Motive (formerly KeepTruckin) Review 2026: Pricing, ELD, Dash Cams and Verdict

Motive is the company formerly known as KeepTruckin. KeepTruckin was founded in 2013 as an electronic logbook app for truck drivers and renamed itself Motive in April 2022, so the KeepTruckin ELD, driver app and fleet dashboard you may remember are now sold under the Motive name at gomotive.com.

This review covers what Motive (formerly KeepTruckin) does in 2026, what its pricing looks like (most of it is quote-only), what third-party reviewers praise and criticise, and which fleets it suits.

Quick verdict: Motive is a strong all-in-one choice for trucking and mixed fleets that want ELD compliance, AI dash cams and GPS tracking from one vendor. The trade-offs are that Motive does not publish per-vehicle prices, has no standard self-serve free trial, and typically requires a contract. Run a paid pilot on a few vehicles before committing the whole fleet.

Motive Review 2026 at a Glance

Question	Answer
What is Motive?	A fleet management platform covering ELD and hours of service, GPS tracking, AI dash cams, maintenance, fuel and spend management
Former name	KeepTruckin (renamed Motive on April 12, 2022)
Published pricing	None per vehicle. Pricing is quote-based after a sales conversation
Free trial	No standard self-serve trial; free demos are offered
Contract	Typically three years, non-cancellable, then renewing in one-year terms (Motive’s December 2025 S-1 filing)
Best for	Trucking, construction, oil and gas, field service and public sector fleets that want compliance and safety in one system
Main alternatives	Samsara, Verizon Connect, Azuga, Geotab

Facts are vendor-published or from the named third-party review, checked September 2026.

Motive Company Background: Why KeepTruckin Rebranded in 2022

Motive was founded in 2013 as KeepTruckin by CEO Shoaib Makani and co-founders. The first product was an electronic logbook app that let truck drivers record hours of service, which became essential once the FMCSA electronic logging device (ELD) mandate arrived. Over time the company added vehicle and equipment tracking, driver safety, maintenance and spend management.

Key moments in the KeepTruckin to Motive story:

• 2013: KeepTruckin launches with an ELD and driver logbook app.
• 2019: KeepTruckin raises a $149 million Series D.
• April 12, 2022: KeepTruckin rebrands as Motive and launches what it calls its Automated Operations Platform. The new name reflects a move beyond trucking into construction, oil and gas, field service and other physical industries.
• 2022: Motive raises a $150 million Series F co-led by Insight Partners and Kleiner Perkins, at a reported $2.85 billion valuation (Bloomberg).
• December 2025: Motive files to go public on the NYSE under the ticker MTVE. Renaissance Capital now lists that IPO as withdrawn, so Motive remains privately held.

What changed for existing KeepTruckin customers: the brand, the website (gomotive.com) and the app names. The dashboard login now lives at account.gomotive.com, and the driver app is listed as Motive Driver on Google Play and the App Store. Motive’s own ELD page says it is “trusted by over 100,000 fleets” (vendor claim).

Motive Fleet Management Features Breakdown (2026)

Feature group	What Motive offers
Compliance	ELD with hours of service logging, digital DVIRs, one-click IFTA reports (listed in the Pro plan)
Safety	AI Dashcam in road-facing and dual-facing versions, in-cab audio and visual alerts, post-trip coaching after Motive’s safety team reviews event video; AI Omnicam adds side, rear, passenger and cargo views
Tracking	Real-time GPS for vehicles and equipment, location history, geofences
Maintenance	Engine fault code alerts and maintenance scheduling
Fuel and cost	Fuel usage and idle time tracking; business.com notes a Fuel Hub that benchmarks consumption by vehicle and driver
Connectivity	In-cab WiFi hotspot with 500 MB of free data per month (Pro plan)
Integrations	App Marketplace at marketplace.gomotive.com plus an open API

Source: gomotive.com product and Pro plan pages, vendor-published, checked September 2026.

Industry Use Cases: How Fleets Across Sectors Use Motive

Motive’s sales form segments buyers into trucking, construction, public sector, oil and gas, and field services. Here is how each typically uses the platform.

Motive For Long-Haul Carriers: Compliance, Safety & Vehicle Tracking Benefits

• Automatic hours of service logging through the ELD and Motive Driver app
• AI dash cam alerts for close following, phone use and seat belt violations, with video evidence if a claim is disputed
• IFTA mileage by jurisdiction for quarterly fuel tax filing
• Live location for customer ETAs

Why Field Service Teams Choose Motive: Route Planning & Maintenance

• GPS location and geofences to confirm arrival and time on site
• Fault code alerts so vans are serviced before they break down
• Manager and driver mobile apps on iOS and Android

How Operations Managers Use Motive for Fleet Visibility and Control

• One dashboard for vehicles, equipment, drivers, safety events and compliance status
• Driver scorecards to target coaching
• Integrations through the App Marketplace to connect maintenance, dispatch and back-office tools

Is Motive a Good Fleet Safety Solution for Mid-Sized Trucking Fleets?

