Researched and Edited by Rajat Gupta
Last updated: · How we review
Editor's Summary · Customer Advocacy Software
Prefinery leads the pack with a stellar 4.7/5 rating, making it a top choice for those seeking high customer satisfaction. Sendoso, with 686 ratings, offers a strong solution backed by extensive user feedback. Influitive matches Sendoso's 4.6/5 rating, providing another strong option for those valuing proven performance.
Customer advocacy software empowers marketing teams to harness the power of word-of-mouth by turning satisfied customers into brand advocates. This category is particularly sought after by marketing departments in mid-sized to large enterprises looking to amplify their brand reach and engagement.
Quick picks for Customer Advocacy Software
- Best overall — Prefinery
- Best for large enterprises — Sendoso
- Best for proven performance — Influitive
- Best free option — Smile.io
Who gets the most from Customer Advocacy Software
- 1Customer success managers coordinating customer advocacy programs
- 2Marketing managers running referral and brand advocacy campaigns
- 3Product managers integrating user feedback into product development
How to choose Customer Advocacy Software
If you need strong automation to reduce manual advocacy tasks, filter by products highlighting automation features like Forewards. For programs focused on referral tracking and affiliate management, sort by user ratings and filter for customizable reward options. When targeting enterprise-level advocacy with extensive customization, filter by platforms offering high configurability and sort by customer satisfaction scores.
Showing 1-20 out of 40

Panelista
Engage, innovate, and understand your audience with Panelista.
Best for: SMB teams · Mid-market
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What is Panelista?
Introducing Panelista, the ultimate customer engagement software that helps businesses master their reach and connect with their target audience. With Panelista, you can easily gather target groups on a single platform, making it faster, easier, and more enjoyable to explore their needs and ...
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Clootrack
Stay ahead of your customers' perceptions with Clootrack.
Best for: SMB teams · Mid-market · Enterprise
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What is Clootrack?
. Introducing Clootrack, the ultimate solution for monitoring and understanding your customers' perceptions in real-time. Our innovative software uses AI to analyze customer conversations from online platforms and customer care tickets. With Clootrack, you can easily discover, track, and rank ...
Read more about ClootrackClootrack offers custom pricing plan

EarlyParrot
Referrals made easy. Boost your marketing strategy.
Best for: SMB teams · Mid-market · Enterprise
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What is EarlyParrot?
Introducing EarlyParrot: the perfect solution for all your referral marketing needs. This powerful tool makes it incredibly easy to integrate referral campaigns for your SaaS, E-Commerce, or email list building. With its simple installation process and gamification options, you can easily ...
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Sendoso
Personalize virtual interactions and boost revenue.
Best for: SMB teams · Mid-market · Enterprise
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What is Sendoso?
Sendoso is the cutting edge solution for making virtual interactions more personal. It utilizes premium personalized gifts, Cameos, virtual experiences and much more to build relationships with customers and generate revenue. With Sendoso, not only will you save 20+ hours in campaign planning ...
Read more about SendosoSendoso offers custom pricing plan

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What is GigRev?
GigRev is a comprehensive fan engagement platform that allows you to monetize and deepen relationships with your fan base. Get an advantage with real-time engagement features like streaming your own music and sharing live recordings. Plus, the software has convenient integrations with RTMP ...
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UpViral
Multiply your reach with UpViral's referral system.
Best for: SMB teams · Mid-market · Enterprise
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What is UpViral?
UpViral is a comprehensive referral system that enables marketers, small, and medium companies to generate traffic and increase their subscribers. With UpViral, users can create engaging sweepstake campaigns by combining rewards and sweepstakes. Gamification of campaigns can be done to keep ...
Read more about UpViralStarts from $1Full Access

Listen360
Engage, monitor, and promote your customers effortlessly.
Best for: SMB teams · Mid-market · Enterprise
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What is Listen360?
Listen360 is a powerful customer engagement software that delivers comprehensive customer management and feedback capturing. Through nightly email summaries and intuitive alerts, companies can cultivate meaningful communication with their customers. With a dashboard view, admins can monitor ...
Read more about Listen360Listen360 offers custom pricing plan

