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Best Free MarketPlan Alternatives — 12 Tools Compared in 2026

Explore 12 alternatives to MarketPlan — vetted by our editors with real user reviews, pricing, and feature comparisons.

The best free MarketPlan alternatives at a glance

Quick answer

In short, the best free alternatives to MarketPlan are ActiveCampaign, Hubspot Marketing Hub and Zoho Marketing Automation. ActiveCampaign is first with a SpotScore of 9.8 and 4.66★ from users. All 12 are compared on score, rating, and pricing below.

When MarketPlan no longer matches how your team works, the right swap makes a big difference. These 12 marketing automation software free alternatives are the strongest candidates, ranked by SpotScore (real-user satisfaction plus market presence), ratings, and pricing. Each is editor-vetted. Use the table to compare at a glance, then read the breakdowns.

ProductSpotScoreRatingPricingBest for
ActiveCampaignStreamline your marketing efforts and see results.9.8★★★★★ 4.66(1887)Freefrom $15/moteams of all sizes
Hubspot Marketing HubEmpower your marketing with HubSpot's all-in-one solution.8.9★★★★★ 4.86(1746)Freefrom $18/moteams of all sizes
Zoho Marketing AutomationMaximize marketing success. Streamline tasks. Boost ROI.8.5★★★★ 4.23(86)Freefrom $23/moteams of all sizes
MarketingPlatformConnect, communicate, and convert with MarketingPlatform.8.3Not yet ratedFreeFree Trial · Subscription · Quotation Basedteams of all sizes
OutfunnelMaximize conversions and sales with Outfunnel.7.9★★★★ 4.25(4)Freefrom $19/moteams of all sizes
OutgrowBoost sales and engage customers effortlessly.9★★★★★ 4.86(378)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
CleverTapTurn data into dollars with CleverTap.9.8★★★★★ 4.74(296)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
MoosendBoost your business with Moosend's email marketing solution.8.8★★★★ 4.3FreeFreemium · Subscription · Quotation Basedteams of all sizes
Google Tag ManagerStreamline your web tagging process with ease.9.8★★★★ 4.37(66)FreeFreemium · Quotation Basedteams of all sizes
KajabiStreamline your online business and maximize profits.9.6★★★★★ 4.72(1321)FreeFree Trial · Subscriptionsmall & mid-size businesses
MarketoStreamline your marketing, boost your results.9.5★★★★ 4.16(2430)FreeFree Trial · Quotation Basedteams of all sizes
InsightlyStreamline your sales and marketing efforts.9.3★★★★ 4.26(879)FreeFree Trial · Subscriptionteams of all sizes

9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign

RECOMMENDED

Streamline your marketing efforts and see results.

Best for: SMB teams · Mid-market · Enterprise

Add to compare

What is ActiveCampaign?

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...

Read more about ActiveCampaign
Free TrialTry Free →·

ActiveCampaign offers custom pricing plan

8.9

SpotScore

Hubspot Marketing Hub - Marketing Automation Software

Hubspot Marketing Hub

Empower your marketing with HubSpot's all-in-one solution.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Hubspot Marketing Hub?

The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing automation funnel, from leads, to sales and beyond. HubSpot is the only ...

Read more about Hubspot Marketing Hub
Free TrialTry Free →

8.5

SpotScore

Zoho Marketing Automation - Marketing Automation Software

Zoho Marketing Automation

Maximize marketing success. Streamline tasks. Boost ROI.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Zoho Marketing Automation?

Experience the ultimate automation for your business with Zoho Marketing Automation. This all-in-one software allows businesses to effectively manage their marketing activities across multiple channels, from lead generation to customer retention. With strategies to influence, educate, and ...

Read more about Zoho Marketing Automation
Free TrialTry Free →

8.3

SpotScore

MarketingPlatform

MarketingPlatform

Connect, communicate, and convert with MarketingPlatform.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is MarketingPlatform?

MarketingPlatform allows you to communicate with customers, prospects and partners in ways that create leads and increase customer loyalty. From targeted campaigns to social media integration to analytics and reporting, MarketingPlatform is an email marketing software system that gives you the ...

Read more about MarketingPlatform
Free TrialTry Free →·

MarketingPlatform offers custom pricing plan

7.9

SpotScore

Outfunnel - Marketing Automation Software

Outfunnel

Maximize conversions and sales with Outfunnel.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Outfunnel?

Outfunnel is a CRM-connected email marketing tool for B2B sales and marketing teams that want to run automated email sequences and sync engagement data back into their CRM for lead scoring. It bridges marketing automation and CRM by recording email opens, clicks, and web visits as activity in ...

Read more about Outfunnel
Free TrialTry Free →

9.0

SpotScore

Outgrow

Outgrow

RECOMMENDED

Boost sales and engage customers effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Add to compare

What is Outgrow?

Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful marketing automation solution designed specifically for high-growth ...

Read more about Outgrow
Free TrialTry Free →·

Outgrow offers custom pricing plan

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Reach in-market buyersRank above rivals2M+ buyers a year

9.8

SpotScore

CleverTap - Mobile Analytics Software

CleverTap

RECOMMENDED

Turn data into dollars with CleverTap.

Best for: SMB teams · Mid-market · Enterprise

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What is CleverTap?

CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows user to view over 15 different reports including session details, retention ...

Read more about CleverTap
Free TrialTry Free →·

CleverTap offers custom pricing plan

8.8

SpotScore

Moosend

Moosend

RECOMMENDED

Boost your business with Moosend's email marketing solution.

