…
Campaigner
Starting at $14 /month
- Free Trial
- Large Enterprises
- Medium Business
Campaigner is an email marketing and automation platform used by mid-size marketing teams that need behavior-triggered campaigns across email and other channels. It solves the batch-and-blast problem by letting marketers…
Moosend
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to cr…
ActiveCampaign leads on user satisfaction with a 4.5-star rating across 12,031 reviews.
ActiveCampaign vs SendPulse vs Campaigner vs Moosend — at a glance
| Feature | ActiveCampaign | SendPulse | Campaigner | Moosend |
|---|---|---|---|---|
| Rating | 4.5 / 5 | 3.8 / 5 | 5.0 / 5 | 4.3 / 5 |
| Reviews | 12,031 | 2,071 | 2 | 416 |
| Starting price | $29 /User/Month | Contact for pricing | $14 /month | Contact for pricing |
| Free trial | Yes | No | Yes | No |
| Free version | No | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Individuals, Freelancers / Consultants, Large Enterprises | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | Marketing Automation Software | Email Marketing Software | Email Marketing Software | Email Marketing Software |
| Integrations | — | — | 7+ apps | — |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | Available | Available | Available |
| Support modes | Business Hours, Online | 24/7 (Live rep), Online | 24/7 (Live rep), Online | Business Hours, Online |
| Certifications | SOC 2, HIPAA, GDPR | GDPR | GDPR | GDPR |
| Data residency | Global | Global | US | US |
Key differences between ActiveCampaign and SendPulse
- Pricing: ActiveCampaign starts at $29 /User/Month. SendPulse pricing is not publicly listed.
- Free trial: ActiveCampaign offers a free trial; SendPulse does not.
- Target audience: ActiveCampaign is built for Freelancers / Consultants and Large Enterprises, while SendPulse targets Individuals and Freelancers / Consultants.
- User satisfaction: ActiveCampaign scores higher with a 4.5-star average.
- Deployment: ActiveCampaign supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; SendPulse supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare ActiveCampaign vs SendPulse vs Campaigner vs Moosend — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for SMBs needing powerful, flexible marketing automation with integrated CRM.
- You want robust automation workflows with a visual builder for complex campaigns.
- You need strong segmentation and targeting for personalized marketing efforts.
- You value responsive, knowledgeable customer support to help navigate the platform.
- You require highly advanced, flexible email design customization beyond platform limits.
- You prefer very simple, minimal automation tools with little to no learning curve.
Best for medium businesses needing simple multi-channel email marketing.
- You want an all-in-one platform combining email, SMS, and push notifications.
- You need advanced segmentation and targeting for personalized campaigns.
- You prefer a user-friendly interface with low setup complexity.
- Your company requires highly customized, enterprise-level automation workflows.
- You need extensive sales CRM integration beyond email and SMS channels.
Large Enterprises, Medium Business, Small Business
Large Enterprises, Medium Business, Small Business
ActiveCampaign: Best for SMBs needing powerful, flexible marketing automation with integrated CRM. SendPulse: Best for medium businesses needing simple multi-channel email marketing.
Description | ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign | SendPulse is an email marketing application that helps you build and maintain relationships with your customers. Whether you are a blogger, SaaS company, or solo independent business - ... Read More about SendPulse | Campaigner is an email marketing and automation platform used by mid-size marketing teams that need behavior-triggered campaigns across email and other channels. It solves the ... Read More about Campaigner | Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly ... Read More about Moosend |
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SpotScoreWhat's this? ↗ | 9.8/10 | 9.4/10 | 8.8/10 | 8.8/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 10-500 employeesSmall to medium businesses | 50 to 500 employeesMedium Business | 50 to 500 employees | 1 to 500 employees |
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Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Smooth Automation: ActiveCampaign lets your marketing team create highly personalized customer experiences through reliable automation workflows. Set up a campaign that runs itself, engaging customers at the right moments without manual intervention.
- Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
- Segmentation and Targeting: This platform lets you segment audiences precisely, making it easier to design messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
- Marketing Automation: SendPulse lets teams easily manage email campaigns, SMS marketing, and web push notifications from one intuitive platform. This means you can simplify your efforts and improve efficiency without juggling multiple tools.
- Personalized Customer Engagement: With advanced segmentation and targeting features, SendPulse lets you send messages designed for individual customer preferences. When you connect on a personal level, engagement rates rise, driving higher conversion rates.
- User-Friendly Interface: Even if you're not a tech wizard, SendPulse's intuitive design makes it easy for managers and administrators to work through its extensive features. You'll spend less time training staff and more time crafting effective campaigns.
- Email Marketing Automation: With Campaigner, managers can easily automate their email campaigns, saving time while keeping all customers engaged. This lets you focus on strategy while our platform handles the routine tasks.
