Category Archive
Industry analysis, trends, and insights for SaaS professionals and buyers.
Ad networks and ad exchanges are the two main routes for buying and selling online ad space, and the terms get mixed up constantly. This piece breaks down what…
Do you struggle to understand the differences between an ad server and a demand-side platform (DSP)? You’re not alone. This complex area of digital advertising…
Are you grappling with the best marketing strategy to boost your business growth? The debate between account based marketing vs lead generation has been…
Mobile advertising has changed how businesses reach customers, but it isn’t without its pitfalls. One threat that advertisers need to watch for is click…
Are you puzzled about the difference between content marketing and content writing? If so, know that they are two separate, yet interconnected disciplines in…
In today’s digital world, managing an overflowing inbox is a daily struggle for many of us. Did you know that the average person spends up to 28% of their work…
Hiring the right Field Marketing Manager can be a challenging task for many organizations. These professionals are essential in bridging the gap between sales…
Struggling to get your brand the attention it deserves? Consistent customer exposure is one of the strongest predictors of whether a brand becomes…
Choosing between a soft launch and a hard launch shapes how your product meets the market, and the wrong call can waste budget or bury a product that deserved…
EMEA is a term that comes up often in global business, and it helps to know exactly what it covers and how it relates to companies that operate worldwide. EMEA…
Every day, businesses look for more efficient ways to buy the products and services they run on. A growing share of that purchasing now happens online, on B2B…
Are you struggling to grow your app user base? Recent studies show that 25% of apps are used only once before being abandoned. This guide covers practical…