Enrich.so: Pricing, Features & What It Actually Does

A CRM record shows a name and a company. Nothing else — no verified email, no phone number, no way to know if the person is even still there. Enrich.so exists to close that gap through a single API call: send what’s known, get back a verified email, a phone number, or a match confidence score, priced per successful result rather than per attempt.

TL;DR

Enrich.so (branded as “Enrich”) is an API-first data-enrichment platform built around email finding, email validation, phone lookup, reverse-email lookup, and a waterfall-style search that queries multiple internal data sources per request for a single flat credit cost. It’s aimed at developers and revenue teams who want enrichment wired directly into a product, CRM, or internal workflow rather than used through a sales-database dashboard. Its own materials claim over 94% email-lookup accuracy and sub-200ms average response times, positioned against Clay’s more manual, credit-stacking waterfall setup. The most important caveat: Enrich.so’s own pricing page returned a server error on direct fetch during research, and third-party trackers report inconsistent numbers for its monthly plans — treat any specific dollar figure here as directional, and confirm current pricing directly with the vendor before budgeting.

At a glance

Category	Detail
What it is	API-first email/phone finder, validator, and waterfall enrichment platform
Category	B2B contact enrichment / developer-facing data API
Pricing model	Credit-based, pay-per-successful-lookup, with monthly and pay-as-you-go options
Standout feature	Waterfall ICP search that queries multiple internal sources for one flat credit per record, instead of stacking a separate charge per provider
Best for	Developers and RevOps teams enriching records programmatically rather than searching one contact at a time in a dashboard
Free trial	Free credits offered at signup; the exact number is reported inconsistently across sources (seen cited as both 25 and 100)

What Enrich.so does

Enrich.so’s positioning is API-first: every feature is built as an endpoint first, with a web dashboard and Zapier integration layered on for teams that don’t want to write code. The pitch against competitors like Clay is simplicity — one flat action, one flat credit cost, instead of configuring a multi-step spreadsheet workflow by hand. That framing shows up in how the product is marketed: comparison content on Enrich’s own site consistently contrasts its own single-call simplicity against what it describes as the setup overhead of spreadsheet-based waterfall tools, positioning itself as the option for teams that want enrichment working out of the box rather than configured from scratch.

Email and phone finding, validation, and reverse lookup

The core endpoints cover finding a verified email from a name and company (self-reported at roughly 10 credits per successful find), validating an email already on hand (around 1 credit), looking up a phone number, and reverse-email lookup — starting from an email address and returning identity or company details. Response times are advertised at sub-200ms on average, and the vendor claims over 94% accuracy on email lookups specifically, figures that come from Enrich’s own materials, not an independent audit.

Waterfall ICP search

Enrich’s more distinct feature is what it calls Waterfall ICP Search: a single request cascades through up to ten internal data sources looking for a match, and — unlike tools where each provider queried in a waterfall adds its own separate charge — the whole cascade costs one flat credit per record regardless of how many sources it took to find an answer. Matched records also get an automatic ICP (ideal-customer-profile) fit score from 0–100, based on factors like title match, seniority, and company fit, so a returned contact comes with both the data and a rough read on how well it fits a defined target profile.

Lead finder, people search, and company data

Beyond one-off lookups, Enrich offers a Lead Finder and People Search for building lists against filter criteria, plus a company-follower-count endpoint for pulling social-following figures on a target company. Its own contact database is cited at 300 million-plus records, in the same range as several standalone prospecting databases, though Enrich’s core workflow is built around enriching records already in hand rather than open-ended list building. A separate company-follower endpoint is a more unusual addition for this category — most email-finder and waterfall-enrichment competitors don’t offer social-following data as a first-class endpoint, which suggests Enrich is trying to cover some adjacent marketing and account-research use cases beyond pure sales enrichment.

Pricing

Enrich.so’s pricing page returned a server error on direct fetch during research (HTTP 429, on two separate attempts), so the numbers below come entirely from third-party trackers and Enrich’s own blog content, and they don’t agree with each other. Some trackers describe a Starter/Professional/Scale structure around $59/$99/$149 per month; Enrich’s own comparison content against Clay cites a “Growth Pack” at $49/month covering 100,000 credits; pay-as-you-go pricing has been reported around $20 per 100 credits for infrequent use. Free signup credits are reported as either 25 or 100 depending on the source.