Yes, for a mid-sized trucking fleet that wants ELD compliance and dashcam safety in one system, Motive is a strong fit. Its AI Dashcam flags close following, mobile phone use, hard braking, hard cornering, hard acceleration and seat belt violations with in-cab alerts, and Motive’s safety team reviews event video so managers can coach drivers after the trip.

What a mid-sized trucking operation should weigh:

• Coaching workload: real-time in-cab alerts correct behavior during the trip, and post-trip coaching based on reviewed video keeps a small safety team from watching every clip.
• One vendor for compliance and safety: hours of service, DVIRs, GPS tracking and dashcam events sit in the same dashboard and driver app.
• Scale headroom: Motive cites customers running well beyond mid-size, including one with more than 3,000 vehicles.
• Verify detection yourself: Motive’s own dashcam page carries a disclaimer that its earlier benchmarking claims against competitors were ruled literally false by an arbitrator under the Lanham Act. Run a pilot on a few trucks and compare alert quality before a fleet-wide rollout.

Source: gomotive.com AI Dashcam page, checked September 2026.

Motive Pricing 2026: How Much Does Motive Cost Per Month?

Motive does not publish a per-vehicle price. Its pricing page at gomotive.com/pricing is a four-step form that asks for your industry, fleet size (1 to 9, 10 to 49, 50 to 174, 175 to 999 or 1,000+ vehicles) and contact details, after which sales sends a quote. Here is what Motive does and does not publish.

Item	Published by Motive?	What is public
Software subscription per vehicle	No, quote-only	Price depends on fleet size, hardware and features
Pro plan	Features only, no price	One-click IFTA, driver safety and coaching, 500 MB/month in-cab WiFi, fault code maintenance alerts, fuel and idle tracking, App Marketplace
ELD hardware	Promotion only	“Free hardware for a limited time”, further terms and conditions apply
AI Dashcam and AI Omnicam	No, quote-only	Road-facing and dual-facing dash cams can be purchased; no list price
Free trial	No standard trial	Free demos; business.com found no clear self-serve trial
Contract term	Not on the website	Motive’s S-1 filing describes per-asset, per-product pricing with contracts typically three years long, non-cancellable and auto-renewing for one-year terms

Vendor-published (gomotive.com pricing, Pro plan and ELD pages; Motive S-1, December 2025), checked September 2026. Third-party notes from business.com’s Motive review.

Because nothing is listed, budget by asking for three numbers in writing: the monthly software fee per vehicle, the hardware cost (or the terms of any free hardware offer), and the contract length and early termination terms. For context on typical per-vehicle costs across vendors, see our vehicle tracking software pricing guide and the Motive pricing page on Spotsaas.

How Much Is a Motive Camera?

Motive does not list a price for the AI Dashcam, the newer AI Dashcam Plus or the AI Omnicam. Camera hardware and the video subscription are quoted together with the rest of your plan, so ask sales to itemise them. Motive’s dash cam uses the cellular connection in the Motive Vehicle Gateway to upload video, so you do not need a separate data plan for the camera.

Do Motive Cameras Record All the Time?

Video is uploaded automatically when an unsafe event triggers it (close following, mobile device use, hard braking, hard cornering, hard acceleration or a seat belt violation). Beyond those events, Motive says managers can request footage from the last 30 to 235 hours, so the camera holds recent video on the device even when nothing was flagged. Administrators can switch on Driver Privacy Mode to disable the driver-facing camera, and optional live streaming triggers in-cab audio and visual alerts that cannot be turned off.

Source: gomotive.com AI Dashcam page FAQ, checked September 2026.

Pros and Cons of Motive for Trucking and Mixed Fleets

These points are attributed to the source that makes them. business.com rates Motive 9.3 out of 10 and names it its pick for driver accountability.

Pros	Cons
Contextual, data-driven driver scoring (business.com)	Pricing is not listed on the website; you must go through sales (business.com)
AI dash cams paired with human-reviewed safety events (business.com; Motive describes its in-house safety team reviewing video)	No obvious free trial (business.com)
Vehicle gateways refresh location roughly every one to two seconds (business.com)	A contract is typically required (business.com)
24/7 support by phone, email and chat, reachable from inside the apps (business.com)	The platform and hardware may be more than a very small fleet needs (business.com)
Compliance, safety, tracking and maintenance in one vendor and one driver app (gomotive.com)	Fewer camera configuration options than some competitors, and not BBB accredited (business.com)
Driver Privacy Mode and permission-gated live streaming (gomotive.com)	An arbitrator ruled Motive’s earlier benchmark claims against Samsara literally false under the Lanham Act; Motive now carries that disclaimer on its own dash cam page (gomotive.com), and FreightWaves reported a $30.3 million arbitration award to Samsara in March 2026

Sources: business.com Motive review and gomotive.com, checked September 2026.

Motive Mobile App Review: Driver and Vehicle Experience

Motive runs two apps: Motive Driver for drivers and Motive Fleet for managers, both on iOS and Android.

How User-Friendly Is the Motive Driver App?

