8.6
Spot Score
Pure360 Review: Is It The Right Email Marketing Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Trial Available
SOC 2Pure360 offers custom pricing plan
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Overview
Pricing
Features
Buyer feedback
Alternatives
Customers
Media
Security & Compliance
Support
FAQ
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What is Pure360?
Pure360 is an AI-driven marketing and customer success platform which allows users to create emails that look amazing on any device. This cloud-based platform is designed to send highly personalized and relevant campaigns with its powerful list segmentation tool. With Pure360, campaign optimizations can be made in real-time as it utilizes data to identify the ideal send times for each recipient. Let the platform handle the hard work and maximize your efforts to get you better results.
Pricing
Pure360 offers custom pricing plan
Free Trial available
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
SOC 2Data residency:Global
Pure360 Software Demo
Pure360 was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Pure360
- Team types
- Large Enterprises, Medium Business
Why teams choose Pure360
Simple, intuitive platform with a drag-and-drop editor that enables quick email creation, even for non-technical users.
Strong customer support team praised for quick responses, hands-on assistance, and follow-ups.
Excellent segmentation, list management, and personalization features, enabling detailed audience targeting and better campaign performance.
Is Pure360 right for you?
What buyers should know before shortlisting Pure360
Over the past year, Pure360 has consistently demonstrated its value as a user-friendly and reliable email marketing platform for businesses of all sizes. Its intuitive drag-and-drop editor and seamless CRM integration simplify the creation of professional campaigns, while features like A/B testing, personalized content, and segmentation tools empower marketers to fine-tune their strategies for maximum impact.
Many reviewers highlight the strong customer support team, praising their responsiveness and willingness to provide practical, effective solutions. The platform's reporting tools, such as heatmaps and detailed analytics, also enable businesses to gain actionable insights and continually improve campaign performance.
However, some users have expressed dissatisfaction with Pure360's contract policies, describing rigid auto-renewals as inconvenient and discouraging. Additionally, occasional issues with glitches or limited segmentation options were noted, though these seem to be less frequent.
Overall, Pure360 remains a favored choice for its ease of use, robust features, and exceptional customer support, making it a solid email marketing solution for those prioritizing simplicity and efficiency.
Pure360 pros and cons
- Pure360 pros
Simple, intuitive platform with a drag-and-drop editor that enables quick email creation, even for non-technical users.
Strong customer support team praised for quick responses, hands-on assistance, and follow-ups.
Excellent segmentation, list management, and personalization features, enabling detailed audience targeting and better campaign performance.
- Pure360 cons
Poor customer service regarding contract renewals and auto-renewal policies, leading to dissatisfaction and complaints about rigidity.
Lack of flexibility or willingness to compromise in disputes, perceived as aggressive or uncooperative by users.
Ready to try it?
Get started with Pure360
Start your free trial — no credit card required.
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See how it stacks up
Compare Pure360 side-by-side with top Email Marketing Software alternatives.
What is the pricing of Pure360?
Pure360 uses custom pricing — plans are tailored to your team size and needs. Contact them for a quote.
Pure360 reviews and ratings
Buyer sentiment
Buyer sentiment is positive across 54 reviews, with strong overall satisfaction.
What buyers like
- Simple, intuitive platform with a drag-and-drop editor that enables quick email creation, even for non-technical users.
- Strong customer support team praised for quick responses, hands-on assistance, and follow-ups.
- Excellent segmentation, list management, and personalization features, enabling detailed audience targeting and better campaign performance.
Common complaints
- Poor customer service regarding contract renewals and auto-renewal policies, leading to dissatisfaction and complaints about rigidity.
- Lack of flexibility or willingness to compromise in disputes, perceived as aggressive or uncooperative by users.
- Some functionality, like the design platform, has been noted to be basic compared to competitors.
What users are saying
R
Rick
01/30/24
Spammers!
Getting spammed by stupid people using this platform
SM
Sarah Mayers
10/06/22
A below average product with an…
A below average product with an unfriendly management team. We (a small, struggling business) were 1 week over our 3 month notice period, instead of ...
Read more
CM
Chelsea Moule
08/18/22
Poor customer service, average product
It has been 4 years since Serene Media left their review but it seems Pure360 has not improved. Having been a customer for over 3.5 years we decided ...
Read more
CW
Charles W
09/13/20
"Its interface is quite friendly and easy to navigate"
What do you like best? Its interface is quite friendly and easy to navigate, which allowed me to use the application quite interactive and didactic, ...
Read more
TH
Tim H
11/21/19
"A solid system, easy to use and excellent support"
What do you like best? I like Pure's no fuss easy to use platform that is great for getting a campaign together in a quick and efficient fashion and ...
Read more
SW
Susannah W
11/19/19
"Great performance and customer support"
What do you like best? The user interface is very easy to navigate, and getting support for any queries is always an easy and quick process. I also ...
Read more
What are the features of Pure360?
A/B testing, also known as split testing, is a marketing experiment in which you divide your audience to test various campaign versions and…
An abandoned cart email is a sales recovery approach that uses follow-up communication to persuade a consumer to continue an unfinished purc…
A script that automates email answers is known as an autoresponder. The script is activated by user actions on a website or when a user send…
Contact management refers to keeping, organizing, and managing information about your customers, prospects, and sales leads. In its most bas…
The drag and drop editor is a valuable tool for used for creating emails by dragging and dropping blocks into a template and modifying their…
Drip campaigns are a series of automated emails sent in response to user actions or predefined schedules. They let you interact with groups…
Email scheduling is the process of specifying a precise time for an email to be sent. A planned email is a message that you may send later;…
An event-triggered email is sent automatically when a specific event happens. The events could be a one-time occurrence or a user-performed…
List segmentation helps send relevant material to the right individuals at the right time. For example, you can segment your contact and lea…
A mailing list is the total number of people who have signed up for your website, whether a blog, an e-commerce site or a corporate website.…
Multivariate testing is a process for testing a hypothesis by changing numerous factors. Multivariate testing aims to determine which combin…
An email template is a preformatted HTML email that you may use to make your unique email template by replacing the suggested content with y…
Real-time collaboration or live editing in the workspace, in the same email template – by multiple users at the same time, with the automati…
Send Time Optimization (STO) is an add-on function that allows marketers to send emails to each recipient at the most optimal time. In other…
A spam check tool examines your email to see if it will be flagged by spam filters and removed from a subscriber's inbox. The program examin…
A system of regulating a company's document ecosystem based on a variety of document templates is known as template management. It's commonl…
Pure360 security and data handling
Key compliance certifications and security features for IT and security teams evaluating Pure360.
Certifications
Developer & data
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Pure360 Support Options
Frequently Asked Questions About Pure360
Common questions buyers ask before choosing Pure360.
Pure360 is a Email Marketing Software. Pure360 offers Abandoned Cart Email, Send Time Optimization, Predesigned Email Templates, Email Scheduling, Real-time Email Editor and many more functionalities.
Buyers commonly note the following limitations of Pure360: Poor customer service regarding contract renewals and auto-renewal policies, leading to dissatisfaction and complaints about rigidity.; Lack of flexibility or willingness to compromise in disputes, perceived as aggressive or uncooperative by users.; Some functionality, like the design platform, has been noted to be basic compared to competitors..
Some top alternatives to Pure360 includes Campaigner, Moosend, SMTP, ActiveCampaign and SendFox.
Pure360 offers Free Trial, Quotation Based pricing models
The starting price is not disclosed by Pure360. You can visit Pure360 pricing page to get the latest pricing.
Ready to try it?
Get started with Pure360
Start your free trial — no credit card required.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].