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Act-On vs Atomatest vs VWO Testing Comparison

Last updated:

Act-On

4.1(1,205 reviews)

Starting at $900 /Month

  • Large Enterprises
  • Medium Business

Act-On is a marketing automation software that helps businesses to capture, nurture and react to all of their potential leads through a single, smart cloud-based platform.It is the leading marketing automation platform f…

Atomatest

4.5(2 reviews)

Starting at $1,999 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

The Atomatest AB testing program makes it easy for to run tests on sites and websites, and helps to track their performance. The software displays the outcome of each test as a graph, which can use to make all sorts of d…

VWO Testing

4.4(289 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

VWO is an all-in-one AB testing platform that helps to boost conversion. It has powerful A/B testing capabilities, heatmaps, funnel analysis, real time statistics and an extensive data explorer. It allows to run tests on…

Atomatest leads on user satisfaction with a 4.5-star rating across 2 reviews.

Act-On vs Atomatest vs VWO Testing — at a glance

FeatureAct-OnAtomatestVWO Testing
Rating4.1 / 54.5 / 54.4 / 5
Reviews1,2052289
Starting price$900 /Month$1,999 /MonthContact for pricing
Free trial No Yes Yes
Free version No No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryMarketing Automation SoftwareAB Testing SoftwareAB Testing Software
PlatformsSaaS/Web/CloudSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailable
Support modes24/7 (Live rep), Business Hours, OnlineBusiness Hours24/7 (Live rep), Online
CertificationsSOC 2, GDPRGDPR
Data residencyGlobalUSGlobal

Key differences between Act-On and Atomatest

  • Pricing: Act-On starts at $900 /Month, while Atomatest starts at $1,999 /Month.
  • Free trial: Atomatest offers a free trial; Act-On does not.
  • User satisfaction: Atomatest scores higher with a 4.5-star average.
  • Deployment: Act-On supports SaaS/Web/Cloud; Atomatest supports SaaS/Web/Cloud.

Compare Act-On vs Atomatest vs VWO Testing — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Act-On - Marketing Automation Software
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Atomatest - AB Testing Software
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Talk to an expert

Biggest differences

Start here before you go deeper into features.

Act-On

Best for

Large Enterprises, Medium Business, Small Business

Atomatest

Best for

Large Enterprises, Medium Business, Small Business

VWO Testing

Best for SMBs needing powerful, visual A/B testing with detailed traffic segmentation.

Choose if
  • You want a visual editor to create tests without engineering help
  • Your team needs detailed traffic segmentation for precise conversion insights
  • You require an all-in-one platform that scales with growing testing needs
Consider alternatives if
  • You need extensive app integrations beyond a limited marketplace
  • Your team lacks technical support and struggles with complex test analysis

Act-On typically suits Large Enterprises and Medium Business. Atomatest tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Act-On is a marketing automation software that helps businesses to capture, nurture and react to all of their potential leads through a single, smart cloud-based platform.It is the leading ... Read More about Act-On

The Atomatest AB testing program makes it easy for to run tests on sites and websites, and helps to track their performance. The software displays the outcome of each test as a graph, which ... Read More about Atomatest

VWO is an all-in-one AB testing platform that helps to boost conversion. It has powerful A/B testing capabilities, heatmaps, funnel analysis, real time statistics and an extensive data ... Read More about VWO Testing

Entry Level Pricing

  • Starts from $900
  • Starts from $1,999
  • Not Available

Free Trial Availability

  • No free trial
  • Free Trial available

Spotsaas Score

What's this? ↗

8.9/10

7.8/10

8.8/10

User Ratings

Based on verified Spotsaas reviews

4.5

(2)

Best Company Size

Small BusinessMedium Business
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Software Demo

Demo

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How do Act-On, Atomatest and VWO Testing Compare on Features?