Drivers use the app to log hours of service, complete vehicle inspections and report defects, digitise routine paperwork, record delivery updates and message dispatch. business.com found the layout consistent across both apps, which helps new users get up to speed.

What the Motive Fleet App Gives Managers

The manager app shows driver, vehicle and asset data, maintenance status, ELD compliance status and dash cam images, and connects to Motive’s 24/7 support without leaving the app.

Integration Features: How Motive Connects to Fuel, Payroll & TMS Tools

Motive connects to other systems in two ways:

• App Marketplace: pre-built integrations listed at marketplace.gomotive.com, covering categories such as compliance, maintenance (for example UpKeep) and fleet services. Access to the marketplace is listed as a Pro plan feature.
• Open API: for syncing fleet data into a TMS, payroll, fuel card or reporting tool that is not in the marketplace.

Before you sign, ask sales which of your current tools (dispatch or TMS, accounting software, fuel cards, maintenance) have a live marketplace integration and which would need API work.

Motive Setup and Support Overview: Installation, Onboarding, and Help

• Installation: Motive offers both plug-and-play and hardwired hardware. Once a Vehicle Gateway is powered and in cellular range, it connects to the dashboard automatically (business.com).
• Driver onboarding: drivers download Motive Driver and follow Motive’s guides for inspections, logs and alerts.
• Support (formerly KeepTruckin support): 24/7 support by phone, email and chat, plus the help center at helpcenter.gomotive.com with guides for drivers, fleet managers, administrators and installers.
• Login: old KeepTruckin logins now go to account.gomotive.com.

Motive ROI & Performance: How It Saves Costs and Improves Fleet Safety

Motive publishes performance figures from an IDC study it features on its pricing page. Treat them as vendor-supplied numbers, not independent benchmarks:

• 95% reduction in at-fault collisions
• $7.8 million in total safety savings and benefits over three years
• 5 months to break even on the driver safety investment

Motive also cites customer Cascade Environmental, which uses Motive across a fleet of more than 3,000 vehicles. The practical way to measure fleet performance is to set a baseline before rollout (collisions, idle hours, fuel per mile, unplanned repairs and IFTA prep time) and compare after 90 days on the pilot vehicles.

Source: gomotive.com pricing and customer pages, vendor-published, checked September 2026.

Alternatives to Motive in 2026: Samsara vs Verizon Connect vs Azuga

Platform	Published pricing	Where it differs from Motive
Samsara	Quote-only; packages named Safety Premier/Enterprise and Telematics Premier/Enterprise	Motive’s closest rival across AI dash cams, telematics and equipment; also offers routing and dispatch
Verizon Connect	Quote-only; Reveal contracts on terms the customer chooses	Separate route planning and dispatch products; technician install and service fees are published ($150 per removal, transfer or replacement)
Azuga	$25, $30 or $35 per vehicle per month; AI SafetyCam add-on $41.99/month	Transparent pricing and OBD plug-in trackers, suited to smaller light-duty fleets

Vendor-published, checked September 2026.

For a head-to-head of the other two, read Samsara vs Verizon Connect, or see more options in our guide to Samsara alternatives for fleet tracking and the best fleet management software.

Final Verdict: Should You Use Motive for Vehicle Tracking in 2026?

Yes, if you run a regulated or safety-sensitive fleet and want one vendor for ELD compliance, AI dash cams, GPS tracking and maintenance. Motive’s strengths are driver accountability and a single driver app, and third-party reviewers rate its support and refresh rate highly.

Choose Motive if	Look elsewhere if
You are a trucking, construction, oil and gas or field service fleet with hours of service and safety obligations	You need published prices or a month-to-month plan (Azuga publishes per-vehicle prices)
You want dash cam coaching with human-reviewed events	You only need basic GPS location for a handful of vans
You want the ELD, dash cam and tracking in one driver app	You want to self-trial software before talking to sales

Whichever way you lean, compare alert quality on a few vehicles against a second vendor before a fleet-wide contract. That matters more here than usual, because the public benchmark comparison between Motive and Samsara was ruled misleading.

Buying Checklist: Questions to Ask Before Booking a Motive Demo

• What is the per-vehicle monthly price, and is it the same on a 1-year and a 3-year term?
• What does the free hardware offer cover, and what happens to the hardware if we cancel?
• Is the dash cam road-facing or dual-facing, and is AI Omnicam priced separately?
• Which of our tools have a marketplace integration, and which need the API?
• Is the Pro plan required for IFTA, maintenance alerts and the App Marketplace?
• Can we run a paid pilot on a small group of vehicles before signing for the whole fleet?
• What is the hardware warranty and replacement process?

Motive Fleet FAQ: Pricing, Compliance, Installation, and Integrations

Related reading: Motive vs Samsara 2026: ELD, AI Dash Cams, Pricing and Contracts Compared, Best ELD Devices 2026: FMCSA-Registered ELDs and Costs Compared, Best Fleet Dash Cams 2026: AI Cameras, Pricing and Privacy Compared