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Best MarketPlan Alternatives: 12 Compared, With Free Options (2026)

Explore 12 alternatives to MarketPlan, vetted by our editors with real user reviews, pricing, and feature comparisons.

The best free MarketPlan alternatives at a glance

Quick answer

In short, the best free alternatives to MarketPlan are Hubspot Marketing Hub, Vbout and Aritic PinPoint. Hubspot Marketing Hub is first with a SpotScore of 8.9 and 4.86★ from users. All 12 are compared on score, rating, and pricing below.

When MarketPlan no longer matches how your team works, the right swap makes a big difference. These 12 marketing automation software free alternatives are the strongest candidates, ranked by SpotScore (real-user satisfaction plus market presence), ratings, and pricing. Each is editor-vetted. Use the table to compare at a glance, then read the breakdowns.

ProductSpotScoreRatingPricingBest for
Hubspot Marketing HubEmpower your marketing with HubSpot's all-in-one solution.8.9★★★★★ 4.86(1746)Freefrom $18/moteams of all sizes
VboutStreamline your marketing with Vbout.8.8★★★★★ 4.88(180)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
Aritic PinPointTransform leads into loyal customers.8.6★★★★★ 4.89(64)Freefrom $48/moteams of all sizes
SaleCycleRevitalize your marketing with SaleCycle.8.5★★★★★ 4.58(42)FreeFree Trial · Quotation Basedteams of all sizes
EnchargeStreamline your marketing with automated precision.8.4★★★★★ 4.97(204)FreeFree Trial · Subscriptionteams of all sizes
Vero WorkflowsEffortless automation for unparalleled user engagement.7.9★★★★☆ 4.48(25)Freefrom $44.08/moteams of all sizes
OutgrowBoost sales and engage customers effortlessly.9★★★★★ 4.86(378)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
ActiveCampaignStreamline your marketing efforts and see results.9.8★★★★★ 4.66(1887)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
CleverTapTurn data into dollars with CleverTap.9.8★★★★★ 4.74(296)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
MoosendBoost your business with Moosend's email marketing solution.8.8★★★★☆ 4.3FreeFreemium · Subscription · Quotation Basedteams of all sizes
Google Tag ManagerStreamline your web tagging process with ease.9.8★★★★☆ 4.37(66)FreeFreemium · Quotation Basedteams of all sizes
KajabiStreamline your online business and maximize profits.9.6★★★★★ 4.72(1321)FreeFree Trial · Subscriptionsmall & mid-size businesses

8.9

SpotScore

Hubspot Marketing Hub - Marketing Automation Software

Hubspot Marketing Hub

Empower your marketing with HubSpot's all-in-one solution.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Hubspot Marketing Hub?

The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing automation funnel, from leads, to sales and beyond. HubSpot is the only ...

Read more about Hubspot Marketing Hub
Free TrialTry Free →

8.8

SpotScore

Vbout

Vbout

Streamline your marketing with Vbout.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Vbout?

Vbout is an all-in-one marketing automation platform for agencies and small business marketing teams managing email, social media scheduling, and lead nurturing workflows from a single dashboard. It includes lead scoring, drag-and-drop campaign creation, and landing page tools, reducing the ...

Read more about Vbout
Free TrialTry Free →·

Vbout offers custom pricing plan

8.6

SpotScore

Aritic PinPoint - Marketing Automation Software

Aritic PinPoint

Transform leads into loyal customers.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Aritic PinPoint?

Aritic PinPoint is a full-stack marketing automation platform for enterprise and mid-market B2B marketing teams that need behavior-based campaign automation, anonymous visitor tracking, and account-based marketing in one system. It integrates with Salesforce and Zoho CRM, handles multi-channel ...

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Free TrialTry Free →·

Aritic PinPoint offers custom pricing plan

8.5

SpotScore

SaleCycle

SaleCycle

Revitalize your marketing with SaleCycle.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is SaleCycle?

SaleCycle is an e-commerce remarketing platform for online retailers that lose revenue to cart abandonment and browse abandonment across their digital storefronts. It automatically sends triggered emails, SMS messages, and on-site overlays to shoppers who left without completing a purchase, ...