Total Features

10 Features

4 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Act-On, Atomatest and VWO Testing on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $900
        • $1,999
        • Not Available

        Pricing Plans

        • Not Available
        • Not Available
        • Not Available

        Pricing Page

        Act-On pricing
        Atomatest pricing
        VWO Testing pricing

        Other Details

        Organization Types supported

        • Freelancers
        • Small Business
        • Large Enterprises
        • Medium Business
        • Individuals
        • Freelancers
        • Small Business
        • Large Enterprises
        • Medium Business
        • Individuals
        • Freelancers
        • Small Business
        • Large Enterprises
        • Medium Business
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Installed - Mac
        • Mobile - Android
        • Mobile - iOS
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Installed - Mac
        • Mobile - Android
        • Mobile - iOS
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Installed - Mac
        • Mobile - Android
        • Mobile - iOS
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Not Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes

        HIPAA

        ✗ No
        ✗ No

        GDPR

        ✓ Yes

        ISO 27001

        ✗ No

        Single Sign-On (SSO)

        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes

        Data Encryption

        ✓ Yes

        Audit Logs

        ✓ Yes

        Data Residency

        🌐 Global
        🇺🇸 US

        Act-On vs Atomatest User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        566

        324

        72

        15

        37

        9

        2

        0

        0

        0

        228

        126

        16

        4

        8

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Buyer sentiment is positive across 1014 reviews, with strong overall satisfaction.

        What buyers like

        • Outstanding customer support with timely assistance and deep product knowledge.
        • Intuitive user interface that simplifies navigation and does not demand advanced technical expertise.
        • Drag-and-drop email builder and customizable templates streamline email campaign creation.

        Common complaints

        • The platform's extensive features can be overwhelming for newcomers without proper guidance.
        • Some user feedback suggests the email and landing page builders could be more user-friendly.
        • Customization options can require additional effort or expertise to fully leverage.

        Buyer sentiment

        Buyer sentiment is very strong across 11 reviews, with consistently positive feedback.

        What buyers like

        • Easy test management
        • Performance tracking
        • Graphical outcomes

        Common complaints

        • Limited advanced features
        • Basic analytics
        • May lack integrations

        Buyer sentiment

        Overall positive sentiment highlights ease of use and powerful features, tempered by some concerns over analysis complexity and integration limitations.

        What buyers like

        • Ease of use
        • Powerful visual editor
        • Detailed traffic segmentation

        Common complaints

        • Complexity of test analysis
        • Limited integrations marketplace

        Pros and Cons

        • Offers a robust set of tools for managing leads across multiple channels.

        • Provides in-depth analytics to measure and improve marketing effectiveness.

        • Higher costs may deter smaller businesses.

        • Setup and training can be time-consuming.

        • Graphical outcomes make data interpretation easy.

        • User-friendly interface allows for quick setup.

        • Exportable results facilitate reporting and presentations.

        • Limited advanced features may not satisfy power users.

        • Basic analytics may not provide deep insights.

        • Powerful visual editor enabling test creation without engineering resources

        • User-friendly traffic segmentation and detailed experiment analysis

        • Comprehensive all-in-one platform that scales with user needs

        • Test analysis can be difficult to interpret accurately

        • Features and customizations may intimidate newcomers without support

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        List of Customers

        Customers

        AuditFile

        AuditFile

        American Endowment Foundation

        American Endowment Foundation

        SKF

        SKF

        No Customers information available.

        VWO Testing_customers_0

        VWO Testing_customers_0

        VWO Testing_customers_1

        VWO Testing_customers_1

        VWO Testing_customers_2

        VWO Testing_customers_2

        Media and Screenshots

        Screenshots

        General Settings tab

        2 Screenshots

        No screenshots available.

        Videos

        video-0

        3 Videos

        video-0

        2 Videos

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        Related Blogs and Articles for Ab Testing Software

        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Act-On or Atomatest?
        Atomatest edges out the other on user ratings (4.5 vs 4.1). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Act-On and Atomatest offer a free trial?
        Atomatest offers a free trial. Act-On does not.
        What is the starting price of Act-On vs Atomatest?
        Act-On starts at $900 /Month. Atomatest starts at $1,999 /Month.
        What are the top alternatives to Act-On?
        Top alternatives to Act-On include Outgrow, ActiveCampaign, CleverTap, Moosend, Jumplead.
        What are the top alternatives to Atomatest?
        Top alternatives to Atomatest include VWO Testing, Act-On, Webmecanik Automation, Optimizely, AB Tasty.

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