7.9
Spot Score

Top Alternatives to MarketPlan - Better Options for 2026
Efficiently connect and engage with customers.
Main Features
- Analytics (ROI Tracking)
- Email Drip Campaigns
- Lead Management
- Website Visitor Tracking
Pricing
Starts from $16.42/Month when Billed Yearly, also offers free forever plan
MarketPlan is a Marketing Automation Software platform with a user rating of 4.8★ based on 85 reviews. Teams looking for alternatives typically need better pricing flexibility, easier deployment, or a closer feature fit for their specific use case. Below you'll find 10 vetted Marketing Automation Software alternatives ranked by user rating, with filters to narrow by pricing, platform, and features — so you can find the right fit for 2026.
How we rank: Alternatives are ordered by Spotsaas Spot Score — a composite of user ratings, review volume, and feature coverage — with sponsored placements clearly labeled.
MarketPlan vs Top Alternatives at a Glance
Side-by-side comparison of pricing, user rating, and free trial availability to help you shortlist faster.
| Tool | Best For | Pricing | Rating | Free Option |
|---|---|---|---|---|
| Marketing Automation Software | $16.42 | 4.8 ★ | ✓ Yes | |
| Marketing Automation Software | Free trial | 4.7 ★ | ✓ Yes | |
| Marketing Automation Software | $29 | 4.5 ★ | ✓ Yes | |
| Mobile Analytics Software | Free trial | 4.5 ★ | ✓ Yes | |
| Email Marketing Software | Free plan available | 4.3 ★ | ✓ Yes | |
| Marketing Automation Software | $16 | 4.3 ★ | ✓ Yes |
Showing 1-10 out of 10

List of the Top MarketPlan alternatives as of June 2026
Compare business software, products, and services to find the best solution for your business or organization. Use the filters on the left to drill down by category, pricing, features, market segment, user ratings, and more.
9.0
Spot Score

Outgrow
RECOMMENDED
Boost sales and engage customers effortlessly.
Add to compare
What is Outgrow?
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful marketing automation solution designed specifically for high-growth ...
Read moreCommon Features
-
Analytics (ROI Tracking)
-
Email Drip Campaigns
-
Lead Management
+ 1 more
Unique Features
-
Lead Scoring
-
Multivariate Testing
-
Campaign Segmentation
+ 12 more
Pricing
Free Trial available, Try Now
Outgrow offers custom pricing plan
9.8
Spot Score

ActiveCampaign
RECOMMENDED
Streamline your marketing efforts and see results.
Add to compare
What is ActiveCampaign?
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...
Read moreCommon Features
-
Website Visitor Tracking
-
Lead Management
-
Email Drip Campaigns
+ 1 more
Unique Features
-
Lead Nurturing
-
Landing Pages
-
Channel Management
+ 23 more
Pricing
Free Trial available
Starts from $29/User/Month
9.8
Spot Score

CleverTap
RECOMMENDED
Turn data into dollars with CleverTap.
Add to compare
What is CleverTap?
CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows user to view over 15 different reports including session details, retention ...
Read moreCommon Features
-
Email Drip Campaigns
Unique Features
-
Event Tracking
-
Push Notifications
-
Revenue Tracking
+ 6 more
Pricing
Free Trial available, Try Now
CleverTap offers custom pricing plan
8.8
Spot Score

Moosend
RECOMMENDED
Boost your business with Moosend's email marketing solution.
Add to compare
What is Moosend?
Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to create and send professional email campaigns so you can reach out to new ...
Read moreCommon Features
No common features
Unique Features
-
Contact Management
-
Auto-Responders
-
Click-through Tracking
+ 19 more
Pricing
Moosend offers custom pricing plan
9.2
Spot Score

Omnisend
Streamline your email marketing with ease.
Add to compare
What is Omnisend?
Omnisend is the leading marketing automation software, helps companies in launching and managing email marketing campaigns. It allows users to create personalized emails, automate their follow up processes, track their marketing efforts, build relationships with customers and measure ROI all ...
Read moreCommon Features
-
Website Visitor Tracking
-
Lead Management
-
Email Drip Campaigns
+ 1 more
Unique Features
-
Lead Nurturing
-
Landing Pages
-
Channel Management
+ 2 more
Pricing
Starts from $16/Month, also offers free forever plan
8.9
Spot Score

SALESmanago
Drive ROI with personalized automation.
Add to compare
What is SALESmanago?
The SALESmanago Marketing Automation Software is an easy-to-use and flexible marketing automation platform designed specifically to meet your e-commerce needs. It's unique approach allows you to quickly identify and deliver upsell offers, personalized content, loyalty programs, lead scoring, ...
Read moreCommon Features
-
Website Visitor Tracking
-
Lead Management
-
Email Drip Campaigns
+ 1 more
Unique Features
-
Lead Nurturing
-
Landing Pages
-
Channel Management
+ 57 more
Pricing
SALESmanago offers custom pricing plan
7.9
Spot Score

Outfunnel
Maximize conversions and sales with Outfunnel.
Add to compare
What is Outfunnel?
Outfunnel is the complete solution for conversion rate optimization and managing online leads. It combines state-of-the-art automation technology with conversion tracking and advertorial writing to create a powerful outpost for taking your site from lead generation to sales generating.
Read moreCommon Features
-
Website Visitor Tracking
-
Email Drip Campaigns
Unique Features
-
Campaign Segmentation
-
Lead Scoring
Pricing
Free Trial available, Try Now
Starts from $19/Month
8.9
Spot Score

Hubspot Marketing Hub
Empower your marketing with HubSpot's all-in-one solution.
Add to compare
What is Hubspot Marketing Hub?
The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing automation funnel, from leads, to sales and beyond. HubSpot is the only ...
Read moreCommon Features
-
Website Visitor Tracking
-
Lead Management
-
Email Drip Campaigns
+ 1 more
Unique Features
-
Lead Nurturing
-
Landing Pages
-
Channel Management
+ 2 more
Pricing
Free Trial available, Try Now
Starts from $3,600, also offers free forever plan
8.0
Spot Score

Marketing Optimizer
Transform leads into customers with Marketing Optimizer.
Add to compare
What is Marketing Optimizer?
Marketing Optimizer is powerful, affordable marketing automation software. From list segmentation and contact targeting to email and social media marketing, you'll have everything you need to build lead nurturing campaigns that convert prospects into leads and leads into customers.
Read moreCommon Features
-
Website Visitor Tracking
-
Lead Management
-
Email Drip Campaigns
Unique Features
-
Landing Pages
-
Campaign Segmentation
-
Multivariate Testing
+ 1 more
Pricing
Starts from $249/Month
8.3
Spot Score

MarketingPlatform
Connect, communicate, and convert with MarketingPlatform.
Add to compare
What is MarketingPlatform?
MarketingPlatform allows you to communicate with customers, prospects and partners in ways that create leads and increase customer loyalty. From targeted campaigns to social media integration to analytics and reporting, MarketingPlatform is an email marketing software system that gives you the ...
Read moreCommon Features
No common features
Unique Features
-
Auto-Responders
-
Drip Campaigns
-
Event Triggered Email
+ 16 more
Pricing
Free Trial available, Try Now
MarketingPlatform offers custom pricing plan
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
