AB Tasty vs Taplytics vs Outgrow vs ActiveCampaign Comparison
AB Tasty
Starting at Contact for pricing
- Large Enterprises
- Medium Business
The AB Tasty Software enables to create, run, and report on marketing experiments. The software facilitates A/B or Multivariate testing of landing pages, emails, website features, videos, images, advertisements, or apps.…
Taplytics
Starting at Contact for pricing
- Large Enterprises
- Medium Business
TAPlytics provides a simple experience to create custom campaigns and landing pages through the power of data visualization. It offers users a drag and drop feature that is easy to understand and use, On-the-fly analysis…
Outgrow
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful…
ActiveCampaign
Starting at $29 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…
AB Tasty leads on user satisfaction with a 4.5-star rating across 156 reviews.
AB Tasty vs Taplytics vs Outgrow vs ActiveCampaign — at a glance
| Feature | AB Tasty | Taplytics | Outgrow | ActiveCampaign |
|---|---|---|---|---|
| Rating | 4.5 / 5 | 4.3 / 5 | 4.7 / 5 | 4.5 / 5 |
| Reviews | 156 | 21 | 567 | 12,031 |
| Starting price | Contact for pricing | Contact for pricing | Contact for pricing | $29 /User/Month |
| Free trial | No | No | Yes | Yes |
| Free version | No | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business |
| Category | AB Testing Software | Marketing Automation Software | Marketing Automation Software | Marketing Automation Software |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available | Available |
| Support modes | Business Hours, Online | 24/7 (Live rep), Online | 24/7 (Live rep), Online | Business Hours, Online |
| Certifications | GDPR | — | GDPR | SOC 2, HIPAA, GDPR |
| Data residency | Global | — | Global | Global |
Key differences between AB Tasty and Taplytics
- User satisfaction: AB Tasty scores higher with a 4.5-star average.
- Deployment: AB Tasty supports SaaS/Web/Cloud; Taplytics supports SaaS/Web/Cloud.
Compare AB Tasty vs Taplytics vs Outgrow vs ActiveCampaign — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most AB Testing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Biggest differences
Start here before you go deeper into features.
Best for streamlined A/B testing and conversion optimization in SMBs.
- You need a user-friendly tool accessible to non-technical marketing teams.
- You want real-time experiment results and insights via a centralized dashboard.
- Your focus is on improving e-commerce and digital marketing conversion rates.
- Your campaigns require extensive custom JavaScript implementations beyond basic support.
- You need highly refined campaign and personalization management with advanced organization.
Large Enterprises, Medium Business, Small Business
Best for creating interactive lead generation content with easy marketing automation.
- You need to build quizzes, calculators, or surveys without coding skills.
- Your focus is on lead generation and customer engagement campaigns.
- You want a user-friendly platform with versatile customizable templates.
- Your company requires extensive third-party app integrations and marketplace options.
- You need complex, enterprise-level automation workflows beyond simple streamlined setups.
Best for SMBs needing powerful, flexible marketing automation with integrated CRM.
- You want robust automation workflows with a visual builder for complex campaigns.
- You need strong segmentation and targeting for personalized marketing efforts.
- You value responsive, knowledgeable customer support to help navigate the platform.
- You require highly advanced, flexible email design customization beyond platform limits.
- You prefer very simple, minimal automation tools with little to no learning curve.
AB Tasty typically suits Large Enterprises and Medium Business. Taplytics tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | The AB Tasty Software enables to create, run, and report on marketing experiments. The software facilitates A/B or Multivariate testing of landing pages, emails, website features, videos, ... Read More about AB Tasty | TAPlytics provides a simple experience to create custom campaigns and landing pages through the power of data visualization. It offers users a drag and drop feature that is easy to ... Read More about Taplytics | Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. ... Read More about Outgrow | ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign |
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Spotsaas ScoreWhat's this? ↗ | 9.6/10 | 8.5/10 | 9.0/10 | 9.8/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | Small BusinessMedium Business | — | Small BusinessMedium Business | 10-500 employeesSmall to medium businesses |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
No key benefits available yet.
No key benefits available yet.
No key benefits available yet.
- Seamless Automation: ActiveCampaign empowers your marketing team to create highly personalized customer experiences through robust automation workflows. Imagine setting up a campaign that runs itself, engaging customers at the right moments without manual intervention.
- Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
- Segmentation and Targeting: This platform enables precise audience segmentation, making it easier for you to tailor messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
Best fit
No best-fit guidance available yet.
No best-fit guidance available yet.
No best-fit guidance available yet.
- 10 to 500 employees
- Martech, SaaS, E-commerce, Consulting, and Nonprofits
- Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
Reasons buyers look elsewhere
No alternatives guidance available yet.
No alternatives guidance available yet.
No alternatives guidance available yet.
- Users may seek alternatives due to budget constraints, as ActiveCampaign can be relatively expensive for small businesses or startups looking for cost-effective marketing automation solutions.
- Some users might find the learning curve steep, prompting them to explore more intuitive platforms that offer user-friendly interfaces and easier onboarding processes.
- Businesses with specific needs, such as e-commerce integration or advanced CRM features, may look for alternatives that provide tailored functionalities better suited to their unique operational requirements.
Software Demo
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How do AB Tasty, Taplytics, Outgrow and ActiveCampaign Compare on Features?
Total Features | 10 Features | 9 Features | 19 Features | 30 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare AB Tasty, Taplytics, Outgrow and ActiveCampaign on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | — | — |
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HIPAA | ✗ No | — |
GDPR | ✓ Yes | — |
ISO 27001 | — | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | — | — |
Data Encryption | ✓ Yes | — |
Audit Logs | — | — |
Data Residency | 🌐 Global | — |
AB Tasty vs Taplytics vs Outgrow User Reviews & Rating Comparison
User Ratings | ||||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights ease of use, strong support, and effective conversion optimization, tempered by challenges with custom scripting and campaign management. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 5 reviews, with strong overall satisfaction. | Buyer sentiment Users generally praise Outgrow for its ease of use, customization options, and strong lead generation features, though some note limitations in integrations and advanced feature complexity. What buyers like
Common complaints
| Buyer sentiment Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Walmart  Allianz  Loreal |  RBC Financial Group  Crate and Barrel  Houseparty |  Github  Codepen  VOD |  Platinum Skin Care  MOM  Heather Read Photography |
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Media and Screenshots
Screenshots | No screenshots available. |  2 Screenshots |
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Videos |  2 Videos |  1 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, AB Tasty or Taplytics?
- AB Tasty edges out the other on user ratings (4.5 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do AB Tasty and Taplytics offer a free trial?
- Neither AB Tasty nor Taplytics currently lists a free trial.
- What is the starting price of AB Tasty vs Taplytics?
- AB Tasty starts at Contact for pricing. Taplytics starts at Contact for pricing.
- What are the top alternatives to AB Tasty?
- Top alternatives to AB Tasty include VWO Testing, Optimizely, Apptimize, Maxymizely, Google Optimize.
- What are the top alternatives to Taplytics?
- Top alternatives to Taplytics include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.