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List of the Best Customer Advocacy Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: · How we review

Editor's Summary · Customer Advocacy Software

Prefinery leads the pack with a stellar 4.7/5 rating, making it a top choice for those seeking high customer satisfaction. Sendoso, with 686 ratings, offers a strong solution backed by extensive user feedback. Influitive matches Sendoso's 4.6/5 rating, providing another strong option for those valuing proven performance.

Customer advocacy software empowers marketing teams to harness the power of word-of-mouth by turning satisfied customers into brand advocates. This category is particularly sought after by marketing departments in mid-sized to large enterprises looking to amplify their brand reach and engagement.

Quick picks for Customer Advocacy Software

  • Best overallPrefinery
  • Best for large enterprisesSendoso
  • Best for proven performanceInfluitive
  • Best free optionSmile.io

Who gets the most from Customer Advocacy Software

  • 1Customer success managers coordinating customer advocacy programs
  • 2Marketing managers running referral and brand advocacy campaigns
  • 3Product managers integrating user feedback into product development
How to choose Customer Advocacy Software

If you need strong automation to reduce manual advocacy tasks, filter by products highlighting automation features like Forewards. For programs focused on referral tracking and affiliate management, sort by user ratings and filter for customizable reward options. When targeting enterprise-level advocacy with extensive customization, filter by platforms offering high configurability and sort by customer satisfaction scores.

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Repshift - Customer Advocacy Software

Repshift

Empower your customers, elevate your brand.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Repshift?

Repshift is the customer advocacy software that helps companies listen to customer feedback, resolve their issues, and turn them into loyal brand advocates. This cloud-based application is essential for any company looking to provide an exceptional customer experience. Repshift arms companies ...

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Free Trial·

Repshift offers custom pricing plan

AppVirality - Customer Advocacy Software

AppVirality

Boost your app's growth with customer advocacy.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

5.0

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What is AppVirality?

AppVirality is customer advocacy software for mobile application developers. It enables them to not only increase retention, but also acquisition and ROI by engaging with their users on social networks, online communities and real-life events. AppVirality provides user with an array of powerful ...

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Free Trial·

AppVirality offers custom pricing plan

FirstPromoter - Customer Advocacy Software

FirstPromoter

Building Trust, Driving Success.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is FirstPromoter?

FirstPromoter is an end-to-end software that allows businesses to help their customers and prospects in the long run. From data management to customer communication, FirstPromoter does it all. The software helps business communicate with their audience, manage leads and map relationships for a ...

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Prefinery - Customer Advocacy Software

Prefinery

Engage, delight, and grow customer love.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is Prefinery?

Prefinery is a customer advocacy software that lets business delight their customers, make more sales and be loved for it. It gives business the power to communicate with customers in real time, build trust, enhance relationships, respond to issues and take action on feedback in a fraction of ...

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Prefinery offers custom pricing plan

ReferralMagic - Customer Advocacy Software

ReferralMagic

Turn happy customers into powerful promoters.

Best for: SMB teams · Mid-market · Enterprise

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4.7

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What is ReferralMagic?

Referral magic is a customer advocacy software that enables users to refer their friend, family members and even complete strangers to products and services more efficiently. By empowering customers to become advocates and spread the word, business can build strong customer relationships, gain ...

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Free Trial
TrafficManager - Customer Advocacy Software

TrafficManager

Connect with your customers at every touchpoint.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is TrafficManager?

TrafficManager is a customer advocacy (voice of the customer) software that helps companies listen and respond to their customers at the right time and right place across all channels and media. This software provides multichannel, multilingual auto-translation capabilities that are flexible ...

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Free Trial
What buyers evaluate in Customer Advocacy Software
Level of automation in managing and engaging customer advocates
Customization capabilities for referral rewards and advocacy workflows
Effectiveness in tracking and measuring advocate-driven performance metrics
Influitive - Customer Advocacy Software

Influitive

Empowering customers.

Best for: Mid-market · Enterprise

Get Pricing Details

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What is Influitive?

Influitive is customer advocacy software designed to help companies acquire, empower, and retain customers. As an advocate platform fueled by advocacy marketing, the software provides solutions for customers to solve the challenges of social media, the sales process, customer service product ...

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Influitive offers custom pricing plan

Clootrack - New SaaS Software

Clootrack

Stay ahead of your customers' perceptions with Clootrack.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Clootrack?

. Introducing Clootrack, the ultimate solution for monitoring and understanding your customers' perceptions in real-time. Our innovative software uses AI to analyze customer conversations from online platforms and customer care tickets. With Clootrack, you can easily discover, track, and rank ...

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Free Trial·

Clootrack offers custom pricing plan

Sendoso - New SaaS Software

Sendoso

Personalize virtual interactions and boost revenue.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Sendoso?