- Advanced Segmentation Capabilities: Administrators will appreciate the powerful segmentation tools that let you create highly targeted messaging. This keeps your emails relevant to specific audience segments, ultimately driving higher engagement rates and conversions.
- Analytics and Reporting: Executives benefit from Campaigner's complete analytics dashboard, which provides actionable insights into campaign performance. You can easily track open rates, click-through rates, and ROI to make informed decisions.
- Email Marketing: Moosend is an intuitive platform that lets teams create, automate, and analyze email campaigns, keeping you connected with your audience without unnecessary complexity.
- Advanced Automation Features: The reliable automation capabilities let you trigger personalized messages based on user behavior. This means you can nurture leads effectively while your team focuses on strategic initiatives.
- Real-Time Analytics: Moosend provides comprehensive reporting tools that give you insights into campaign performance. This data-driven approach helps executives make informed decisions to optimize marketing strategies and boost ROI.
Best fit
- 10 to 500 employees
- Martech, SaaS, E-commerce, Consulting, and Nonprofits
- Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
- 50 to 500 employees
- Marketing Technology, E-commerce, SaaS, Nonprofits, and Digital Marketing
- Marketing Managers, Email Marketing Specialists, E-commerce Managers, CRM Administrators, and Content Creators
- 50 to 500 employees
- Martech, Revtech, SaaS, and Consulting
- Marketing Managers, Email Marketing Specialists, Digital Marketing Coordinators, and Campaign Strategists
- 1 to 500 employees
- Martech, SaaS, E-commerce, Digital Marketing, and Nonprofit sectors
- Marketing Managers, E-commerce Managers, Digital Marketers, Content Creators, and Marketing Automation Specialists
Reasons buyers look elsewhere
- Pricing starts at $15/month for basic automation but scales to $300+/month for enterprise features — teams under 10 people often switch to Mailchimp or ConvertKit for lower entry costs
- Interface requires 2–3 weeks of training for non-technical users; competitors like HubSpot and Klaviyo offer faster setup paths
- E-commerce sellers need Shopify or WooCommerce native connectors that ActiveCampaign doesn't provide natively — integration requires custom API work
- Higher pricing than Mailchimp or Brevo for equivalent feature sets
- Automation workflows lack conditional logic and advanced segmentation available in HubSpot or ActiveCampaign
- Interface requires significant onboarding; competitors like ConvertKit prioritize simpler navigation
- Pricing starts at $20/month for basic plans; teams under 10 people often switch to Mailchimp or ConvertKit for lower entry costs
- Interface requires 3–4 clicks for common tasks like segmentation; competitors like ActiveCampaign complete the same workflows in 1–2 clicks
- Automation limited to 5 conditional branches per workflow; teams needing 10+ branches migrate to HubSpot or Klaviyo
- Lacks advanced automation workflows — teams needing complex multi-step sequences often switch to HubSpot or ActiveCampaign
- Price-sensitive buyers find cheaper alternatives like Mailchimp or Klaviyo that cover basic email marketing at half the cost
- Limited onboarding and support — companies wanting hands-on training or dedicated account management choose platforms with stronger customer success teams
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How do ActiveCampaign, SendPulse, Campaigner and Moosend Compare on Features?
Total Features | 30 Features | 23 Features | 20 Features | 22 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
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Compare ActiveCampaign, SendPulse, Campaigner and Moosend on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
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HIPAA | ✓ Yes | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✗ No | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | — |
Data Residency | 🌐 Global | 🌐 Global |
ActiveCampaign vs SendPulse vs Campaigner User Reviews & Rating Comparison
User Ratings | 3.8 (based on 2071 reviews) | 4.3 (based on 416 reviews) | ||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging. What buyers like
Common complaints
| Buyer sentiment Users appreciate SendPulse for its ease of use and multi-channel capabilities but note some limitations in advanced features and pricing clarity. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 2 reviews, with consistently positive feedback. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 416 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. | No Integration information available. |
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List of Customers
Customers |  Platinum Skin Care  MOM  Heather Read Photography | No Customers information available. |  LG  The UPS Store  CLARINS | No Customers information available. |
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Media and Screenshots
Screenshots |  7 Screenshots |  6 Screenshots |
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Videos |  2 Videos |  4 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, ActiveCampaign or SendPulse?
- ActiveCampaign edges out the other on user ratings (4.5 vs 3.8). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do ActiveCampaign and SendPulse offer a free trial?
- ActiveCampaign offers a free trial. SendPulse does not.
- What is the starting price of ActiveCampaign vs SendPulse?
- ActiveCampaign starts at $29 /User/Month. SendPulse starts at Contact for pricing.
- What are the top alternatives to ActiveCampaign?
- Top alternatives to ActiveCampaign include Outgrow, CleverTap, Moosend, Omnisend, Hubspot Marketing Hub.
- What are the top alternatives to SendPulse?
- Top alternatives to SendPulse include Campaigner, Moosend, SMTP, Zoho Campaigns, MailerLite.