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What is Thonest?
Thonest is the perfect tool for engaging your users and building trust. This innovative discussion platform helps to set you apart from your competition and encourages customers to leave honest feedback. With just a few lines of code, you can integrate Thonest into your website or product; and ...
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Open Testimonials
Capture and showcase customer love effortlessly.
Best for: SMB teams · Mid-market · Enterprise
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What is Open Testimonials?
Open Testimonials is the perfect solution for keeping track of customer testimonials using Airtable. It's MIT licensed, ensuring you receive same-day support and automatic updates. Plus, you can easily integrate with popular platforms like Webflow, WordPress, Wix, Weebly, SquareSpace, Notion, ...
Read more about Open TestimonialsStarts from $15, also offers free forever plan

Okendo
Forge loyal connections, unlock customer insights.
Best for: SMB teams · Mid-market · Enterprise
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What is Okendo?
Okendo is a powerful customer marketing tool for rapid-growing brands including SKIMS, 1st Phorm, and Magic Spoon. It helps brands gain more from their customers by forging closer relationships, delivering personalised experiences, figuring out what customers like and don't like, and ...
Read more about OkendoStarts from $119/Month

InviteReferrals
Empower customers to be your brand's biggest advocates.
Best for: SMB teams · Mid-market · Enterprise
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What is InviteReferrals?
InviteReferrals is customer advocacy software that helps online businesses find, invite, and reward their advocates. With one click, we can help business run promotional contests and sweepstakes, track referral results using easy to understand metrics (like impressions, clicks, sales etc). It ...
Read more about InviteReferralsInviteReferrals offers custom pricing plan
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What is CrewFire?
The CrewFire app a customer advocacy software for frontline team members. Its purpose-built software enables brands to connect more directly with their customers than ever before. Easily build, manage and grow a customer advocacy community that drives increased revenue, increased brand loyalty ...
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boomtime
Boost your customer service with streamlined automation.
Best for: SMB teams · Mid-market · Enterprise
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What is boomtime?
Boomtime is a customer advocacy platform that enables representatives to create, send and track live chat, voice, email and social media conversations with customers in one easy-to-use interface. Automates the most time-consuming and error-prone parts of customer support management, offering ...
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What is FirstPromoter?
FirstPromoter is an end-to-end software that allows businesses to help their customers and prospects in the long run. From data management to customer communication, FirstPromoter does it all. The software helps business communicate with their audience, manage leads and map relationships for a ...
Read more about FirstPromoter
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What is Prefinery?
Prefinery is a customer advocacy software that lets business delight their customers, make more sales and be loved for it. It gives business the power to communicate with customers in real time, build trust, enhance relationships, respond to issues and take action on feedback in a fraction of ...
Read more about PrefineryPrefinery offers custom pricing plan

AppVirality
Boost your app's growth with customer advocacy.
Best for: SMB teams · Mid-market · Enterprise
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What is AppVirality?
AppVirality is customer advocacy software for mobile application developers. It enables them to not only increase retention, but also acquisition and ROI by engaging with their users on social networks, online communities and real-life events. AppVirality provides user with an array of powerful ...
Read more about AppViralityAppVirality offers custom pricing plan

Antavo
Turning customers into brand ambassadors with ease.
Best for: SMB teams · Mid-market · Enterprise
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What is Antavo?
Antavo is customer advocacy software that helps business deliver exceptional customer experiences by giving user all the data, insights, and behavior change strategies needed to turn best customers into brand ambassadors. It's simple, powerful, and easy to use. Antavo is the CRM solution that ...
Read more about AntavoAntavo offers custom pricing plan

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What is Ampsy?
Ampsy is a customer advocacy software that helps business respond to customer inquiries within minutes, so they can meet and exceed their customers' expectations. With Ampsy's customizable workflows, real-time engagement and agent-to-agent chat, support teams can now empower their agents in ...
Read more about AmpsyAmpsy offers custom pricing plan

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What is Wooly Platform?
Wooly is customer advocacy software that makes dealing with customers easy. Wooly listens for customer feedback and represents this feedback with 'hats' that customers can assign to dashboards, tickets, and even people. With the power of machine learning, Wooly uses this feedback to spotlight ...
Read more about Wooly PlatformWooly Platform offers custom pricing plan

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What is RevTrax?
RevTrax is a customer advocacy platform that provides structured feedback, analytics and insights to actively engage customers and develop advocates. Because of its simplicity, it can be integrated into business current CRM or marketing automation platform in minutes. RevTrax uses patented ...
Read more about RevTraxRevTrax offers custom pricing plan