Sendoso is the cutting edge solution for making virtual interactions more personal. It utilizes premium personalized gifts, Cameos, virtual experiences and much more to build relationships with customers and generate revenue. With Sendoso, not only will you save 20+ hours in campaign planning ...

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Sendoso offers custom pricing plan

Referral SaaSquatch - Customer Advocacy Software

Referral SaaSquatch

Drive customer loyalty with SaaSquatch.

Best for: SMB teams · Mid-market · Enterprise

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What is Referral SaaSquatch?

SaaSquatch is customer advocacy software for small businesses. With SaaSquatch business can run real-time customer advocacy campaigns, deliver targeted coupons to convert them into buyers and send targeted emails to deliver a personalized experience. It's perfect for small businesses in the ...

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Referral SaaSquatch offers custom pricing plan

InviteReferrals - Customer Advocacy Software

InviteReferrals

Empower customers to be your brand's biggest advocates.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is InviteReferrals?

InviteReferrals is customer advocacy software that helps online businesses find, invite, and reward their advocates. With one click, we can help business run promotional contests and sweepstakes, track referral results using easy to understand metrics (like impressions, clicks, sales etc). It ...

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Free Trial·

InviteReferrals offers custom pricing plan

Perkville - Customer Advocacy Software

Perkville

Elevate customer loyalty with our rewards program.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Perkville?

With Perkville customer advocacy software, customers can easily and intelligently champion brand. Award points to customers for activities such as submitting ideas, participating in contests, following on social media, and more. Collect all of their points with a fully integrated reward program ...

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Perkville offers custom pricing plan

Zuberance - Customer Advocacy Software

Zuberance

Elevate your business with customer advocacy.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Zuberance?

Zuberance is the customer advocacy software for service businesses. With a unique approach to revenue sharing, it empowers customers to make suggestions. Then business can reward customer experience advocates by rewarding them when implement their ideas. Zuberance is easy to set up and there ...

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Zuberance offers custom pricing plan

Wooly Platform - Customer Advocacy Software

Wooly Platform

Customer advocacy made simple.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Wooly Platform?

Wooly is customer advocacy software that makes dealing with customers easy. Wooly listens for customer feedback and represents this feedback with 'hats' that customers can assign to dashboards, tickets, and even people. With the power of machine learning, Wooly uses this feedback to spotlight ...

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Wooly Platform offers custom pricing plan

Extole - Customer Advocacy Software

Extole

Amplify brand loyalty with Extole.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

Add to compare

What is Extole?

Extole is the a customer advocacy marketing software platform. It's the tool business can use to do free customer advocacy marketing, be it brand advocacy or content generated by advocates. It's super easy to use, and gives company tools to measure and tune every single important aspect of ...

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Extole offers custom pricing plan

Swagbucks - Customer Advocacy Software

Swagbucks

Maximize customer satisfaction through actionable feedback.

Best for: SMB teams · Mid-market

Get Pricing Details

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What is Swagbucks?

Proven Customer Advocacy Software Delivers: Improved customer satisfaction. Increased loyalty and retention. Early warning of potential risk and compliance problems. Deliverables: Tools to more effectively elicit, manage, and act upon customer feedback. Action Planning worksheet with associated ...

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Swagbucks offers custom pricing plan

ReferralCandy - Customer Advocacy Software

ReferralCandy

Unleash your customers' power of recommendation.

Best for: SMB teams · Enterprise

Start Free Trial

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What is ReferralCandy?

ReferralCandy is a customer advocacy platform that provides personalized referral campaigns. It helps online businesses grow faster by increasing referrals and sales, while reducing cost to acquire customers. Supported by its team of marketing professionals and software engineers, ...

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Free Trial
Smile.io - Customer Advocacy Software

Smile.io

Engage, connect, and delight your customers.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Smile.io?

Smile.io unifies customer service, social media and engagement in one all-inclusive platform. It help brands connect with customers over multiple channels, effortlessly engage them across different social platforms, measure customer feedback and sentiment, and take action based on that data, ...

Read more about Smile.io
Friendbuy - Customer Advocacy Software

Friendbuy

Empower your customers, grow your brand.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Friendbuy?

Friendbuy is a software company that powers social commerce. It specialize in creating communities, building brands, and generating revenue from customer advocacy. Its intuitive and integrated system is designed to enable brands to engage with the people who buy their products, both online and ...

Read more about Friendbuy
Free Trial·

Friendbuy offers custom pricing plan

Referral Rock - Customer Advocacy Software

Referral Rock

Boost growth with referral marketing automation.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Referral Rock?

Referral Rock is customer advocacy software for tech startups. Small companies can use Referral Rock to get more and better customers by sending out a stream of customized emails, tweets, Facebook updates and SMS text messages to the customers of their service providers (like us). It integrates ...

Read more about Referral Rock
Free Trial
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