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Free Trial·

SaleCycle offers custom pricing plan

8.4

SpotScore

Encharge

Encharge

Streamline your marketing with automated precision.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Encharge?

Encharge is a behavior-triggered email automation platform for SaaS companies and digital startups that need to send personalized lifecycle emails based on product usage events rather than just time-based sequences. It integrates with Stripe, HubSpot, and 50+ other tools to trigger emails from ...

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Free TrialTry Free →

7.9

SpotScore

Vero Workflows - Marketing Automation Software

Vero Workflows

Effortless automation for unparalleled user engagement.

Best for: SMB teams · Mid-market · Enterprise

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What is Vero Workflows?

Introducing Vero Workflows, the ultimate marketing automation solution for software companies. With its advanced features like real-time activity streams and a visual rule builder, you can easily keep track of user actions and respond with personalized messages. Say goodbye to manual tasks and ...

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Free TrialTry Free →

Spotsaas Ads

Want your product up here? Put it in front of buyers the moment they're comparing your category.

Reach in-market buyersRank above rivals2M+ buyers a year

9.0

SpotScore

Outgrow

Outgrow

RECOMMENDED

Boost sales and engage customers effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Add to compare

What is Outgrow?

Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful marketing automation solution designed specifically for high-growth ...

Read more about Outgrow
Free TrialTry Free →·

Outgrow offers custom pricing plan

9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign

RECOMMENDED

Streamline your marketing efforts and see results.

Best for: SMB teams · Mid-market · Enterprise

Add to compare

What is ActiveCampaign?

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...

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Free TrialTry Free →·

Starts from $15/Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

9.8

SpotScore

CleverTap - Mobile Analytics Software

CleverTap

RECOMMENDED

Turn data into dollars with CleverTap.

Best for: SMB teams · Mid-market · Enterprise

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What is CleverTap?

CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows user to view over 15 different reports including session details, retention ...

Read more about CleverTap
Free TrialTry Free →·

CleverTap offers custom pricing plan

8.8

SpotScore

Moosend

Moosend

RECOMMENDED

Boost your business with Moosend's email marketing solution.

Best for: SMB teams · Mid-market · Enterprise

4.3

Add to compare

What is Moosend?

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to create and send professional email campaigns so you can reach out to new ...

Read more about Moosend

Moosend offers custom pricing plan

9.8

SpotScore

Google Tag Manager - Tag Management Software

Google Tag Manager

Streamline your web tagging process with ease.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Google Tag Manager?

Google Tag Manager is a freemium web application offered by Google to manage website tags and scripts. Google Tag Manager is not just for developers, but for anyone with a website or digital marketing strategy. It allows website owners to easily manage the tags that are used on their website, ...

Read more about Google Tag Manager

Google Tag Manager offers custom pricing plan

9.6

SpotScore

Kajabi - Content Management Software

Kajabi

Streamline your online business and maximize profits.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is Kajabi?

Kajabi is a powerful content management system that supports businesses in their goals to profit from the Internet. It offers everything needed to manage business, customers and their sales funnel, and online content including guidebooks, ebooks, memberships and more. Content and services that ...

Read more about Kajabi
Free TrialTry Free →·

Starts from $119/Month when Billed Yearly

How MarketPlan competitors stack up

Across Marketing Automation Software, 12 products compete directly with MarketPlan. The strongest overlap is with Hubspot Marketing Hub, Vbout and Aritic PinPoint. Each is compared against MarketPlan on rating, pricing and feature coverage below.

Sites and apps like MarketPlan

Searches for "sites like MarketPlan" and "apps like MarketPlan" land on the same set of options as "MarketPlan alternatives" — the 12 options below cover both, whether you want a like-for-like replacement or something lighter.

What each MarketPlan alternative brings

Hubspot Marketing Hub8.9Best for teams of all sizes

All-in-one platform integrating marketing, sales, and CRM tools, reducing reliance on multiple software solutions.