Reported option	Price	Note
Free signup credits	$0	Amount reported inconsistently (25–100 credits) across sources
Pay-as-you-go	~$20 / 100 credits	For infrequent, low-volume use per third-party reporting
Monthly plan (lower tier)	~$49–$59/month	Reported credit allowance varies by source; treat as unconfirmed
Monthly plans (higher tiers)	~$99–$149/month	Structure and inclusions not independently confirmed

Given the inconsistency across sources, the one figure worth taking at face value is the mechanism, not the price: Enrich bills success-based, meaning failed lookups generally shouldn’t consume a full credit, and the waterfall search’s flat one-credit cost regardless of how many internal sources get queried is a genuine structural difference from tools where each provider hit in a cascade adds its own charge. Confirm actual current tier pricing directly with Enrich before committing budget — this is one of the clearer cases in the category where the vendor’s own page needs to be the final word, not a secondary source.

Pros

• Flat-rate waterfall pricing. Paying one credit for a multi-source cascade search, instead of a separate charge per provider queried, is a meaningfully different economics model from spreadsheet-style waterfall tools.
• Fast, well-documented API. Sub-200ms advertised response times and an API-first build suit teams wiring enrichment directly into a product or internal tool rather than working through a dashboard.
• ICP scoring bundled into search results. Getting a 0–100 fit score alongside contact data saves a separate scoring step for teams already defining target-account criteria.
• Reviewers describe the data as accurate with minimal input. User reviews specifically highlight that Enrich needs relatively little starting information — often just an email — to return useful, accurate matches.
• Broad endpoint coverage in one platform. Email, phone, reverse lookup, company followers, and lead search under one API and one credit system reduces the number of separate vendors a data-heavy team needs to manage.

Cons

• Pricing transparency is genuinely weak. The vendor’s own pricing page wasn’t reachable during this research, and third-party sources disagree meaningfully on both plan structure and price — a legitimate friction point for anyone trying to budget before talking to sales.
• Accuracy claims are vendor-reported. The 94%+ accuracy figure comes from Enrich’s own materials; independent, large-sample third-party verification of that number wasn’t found during research.
• Phone lookup is comparatively expensive. Like every enrichment vendor, Enrich prices phone data well above email data — accurate phone data is inherently harder and more costly to source and keep current at scale.
• Reviewers note room for more features. Some reviews describe the product as accurate and easy to use but still developing in scope, with occasional requests for faster refresh intervals and lower latency on specific lookups.
• GDPR and data-sourcing documentation is less visible than some competitors’. A dedicated, easily discoverable compliance or trust-center page laying out legal basis and data-sourcing practices wasn’t readily found during research, which is worth asking about directly for any organization with strict EU data-handling requirements.

How it compares

Clay is the most direct comparison, and the two tools represent genuinely different philosophies rather than just different pricing. Clay is a spreadsheet-native workflow builder: users configure their own waterfall by connecting individual providers, and each provider queried in that waterfall bills separately, which gives more configuration control but adds real complexity and can multiply cost per enriched record. Enrich’s pitch is the opposite tradeoff — a pre-built waterfall behind one API call and one flat credit cost, with far less configuration surface but a simpler mental model and more predictable per-record economics. Teams that want fine-grained control over exactly which providers get queried, and are comfortable building that logic themselves, tend to prefer Clay; teams that want enrichment as a plug-in API endpoint without building the waterfall logic themselves tend to prefer Enrich.

Against Prospeo and similar single-purpose email finders, Enrich’s broader endpoint set (phone, reverse lookup, company followers, lead search, alongside email) makes it more of a general enrichment platform than a single-purpose tool. That breadth is useful for teams wanting one vendor to cover multiple enrichment needs, but a team whose only requirement is fast, cheap email finding may find a narrower, single-purpose competitor simpler to evaluate and price against actual usage.

Who it’s for

Developers building enrichment into a product or internal tool. The API-first design and per-record flat pricing on the waterfall search suit engineering teams that want predictable, programmatic enrichment instead of a manual dashboard workflow.

RevOps teams enriching existing CRM records. Teams with partial contact records — a name and company but no verified email or phone — get a direct path to filling gaps without switching to a full prospecting platform.