Best for: SMB teams · Mid-market · Enterprise

4.3

Add to compare

What is Moosend?

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to create and send professional email campaigns so you can reach out to new ...

Read more about Moosend

Moosend offers custom pricing plan

9.8

SpotScore

Google Tag Manager - Tag Management Software

Google Tag Manager

Streamline your web tagging process with ease.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Google Tag Manager?

Google Tag Manager is a freemium web application offered by Google to manage website tags and scripts. Google Tag Manager is not just for developers, but for anyone with a website or digital marketing strategy. It allows website owners to easily manage the tags that are used on their website, ...

Read more about Google Tag Manager

Google Tag Manager offers custom pricing plan

9.6

SpotScore

Kajabi - Content Management Software

Kajabi

Streamline your online business and maximize profits.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is Kajabi?

Kajabi is a powerful content management system that supports businesses in their goals to profit from the Internet. It offers everything needed to manage business, customers and their sales funnel, and online content including guidebooks, ebooks, memberships and more. Content and services that ...

Read more about Kajabi
Free TrialTry Free →·

Starts from $119/Month when Billed Yearly

9.5

SpotScore

Marketo

Marketo

Streamline your marketing, boost your results.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Marketo?

Adobe Marketo Engage is a marketing automation platform used by B2B enterprise marketing and demand generation teams at mid-market and large companies. It automates email campaigns, lead nurturing, and lead scoring across channels, and integrates with Salesforce and other CRMs to route ...

Read more about Marketo
Free TrialTry Free →·

Marketo offers custom pricing plan

9.3

SpotScore

Insightly - CRM Software

Insightly

Streamline your sales and marketing efforts.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Insightly?

Insightly is CRM software for growing B2B sales and marketing teams that need pipeline tracking, contact management, and task automation without enterprise-level complexity. It integrates with Gmail and Outlook so reps can log and manage client records without leaving their inbox, and supports ...

Read more about Insightly
Free Trial·

Starts from $29/User/Month

What each MarketPlan alternative brings

ActiveCampaign9.8Best for teams of all sizes

Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

Watch for: New users face a learning curve that requires time to understand the platform's full feature set.

Hubspot Marketing Hub8.9Best for teams of all sizes

All-in-one platform integrating marketing, sales, and CRM tools, reducing reliance on multiple software solutions.

Watch for: Some advanced features and customizations may require technical expertise or external developer support.

Zoho Marketing Automation8.5Best for teams of all sizes

Interface is easy to use even for beginners.

Watch for: Limited advanced functionalities when compared to competitors like HubSpot or Salesforce.

MarketingPlatform8.3Best for teams of all sizes

Targeted campaigns

Watch for: Limited automation options

Outfunnel7.9Best for teams of all sizes

Comprehensive lead management

Watch for: Complex for beginners

Outgrow9Best for teams of all sizes

Quiz and calculator creation is straightforward, even for non-technical users.

Watch for: Some users found the trial's feature access misleading, requiring higher-tier plans for desired functionality post-trial.

CleverTap9.8Best for teams of all sizes

Campaign setup is straightforward, with clear analytics and reports.

Watch for: Limited marketplace for additional apps and connectors, restricting advanced functionality.

Moosend8.8Best for teams of all sizes

Affordable pricing

Watch for: Limited advanced features

Google Tag Manager9.8Best for teams of all sizes

Easy to manage website tags and script data in one central location.

Watch for: Newcomers may find initial complexity in understanding tags, triggers, variables, and data layers without sufficient support.

Kajabi9.6Best for small & mid-size businesses

All-in-one platform for online training, websites, mailing lists, funnels, challenges, and coaching tools.

Watch for: Limited selection in the Marketplace for additional apps and connectors, restricting advanced functionalities.

Marketo9.5Best for teams of all sizes

Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

Watch for: Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

Insightly9.3Best for teams of all sizes

Insightly helps manage contacts, leads, deals, and opportunities, offering a unified platform for sales and marketing teams.

Watch for: While useful for basic CRM tasks, Insightly's reporting tools could be more capable for advanced analytics.

Why teams look for a MarketPlan alternative

Most teams that replace MarketPlan do it to get past issues like these:

  • Steep learning curve
  • Limited integrations
  • Can be expensive

What matters most in a MarketPlan alternative

Here's how these 12 marketing automation software free alternatives stack up on the numbers: 12 offer a free tier; paid plans run $15–$23, with ActiveCampaign the cheapest entry point; and Hubspot Marketing Hub is the highest rated at 4.86 across 1746 reviews.

The ranking explained.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to MarketPlan are Hubspot Marketing Hub (4.9★), Outgrow (4.9★), CleverTap (4.7★). Compare all 12 alternatives side-by-side above.

When evaluating alternatives to MarketPlan, prioritize: Website Visitor Tracking, Lead Management, Email Drip Campaigns, Analytics (ROI Tracking), transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

MarketPlan starts from $16.42 /Month. Many alternatives offer similar functionality at different price points — some with free tiers, others with more flexible per-seat pricing. Use the filters above to narrow by budget.

Migration difficulty depends on how deeply MarketPlan is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend shortlisting 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

Choosing the MarketPlan alternative that fits

Transitioning away from MarketPlan

Before replacing MarketPlan, do a quick dry run. Export your data, make sure it imports into the new tool, and confirm the features you rely on are there. Pilot the switch with a free tier or trial, and keep MarketPlan alive until the migration finishes cleanly.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].