Watch for: Some advanced features and customizations may require technical expertise or external developer support.

Vbout8.8Best for teams of all sizes

All-in-one platform covering email automation, social media management, landing pages, lead scoring, and analytics.

Watch for: Extensive features can overwhelm new or non-technical users.

Aritic PinPoint8.6Best for teams of all sizes

Marketing automation platform with features including browser fingerprint tracking, behavior-based campaigns, dynamic segmentation, and omnichannel marketing.

Watch for: High complexity due to the extensive feature set, which can overwhelm beginners or those with less marketing expertise.

SaleCycle8.5Best for teams of all sizes

Account managers are attentive and proactive, building strong client relationships.

Watch for: Reporting interface and analytics can be improved to be more intuitive and detailed for users.

Encharge8.4Best for teams of all sizes

Drag-and-drop flow builder makes it approachable for beginners and non-technical users.

Watch for: Limited e-commerce-specific features and integrations (e.g., Shopify, WooCommerce), making it less suitable for online retailers.

Vero Workflows7.9Best for teams of all sizes

Enables advanced user segmentation and personalization for targeted, impactful campaigns.

Watch for: Cancellation process is reported as cumbersome and inefficient by some users.

Outgrow9Best for teams of all sizes

Quiz and calculator creation is straightforward, even for non-technical users.

Watch for: Some users found the trial's feature access misleading, requiring higher-tier plans for desired functionality post-trial.

ActiveCampaign9.8Best for teams of all sizes

Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

Watch for: New users face a learning curve that requires time to understand the platform's full feature set.

CleverTap9.8Best for teams of all sizes

Campaign setup is straightforward, with clear analytics and reports.

Watch for: Limited marketplace for additional apps and connectors, restricting advanced functionality.

Moosend8.8Best for teams of all sizes

Affordable pricing

Watch for: Limited advanced features

Google Tag Manager9.8Best for teams of all sizes

Easy to manage website tags and script data in one central location.

Watch for: Newcomers may find initial complexity in understanding tags, triggers, variables, and data layers without sufficient support.

Kajabi9.6Best for small & mid-size businesses

All-in-one platform for online training, websites, mailing lists, funnels, challenges, and coaching tools.

Watch for: Limited selection in the Marketplace for additional apps and connectors, restricting advanced functionalities.

Why teams look for a MarketPlan alternative

Most teams that replace MarketPlan do it to get past issues like these:

  • Steep learning curve
  • Limited integrations
  • Can be expensive

What matters most in a MarketPlan alternative

Here's how these 12 marketing automation software free alternatives stack up on the numbers: 12 offer a free tier; paid plans run $18–$48, with Hubspot Marketing Hub the cheapest entry point; and Encharge is the highest rated at 4.97★ across 204 reviews.

The ranking explained.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to MarketPlan are Encharge (5.0★), Aritic PinPoint (4.9★), Vbout (4.9★). Compare all 12 alternatives side-by-side above.

When evaluating alternatives to MarketPlan, prioritize: Website Visitor Tracking, Lead Management, Email Drip Campaigns, Analytics (ROI Tracking), transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

MarketPlan starts from $16.42 /Month. Many alternatives offer similar functionality at different price points — some with free tiers, others with more flexible per-seat pricing. Use the filters above to narrow by budget.

Migration difficulty depends on how deeply MarketPlan is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend narrowing to 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

Choosing the MarketPlan alternative that fits

  • On a budget / just exploring: start with a free tier — Hubspot Marketing Hub, Vbout and Aritic PinPoint let you evaluate without paying upfront.
  • If real-user ratings matter most: Encharge has the strongest star rating (4.97★) among the options with verified reviews.
  • Want the safest pick: Hubspot Marketing Hub has the highest Spotsaas Score (8.9) in this list — a strong default if you're unsure.

Transitioning away from MarketPlan

Before replacing MarketPlan, do a quick dry run. Export your data, make sure it imports into the new tool, and confirm the features you rely on are there. Pilot the switch with a free tier or trial, and keep MarketPlan alive until the migration finishes cleanly.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].