Teams frustrated by per-provider waterfall costs elsewhere. Anyone who has run a Clay-style waterfall and watched costs multiply across providers may find Enrich’s flat per-record pricing on its cascading search a meaningful simplification.

Not the best fit for teams needing airtight pricing certainty upfront. Given how inconsistent third-party reporting on Enrich’s plans currently is, teams with a fixed, non-negotiable budget should get written pricing confirmation directly from the vendor before assuming any published figure is current.

Marketing and account-research teams tracking company growth signals. The company-follower-count endpoint gives a lightweight way to track social growth for target accounts, a use case that sits slightly outside the typical sales-enrichment core of the product.

Frequently asked questions

What does Enrich.so actually do?

It’s an API-first data-enrichment platform offering email finding, email validation, phone lookup, reverse-email lookup, a multi-source waterfall search with built-in ICP scoring, and lead/people search, accessible through an API, a web dashboard, or Zapier.

How accurate is Enrich.so?

The vendor claims over 94% accuracy on email lookups with sub-200ms average response times. These figures come from Enrich’s own published materials; independent third-party verification at scale wasn’t found during research, so treat the number as a vendor claim, not an audited result.

How much does Enrich.so cost?

This couldn’t be pinned down with confidence. The vendor’s own pricing page returned a server error on repeated direct fetch attempts, and third-party sources cite conflicting figures — some describing $59/$99/$149 monthly tiers, others a $49/month plan with 100,000 credits, and pay-as-you-go pricing around $20 per 100 credits. Confirm current pricing directly with Enrich before budgeting.

What is waterfall ICP search?

It’s Enrich’s feature for cascading a single lookup through up to ten internal data sources until a match is found, returning both the contact data and a 0–100 ICP fit score, for one flat credit regardless of how many internal sources were checked.

Does Enrich.so charge for failed lookups?

Based on vendor and third-party descriptions, Enrich uses a success-based credit model, meaning credits are generally charged for results found rather than for every attempt — consistent with the pay-on-success approach common across this category, though exact terms should be confirmed directly with the vendor.

Is Enrich.so GDPR compliant?

Specific, easily discoverable GDPR or trust-center documentation for Enrich.so wasn’t found during this research. Any organization with strict EU data-handling requirements should request Enrich’s data processing agreement and compliance documentation directly instead of assuming category-standard practices apply.

What’s the difference between Enrich.so and Clay?

Clay is a spreadsheet-based workflow builder where users manually configure a waterfall across individual providers, each billed separately. Enrich delivers a comparable multi-source cascade through a single API call at one flat credit per record, trading configuration flexibility for simplicity and more predictable cost.

Does Enrich.so have its own contact database?

Yes, the vendor cites a database of 300 million-plus contacts, though the platform’s primary workflow is enriching records a team already has rather than open-ended prospecting list-building.

Can Enrich.so find phone numbers as well as emails?

Yes, a phone-lookup endpoint is available alongside email finding, priced at a substantially higher credit cost given how much harder accurate phone data generally is to source than email data.

Does Enrich.so integrate with Zapier?

Yes, Zapier integration is available for teams that want to automate enrichment workflows — for example, automatically enriching new CRM records — without writing directly against the API.

Verdict

Enrich.so is worth a look specifically for its waterfall-search pricing model — a flat per-record credit regardless of how many internal sources get checked is a genuinely different economics story than tools that stack a charge per provider. It suits developers and RevOps teams that want enrichment as an API endpoint, not a dashboard-driven search tool. The honest caveat is pricing transparency: this was the one product in this comparison set where independently confirming current, accurate dollar figures wasn’t possible during research, so any evaluation needs to start with getting current pricing in writing directly from the vendor instead of trusting a published table, including the one above.

Browse more tools in Sales Intelligence Software on Spotsaas to compare alternatives.

Sources

• Enrich.so — homepage (direct fetch attempted July 2026; returned server error)
• Enrich.so — Enrich vs Clay comparison
• Enrich.so — Enrich vs Clay feature comparison
• G2 — Enrich.so Reviews
• Capterra — Enrich.so Reviews

Pricing could not be independently verified against Enrich.so’s live pricing page at time of writing (page returned a server error on repeated direct fetch attempts); third-party figures cited are inconsistent and should be treated as unconfirmed. This reflects the product as understood as of July 2026 — confirm current pricing and compliance details directly with the vendor before making a decision.